New Romney ad: “Whatever happened to Hope and Change?”

posted at 8:41 am on July 16, 2012 by Ed Morrissey

Two new ads from Team Romney over the last 24 hours have the Republican nominee playing offense. First, a new TV spot uses clips from political journalists like CBS’ Bob Schieffer, Time’s Mark Halperin, and the New York Times’ David Brooks wondering where the “Hope and Change” went:

Both Schieffer and Halperin have complained about being included in the ad:

On “Face the Nation” this morning, Schieffer said he was “shocked” by the ad. “That was a question that I posed to David Axelrod — not a statement,” he said. “I have no affiliation with the Romney campaign. This was done without our permission.”

On Twitter, Halperin wrote, “To echo what NBC News’ Tom Brokaw said in January, when his image and voice were used in a Romney campaign TV ad: ‘I am extremely uncomfortable with the use of my personal image in this political ad. I do not want my role as a journalist compromised for political gain by any campaign.’”

Well, that comes with the territory, doesn’t it?  I’m not sure it actually will make much of an impression outside those already closely engaged in the political battle; most people who aren’t glued to their sets on Sunday mornings or don’t watch MSNBC will know who any of these men are anyway.  However, it’s certainly a fair use of their public statements, although Schieffer’s claim about context is also a fair point.

It won’t make much difference, because the Romney campaign has already shifted its line of attack to a new strategy — this one attacking Obama for using his office to pay off big donors.  Another new ad out today, this one a web ad, features Obama’s impromptu performance of Al Green’s “Let’s Stay Together,” while posting headlines from media outlets about Obama’s crony capitalism:

Expect to see more of this strategy as this week progresses.

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Ad two no longer available due to a BMG copyright claim? At just over 30 seconds shouldn’t that fall under fair use?

NTropy on July 16, 2012 at 8:19 PM

They did the barrage – and it missed its mark – and then they got wiped out. The idea is that like the confederacy’s failed shelling, Obama too has missed the mark, based upon polling numbers.

Zomcon JEM on July 16, 2012 at 4:57 PM

Man, that’s going to leave an impression when she gets that smelly newspaper….

I reread Rubin’s column trying, this time giving the benefit of the doubt and trying to make another effort to make sens of the Gettysburg analogy after my harsh assessment. I still don’t get it.

farsighted on July 16, 2012 at 2:59 PM

One can only hope that Lee (read Axlegrease)once again sends in the unmounted cavalry up the ramparts and into the teeth of Meade’s howitzers and rifles, and things pretty much emulate that battle, except this time it won’t be perceived such a tragedy.

Still chuckling over the analogy of the Obama campaign and the Confederates… that’s rich!

Tenwheeler on July 16, 2012 at 11:09 PM