EU discovers secret to recruiting women scientists: Fashion

posted at 8:41 pm on June 25, 2012 by Allahpundit

To cleanse the palate, a video from our European betters that’s being received by actual women scientists precisely as you’d expect. True story: Marie Curie’s curiosity about radium developed when she noticed the substance’s resemblance to hot pink lip gloss. No no, kidding, of course. It was red lip gloss.

If this video feels familiar, it probably means you’re a fan of old SNL episodes. I’ve added a second clip below to jog your memory, just in case. Oh, and yes, there is of course an accompanying website with the “i” in “science” replaced by lipstick. Exit question for the professional women in our readership: Is this how your ambitions began? One day you saw a woman doctor rocking an amazing pair of shoes, and that’s when you knew: Surgeon. And now here you are.


Related Posts:

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

Woman scientists…

Yeah, right.

*ducks*

catmman on June 25, 2012 at 8:44 PM

…DWS…pick up the phone!

KOOLAID2 on June 25, 2012 at 8:45 PM

FRISRT!

Oh, wait, this isn’t the QOTD.

Nevermind.

minnesoter on June 25, 2012 at 8:46 PM

Blinded me with pinkness.

minnesoter on June 25, 2012 at 8:48 PM

Let’s go to the mall!

Fallon on June 25, 2012 at 8:48 PM

Math is hard but science is superfantastic!

Fallon on June 25, 2012 at 8:49 PM

Julia could not be reached for comment at the time of this posting.

nobar on June 25, 2012 at 8:49 PM

Let’s go to the mall!

Fallon on June 25, 2012 at 8:48 PM

Coolness! We can buy hawt lookin’ shoes.

annoyinglittletwerp on June 25, 2012 at 8:50 PM

Oh, and yes, there is of course an accompanying website with the “i” in “science” replaced by lipstick

Oh Dear Lord.

Could this be any more patronizing and condescending to women?

amerpundit on June 25, 2012 at 8:52 PM

I guarantee you I did not become a scientist because of the color pink.

/barf
//SHE HULK SMASH

DangerHighVoltage on June 25, 2012 at 8:56 PM

Hide the Decline……

Electrongod on June 25, 2012 at 8:56 PM

The SNL vid was funnier.

MeatHeadinCA on June 25, 2012 at 8:56 PM

For a gal that is so NOT into fashion, this video is nothing but condescending trash. Kinda like this guy.

txag92 on June 25, 2012 at 8:58 PM

FRISRT!

Oh, wait, this isn’t the QOTD.

Nevermind.

minnesoter on June 25, 2012 at 8:46 PM

Missed it by that much!

Electrongod on June 25, 2012 at 8:58 PM

Could this be any more patronizing and condescending to women?

amerpundit on June 25, 2012 at 8:52 PM

Rhetorical question right?

chemman on June 25, 2012 at 8:58 PM

That’s why I’m not a big fan of marketing to only certain demographics. You end up painting with a broad brush, er, blush brush.

terryannonline on June 25, 2012 at 8:59 PM

Oh Dear Lord.

Could this be any more patronizing and condescending to women?

amerpundit on June 25, 2012 at 8:52 PM

Many of the most “progressive” types are often the most racist/sexist/bigoted people out there because they’re so blinded by their own radiant genius that they just can’t comprehend the fact that what they’re doing could be construed as offensive.

We’re from the government and we’re here to help. It’s for your own good, ladies.

DangerHighVoltage on June 25, 2012 at 8:59 PM

txag92 on June 25, 2012 at 8:58 PM

I’m with ya, Sistah!

annoyinglittletwerp on June 25, 2012 at 9:00 PM

That’s why I’m not a big fan of marketing to only certain demographics. You end up painting with a broad brush, er, blush brush.

terryannonline on June 25, 2012 at 8:59 PM

The problem isn’t marketing to certain demographics. There are certain things that must be marketed to certain demographics. The problem is marketing “science” to a specific demographic – and in such a pathetic way. I wonder how much this ad campaign cost and if those funds could have been used to support, you know, an aspiring scientist.

MeatHeadinCA on June 25, 2012 at 9:07 PM

The problem isn’t marketing to certain demographics. There are certain things that must be marketed to certain demographics. The problem is marketing “science” to a specific demographic – and in such a pathetic way. I wonder how much this ad campaign cost and if those funds could have been used to support, you know, an aspiring scientist.

MeatHeadinCA on June 25, 2012 at 9:07 PM

Agreed.

terryannonline on June 25, 2012 at 9:12 PM

After Obama sees this NASA will be getting a make over

halfbaked on June 25, 2012 at 9:14 PM

It reminded me of this song:

I’m a Barbie girl in the Barbie world
Life in plastic, it’s fantastic
You can brush my hair, undress me everywhere
Imagination, life is your creation

Come on, Barbie, let’s go party…

Fallon on June 25, 2012 at 9:14 PM

enough cleansing AP…

:)

Electrongod on June 25, 2012 at 9:18 PM

Pepto-Bismol

minnesoter on June 25, 2012 at 9:20 PM

LMAO.

As a female scientist, this is the exact opposite of why I went into research. Part of what I love about working in a lab is that you can go to work in your pajamas and no be cares. You spend your whole day wearing a lab coat, closed toe shoes, and safety glasses.

bitsy on June 25, 2012 at 9:26 PM

As a female scientist, this is the exact opposite of why I went into research. Part of what I love about working in a lab is that you can go to work in your pajamas and no be cares. You spend your whole day wearing a lab coat, closed toe shoes, and safety glasses.

bitsy on June 25, 2012 at 9:26 PM

If you really want attract women to a profession this is how you do it! LOL!

Don’t want to go work in heels? Try working in a lab!

terryannonline on June 25, 2012 at 9:30 PM

Let’s go to the mall!

Fallon on June 25, 2012 at 8:48 PM

ROFLOL I’m glad I’m not the only one who thought about HIMYM!!!

Next thing you know the EU will be coming out with Space Teens! hehehe

http://www.youtube.com/watch?v=nS8DdHB5HSA

NerwenAldarion on June 25, 2012 at 9:41 PM

I went to one of the colleges that trains people for careers like this. The girls did not look like this. They were damn smart, don’t get me wrong. But they had acne and pallid complexions and no one had ever taught them makeup. Pretty much like the guys. Is that really a surprise?

Splunge on June 25, 2012 at 9:44 PM

The only science a woman needs to know is how much force is needed to apply mayo to my sammich.

lorien1973 on June 25, 2012 at 10:04 PM

The only science a woman needs to know is how much force is needed to apply mayo to my sammich.

lorien1973 on June 25, 2012 at 10:04 PM

LoL. Bacterial theory of disease might be useful too.

bitsy on June 25, 2012 at 10:11 PM

Wow. Just imagine what might have happened if the Polgar girls had gone to the EU chess training center instead.

dissent555 on June 26, 2012 at 12:32 AM

Sorry, I teach IB science and every class I’ve taught has had more girls than boys, sometimes by a large margin.

I ain’t buyin’ this girls don’t dig science business.

Bob's Kid on June 26, 2012 at 12:53 AM

The only gals that this type of ad recruits are the ones who probably are not suited to the sciences. Case in point: when asked what she was studying after high school, my niece responded,” either something sciency or hair design.” Yup, she’s a hairdresser now.

2L8 on June 26, 2012 at 8:41 AM

Glad to see the EU wastes time and money with nonsense like this as their entire economic system falls apart.

Dreadnought on June 26, 2012 at 9:06 AM

Why do we have to encourage any particular group to go into any field?Why don’t we just let the teachers and people who work in those fields encourage those people enquiring, regardless of what group they belong to? This crap implicitly excludes certain people and attracts those who play identity politics. I don’t want my medicine designed by someone who entered science to make a political statement. I want someone, regardless of color or gender, who has a passion for biology and chemistry making my pills.

avgjo on June 26, 2012 at 10:50 AM

Maybe they are trying to attract more BOYS to science!

morbius on June 26, 2012 at 11:54 AM

I went to a private engineering college. 6:1 ratio boys to girls. The girls would say “The odds are good, but the goods are odd.” Pot, kettle. Guys just picked up girls from the nearby state university anyway.

redsweater on June 26, 2012 at 12:08 PM

The only science a woman needs to know is how much force is needed to apply mayo to my sammich.

lorien1973 on June 25, 2012 at 10:04 PM

Heh. Every time you post, I can’t help but imagine that your wife has an incredible sense of humor.

Esthier on June 26, 2012 at 12:26 PM