Brutal new ads: “It Worked,” “Didn’t Build That”

posted at 7:21 pm on July 26, 2012 by Allahpundit

A possible caveat to Sean Trende’s piece yesterday arguing that attack ads can’t hurt Obama because voters already know him so well: What if the ad showcases something he’s said recently that appears to reveal his true economic beliefs? There’s virtually no new, relevant information about him available — except his gaffes, as new windows onto his thinking. You’ve got two bruising spots here that play on that, one from Team Mitt picking up on his claim that “our plan worked” and the other from the American Future Fund targeting the “you didn’t build that” line that’s got Obama hyperventilating. They strike me as attacks not so much on his economic perspicacity (although they’re that too) as attacks on his character. The vibe from both spots is indignation at his refusal to recognize the economic reality that Americans live with. He comes off, more than anything, as callous, not merely naive. Tough stuff. No wonder he’s doing those gauzy West Wing “fireside chat” ads now.

We’ve been over the argument that “you did’t build that” was taken out of context in other posts. Re: the new lefty argument that “our plan worked” was taken out of context too, i.e. that by “our plan” Obama meant the Clinton-era tax rates favored by Democrats and not the dismal failure you and I know as Obamanomics, read Guy Benson for a rebuttal. It’s easier to scream about O being taken out of context, I guess, than it is to try to defend his jobs record. But even if you accept his own spin, it’s simply goofy to imply that restoring ’90s-era tax rates for the top income bracket alone will be some kind of panacea for an economy saddled with 21st-century fiscal liabilities. Your plan’s not going to work with new revenue disappearing into the widening black hole of Medicare and Social Security, champ. Either man up and start pushing across-the-board tax hikes with entitlement reform (as some liberals fear he might in a second term) or stop talking about “the plan.” There is no plan in any meaningful sense except winning the election.

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Did he say, “unblegable?”

rgranger on July 26, 2012 at 11:53 PM

Typical Haters on Hot Air, Preezy Obama was speaking from the heart and personal expericence.

President Obama received help from a convicted felon Tony Rezco in purchasing land for his house in Chicago.

President Obama recieved help in writing his best selling book alledgely from an Amercian Terrorist.

President Obama recieved help from the wise and truthful Jerimiah Wright who swears rich white people are the “bain” of all human existance. Yes bain should be bane, but I wanted to stick it to you hateful homophobic chick’fil a loving Rethuglicans.

President Obama is the wonderful man who will gladly stand up and take credit for your success, oh yeah and the money too. He deserves it and you don’t. After all he talks a lot with the help of his teleprompter, so your success is his success and your faliure is your failure.

Have a nice day.

Africanus on July 26, 2012 at 11:55 PM

It’s time to start compiling the “greatest hits” quotes strung together in one ad. Start off with the Joe the Plumber spread the wealth around, bitter clingers, I won, punish your enemies, one term proposition, etc all the way through didn’t build that.

phillysfinest on July 27, 2012 at 12:08 AM

Good ads but with what 0 is giving them this is fish in the barrel. I fully expect more and far more brutal ads using the smartest man ever off teleprompter remarks.

jukin3 on July 27, 2012 at 12:19 AM

Romney needs to sell himself to the American people.

So far he has only told us what we already knew. Obama is a horrible President. Or at least he was delt a bad hand and has not made things better. Well unless you are getting some sort of benefits then you are doing better. If illegal you can get food stamps with out worrying about being deported. If you do not want to work disability is now very easy. Food Stamps and no work required.

Obama would win if every American receiving benefits voted for him and no one else. It is called voting your pocketbook. Come November even the Senior Citizens will be convinced Romney will take away their benefits.

Why Romney has to really sell himself and show exactly how he will fix things. But he will not do that. He has no real plan. Thus like every establishment Republican since Nixon he will lose.

Steveangell on July 27, 2012 at 1:45 AM

The “you didn’t build that!” reminds me of an old Monty Python skit…

“Albatross!! Albatross!!”
/John Cleese

Khun Joe on July 27, 2012 at 1:47 AM

Mitt’s ad hit President Obama right in the economy.

LFRGary on July 27, 2012 at 5:21 AM

May “You didn’t build that” continue to sting Obummer right through Election Day.


Grace_is_sufficient on July 27, 2012 at 5:25 AM

And let’s not forget, The private sector is doing fine.

These are not gaffes. He did not misspeak or say something he didn’t mean. And that is the horror of this man. He is a true believer in his own false and destructive nostrums.

MJBrutus on July 27, 2012 at 6:03 AM

Bill Clinton’s economics only worked for two reasons: First, he was riding the incredible expansion of the tech bubble. It burst a few months after Bush was elected. I know, I got laid off in it. Second, Clinton had a GOP Congress reining him in.

Odysseus on July 27, 2012 at 6:05 AM

It seems Obama is the best spokesman for the Republicans. We need to see more of him speaking on the stump on a daily basis. One more “you didn’t build that” moment will put Romney in front for good.

TonyR on July 27, 2012 at 6:58 AM

the morning joe crew is just adamant that everyone is taking his words out of context….waaaaaaaaaaaaaaaa

cmsinaz on July 27, 2012 at 7:10 AM

i wasn’t able to catch rush yesterday, but from the transcript here, he nailed Lakoff, Warren and Won Term Propositions in this bit yesterday.

ted c on July 27, 2012 at 7:20 AM

ted c on July 27, 2012 at 7:20 AM

good linky

rhymes with…hee hee

cmsinaz on July 27, 2012 at 7:30 AM

Wait until October……..

The White House will be running trucks thru black projects with loud speakers blaring “That White Morrrrrmon gonna lynch y’all and burns down yo houses!!!!!”

Think they wouldn’t do it?

PappyD61 on July 27, 2012 at 7:42 AM

PappyD61 on July 27, 2012 at 7:42 AM

i wouldn’t put it past them…they will do ANYTHING to get him re-elected

cmsinaz on July 27, 2012 at 7:49 AM

May “You didn’t build that” continue to sting Obummer right through Election Day.


Grace_is_sufficient on July 27, 2012 at 5:25 AM

“You didn’t build that” would be an easy, effective chant to begin in the crowd at every public event the POS-in-Chief goes to.

swinia sutki on July 27, 2012 at 7:52 AM

In context: You didn’t build this. You didn’t earn this. You don’t deserve this. And we can and will take it all away from you at any time.

Richard Blaine on July 27, 2012 at 7:56 AM

What don’t you reich-wingers understand. Clinton era taxes on the rich will bring in an estimated 80 billion more per year with which political Jesus Obama will turn into 8 trillion to cover the deficit and start paying down the debt without the need for any entitlement reform!


gwelf on July 27, 2012 at 8:05 AM

Apparently the only thing small business owners have earned is a “fair” chance to pay more of their “fair” share of reckless spending determined by cronyism.

Cindy Munford on July 27, 2012 at 8:10 AM

That second ad is a corker. Brutal. Woooohooooooooooo!

petefrt on July 27, 2012 at 8:11 AM

In context: You didn’t build this. You didn’t earn this. You don’t deserve this. And we can and will take it all away from you at any time.

Richard Blaine on July 27, 2012 at 7:56 AM


petefrt on July 27, 2012 at 8:12 AM

Apparently the only thing small business owners have earned is a “fair” chance to pay more of their “fair” share of reckless spending determined by cronyism.

Cindy Munford on July 27, 2012 at 8:10 AM

This is well said.

hawkdriver on July 27, 2012 at 8:23 AM

That second one is punishing. The “you think you are so smart” line is almost worse than the “you didn’t build it’ part. I like how the commercial is mostly Obama in his own words.

bitsy on July 27, 2012 at 8:34 AM

The “didn’t build that” ad is brutal! Now THAT is an ad! We need more like it!

Passed on July 27, 2012 at 8:39 AM


Barack Hussein Obama, is the worst president in the history of the United States of America.

Get used to it.

JackM on July 27, 2012 at 8:42 AM

The translation for B.O.’s “you didn’t build this” comment is:

“I could never have built that, because I’m nothing but a dumb-assed community organizer.”

JackM on July 27, 2012 at 8:48 AM

Love the second ad. It makes him look like the liar he is. That speech he gave in Roanoke is so powerful when you hear it. He is being nasty and cutting business owners down to size and he has an attitude while he’s doing it. That should play in every state.

magicbeans on July 27, 2012 at 8:50 AM

Btw, when is that gangster Eric Holder going to prison for being a serial killer?

I didn’t miss the perp walk, did I?

JackM on July 27, 2012 at 8:52 AM

Hey,Hotairians! (Hey, MKH, how YOU doin?)

Back in the U.S. for a week. Spending the days working the corporate job, and the nights on my “side business” with my business partner. I was up at 0300 this morning, after having gotten up at 0300 the previous day. All because I love the opportunity I have, and want to make the most of it.

It ain’t for everybody, and it certainly has its share of negatives. I just hope our president has learned something from having his first responsibility, but I just think it’s time to have someone who isn’t learning on the job. The naivete is obvious, and the disregard for people who get by *in spite of* the government is galling.

Mitt’s not perfect, but he may just be able to convey this kind of thinking to the Independents who will swing the elections. Gotta go back to work – back to Europe on sunday, if it still exists.

Bigurn on July 27, 2012 at 9:05 AM

I suppose after Holder gets run out of office, he can always get a job as the attorney for the “New” Black Panther Party, defending them against charges of violent acts of voter suppresion.

Wait a minute, he’s doing that right now.


JackM on July 27, 2012 at 9:05 AM

Most people don’t get it, or won’t accept it: For whistletooth, it did work and it is working. This is no blunder. Things are happening exactly as he wanted and planned.

PaCadle on July 27, 2012 at 9:13 AM

Let’s look closely at the context of what Obama did say and what that context really means.

The Underlying Message of his entire passage is essentially:

If your football team won the superbowl it wasn’t because of Great Strategy by the Coaches, (There are a lot of Smart Coaches) It wasn’t because of Hard Work of the Players (Other Team’s players work hard) – It was because the Groundskeeper made the field level, Cut the grass the proper length, and painted crisp lines in the grass.

jaydee_007 on July 27, 2012 at 9:35 AM

Are these ads up on TV, or only on YouTube, where they’re preaching to the choir?

Steve Z on July 27, 2012 at 9:42 AM

Oh my. I think those types of ad’s will make a difference.

There are many people out there working hard and without the time to dive deeply into politics. So there is a certain amount of skepticism when any political party makes a claim.

But to see Mr. Obama’s words in full context, which is what this does, is devastating as it not only fully displays his personal view on the matter and confirms much of what people have incidentally heard.

Making a connection between Mr. Obama’s personal views, failed policies and this historically bad economy is the coup de grace. He owns the economy and the failure we have become due to his personal views and policies.

I am not sure how anyone could vote for this man in such a situation.

Marcus Traianus on July 27, 2012 at 9:56 AM

The translation for B.O.’s “you didn’t build this” comment is:

“I could never have built that, because I’m nothing but a dumb-assed community organizer.”

JackM on July 27, 2012 at 8:48 AM

Makes me imagine Obama working in a poor, South side of Chicago neighborhood, and getting a federal grant to build a community center, and it being built (I don’t think this ever happened, btw), and then at his ribbon cutting ceremony saying something like “we all built this”. What else can you say when people give you money you didn’t earn to use for your own purposes?

It’s how Obama thinks. To him, “Working together to get stuff done” means getting federal money to spend on your neighborhood. To say smart people who work hard to build up their business DESERVE the success they get demeans the poor who either have lousy jobs or no job at all. Don’t they deserve a decent life too, just like the rich people who own their own business? Obama’s politics of envy.

Paul-Cincy on July 27, 2012 at 9:57 AM

jaydee_007 on July 27, 2012 at 9:35 AM

AND the laundry lady that washed the jocks and socks so the team could look good and feel good.

AND the bus driver that used the roads and bridges to get the team to the stadium on time and safe.

gonnjos on July 27, 2012 at 10:01 AM

I heard this morning that the “We tried it our way, and it worked” was referencing Clinton”s policies. I didn’t here the entire speech, whether Obama is talking about Slickster, but if he is, this is even MORE damning.
The tax rates under Clinton will go back to his levels on Jan 1 2013, a prospect that Obama has described as an economic cliff.
Clinton worked visibly w/ Newt, he was forced into a corner and passed welfare reform, and on and on.

You see, Clinton didn’t make that economy happen, he didn’t own it………

gonnjos on July 27, 2012 at 10:15 AM

Remember what Obama said, “the private sector is fine, it’s the public sector that needs help”. Of course he’s callous, & that’s putting it nicely. He has plenty of company on the left.

arand on July 27, 2012 at 10:41 AM

I think that Trende threw away any credibility that he had when he wrote is article on how awesome Robert’s opinion was for conservatives.

besser tot als rot on July 27, 2012 at 10:59 AM

Those are fantastic ads and I want to see more. Keep hammering him. When Obama made his “didn’t build that” speech I remember thinking this guy really is arrogant. I also remember thinking that what he was saying was so in-your-face to the half of America that works. He, as usual was before a hand-picked audience of lefty tools who were cheering him on. This is why he went off teleprompter and revealed what was truly in his heart, because he was before a sympathetic audience. Therein lies the danger for him. He won’t dare go into the lions den like Romney did with the NAACP. Can you imagine Obama in an NRA group or a Tea Party group? He would look like a fool because unlike his hand-picked groups, the right leaning folks are well informed and would ask him tough questions. He’s so used to glad handling that when confronted by his own policies and their failures he can’t defend them. His audiences are shrinking more and more as people start to understand what a dangerous guy he is. Out of the mouth the heart speaketh…please Obama go off teleprompter more and more.

neyney on July 27, 2012 at 11:15 AM

The libs are saying he was misquoted. BUT even if he meant You didn’t build “those” instead of “that” and was referring to the roads, that doesn’t change the rest of the speech. He said people think they are smart, but that is only because a teacher made them smart(not necessarily). hey work so hard, but there a re a lot of people who work hard…. blah blah blah. The whole speech said what you have done or succeeded at was not because of you, it was luck and/or built upon other people’s work. It is a stupid argument, but he was stupid enough to make it.

jeffn21 on July 27, 2012 at 11:41 AM

I really liked the second ad, especially the shame-on-you-Obama look on the faces of the business people pictured. “You didn’t build that” ads could have the same effect the swiftboat ads had. I think the most bothersome part of Obama’s “You didn’t build that” speech was the mocking tone and obvious disdain he showed for successful people in this country. You can’t take that out of context.

Don’t let up, keep rotating these in all 50 states until November.

lea on July 27, 2012 at 11:45 AM