We all know what’s truly important in this election in the minds of America’s frequently fickle voters, right?

“Horse Dressage!!!”

Errr… no.

“Mitt Romney’s Overdue Library Books!!!!”

Well… certainly something to consider, but not really what I was thinking.

“Err… jobs?”

Bingo. And thank you. So, how are this administration’s policies working out thus far, particularly in those crucial swing states?

Unemployment rose in June in six of 10 battleground states that could play a pivotal role in the presidential election, reflecting job cuts in some cases and weak payroll growth in others.

The jobless rate climbed a 10th of a percentage point last month in Michigan, Pennsylvania, Colorado, Iowa, New Hampshire and Virginia, the Labor Department said in a report released Friday.

The rate held steady in three other battleground states—Nevada, Florida, and North Carolina.

Ohio was the only battleground state where unemployment fell last month.

I know it’s still early summer and you’d think that people aren’t paying much attention. (An argument with a lot of validity.) But people without jobs are most certainly keeping their ears to the ground. Oh, and the other group of people who are tuned in? Those who can afford to donate to the campaigns. And they’re speaking volumes as well.

Mitt Romney’s campaign is giving President Barack Obama a title he isn’t used to: fundraising underdog.

Romney and Republican National Committee have more cash in the bank than Obama and the Democratic National Committee after pummeling their counterparts two months in a row.

When combined with Republicans’ massive super PAC cash advantage, the GOP fundraising surge spells trouble for the White House, which is relying on hard money and a groundswell of small donations to give Obama four more years.

I’ll be the first to admit that the Romney campaign had a few bad weeks in a row there while Team Obama piled on the advertising, but lately it’s really begun to feel like Mitt’s team has gotten their feet under them and really started taking it to their opponents in an effective fashion. And you can expect them to hit these swing state unemployment numbers pretty hard, as they should. When voters are asked how much they care about a candidate’s tax returns as compared to whether or not they’ll earn any money to be taxed this year the answer is probably going to be a fairly easy one.