Pro-Obama groups launch $4 million ad campaign targeting Latinos

posted at 12:01 pm on June 11, 2012 by Erika Johnsen

The SEIU (one of the country’s largest unions) and Priorities USA (the super PAC run by ex-White House official Bill Burton) have teamed up to the tune of $4 million, putting together an ad that focuses on Mitt Romney’s campaign-trail gaffes to demonstrate how ostensibly out-of-touch Romney is with the concerns of Latino voters. The “Mitt Romney is his own words” commercial will air on tv and radio in Colorado, Nevada, and Florida (battleground states with hefty Hispanic populations):

“This ad is part of a broader effort to ensure Latino voters know the stakes in this election and who has been on the side of Latino Families and who will continue to stand with them in the coming years,” said SEIU National Political Director Brandon Davis in a statement. “The contrast could not be more clear.” …

“It’s easy for him to say that since he doesn’t have the same necessities as us,” says a Latino man in Spanish. “When you are really out of work, you are worried, you don’t want to laugh or make fun of anybody. …

The ad comes as Democrats work to solidify their lead with Hispanic voters, the fastest growing demographic in the American electorate. In a Wall Street Journal/NBC News poll released late last month, 61 percent of Hispanic voters said they would vote for Obama, while just 27 percent backed Romney. More Hispanic voters see Romney more negatively than positively, and only 22 percent say they view the Republican Party in a positive light.

Democrats have been lagging way behind in terms of television spending — they were sorely outspent by independent Republican groups in early June, with pro-GOP groups spending about $37 million on presidential-race tv ads while pro-Dem groups only spent $11 million. And as spittin’ mad as liberals and unions were about all of that ‘sketchy money’ that went into the Wisconsin race, they’re realizing that they should probably start stepping up their game right about now.

Team Romney hasn’t been silent about Hispanics — last week in Texas, he promised to be a president for “all Americans, Hispanic and otherwise” — and his camp has more plans in the works to appeal to the fast-growing electoral group, including hashing it out with Sen. Marco Rubio on his upcoming modified DREAM Act. Good thing, too: right now, Hispanic voters favor President Obama by a more than 2-to-1 margin. Republicans really need to work on communicating the message that prosperity and economic growth are good for all Americans, regardless of race, background, etcetera, and that President Obama’s policies are just a bunch of fail.

Spanish-speaking surrogates are being trained, and there are ongoing talks with a major Hispanic advertising firm to work on new television ads that are aimed at Spanish-speakers. …

“I can’t deny the fact that he’s going to inevitably have to cross the proverbial Jordan of immigration,’’ Rodriguez said. “If he wants to step into the Promised Land, he’s going to have to address immigration reform.’’

Romney is preparing a speech on June 21 before a group of Latino officials in Orlando, an address that some of his Hispanic advisers are pointing to as a potential major turning point. Romney will address that group, the National Association of Latino Elected and Appointed Officials, one day before President Obama does…


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Keep the unions in our faces…

OmahaConservative on June 11, 2012 at 12:04 PM

Time for a counter-ad: “Why Does Eric Holder Hate Mexican People?”

Jeddite on June 11, 2012 at 12:06 PM

Fail.

Pork-Chop on June 11, 2012 at 12:06 PM

Jajajajaja. LOL! LOL! LOL!

Laughing aside, Romney better respond to these Spanish attack ads.

Firecracker729 on June 11, 2012 at 12:07 PM

4 million! What about keeping big money out of politics!?!

/sarc

gwelf on June 11, 2012 at 12:09 PM

IIRC, a vast majority of Latinos are Catholic? With what bho/team are doing to the Catholic’s with the bhocare mandate on bc etc., one would think those Latinos would not vote for bho?

I wonder if this issue will be brought up with all these ads?
L

letget on June 11, 2012 at 12:09 PM

If you wanto mucho food stampos for tacos burritos, vote Obambo essay!

NoDonkey on June 11, 2012 at 12:09 PM

Online Streaming,Rush Limbaugh Show!

The Rush Limbaugh Show on NewsTalk 1230 – WHOP
Conservative from Hopkinsville, KY

http://tunein.com/tuner/?ProgramId=20617&

canopfor on June 11, 2012 at 12:09 PM

Funny how this NY Times article coincides with this Latino campaign. You have to wonder who’s advising who? (or is it whom)

By JULIA PRESTON
Published: June 10, 2012

As President Obama heads into the main stretch of his re-election campaign, his immigration policies have produced few gains among Latinos, whose votes could be crucial for him in November.

The Department of Homeland Security reported last week that only about 4,400 deportations of illegal immigrants had been halted nationwide under a major initiative started a year ago.

In a strategic shift, immigration authorities had said they would focus on deporting criminals and people who cheated the visa system, while sparing illegal immigrants with clean records. But after an administration review of more than 288,000 deportation cases before the immigration courts, the total suspended by prosecutors so far is less than 2 percent.

That is not the only policy that has been a jarring disappointment for Latinos. Mr. Obama, who easily won a majority of their votes in 2008, promised to move in his first year to overhaul the immigration system and to give legal status to illegal immigrants.

Timing is everything, right Mr. Obama?

Rovin on June 11, 2012 at 12:10 PM

This is exactly why Republicans should be nervous. Obama isn’t running on his record or his gravitas or the state of the economy or really anything that conservatives care about. He’s running on how many bribes he can distribute to special interest groups and how much fear he can generate in those same groups. Candy and whips, and Republicans better pray that people are too smart and decent to fall for it.

Burke on June 11, 2012 at 12:10 PM

…is that where most of the illegal vote is?

KOOLAID2 on June 11, 2012 at 12:12 PM

Laughing aside, Romney better respond to these Spanish attack ads.

Firecracker729 on June 11, 2012 at 12:07 PM

Given the rapid response from his campaign recently, I figure we’ll see something in a few hours in Spanish talking about how Obama lies to them and takes them for granted.

teke184 on June 11, 2012 at 12:13 PM

300 dead Mexicans across the border, and Romney’s bad for Hispanics.

That’s a good one.

franksalterego on June 11, 2012 at 12:14 PM

Laughing aside, Romney better respond to these Spanish attack ads.

Firecracker729 on June 11, 2012 at 12:07 PM

Given the rapid response from his campaign recently, I figure we’ll see something in a few hours in Spanish talking about how Obama lies to them and takes them for granted.

teke184 on June 11, 2012 at 12:13 PM

H already has an ad like this in Spanish that’s out there…

jimver on June 11, 2012 at 12:17 PM

What great timing for Fast&Furious ad with Holder squirming as he was being grilled…ending the ad with “Latinos, would you rather be employed or dead?”….

hillsoftx on June 11, 2012 at 12:17 PM

Democrats have outspent the GOP by 7 to 1 on Spanish ads.

The Rogue Tomato on June 11, 2012 at 12:17 PM

IIRC, a vast majority of Latinos are Catholic? With what bho/team are doing to the Catholic’s with the bhocare mandate on bc etc., one would think those Latinos would not vote for bho?

It’s not likely, at this point, that the majority would actually vote for Romney unless he is wildly successful in outreach. So if it ends up that they won’t for bho, in their presumed frustration and discontent, they may just stay home on election night.

hawkeye54 on June 11, 2012 at 12:17 PM

Sort of weird that the screen grab of that video is saying they’re unemployed, but somehow that isn’t a reflection of Obama’s policies?

ButterflyDragon on June 11, 2012 at 12:21 PM

Mitt has gaffes
dear leader taken out of context or just misspoke

According to the dems/lsm

cmsinaz on June 11, 2012 at 12:22 PM

Isn’ the SEIU one of the labor groups that worked to kill the McCain-Kennedy-Bush immigration reform? Pretty sure they were.

Zaggs on June 11, 2012 at 12:24 PM

Romney already cut an ad saying that unemployement under Obama is higher among Hispanics. He just needs to have the ad translated into Spanish, and not bungle the translation. Romney should probably count on Marco Rubio for ads in Spanish, to make sure that the message is clear.

Steve Z on June 11, 2012 at 12:24 PM

Aye carumba

cmsinaz on June 11, 2012 at 12:25 PM

Mitt has gaffes

cmsinaz on June 11, 2012 at 12:22 PM

And the dems are going to make sure everyone knows. They’ll run the ad in 57 states.

The Rogue Tomato on June 11, 2012 at 12:25 PM

The GOP should start running ads highlighting Obama’s anti-Catholic policies and the Democrat’s hostility towards Christianity.

Punchenko on June 11, 2012 at 12:25 PM

Señor Fortuño, care to comment on this one?

Greek Fire on June 11, 2012 at 12:26 PM

“When you are really out of work, you are worried, you don’t want to laugh or make fun of anybody. …

Want a job? What are the chances you’ll have one if we get four more years of Obama and his disastrous economic policies?

AZCoyote on June 11, 2012 at 12:27 PM

Indeed rogue

:)

cmsinaz on June 11, 2012 at 12:31 PM

Education.

This past weekend, The Wall Street Journal had an article about the revival of inner-city Catholic schools–thanks to school vouchers. And, as it turns out, many Hispanics are using those vouchers to get into Catholic schools. Of course, the parents of the kids could be illegal, but you see where this is going.

GOP: favor school vouchers and chance to get into better Catholic schools.

Dems: oppose school vouchers because because being forced into inferior public schools is totally awesome and it directs money to a key Democratic constituency–the teachers unions.

BuckeyeSam on June 11, 2012 at 12:31 PM

Obama is going to force the Immigration issue using Hispanics as a lever. If Romney has even half a clue he will respond with an ad that point’s out that Obama’s “Fast and Furious” killed hundreds of Mexicans while arming Mexican narco terrorists, and then he’ll point out that ObamaCare is threatening the Catholic Church and round off his ad with scenes from “For Greater Glory” reminding the Hispanic population of just how much they sacrificed in the 1930′s to fight the exact same kind of repression of Catholics that Obamacare represents.

SWalker on June 11, 2012 at 12:32 PM

JOJ!!

Punchenko on June 11, 2012 at 12:34 PM

I hoisted a few with the illegals in my cousin’s neighborhood yesterday. They were all mocking 0bama and fondly recalling GWB…

OmahaConservative on June 11, 2012 at 12:36 PM

I call B.S. I live with “hispanics” all around me and the few who care about politics at all are staunch Conservatives, I don’t believe these NALEO people (worked at their offices, met many of them) have a clue as to the plight of the poor “hispanics”, anymore than O cares about us.
by the way, where is “Hispana” anyway?
Just my 2c
Bob

Bobnormal on June 11, 2012 at 12:39 PM

Good idea, use your money and target one of the smallest voting % groups in America…

What this shows is how much harm Mitt has done to the Obama campaign, and how one of it’s strongest groups has been retreating from Obama.

right2bright on June 11, 2012 at 12:41 PM

300 dead Mexicans across the border, and Romney’s bad for Hispanics.

That’s a good one.

franksalterego on June 11, 2012 at 12:14 PM

Ha! Isn’t that the truth.

I am sure Mitt’s response will the fast and furious…

right2bright on June 11, 2012 at 12:42 PM

including hashing it out with Sen. Marco Rubio on his upcoming modified DREAM Act. Good thing, too

Heretic!/

Great story here about how prickly El Presidente gets when meeting with disgruntled Hispanics. A snippet:

Obama is a former activist who once mentored the poor and disenfranchised on Chicago’s South Side in the tradition of Saul Alinsky, a community organizer known for his willingness to challenge authority. Yet even as a young organizer, Obama was not always comfortable staging direct actions against politicians and soon chose instead to become a politician himself. Now, as president, he often expresses resentment at being challenged by would-be supporters, occasionally lashing out at advocates when they employ the old organizing methods against him….

…The Barack Obama who spars with liberals in private seems far different from the man most Americans have come to know for his even-keeled, cerebral presence. He drops the formalities of his position and the familiar rhetoric of his speeches, revealing a president willing to speak personally and candidly to his allies, and also one who can be thin-skinned, irritable, even sarcastic and hectoring if his motives or tactics are questioned. He talks about his own ethnicity, his immigrant roots, his political high wire as a black president with a Muslim middle name — and then seems surprised when advocates who took deep inspiration from his election nevertheless question his commitment to their causes.

Buy Danish on June 11, 2012 at 12:48 PM

Bobnormal on June 11, 2012 at 12:39 PM

Same experience here in my deep blue state.

Christien on June 11, 2012 at 12:51 PM

When you are really out of work, you are worried, you don’t want to laugh or make fun of anybody.

So vote for Obama, he can keep recession level Employment for another 4 years so you’ll be just this worried several years from now.

You know what? If you get a Reagan-style President in there with 7-8% GDP growth, real job creation, and an actual recover;y he can mock me once a month… make the 4th “Mock GekkoBear day”.

I’ll still vote for him.

gekkobear on June 11, 2012 at 12:52 PM

So is that $4 million going to be spent explaining why the Democrats did NOTHING about immigration reform during the two years that they held the House, the Senate and the White House?

……………..crickets…………………..

And are Hispanics dumb enough to trust them again?

GarandFan on June 11, 2012 at 12:58 PM

Main message: who needs jobs anyway?

slickwillie2001 on June 11, 2012 at 1:13 PM

Los anuncios del equipo Obama son una broma mala. ¿Por qué la gente estan desempleada? ¿No tiene nada que ver con lo que ha hecho su salvador y dios Obama el omnipotente? Por favor.

JoseQuinones on June 11, 2012 at 1:18 PM

Careful here Rmoney™. The response had better be thought through carefully. You know, cause when you running fro President , you can’t have ……………………

Bmore on June 11, 2012 at 1:18 PM

his camp has more plans in the works to appeal to the fast-growing electoral group, including hashing it out with Sen. Marco Rubio on his upcoming modified DREAM Act. Good thing, too:

NO! NO! NO!

This is a BAD thing, Erika!

We do not need immigration “reform”, when “reform” is a just code word for amnesty.

Why do so many “Conservatives” think we can out-pander Democrats by offering the reward of the ill-gotten goods (residency) to the criminals who have stolen it (illegal aliens)? Has that strategy worked anywhere else to reduce the crime rate?

40% of Hispanic Americans want LAW ENFORCEMENT, not amnesty.
54% prefer amnesty.

If the GOP candidate can appeal to the 40% who want law enforcement instead of amnesty, the candidate will not turn away me and the vast majority of all Americans who want law enforcement.

Check out this poll – the only one to ever offer all the choices.

fred5678 on June 11, 2012 at 1:19 PM

Make fun of your opponent, his family, his dog and lie about how many jobs you have created in the last three years.

O-Team’s recipe for success.

Axelrod is a genius, just like his boss.

fogw on June 11, 2012 at 1:20 PM

Let the dems bring a knife to the fight….. etc, etc.

ultracon on June 11, 2012 at 1:22 PM

Obozo is only targeting “Non-White” Hispanics. “White” Hispanics – Need Not Apply.

Clinging to their religion and guns…

Kuffar on June 11, 2012 at 1:30 PM

fred5678 on June 11, 2012 at 1:19 PM

Do you actually know what it is Rubio proposes? This is targeted to one very narrow subgroup of illegal immigrants. They are not “criminals”.

Buy Danish on June 11, 2012 at 1:33 PM

“Essay?”

WTF? You’re the problem. All Latinos are not gang members.

Mitt Romney has good instincts on the border and immigration. He also has a family-legacy to draw upon. If he didn’t have to contend with the vociferous, Hispanic-bashing he would be much better off.

Romney has my money, my time and my vote. But I believe this issue exposes his main weakness. Despite his strong stance of late he still panders a bit. Regarding immigration he’s pandering to the wrong crowd.

I said, he needs to pander to Latinos to woo them. Then change their minds, which actually means showing them how Republicans are natural allies to new-Americans. We offer opportunity and freedom not handouts.

I don’t have a problem with Spanish-language websites or ads. I do have a problem with hardcore Hispanic-bashing when they represent the fastest growing segment of voters.

Politics is similar to investing in that it’s all about winning enough to eventually get what you want, need or deserve. But you have to win.

Capitalist Hog on June 11, 2012 at 1:33 PM

Los anuncios del equipo Obama son una broma mala. ¿Por qué la gente estan desempleada? ¿No tiene nada que ver con lo que ha hecho su salvador y dios Obama el omnipotente? Por favor.

JoseQuinones on June 11, 2012 at 1:18 PM

absolutamente correcto, carnale, absolutamente correcto!

The War Planner on June 11, 2012 at 1:38 PM

… the Democrats did NOTHING about immigration reform during the two years that they held the House, the Senate and the White House?

……………..crickets…………………..

And are Hispanics dumb enough to trust them again?

GarandFan on June 11, 2012 at 12:58 PM

Actually, the Dems had a clear majority in the House AND 60 filibuster-proof votes in the Senate for 8 months and squabbled instead of passing Cap and Trade, full-blown amnesty, etc.

Thanks for squabbling until Teddy died and Scott Brown took over, Dems!!!

fred5678 on June 11, 2012 at 1:46 PM

Romney should just write off the “Latino(Illegal immigrant) vote”.

Low information voters who only care about identity politics, as well as entitled, permanent wards of the state who can’t get enough welfare. Forget the fact that they share many of the socially conservative values of Mitt Romney.

Latinos have a sweet deal going with the DNC right now so don’t plan on them coming over to our side anytime soon.

1. Work under the table jobs that aren’t taxed, send money back to fuel Mexico’s economy, all the while raping the US economy. Politicians refuse to tackle immigration issue because crony capitalist corporations love cheap labor, and politicians love campaign contributors!

2. Because you’re essentially “off the grid” you can collect every form of government handout available! Food stamps, housing vouchers, medicaid, free schooling for little Jose! Sign Granny up for Disability too! No need to prove citizenship, just hire lobbyists to make slick, web videos like “NO HUMAN IS ILLEGAL”.

1984 in real life on June 11, 2012 at 1:54 PM

Republicans really need to work on communicating the message that prosperity and economic growth are good for all Americans, regardless of race, background, etcetera, and that President Obama’s policies are just a bunch of fail.

Fat chance right now — just mention the words “illegal aliens” and watch the fireworks here.

Latinos can read the boards here just as well as the next person, and I think they understand that when someone talks about too many Mexicans, they are talking about….

The Democrats are quite rightly targeting the Know Nothing heritage which plagues us Republicans. They got rid of theirs some years ago, but we have yet to get rid of ours.

My wife, who is a pretty stalwart conservative, understands as a person of Chinese heritage what the Know Nothings did to her family, and she can see the effects — half of her family are Democrats — and it was Democrats who did the Exclusion Acts. Sadly, it’s us Republicans who keep wanting to do them again.

unclesmrgol on June 11, 2012 at 1:59 PM

Latinos should be voting for Romney for no other reason than the condescending way Obama calls that “Lat-Teen-os.”

Happy Nomad on June 11, 2012 at 2:11 PM

If I’m remembering what I read correctly, Obama has deported more illegal Hispanics than any other recent president, and progressive Hispanics are mad at him for that, so his cred with them isn’t all that solid.

juliesa on June 11, 2012 at 3:36 PM

Hola! Senor Mitt Romney – un es hombre diablo!

profitsbeard on June 11, 2012 at 5:04 PM