New Romney ad hits Obama as out of touch with small business

posted at 2:56 pm on June 13, 2012 by Ed Morrissey

This starts with an interview Barack Obama gave this week to a local TV station in Iowa, in which Obama dismisses the idea that small businesses have any worries over the costs of ObamaCare.

http://www.youtube.com/watch?v=tTWN21QdlIA

KTIV-TV (Sioux City, Iowa) reporter Matt Breen: “One of those businesses that I mentioned said very specifically when they said they needed to close up shop and move their jobs back to Wisconsin was that it was a direct result of the health care reform that you initiated, that Congress passed. How do you react to that?”

President Obama: “That would be kind of hard to explain, because the only folks that have been impacted in terms of the health care bill are insurance companies who are required to make sure that they’re providing preventive care, or they’re not dropping your coverage when you get sick. And so, this particular company probably wouldn’t have been impacted by that. I know that there’s a perception sometimes that there’s all kinds of regulations coming out of Washington, the truth is actually we’ve seen fewer regulations coming out of my administration than the previous administration. But obviously, you know it’s tough running a small business no matter what. And we’re going to make sure that we continue to provide whatever financing help that we can provide.”

This ignores more than a few inconvenient truths about ObamaCare.  First, if the insurance companies are getting “impacted” by costly mandates, just who picks up the tab for that?  Their customers, and smaller employers will get hit harder by those costs than larger employers.  Second, ObamaCare forces businesses that have over 49 employees to provide health insurance coverage or pay stiff fines for non-compliance.  That provides a lot of incentive to downsize (or to keep from upsizing) to get under the threshold, and one way to do that is to contract into one facility and eliminate any duplication of effort.  And those are just the two most obvious ways in which ObamaCare impacts business.

Needless to say, Mitt Romney had an opening to attack Obama after this clip surfaced, and he did so yesterday on Fox & Friends.  Romney noted that 75% of small business owners say that they would be less likely to hire more employees because of the bill, according to a recent US Chamber of Commerce survey.  That shows just how out of touch Obama is from small business owners across the country, Romney argued:

And within 24 hours, Team Romney has a new web ad hitting Obama’s ignorance on his own policy:

The only complaint I’d make about the ad is that the “REPEAL OBAMACARE” line is pretty small and difficult to read, although the point is clear enough.


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SCoaMF.

nukemhill on June 13, 2012 at 2:57 PM

ROMNEY TAKES ANOTHER OBAMA TURNOVER TO THE HOLE! SLAM DUNK!!!

Marcola on June 13, 2012 at 2:58 PM

0bama’s fine words:

I know that there’s a perception sometimes that there’s all kinds of regulations coming out of Washington, the truth is actually we’ve seen fewer regulations coming out of my administration than the previous administration.

I don’t think even uppereastside can fluff that.

0-b-a-m-a-c-a-r-e

cozmo on June 13, 2012 at 2:59 PM

The only complaint I’d make about the ad is that the “REPEAL OBAMACARE” line is pretty small and difficult to read, although the point is clear enough.

Watch out for the Fools from the Right.

Schadenfreude on June 13, 2012 at 2:59 PM

This guy, he seems like some kind of RINO to me.

Ima vote for Ron Paul in November to teach the Establishment a lesson!

Esoteric on June 13, 2012 at 3:00 PM

Keep hammering the usurper.

Obama won’t be in charlotte

tom daschle concerned on June 13, 2012 at 3:00 PM

Dear Liar truly is clueless when it comes to the private sector.

rbj on June 13, 2012 at 3:01 PM

I agree – the last slide – type needs to be bigger.

Otherwise – good ad

gophergirl on June 13, 2012 at 3:02 PM

In order to counter the Romney ads, Zero should just hold up a Zero puppet, every time he opens his mouth.

That way, when he gets caught with the facts, he can just say that the Zero puppet said it, not him.

This will help, immensely, with his supporters.

OhEssYouCowboys on June 13, 2012 at 3:02 PM

Barky isn’t “out of touch” with small business, he’s violently antagonistic towards it. Barky HATES private business. “Out of touch” doesn’t really come close to the truth. It’s like giving the Indonesian Dog-Eating Imbecile a solid B+.

Barky despises America and free enterprise.

ThePrimordialOrderedPair on June 13, 2012 at 3:02 PM

Ima vote for Ron Paul in November to teach the Establishment a lesson!

if your voting Paul causes Obama to win we will be the ones taught a lesson

gerrym51 on June 13, 2012 at 3:03 PM

Keep it up Mitt/team. Use bho’s words against him in every ad. There is no way bho can defend one single thing positive he has done since elected. I just hope enough people are getting to see these ads and if they air on bhopress stations? Gobs of people probably have no clue on anything bho/team has been doing thanks to bhopress?
L

letget on June 13, 2012 at 3:04 PM

Agree with your assessment Ed

Keep it up Mitt

cmsinaz on June 13, 2012 at 3:08 PM

Fewer regulations? Where is the JERK key on this blasted keyboard?

ahlaphus on June 13, 2012 at 3:08 PM

ROMNEY TAKES ANOTHER OBAMA TURNOVER TO THE HOLE! SLAM DUNK!!!

Marcola on June 13, 2012 at 2:58 PM

He saw his reflection in a camera lens and dribbled off his foot.

hepcat on June 13, 2012 at 3:10 PM

I guess small business is doin’ fine.

changer1701 on June 13, 2012 at 3:13 PM

Second, ObamaCare forces businesses that have over 49 employees to provide health insurance coverage or pay stiff fines for non-compliance.

Now where did this ” 49 employees” thing come from ?

http://www.businessweek.com/articles/2012-05-03/why-france-has-so-many-49-employee-companies
But I’m sure Hussein is not a european marxist…nope …not at all

burrata on June 13, 2012 at 3:19 PM

Fewer regulations? Where is the JERK key on this blasted keyboard?

ahlaphus on June 13, 2012 at 3:08 PM

Let’s see, ah, here it is, that is regulated by the following:

FCC Regulation Z(A)(1)(dd)(ii), as amended by FCC Regulation P(B)(55)(kk)(i).

With the term, “JERK,” to be defined pursuant to:

FCC Regulation P(S)(3)(ff)(xxix).

I hope that helps.

OhEssYouCowboys on June 13, 2012 at 3:19 PM

Romney wasn’t my first choice, but man, he’s bringing it. This is great.

Laura Curtis on June 13, 2012 at 3:22 PM

I’m with you, Ed:

“Impacted”…what a dunce.

tastes like chicken on June 13, 2012 at 3:24 PM

The words “Repeal Obamacare” need to be larger at the end. I could barely read them.

AubieJon on June 13, 2012 at 3:25 PM

I read that to get under the 50-employee floor, some companies will be tempted to knock full-time employees into part-time positions.

Surprise.

Seriously, what do we expect from a guy whose only private-sector experience consists of giving away ice cream to friends as an employee at Baskin-Robbins; working for nine months after Columbia in some nondescript capacity during which he said he was working “behind enemy lines”; and struggling in a half-a** law practice?

BuckeyeSam on June 13, 2012 at 3:26 PM

Ima vote for Ron Paul in November to teach the Establishment a lesson!
Esoteric on June 13, 2012 at 3:00 PM

I hope you forgot the sarc tag, because that is the stupidist line of the year.

Bambi on June 13, 2012 at 3:27 PM

The overwhelming arrogance of Obama’s response is astounding in that he actually believes that he knows more about the business that the interviewer was asking about than the business owner him/herself. Couple that arrogance with his own ignorance (or outright lies) about the provisions in Obamacare, and you don’t get a winning combination.

natasha333 on June 13, 2012 at 3:30 PM

I hope you forgot the sarc tag, because that is the stupidist line of the year.

Dude, OF COURSE I’m being sarcastic. I used the word “Ima,” for chrissakes.

Esoteric on June 13, 2012 at 3:30 PM

I’m with you, Ed:

“Impacted”…what a dunce.

tastes like chicken on June 13, 2012 at 3:24 PM

It’s special Harvard Lawn Review editorial lingo. High falutin’ stuff. Barky the Dog-Eater’s liberal use of “impacted” in his qualification essay was what got him the editor job, to begin with. You wouldn’t understand. You speak American English.

ThePrimordialOrderedPair on June 13, 2012 at 3:30 PM

Hey, remember all the whining and complaining during the primaries about Romney? 1) He couldn’t get above his 20% ceiling? 2)He was too negative? 3)He was only winning because he was raising more money than the others? 4) And many others…

1) He’s essentially tied with Obama, right now.
2) He’s landing some costly blows that Axlerod is having a tough time dealing with.
3) He’s out raising Obama.

We have the right candidate at the right time. I think we’re going to win this thing.

rogaineguy on June 13, 2012 at 3:34 PM

I like this ad!

This shows backbone, too, and by backbone, I mean ideology. Voters on the right, and yes, on the left also, want to see ideology in their candidate, any ideology, as an indication that the candidate has a substantive center, a guiding light.
Let me say, and though this be very counter-intuitive, and counter to the “standard model” of U.S. political theory (cater to the “center”), Romney needs to cater to the right, right now! Surprise everyone, when all expect Mitt to bow down to the [non-existent] center, tack to the right, perhaps strongly, in some areas. Get media attention.
Why? Let me reference an article I read a few years ago at sciencedaily. It spoke of the role of voters perceiving that the candidate has a strong ideology (even if contrary to the ideology of the voter) in building trust with voters:

“A rational electorate is reluctant to support someone who does not exhibit commitment to some ideology,” [USC economist] Carrillo says. “Voters rightly perceive that someone without ideological commitment cannot have developed a valuable political program…

Carrillo and Castanheira’s paper is an important challenge to the widely accepted median voter theorem… To attract a majority of votes, parties cannot simply try to appear ‘median.’ Quite the contrary… [the candidate must take firm ideological stands (paraphrased)].”

See my blog (1 post) on the Fiorina CA race for more on the theory that the best thing to do is not cater to the center (at least exclusively: find your targeted shots where you cater to your side).

anotherJoe on June 13, 2012 at 3:41 PM

The words “Repeal Obamacare” need to be larger at the end. I could barely read them.

AubieJon on June 13, 2012 at 3:25 PM

They will likely get smaller and smaller, the closer we get to Jan 2013.

faraway on June 13, 2012 at 3:44 PM

ROMNEY TAKES ANOTHER OBAMA TURNOVER TO THE HOLE! SLAM DUNK!!!

Marcola on June 13, 2012 at 2:58 PM

But…but…but…Obama’s A Basketball Jones.

MichaelGabriel on June 13, 2012 at 3:47 PM

…my gawd!…Ivy League schools give you THIS!
WTF?…JugEars can’t even fluff B S when talking about the private sector…it’s unbelievable!
He has referred to the ‘Real World” in his past comments? What the he11 did the media do to us? They just listen to him? His responses just floor me!

KOOLAID2 on June 13, 2012 at 3:48 PM

Good for Romney. Obama cannot handle reality. Keep rubbing his face in it.

dogsoldier on June 13, 2012 at 3:49 PM

WHERE ARE THE LIB TROLLS?!

I need to do some bashin’.

cozmo on June 13, 2012 at 3:52 PM

ThePrimordialOrderedPair on June 13, 2012 at 3:30 PM

You’re right…if I’d been Editor of HLR, maybe I’d understand.

Damn that fancy book-learnin’!

tastes like chicken on June 13, 2012 at 3:53 PM

I luv the Team Romney quick response web ads, but who outside of your average Hot Gassian is watching these things?

It’s going to be up to engaged citizens like ourselves to bring along a decisive chunk of the low-information “independents” needed to unseat this destructive fool and his party in November.

Common Sense Floridian on June 13, 2012 at 3:53 PM

“…the truth is actually we’ve seen fewer regulations coming out of my administration than the previous administration.”

Obowma wouldn’t know the truth if it’s name was Michelle and she was sitting on his face…

Seven Percent Solution on June 13, 2012 at 4:01 PM

Seven Percent Solution on June 13, 2012 at 4:01 PM

…yea…that’s the ticket!…maybe that explains why his brain seems to have a yeast infection!

KOOLAID2 on June 13, 2012 at 4:07 PM

tastes like chicken on June 13, 2012 at 3:53 PM

This is why I’ve been telling people since early 2008 that if we could only get a look at Barky’s SATs he would be gone in a second. It would be a number so pathetic that, to adapt the quote from that lady about parents and the Blue Idiot School:

“A majority of my Upper East Side clients people, if they took a look down there at Barky’s pathetic SAT scores, their heads would explode,” said education adviser Terri Decker of Smart City Kids. “Literally, their brains would be on the pavement.”

ThePrimordialOrderedPair on June 13, 2012 at 4:08 PM

That “Repeal ObamaCare” is difficult to read is a gross understatement.

I thought is was a bunch of red dots !!

KenInIL on June 13, 2012 at 4:14 PM

This is why I’ve been telling people since early 2008 that if we could only get a look at Barky’s SATs he would be gone in a second. It would be a number so pathetic that, to adapt the quote from that lady about parents and the Blue Idiot School:

Obama took the SATs in high school, when his brain was addled by all his “interceptions” of the joint at meetings of the Choom gang.

Midway thru the SATs, he probably got the munchies and needed time to finish his waffle.

No wonder we never saw his transcripts.

Steve Z on June 13, 2012 at 4:16 PM

Gotta love the Romney Rapid Response Team. They’re in Axelrod’s head, they’ve got to be getting inside Obama’s. By mid-July the guy won’t be giving interviews to anyone… much less seen eating a hot dog.

But the ad creators are a little too enamored with typography. HA commenter Flora Duh, I believe, pointed out that people often leave the room when an ad airs, or return to their smartphones, or whatever their momentary distraction of choice might be, and they miss what the ad says. But people will listen to or hear what they don’t always watch.

Like everything else, advertising has its fads. And the formal construction of Romney’s ads are part of the message his team wishes to convey: he’s as slick, hip, cool, and up on the trends in media production as the Obama campaign ever could hope to be. Ergo, Romney is as cool as Obama– something no one would get away with saying outright. So it’s understandable that the ad creators want to get away from the bombastic male voice-over ad narration of yore, or even the more recent cool but firmly in control Siri-style female voice. But messaging is about repetition, overt and subtle, and voice-overs not reinforce the message, but get it out to viewers who aren’t actually looking.

And everyone else is right, the “Repeal Obamacare” punchline is waaaay too small. Lots and lots of blank space around tiny little type blocks is trendy too.

de rigueur on June 13, 2012 at 4:16 PM

This sounds a whole lot like how Obama didn’t believe that that semiconductor engineer couldn’t find a job, or how he thinks the private sector is doing fine.

theperfecteconomist on June 13, 2012 at 4:20 PM

Y’all catching their shiny new talking point? Obama has the lowest rate of increase in descretionary spending since Truman. Of course they include the fluff of two years of dems spending and the $750 Billion TARP funds to Bush to make this claim.

Another airball.

DanMan on June 13, 2012 at 4:21 PM

No wonder we never saw his transcripts.

Steve Z on June 13, 2012 at 4:16 PM

Relax, 0bama’s transcripts, and SAT’s, are doing fine.

cozmo on June 13, 2012 at 4:22 PM

the truth is actually we’ve seen fewer regulations coming out of my administration than the previous administration

See how he said that with a perfectly straight face?

GarandFan on June 13, 2012 at 4:49 PM

the truth is actually we’ve seen fewer regulations coming out of my administration than the previous administration

See how he said that with a perfectly straight face?

GarandFan on June 13, 2012 at 4:49 PM

The Dog-Eating Retard received an award for just that ability to tell the most transparent of lies with the greatest of ease … a contempt citation. He framed it and hung it in the Oval Office. He and his junta love to admire it and laugh about it all the time. They’ve already got a place picked out for Holder’s contempt citation from Congress to be hung. Collecting them is a sport for the Indonesian Imbecile.

ThePrimordialOrderedPair on June 13, 2012 at 4:54 PM

Day One:

WH basketball court replaced with Steeplechase course. With an elevator.

BobMbx on June 13, 2012 at 5:49 PM

This guy, he seems like some kind of RINO to me.
Ima vote for Ron Paul in November to teach the Establishment a lesson!
Esoteric on June 13, 2012 at 3:00 PM

Yeah, let’s do that in November- let’s vote for the guy that didn’t get the nomination just to “show” the establishment. In the process let’s ensure that Obama gets re-elected because, in reality, for Paulites it is not about what’s best for the country in the present but just “getting your guy elected”.

Romney may not be your ideal candidate but each day he shows more and more that he may be the right candidate for the country right now- someone with the chops to, at the very least, put a stop to the country’s bleeding and maybe even someone capable of starting to change course to fiscal sanity and property that a future president could pick up and run with.

Even your candidate, if you have actually payed attention to him instead of just reacting emotionally to what he says, has made it clear that his goal is not to be president but start a movement. That is ongoing. However, the change you seek won’t happen overnight. Heck, it took a century for progressive policies to take hold of American politics, and it will take probably as long for libertarian ideas to take hold again. Ron Paul gets this but his supporters still don’t. Even his son figured this out long ago!!! Or do you think he didn’t have a Long talk with Ron before the Romney endorsement?

Seriously, some Paulities are intolerant of anyone who doesn’t agree 100% with their guy. Get out of the whole “let’s vote for Paul even though he isn’t even the presidential candidate (or has any chance of being)” just to show how you “fight the system”, all but ensuring an Obama win and more of the same.

You really want to make a difference and follow Ron Paul ideas? Start by accepting that your guy will not be the party’s candidate and start working to get competent Senators and Representatives to win back Congress, people that understand that we need to cut spending and stop policing the world and that are willing to keep a president of their own party accountable to what he’s doing regardless of party affiliation.

And also get that what changes you are promoting won’t happen overnight. Heck, they won’t even happen inthe next six months, two years, or even for a few decades. It will be a hard and slow process that will require explaining in detail and as many times as needed your views, exactly what the Founders wanted with our Federalism. It takes more than yelling “Vote for Ron Paul- everyone who disagrees is a RINO” to make that happen.

Don’t let your perfect be the enemy of the good, specially in such critical election.

ptcamn on June 13, 2012 at 5:58 PM

This guy, he seems like some kind of RINO to me.
Ima vote for Ron Paul in November to teach the Establishment a lesson!
Esoteric on June 13, 2012 at 3:00 PM

Dude, OF COURSE I’m being sarcastic. I used the word “Ima,” for chrissakes.

Esoteric on June 13, 2012 at 3:30 PM

I thought your post was very funny.

Seriously, though, REPEAL OBAMACARE needs to be full screen.

talkingpoints on June 13, 2012 at 6:38 PM

Kudos to Romney’s Rapid Response Team!

Is any else having continuous flashbacks of Sideshow Bob trying to trek through a yard of waiting rakes?

Fthwack!… Thud!… “Uhrrrrr!”

Fthwack!… Thud!… “Uhrrrrr!”

Fthwack!… Thud!… “Uhrrrrr!”

Jack Deth on June 13, 2012 at 9:26 PM

Out of touch? He was never in touch! LOL!

REPEAL OBAMACARE!

insidiator on June 14, 2012 at 8:26 AM