Dueling ads: “A Better Day” vs “Romney economics”

posted at 10:01 am on June 1, 2012 by Ed Morrissey

The presidential campaigns bring us two new spots today as the weekend approaches and the two candidates attempt to set the narrative.  Let’s take a look at the challenger’s new ad first, “A Better Day,” in which Mitt Romney gives a positive vision of his first day as President, as well as a Morning in America vibe by arguing that a change at the top will signal that “the country is back on the right track”:

It’s an effective ad, although not as much so as the original Morning in America ad, which stuck to a single theme.  It finishes on a high note, though, and for a 30-second TV spot at least says something about what kind of agenda Romney has for the next four years, whether one agrees with that agenda or not.  Furthermore, although one can infer criticism from Romney’s Day One to-do list, this spot never mentions Barack Obama at all.

In contrast, the Obama campaign released this 84-second spot that says nothing about its own candidate.  Instead, it just culls the hardest punches thrown in the Republican primaries in 2008 and 2012, but says nothing about its own candidate or agenda.  It also finishes on a rather ironic note:

Whereas “A Better Day” will end up on television sets, “Romney Economics” will only play on the Internet, thanks to its length.  Furthermore, while it attacks Romney on his record as governor, it explicitly consists of recycled arguments that Romney has already addressed — and surpassed to become the Republican nominee.  That’s the irony in the spot’s big argument climax: “It didn’t work then. It won’t work now.”  The same can be said about the arguments presented in the preceding 76 seconds, too, as the video itself makes plain.


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Good ad for team Mitt. I refuse to watch Obama’s.

gophergirl on June 1, 2012 at 10:05 AM

I am beginning to like Mitt Romney more and more. I am considering contributing.

ted c on June 1, 2012 at 10:06 AM

Looks like at least we won’t have to suffer through another embarrassing McCampaign. Nice going.

MelonCollie on June 1, 2012 at 10:09 AM

I’d say the bigger irony is that “It didn’t work then. It won’t work now.” will remind many viewers to consider those sentiments when deciding if they want to reelect Obama.

Uncledave on June 1, 2012 at 10:09 AM

Gee, it seems as if Mitt Romney is in it to win it. What a refreshing change from 2008! But to be fair, Romney has so much more material to work with than McCain. It appears he will be using all of it.

Happy Nomad on June 1, 2012 at 10:09 AM

ted c on June 1, 2012 at 10:06 AM

Heh…me too.

NYconservative on June 1, 2012 at 10:11 AM

Good ad mitt

Recycled crapola from dear leader

Pathetic

cmsinaz on June 1, 2012 at 10:11 AM

Team Romney continues to impress! The speech yesterday @ Solyndra still has me smiling.

BHO Jonestown on June 1, 2012 at 10:14 AM

ted c on June 1, 2012 at 10:06 AM

Heh…me too.

NYconservative on June 1, 2012 at 10:11 AM

Count me in as well.

Feelin’ the flow. Workin’ it.

ex_machina on June 1, 2012 at 10:14 AM

All Obama’s ad did for me was to make me wonder how in the world we ever had McCain as our nominee. He was awful.

dirtseller on June 1, 2012 at 10:15 AM

I am beginning to like Mitt Romney more and more. I am considering contributing.

ted c on June 1, 2012 at 10:06 AM

They got my money after the Solyndra press conference yesterday.

gophergirl on June 1, 2012 at 10:15 AM

Hit hard. Hit big. Hit now. Go for the jugular.

Philly on June 1, 2012 at 10:22 AM

Good ad for team Mitt. I refuse to watch Obama’s.

gophergirl on June 1, 2012 at 10:05 AM

I took one for the team and went through all 84 seconds of it. It’s really pathetic actually. Crappy music and a bunch of sniping at Romney from other republicans in this primary and even from McLame in the 2008 primary.

If they’re counting on people to relate to McLame telling them Willard’s record is poor, then team bark-a-bama is really in bad shape.

Lost in Jersey on June 1, 2012 at 10:22 AM

Amen Philly

cmsinaz on June 1, 2012 at 10:24 AM

Why doesn’t the Obama ad need a campaign disclosure on it?

tyketto on June 1, 2012 at 10:24 AM

Romney’s a winner, no doubt.

And that’s not something you can buy or spin. You have it or you don’t.

Obama is not a winner. He sympathizes with life’s losers so much, because he identifies with them.

The irony is, the downtrodden in America benefit much more with a winner at the helm.

The loser Obama at the helm will doom them and everyone else.

NoDonkey on June 1, 2012 at 10:27 AM

Another good ad from Romney. He’s looking bettah and bettah!

Naturally Curly on June 1, 2012 at 10:27 AM

Why doesn’t the Obama ad need a campaign disclosure on it?

tyketto on June 1, 2012 at 10:24 AM

Now that is an excellent question.

Lost in Jersey on June 1, 2012 at 10:30 AM

Why doesn’t the Obama ad need a campaign disclosure on it?

tyketto on June 1, 2012 at 10:24 AM

I’m guessing because it’s just a web ad? I think those regs only apply if it’s going over the airwaves.

Fezzik on June 1, 2012 at 10:30 AM

It isn’t just that Obama’s ads are so dire. It’s that Romney’s are so good.

Note the tonal similarity between Mitt’s positive spots and Scott Brown’s famous ones in the 2010 MA-SEN race? That’s no accident. Same team (Romney’s team) works for both men. Those guys are pros.

Esoteric on June 1, 2012 at 10:32 AM

You say you don’t you want Four More Years of the puppy-eating Obama-god ?

This could make for an historic election that will rattle the foundations of every government from DC to the Horn of Africa .. a Black President leaving office before he dies

Robert Mugabe … this one’s for you

J_Crater on June 1, 2012 at 10:32 AM

Another good ad from Romney. He’s looking bettah and bettah!

Naturally Curly on June 1, 2012 at 10:27 AM

Romney looks more like a true alpha these days, but he sure does make Obaka and McCain looking like bettah and bettah.

Archivarix on June 1, 2012 at 10:32 AM

Romney ad was good.

Can’t and won’t watch the Barky ad either.
It would just make me want to get the shotgun out and kill the tv,
like Elvis used to do when Robert Goulet appeared.

WOWZA, I’m actually FINALLY going to contribute to Romney $20…
it’s not much, but I’m a little light in the wallet…
been sending $$$ up to Scott Walker, Sarah Palin’s PAC and Ted Cruz.

QVC is surely missing my patronage in favor of my political causes.

Typicalwhitewoman on June 1, 2012 at 10:35 AM

Plus, I have to say, I really like Ann Romney. She comes across as genuine and happy. I think she is going to be a big plus in this campaign. Good ads.

NJ Red on June 1, 2012 at 10:36 AM

Why doesn’t the Obama ad need a campaign disclosure on it?

Because it’s not going to run on television. The “I’m Barack Obama and I approve…” jazz is only for TV/radio spots. Internet videos aren’t held to the same standard — they’re judged no differently than any other video Barack Obama decided to post up on his YouTube account, like an excerpt from a press conference or an interview.

Which brings me to another point, one that Ed touched on in his original post: this Obama ad bashing Romney isn’t meant for the voters, it’s meant for the media. The idea is to build buzz from coverage at places like Politico and Hot Air and National Journal and WaPo, etc., and get the message out to “agents of influence” in hopes of affecting the national conversation. Also to reach the internet base (read: Kos Kidz). As such, it’s a double-fail.

Romney’s ad will be playing on TV sets across America in swing states, OTOH. In fact, I bet it already is.

Esoteric on June 1, 2012 at 10:36 AM

Well, Barky is a huge believer in all things green, so recycling old and worn out arguments is right up his alley…

ya2daup on June 1, 2012 at 10:39 AM

I’ve never given money to a politician in my adult life. I just donated money to Romney. This country MUST turn around and it won’t if Obama gets re-elected. I have children and grandchildren who will grow up in a very different America if Oblahblah gets another four years.

AmayasNana on June 1, 2012 at 10:47 AM

Sorry I won’t vote for the GOPe any more. Etch-a-sketch’s record is just as much Big Government. The GOPe propaganda tries to rewrite history. No one is moving the country left more than the GOPe who allow the Democrats to do their dirty work for them and then gives us nothing but excuses for why they can’t change the situation.

I will ONLY vote for conservatives. It wasn’t a conservative who voted to allow Obamacare to come out of committee. It wasn’t a conservative who was the author of socialized medicine in this country.

Insanity is having the same behavior and expecting a different outcome. We are not on the same team. The GOPe wants Big Government and they are my number 1 enemy, next is Obama. Get rid of the Big Government Republicans and beating the Obama’s of the world is a piece of cake. It’s time to get unconventional.

I’m voting for conservatives who will get rid of Boehner and McConnell and force either Big Government Dumb-0 or Big Government Etch-a-sketch to the right. Electing Etch-a-sketch only allows Big Government to succeed forcing Republicans to vote for more socialism. The country cannot afford 8 years of Etch-a-sketch. It will be the death knell for conservatism.

Jayrae on June 1, 2012 at 10:49 AM

Here’s another great ad released yesterday by the RNC:

http://t.co/GzfQHIJO

Naturally Curly on June 1, 2012 at 10:49 AM

…who would have thought that behavioral problem Mitt… would start giving wedgies to the JugEarred one in mom’s pants?

KOOLAID2 on June 1, 2012 at 10:51 AM

I will ONLY vote for conservatives. It wasn’t a conservative who voted to allow Obamacare to come out of committee. It wasn’t a conservative who was the author of socialized medicine in this country.

1.) Have fun out on your island, fake-con troll.

2.) Wait…you think Romneycare was “socialized medicine?” Do you KNOW what the term “socialized medicine” even MEANS? No really, you don’t, do you? “Socialized medicine” = fully government run and issued healthcare. Vermont is the only state in the union, I believe, with that setup. That’s Canada, France, England. Romneycare had nothing to do with that. You could argue that Obamacare’s secret goal was to eventually LEAD us to that, but the mechanism in Obamacare that would lead to that outcome is NOT the mandate (which is all it shares, and only superficially at that, with Romneycare). No, what does that is stuff like the guaranteed coverage for people with preexisting conditions, and exchanges, and IPAB.

You really don’t actually understand this issue, do you? It’s all just buzzwords to you. Well, either that or you’re a liberal troll just trying to rile us up.

I’ve got news for you, bud: we’re seeing what Romney can do now, and it’s opening a lot of eyes, in a good way. Your tone is about four months too late to be effective here.

Esoteric on June 1, 2012 at 10:54 AM

Jayrae on June 1, 2012 at 10:49 AM

Huh? Etch-a-sketch is an Axelrod meme…I think I smell a MOBY.

Vote for Romney, or don’t even call yourself a conservative. Just because you say you are MORE conservative than Romney, Romney is 5,000 times more conservative than Obambi…

kirkill on June 1, 2012 at 10:56 AM

The primary was a little bloody, but we survived. The wounds are about healed and our candidate is stronger for it. I’m much more pumped about Willard than I otherwise would have been had he just sailed through the nomination process.

Five More Months!

mike_NC9 on June 1, 2012 at 10:58 AM

Thanks for the clarification on the disclosure. These rules are so whacked.

tyketto on June 1, 2012 at 10:59 AM

Jayrae on June 1, 2012 at 10:49 AM

That song is so out of date it should be issued on a 45 rpm record.

NoDonkey on June 1, 2012 at 11:01 AM

Even if all the charges in Obama’s ads were true, Romney’s record would still be better than his!

I’m in too. I feel my wallet opening…

PattyJ on June 1, 2012 at 11:02 AM

Esoteric on June 1, 2012 at 10:54 AM

+1,0000!!!!

AmayasNana on June 1, 2012 at 11:02 AM

The primary was a little bloody, but we survived. The wounds are about healed and our candidate is stronger for it. I’m much more pumped about Willard than I otherwise would have been had he just sailed through the nomination process.

Ditto. I was initially skeptical, but Romney honed his game in the primary (as Palin suggested would happen – the primary should not merely be a coronation) and he’s earned it. It’s a pleasure watching him work.

I just hope he governs as well as he campaigns. Different skills involved, as we have seen with The Won.

Missy on June 1, 2012 at 11:05 AM

I’ve got news for you, bud: we’re seeing what Romney can do now, and it’s opening a lot of eyes, in a good way. Your tone is about four months too late to be effective here.

Esoteric on June 1, 2012 at 10:54 AM

…thumbs up!

KOOLAID2 on June 1, 2012 at 11:07 AM

Incidentally, Ed, Morning In America was Reagan’s re-election theme in 1984, where he emphasized all of the good things that had happened to the country since he took office. By definition Romney can’t put out an ad like that in 2012. But it’s good he’s taking cues from Reagan all the same.

Missy on June 1, 2012 at 11:08 AM

No more Mr. McNiceGuy

Greek Fire on June 1, 2012 at 11:10 AM

This year, America is looking at the bottom of its shoe, saying “Aw man, I stepped in it AGAIN! This happened in ’76 and I said I’d be more careful!”

Greek Fire on June 1, 2012 at 11:12 AM

Obama has never run for reelection, never run on a record. And he’s up against someone who is much more presidential. (And doesn’t eat dogs) :)

monalisa on June 1, 2012 at 11:25 AM

I’m voting for conservatives who will get rid of Boehner and McConnell and force either Big Government Dumb-0 or Big Government Etch-a-sketch to the right. Electing Etch-a-sketch only allows Big Government to succeed forcing Republicans to vote for more socialism. The country cannot afford 8 years of Etch-a-sketch. It will be the death knell for conservatism.

so your going to vote Obama because he’s a conservative?

gerry-mittbot-scratching his head

gerrym51 on June 1, 2012 at 11:25 AM

I have a Romney ad that they or any SuperPac can use:

Start with Obama 2008 campaign speach on why he would turn around the economy. Then fade to many post election clips of him saying how he inherited a bad economy from Bush, and how the ecomomy was worst than expected. End Obama clips with rapid succession of him saying “George Bush”, “Bush Administration”, etc.

Here’s the kicker, run the clips in date order, with the date, unemployment level, and deficit on the bottom.

Then fade to Romney himself saying this pitch (While he speaks, fade in and out all the CEO, Executive positions he held)
“As any experienced executive will tell you, when they are hired, they are hired to do a job. They either succeed or not. Blaming your predecessor for your failings just does not cut it. If you elect me as as your president, I’ll take responsibilty for the economy I inherit. Good or Bad…I’ll own it…. No excuses!!”

AverageJoe on June 1, 2012 at 11:29 AM

“I’m Barack Obama, and I approve of myself”

xdwall on June 1, 2012 at 11:33 AM

I’m beginning to think that the so called Disaster of a Long Primary was Just What the Doctor Ordered.

Mitt seems to be taking the lessons learned during the primary to heart and applying them to the Campaign.

Unlike McCain who did not go through the fire the dross has been removed and we have a candidate who, though moderate, is going to have a Spine of Tempered Steel as a Moderate.

I can deal with that.

Change, that brings Hope!

jaydee_007 on June 1, 2012 at 11:38 AM

ted c on June 1, 2012 at 10:06 AM

Heh…me too.

NYconservative on June 1, 2012 at 10:11 AM

Count me in as well.

Feelin’ the flow. Workin’ it.

ex_machina on June 1, 2012 at 10:14 AM

Same!

LetsBfrank on June 1, 2012 at 11:42 AM

Great point jaydee_007, McCain laid back and let the media get him the nomination in ’08, then expected the same thing to happen in the general election and was shocked to find that they turned on him.
What a relief to see at least for now Romney is going to hit back!

xdwall on June 1, 2012 at 11:42 AM

I have a Romney ad that they or any SuperPac can use:

Start with Obama 2008 campaign speach on why he would turn around the economy. Then fade to many post election clips of him saying how he inherited a bad economy from Bush, and how the ecomomy was worst than expected. End Obama clips with rapid succession of him saying “George Bush”, “Bush Administration”, etc.

Here’s the kicker, run the clips in date order, with the date, unemployment level, and deficit on the bottom.

Then fade to Romney himself saying this pitch (While he speaks, fade in and out all the CEO, Executive positions he held)
“As any experienced executive will tell you, when they are hired, they are hired to do a job. They either succeed or not. Blaming your predecessor for your failings just does not cut it. If you elect me as as your president, I’ll take responsibilty for the economy I inherit. Good or Bad…I’ll own it…. No excuses!!”

AverageJoe on June 1, 2012 at 11:29 AM

I LOVE it. Plus, this would start chipping away at Obama’s personal “aura of likeability.” Nobody likes a whiner. Mitt can subtly point out that not only is Obama incompetent, he’s also not capable of recognizing his failures.

Nicole Coulter on June 1, 2012 at 11:46 AM

This year, America is looking at the bottom of its shoe, saying “Aw man, I stepped in it AGAIN! This happened in ’76 and I said I’d be more careful!”

Greek Fire on June 1, 2012 at 11:12 AM

Isn’t it crazy? We never learn from history, because progressives either ignore history or rewrite it to suit themselves. After all Forward is the theme of Marxism.

kirkill on June 1, 2012 at 11:53 AM

Talk about acting fast, the RNC released this ad a little while ago.

Four Years Later, Not Better Off: May Jobs Numbers “A Tragedy”

Flora Duh on June 1, 2012 at 11:55 AM

I’d say the bigger irony is that “It didn’t work then. It won’t work now.” will remind many viewers to consider those sentiments when deciding if they want to reelect Obama.

Uncledave on June 1, 2012 at 10:09 AM

Somebody should hit back by slapping that tagline at the end of a Romney ad, plastered over a picture of Obummer.

right of the dial on June 1, 2012 at 11:57 AM

Good ad for team Mitt. I refuse to watch Obama’s.

gophergirl on June 1, 2012 at 10:05 AM

I am beginning to like Mitt Romney more and more. I am considering contributing.

ted c on June 1, 2012 at 10:06 AM

..amen, thank you, and God bless you both!

The War Planner on June 1, 2012 at 12:09 PM

Talk about acting fast, the RNC released this ad a little while ago.

Four Years Later, Not Better Off: May Jobs Numbers “A Tragedy”

Flora Duh on June 1, 2012 at 11:55 AM

..lightening fast, dear lady! And these can be manufactured in the blink of an eye: just wait for each month’s jobs report, Tivo the boobs on MSNBC, edit their anguished expressions and limp rhetoric, and slap a “The GOP is responsible” tagline and send it out.

Freaking cottage industry!

;-)

The War Planner on June 1, 2012 at 12:14 PM

No one is saying this, but even if Oprompta loses the election, I fear what he will pull as a lame duck before the Inauguration.

PJ Emeritus on June 1, 2012 at 12:20 PM

Sorry, but that obama ad is effective. A big thanks to the idiot candidates who fell so easily into internecine warfare during the primaries. They will soon be forgotten, but the damage they have done will now have to be overcome at a critical time for the nation.

paul1149 on June 1, 2012 at 12:29 PM

paul1149 on June 1, 2012 at 12:29 PM

For that matter, roll aout some old Hillary 2008 primary stuff and add the tag line “Looks like Hillary was right!”

AverageJoe on June 1, 2012 at 12:33 PM

Jayrae on June 1, 2012 at 10:49 AM

Oh, look, another MOBY!

Gunlock Bill on June 1, 2012 at 12:36 PM

Today’s new RNC ad has me SOOO jazzed !
This team is AWESOME !!
In only an hour or two, they put out this:
(h/t Flora Duh)

http://www.youtube.com/watch?v=TPwAMy7i0lI&feature=youtu.be

pambi on June 1, 2012 at 12:47 PM

Obama 2012: Don’t vote for Romney! Republicans don’t think he’s conservative enough!

What a joke. Mitt’s not my favorite (I’m a committed Paultard, or more accurately, a committed GaryJohnsontard) but I can’t justify a symbolic LP vote this time around. Of course, living in Washington state, it likely won’t matter. But if Mitt’s within ten points in November he’s got my vote.

sobincorporated on June 1, 2012 at 12:48 PM

It is interesting that my comment will post on the Obama Campaign ad but Ron Paul comments do.
Just shows that Ron Paul supporters are tools for Obama .

maddmatt on June 1, 2012 at 1:24 PM

It will be the death knell for conservatism.

Jayrae on June 1, 2012 at 10:49 AM

Drama Queen #1 shares her thoughts… wonder where ddrintn the king is at today. Curious…

Bradky on June 1, 2012 at 1:46 PM

Why doesn’t the Obama ad have something at the end of it stating that Obama approves this message or give any indication from where this ad originated? Is that not required of internet ads?

Conservative in NOVA on June 1, 2012 at 1:59 PM

Updated:

Jobs Picture Comparison: January 2009 v. May 2012

http://predicthistunpredictpast.blogspot.com/2012/06/jobs-picture-comparison-january-2009-v.html

M2RB: The Verve at Glastonbury

Resist We Much on June 1, 2012 at 3:39 PM

Good ad for team Mitt. I refuse to watch Obama’s.

gophergirl on June 1, 2012 at 10:05 AM

Same here, watching ol’ jug ears anymore makes me want to hurl. And unfortunately you cannot turn on a TV or radio these days without seeing his self-righteous mug or annoying voice.

ccrosby on June 1, 2012 at 3:52 PM