New American Crossroads ad: “Replay”

posted at 12:01 pm on July 25, 2012 by Ed Morrissey

I could have put this ad into one of our other posts on the latest “You didn’t build that” developments, but it really deserves a post of its own.  American Crossroads released this ad today in response to supporters of Barack Obama who claimed that Obama never actually said what, er, he said.  Using a sports theme, “Replay”uses super-slo-mo to ascertain whether someone momentarily beamed into the podium and uttered those words for Obama, or something:

BuzzFeed reports that Team Obama plans to “go nuclear” on Romney over this attack, but the threats involve pretty much the same kind of attack on Romney’s record as governor the Obama campaign ran in May and June:

In conjunction with OFA, we’re going to turn the page tomorrow on Mitt Romney’s trumped up, out of context fact-checked-to-death BS about the President and small business and set the record straight on how Mitt Romney has a horrible record on small business, a failed record on jobs and who is advocating for policies that are great for millionaires, billionaires, big oil and corporate America – but that would devastate small businesses and stifle job growth and small business expansion. We’ll being done this with on the ground events in states which are coming together as we speak and with a national press conference call which will include small business owners and others – including at least one person from MA – who will speak about Romney’s failed record and failed policies as well as President Obama’s record as a consistent advocate for small businesses.

Mitt Romney’s going to have to have more than manipulating video and taking quotes out of context to make up for his failed record on jobs and economic and small business development as Governor of Massachusetts and the policies he’s advocating for now that would roll back the investments and support small businesses and communities have always counted on to succeed. As governor of Massachusetts you need look no further than Mitt Romney finishing 47th out of 50 in jobs and manufacturing plummeting to know Mitt Romney’s tenure was a disaster for small businesses in the Bay State.

Maybe Team Obama meant “nuked,” as in run through the microwave … because this looks like leftover hash from attacks that didn’t do the campaign much good since Romney became the presumptive GOP nominee.


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Comment pages: 1 2

Crossroads consistently produces the most effective political ads.
Donate to Crossroads, imho.

anotherJoe on July 25, 2012 at 1:40 PM

Brilliant ad!

Schadenfreude on July 25, 2012 at 1:59 PM

The President is a Petulant Idiot.

Schadenfreude on July 25, 2012 at 2:00 PM

Does the Obama camp even understand what “out of context” means? They’re lucky Romney’s campaign isn’t playing more of the speech, because that would make it 20 times worse.

That’s the best part. When it gets a tad stale and when the mixed-up middle begin to wonder who’s telling the truth, there’s more there to show them. It keeps Obama eternally on the defense. And there must be hundreds of similar quotes out there the press has kept hidden. Bringing them out now would be pretty darn powerful.

If they play this right, late September and early November is going to be fun to live through.

Aardvark on July 25, 2012 at 2:06 PM

HAHAHAHA!!!!!!!!!!

I love the repeated clip that makes Obama look like he’s doing an endzone shuffle.

Chuck Schick on July 25, 2012 at 2:18 PM

I love the fact this speech is still being talked about. Not just by my fellow choir members, but Big O himself. There’s been several times when I felt “this is when the rest of the country will get it”. Was disappointed every time. Could this finally be it?
Also, the “you didn’t build it line” is revealing and maybe short and easy to use as an ad. But the “smarter, work harder” statements were so condescending and have no context issues. Somebody smarter than me should use that tirade as an ad too.

tj4osu on July 25, 2012 at 2:31 PM

The slo-mo is the magic. :)

Axe on July 25, 2012 at 2:40 PM

Great ad! I love the chants of USA, USA, USA in the background at the very end! Good timing with the upcoming Olympics.

And since the reply speaks v-e-r-y s-l-o-w-l-y, even a liberal should be able to understand the issue.

Share this ad with all of your friends who are sports fans!

wren on July 25, 2012 at 2:42 PM

Web ads that are “liked”, shared and posted to FB pages and shot out on twitter are seen by an awful lot of people.

If you guys are just watching these ads and aren’t linking and sharing and “liking” them, then you’re doing it wrong.

Lost in Jersey on July 25, 2012 at 1:31 PM

Exactly, Lost in Jersey!

Thank you for reminding us all how easy and FREEE it is for us all to help make a difference in the November election!

Share your favorite web ads with as many people as possible!

wren on July 25, 2012 at 2:46 PM

That’s the best part. When it gets a tad stale and when the mixed-up middle begin to wonder who’s telling the truth, there’s more there to show them. It keeps Obama eternally on the defense. And there must be hundreds of similar quotes out there the press has kept hidden. Bringing them out now would be pretty darn powerful.

If they play this right, late September and early November is going to be fun to live through.

Aardvark on July 25, 2012 at 2:06 PM

If so, then maybe it’s time to haul out the old “spread the wealth” chestnut. An oldie, but goodie and the nice thing is not that many people saw it the first time.

See, we can go green and recycle!

kim roy on July 25, 2012 at 2:54 PM

Yeah, the haughty Barack Hussein Kardashian Øbama makes the mistake of thinking we care.

petefrt on July 25, 2012 at 1:38 PM

Isn’t that insulting to the Kardashias?

LibraryGryffon on July 25, 2012 at 3:05 PM

Good ad, but kinda mixed their sports metaphors at the end. “You’re outta there” is typically baseball jargon. Calling a penalty like, “Political Foul: Roughing the Truth. 15 yards and loss of Presidency.” might have worked better. Or having the actor in the ref’s outfit with his head under the replay hood would have been funny as well.

Left Coast Right Mind on July 25, 2012 at 3:08 PM

I didn’t say what you heard me say, but now let me explain what I meant when I didn’t say what you heard me say because when I hear what I didn’t say in my own words, it sounds pretty bad.

katablog.com on July 25, 2012 at 4:00 PM

Good ad, but kinda mixed their sports metaphors..
Left Coast Right Mind on July 25, 2012 at 3:08 PM

Dude, be a sport. U had to get a little Philly with Harry Kalas and “He’s outta here!” to make it real.

gracie on July 25, 2012 at 4:23 PM

Maybe Team Obama meant “nuked,” as in run through the microwave … because this looks like leftover hash

Very nice snark, Ed

iurockhead on July 25, 2012 at 4:40 PM

Waiting for the ‘real people’ who built their businesses to show up in some ads. According to Frank Dial It Up Luntz, these are the only effective ads. It’s a shame using the prezzy’s image of him speaking aren’t enough.

Kissmygrits on July 26, 2012 at 8:51 AM

Comment pages: 1 2