“Basketball” ad takes aim at home economics

posted at 11:21 am on May 22, 2012 by Ed Morrissey

My father loves to tell people that the difference between humans and animals is that animals don’t let their offspring back in the nest once they’ve been kicked out. Dad speaks from personal experience; I moved in with him for a while when I had a bout of unemployment and underemployment back in the late 1980s.  Unfortunately, the last three years have made that more the norm than the exception, and as a result, older workers have to put off retirement and younger workers despair of ever getting out on their own.  American Crossroads hammers on the theme of despair in the age of Hopenchange in its new ad, “Basketball”:

The New York Times notes the subtlety of the approach, and the effectiveness that it might have in swing states over the next few weeks:

When it makes its debut Wednesday in 10 swing states as the centerpiece of a $25 million campaign, it is expected to become one of the most heavily broadcast political commercials of this phase of the general election.

Yet what Mr. McCarthy and Crossroads have produced is not the kind of searing denunciation of President Obama that their track records would suggest. More soft-pedal than Swift Boat, the 60-second advertisement, complete with special effects, is a deeply researched, delicately worded story of a struggling family; its relatively low-key tone is all the more striking, coming at a point in the campaign when each side is accusing the other of excessive negativity.

Behind the story of the ad’s creation rests one of the greatest challenges for Republicans in this election: how to develop a powerful line of attack against a president who remains well liked even by people who are considering voting against him.

The big news, from the NYT’s perspective at least, is that the harder-edged arguments about Obama’s integrity and history flopped in American Crossroads focus-group testing.  That’s no surprise, and it’s no hindrance to Team Romney anyway. This election will be about the economy and job creation and Obama’s track record on both, which one can tell by the sheer desperation of Team Obama to talk about almost anything else.

This ad forces the subject to the surface in a very personal way.  This mirrors the anxiety shared by millions through three straight Stagnant Springs and Wreckovery Summers.  It accentuates an infantilization of American young adults accelerated by Obamanomics as well as ObamaCare, which forces insurers to keep people as old as 25 years of age on their parents’ health policies whether they are students or not.  The overall theme of oppressive dependency got accentuated by Team Obama’s “Life of Julia,” in which an eyeless and mouthless woman spends her entire life dependent on paternalistic government beneficence, in what one Washington Post writer called a future of The Hubby State.

The presentation and subtleties of this ad are impressive — and I suspect will be very effective in swing states this summer, especially as college students come home from graduation ceremonies and fail to find work.


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Did you know that Mr. O knew about Jeremy Lin before all the rest of you fools did?

/basketball

ted c on May 22, 2012 at 11:25 AM

I still think Obama could execute people on the WH lawn and get 90%+ of the black vote and a majority of the “youth” vote.

Youth is in quotes because the youth vote almost always refers to the college student vote and not the actual full cohort of similarly aged young people.

Charlemagne on May 22, 2012 at 11:26 AM

I found this a very effective ad. I’ve noticed in several Crossroads ads the protagonist refers to how Obama “spoke so beautifully”. I think it’s a subtle yet effective way of both stating that he’s all words and no substance but also giving people a pass for having fallen for his charms. Nicely done.

SoRight on May 22, 2012 at 11:26 AM

It’s ok not great

Conservative4ev on May 22, 2012 at 11:27 AM

Obama: “My first term was just practice. We’re talkin about Practice? Practice.”

faraway on May 22, 2012 at 11:28 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

Obama’s message will boil down to one word that he should be very familiar with: Mulligan….

RedSoxNation on May 22, 2012 at 11:29 AM

I guess it is an effective ad, but I’m hardly a swing voter.

I detest the Empty Suit, and that’s on a good day.

matthew8787 on May 22, 2012 at 11:30 AM

My father loves to tell people that the difference between humans and animals is that animals don’t let their offspring back in the nest once they’ve been kicked out.

Some animals eat their young, some animals have unbridled sex, some animals are just animals, no animal goes to church and prays. Hardly a standard for humans to live their lives.

right2bright on May 22, 2012 at 11:30 AM

That’s all this is about, Financial Independence. It drives people bonkers that they can’t afford/provide the things that are wanted/needed in their families.

Unfortunately a lot of fools cannot connect the damned dots.

cajun carrot on May 22, 2012 at 11:31 AM

This is why all the Karl Rove hate around here really grates on me. This ad is spot-on and exploits Obama’s greatest weaknesses in a manner reminiscent of Harry and Louise.

I understand that he doesn’t effusively praise no-hoper candidates, but the man’s still sharp as a tack. Crossroads is our heavy artillery.

KingGold on May 22, 2012 at 11:31 AM

The big news…is that the harder-edged arguments about Obama’s integrity and history flopped in American Crossroads focus-group testing.

Which is what some of us have been pointing out all along, though a lot of people on Hot Air don’t want to hear it. You don’t go after Obama as a liar, a scumbag, evil. You don’t scream about Jeremiah Wright and socialism. It doesn’t work, and people who voted for him last time don’t want to be told that they supported a nascent Hugo Chavez.

You go after them like this. It’s smart. It’s effective.

Esoteric on May 22, 2012 at 11:31 AM

Did you see the pivot on that kid? Reminds me of the pivot that we made toward…jobs....er, oh wait!
/administration

ted c on May 22, 2012 at 11:32 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

Probably at the Re-education camps.

Please play this ad, a lot.

skatz51 on May 22, 2012 at 11:33 AM

My father loves to tell people that the difference between humans and animals is that animals don’t let their offspring back in the nest once they’ve been kicked out.

Some animals eat their young, some animals have unbridled sex, some animals are just animals, no animal goes to church and prays. Hardly a standard for humans to live their lives.

right2bright on May 22, 2012 at 11:30 AM

And let’s not forget that some animals are more equal than others.

Charlemagne on May 22, 2012 at 11:33 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

He died under Obamacare.

katy on May 22, 2012 at 11:34 AM

Obama: “My first term was just practice. We’re talkin about Practice? Practice.”

faraway on May 22, 2012 at 11:28 AM

Nice! Very well done. A+

joejm65 on May 22, 2012 at 11:34 AM

The ad was very effective until it said to “tell Obama to support the New Majority agenda.” What’s that? If a Super PAC ad can’t ask people to vote for Romney, why can’t they say “Tell President Obama to cut spending, or extend the Bush tax cuts, or repeal the health care law?”

Steve Z on May 22, 2012 at 11:34 AM

This kind of hits home for me.
I graduated from college & moved back home. My parents had moved to a new house & had new neighbors who put a basketball hoop in the grass next to the pavement on the cul-de-sac.
The new neighbors invited me to use their hoop whenever I liked, and I did so several times. That was fun, but having no job & then an underpaying job for a while was not so fun. I was being a part-time adult & part-time kid, not because I wanted to, but because I had to.

22044 on May 22, 2012 at 11:34 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

Although retired from his career as an architect/builder, he’s working his shift at Home Depot so his kids don’t default on those student loans and they don’t go into foreclosure on that vacation home they bought in 2006.

Youngs98 on May 22, 2012 at 11:35 AM

Obama really does deconstruct quite easily:

*HE* was a needy boy, so *YOU* must be a needy boy. *HE* was a needy child who didn’t get the abundance and glory he was convinced should be showered on him, so *YOU* must inhabit that space, too.

See how easy that is? Obama hates Capitalism and our Constitution if not also Judeo-Christian America overall, everything about it, because *it* (all of that, “it”) got what he is convinced was rightly his instead. “King Obama” his childhood resentful boast but in Barry’s case, he really meant it with an angry tone: give it up.

Lourdes on May 22, 2012 at 11:35 AM

I still think Obama could execute people on the WH lawn and get 90%+ of the black vote and a majority of the “youth” vote.

Charlemagne on May 22, 2012 at 11:26 AM

If Obama was executing conservatives, a lot of lefties would enjoy it.

There is a saying, something like, “The only thing that would sink his candidacy would be to get caught in bed with a dead girl or a live boy.”

To Obama’s worshipers, the dead girl would be ignored. The live boy would be a plus: it would prove his commitment to gays.

HeatSeeker2011 on May 22, 2012 at 11:36 AM

This is why all the Karl Rove hate around here really grates on me. This ad is spot-on and exploits Obama’s greatest weaknesses in a manner reminiscent of Harry and Louise.

I understand that he doesn’t effusively praise no-hoper candidates, but the man’s still sharp as a tack. Crossroads is our heavy artillery.

KingGold on May 22, 2012 at 11:31 AM

I like Rove. He might say some things that we don’t hear some of the time, but he’s right 99% of the time. Glad he’s on our side.

GOPRanknFile on May 22, 2012 at 11:36 AM

Obama: “My first term was just practice. We’re talkin about Practice? Practice.”

faraway on May 22, 2012 at 11:28 AM

Wow. Somehow Allen Iverson makes it onto a HotAir forum. Well played, though. I guess anything is possible!

22044 on May 22, 2012 at 11:36 AM

You go after them like this. It’s smart. It’s effective.

Esoteric on May 22, 2012 at 11:31 AM

Of course. Marketing 101. Concede an attribute to the opponent (he speaks well) and then carve him up in a reasoned, calm manner.

There is zero value in telling 2008 Obama voters that they were stupid or duped. Won’t work.

We need the 20% in the middle, not the 40% who already hate Obama.

matthew8787 on May 22, 2012 at 11:37 AM

The New Majority Agenda ads have been running in Maryland, which is definitely not a swing state…yet.

But they look like they could be fairly effective. While Obama’s people keep spouting talking points over an over, it looks like our side will be hitting him pretty hard and in a way they can’t effectively defend against.

PetecminMd on May 22, 2012 at 11:38 AM

What might make that ad more effective is if President Reagan was on TV when the kids were little.

Steve Z on May 22, 2012 at 11:38 AM

Team Mittens impresses again.

It’s an attack ad.

A feminine attack ad, but attack none the less.

Could it be that Team Mittens actually wants to win this thing?

Eeyore-o-meter down from 10 to 9.8

Bruno Strozek on May 22, 2012 at 11:39 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

He’s already decided to vote for Romney.

forest on May 22, 2012 at 11:39 AM

And let’s not forget that some animals are more equal than others.

Charlemagne on May 22, 2012 at 11:33 AM

Thank you, of course the best of all…

right2bright on May 22, 2012 at 11:40 AM

This kind of hits home for me.
I graduated from college & moved back home. My parents had moved to a new house & had new neighbors who put a basketball hoop in the grass next to the pavement on the cul-de-sac.
The new neighbors invited me to use their hoop whenever I liked, and I did so several times. That was fun, but having no job & then an underpaying job for a while was not so fun. I was being a part-time adult & part-time kid, not because I wanted to, but because I had to.

22044 on May 22, 2012 at 11:34 AM

That’s really not all that unusual, though I’m sure that said doesn’t make your experience any more joyful in retrospect.

Everyone has fits and starts in their younger years and adulthood doesn’t just arrive all at once with success and glory and a lot of disposable income, at least not for just about all of us.

Humans not so long ago lived with several generations at home simultaneously and it wasn’t failure to do so — people had elderly parents, grandparents and working younger adults with soon their own children all in one location if not one home for a while so it wasn’t all that unusual UNTIL only a few decades ago when everyone was expected to buy their own, new home (which wasn’t possible for many even then but that became the social and economic expectation).

Be glad you had parents to go home to who you could live with, who would take you in (again). Some won’t.

Lourdes on May 22, 2012 at 11:41 AM

This is getting so bad, Michelle may vote for Romney…

right2bright on May 22, 2012 at 11:41 AM

The point of the Ad is getting the truth out and this effort will not go unnoticed. You don’t have to beat people over the head – just point out the fact that many voters were bamboozled by the DNC.

angrycodgr on May 22, 2012 at 11:41 AM

…a president who remains well liked even by people who are considering voting against him.

There’s a term for these people: Useful Idiots.

Useful Idiot: “Golly, my children, grandchildren and great-grandchildren will have a diminished quality of life with ObamaCare & having to pay off this national debt that Obama has racked up in a mere 3.5 years. He has associated with anti-American preachers and acknowledged domestic terrorists, he’s an incoherent, sociopathic liar with a huge treasonous chip on his shoulder. But he’s such a likeable guy!!!!

These idiots remind of the Hippies “welcoming” the aliens in “Independence Day.” And we know how that turned out for them…

SnarkySam on May 22, 2012 at 11:41 AM

It’s about Julia, stupid!

/ZombieCarville

Nethicus on May 22, 2012 at 11:41 AM

Obama: “My first term was just practice. We’re talkin about Practice? Practice.”

faraway on May 22, 2012 at 11:28 AM

Practice is a liberal term used to mask failure.

antipc on May 22, 2012 at 11:43 AM

Obama can drain a three pointer,…I saw him do it. For heaven’s sake, what more do you need?

a capella on May 22, 2012 at 11:44 AM

This is why all the Karl Rove hate around here really grates on me. This ad is spot-on and exploits Obama’s greatest weaknesses in a manner reminiscent of Harry and Louise.

I understand that he doesn’t effusively praise no-hoper candidates, but the man’s still sharp as a tack. Crossroads is our heavy artillery.

KingGold on May 22, 2012 at 11:31 AM

I agree. I’ve never held any animosity toward Rove but, rather, enjoy his commenting and work. His book is an excellent read, by the way.

And, yes, American Crossroads (Rove’s PAC) is doing an excellent job with the political advertising. My only complaint is that aren’t doing more.

Lourdes on May 22, 2012 at 11:44 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

That’s Julia. The government didn’t issue her a husband.

Washington Nearsider on May 22, 2012 at 11:45 AM

Here we go again with the “still well liked” meme about Obama. Each day as more of Obama’s less than “likeable” personality traits are exhibited, the more and more difficult it will be to sustain that meme even as an aside. All of those traits that make him anything but likeable — his arrogance, his stuttering/halting off-teleprompter manner of speaking, his hectoring, his continued derogatory comments about almost anyone who is successful (or aspires to be), his aloofness, his inability to take any responsibility for what he’s screwed up while simultaneously glorifying himself for what others have accomplished, his self-centeredness — will only become more pronounced the more desperate he becomes to hold on to power and privilege that he never earned and cannot effectively use. Likeable my patootie.

natasha333 on May 22, 2012 at 11:46 AM

Some of it is that young people today are just sissies who like to live at home because home is in a much nicer neighborhood than they would have if they had to rent some cheap apartment. And they have mom to cook and do their laundry. Kids should never be allowed back into the nest. Parents who do that are not doing their kids any favors. They are acting like a progressive government shielding them from the realities of life – and often from the consequences of their own choices. No wonder young people don’t think big government is a bad thing, they get the same coddling from their parents. And no wonder the parents don’t think it’s a bad thing either, because they dole out the same paternalism to their children.

keep the change on May 22, 2012 at 11:46 AM

“Support the New Majority Agenda at newmajorityagenda.org ”

Excellent.

Lourdes on May 22, 2012 at 11:46 AM

I think it is successful because it does mirror the anxiety most Americans are feeling. Much of the effectiveness comes from the fact that it isn’t an in-your-face presentation like Julia was. And unlike Julia, these people have faces!

Happy Nomad on May 22, 2012 at 11:47 AM

You do not understand Keep the change, that THERE IS NO JOBS for THEM TO RENT AN apartment. NO JOBS

Even for someone who is working for their master degree, there IS NO Jobs for them.

BroncosRock on May 22, 2012 at 11:49 AM

Kids should never be allowed back into the nest. Parents who do that are not doing their kids any favors. They are acting like a progressive government shielding them from the realities of life – and often from the consequences of their own choices. No wonder young people don’t think big government is a bad thing, they get the same coddling from their parents. And no wonder the parents don’t think it’s a bad thing either, because they dole out the same paternalism to their children.

keep the change on May 22, 2012 at 11:46 AM

I agree with you on one hand but in times of emergency and chronic unemployment combined with debt, I don’t think people should feel ashamed at asking parents if they can go back home until they catch their bearings again. And be allowed to do so.

Up to a point, that is. But I get your point psychologically and agree with it — I am just referring to really hard times situations, not the woefully lazy ones.

Lourdes on May 22, 2012 at 11:49 AM

Crossroads is our heavy artillery.

KingGold on May 22, 2012 at 11:31 AM

It’s more like the Red Coats of the British

faraway on May 22, 2012 at 11:49 AM

This is getting so bad, Michelle may vote for Romney…

right2bright on May 22, 2012 at 11:41 AM

And end the taxpayer-paid vacations, the limos, the motorcades, the media attention, the perqs of office? I don’t think so.

Happy Nomad on May 22, 2012 at 11:51 AM

Kids should never be allowed back into the nest. Parents who do that are not doing their kids any favors. They are acting like a progressive government shielding them from the realities of life – and often from the consequences of their own choices.

keep the change on May 22, 2012 at 11:46 AM

Wow. I moved back in with my folks at 30. I had served on active duty, graduated from college, been married and bought a home.

Turns out, marriage really interfered with my wife’s dating life and I lost my job.

Thank GOD my parents were willing to take me in for a grand total of 13 months while I got my feet back under me, found a new job, paid off my debt and got a new place.

Washington Nearsider on May 22, 2012 at 11:51 AM

Kids should never be allowed back into the nest. Parents who do that are not doing their kids any favors. They are acting like a progressive government shielding them from the realities of life – and often from the consequences of their own choices.

keep the change on May 22, 2012 at 11:46 AM

Maybe I should have just gone on welfare, food stamps, unemployment and various and sundry other government programs instead of clawing my life back together.

Washington Nearsider on May 22, 2012 at 11:52 AM

There is zero value in telling 2008 Obama voters that they were stupid or duped. Won’t work.

We need the 20% in the middle, not the 40% who already hate Obama.

matthew8787

I agree. Romney doesn’t need to insult them. That’s our job. I like saying, “I told you so and wow, how stupid were you to vote for the unqualified disaster!” LOL! I love it, actually.

JAM on May 22, 2012 at 11:52 AM

If I had to move back in with my parents, I could tell you who’d be playing basketball/dicking around, and who’d be in the kitchen/yard working.

HINT: Opposite of what this ad portrays.

cajun carrot on May 22, 2012 at 11:52 AM

It’s not the 4th quarter yet! Oh wait…

mankai on May 22, 2012 at 11:53 AM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

..Ah Ha! You caught that! Who do you think the target of this ad is?

The War Planner on May 22, 2012 at 11:54 AM

Lourdes on May 22, 2012 at 11:41 AM

Thanks for the response.

On the other hand, I had a lot of inner pride & arrogance, and the experience served to humble me in a good way. And you are correct, many others have it much harder than I did.
Looking at the bigger picture, I had expectations that I would play by the rules I was taught and that would lead to having a successful life, and I chafed when the real world basically said, “much of what you learned isn’t enough.”

Getting back to the ad & the theme, we have a lot of good people graduating, or at least finishing another year of college, and looking for work, but much of the education they’ve been taught or exposed to didn’t give them the proper tools either. And Obama has no clue on how that might change.

Hopefully the ad will have the intended impact. :)

22044 on May 22, 2012 at 11:55 AM

marriage really interfered with my wife’s dating life and I lost my job.

Washington Nearsider on May 22, 2012 at 11:51 AM

hehe, you married Hope and you got Change

faraway on May 22, 2012 at 11:55 AM

hehe, you married Hope and you got Change

faraway on May 22, 2012 at 11:55 AM

And also boned.

I was 25 and thought I knew better. Lesson learned. Painful, difficult lesson, but learned all the same.

Without a little bit (13 months) of help from my folks, I’d have been completely destroyed financially, bankrupt and for all intents and purposes, a ward of the state.

Washington Nearsider on May 22, 2012 at 11:58 AM

You don’t go after Obama as a liar, a scumbag, evil….You go after them like this. It’s smart. It’s effective.

Esoteric on May 22, 2012 at 11:31 AM

I don’t disagree. But I don’t have a problem with the hard-hitting Breitbart-esque vetting going on in the background.

Obama 2008 voters who can be persuaded to vote Romney this time don’t want to hear they were wrong four years ago. But, on the other hand, if they have doubts that Obama is who he presented himself to be – across many dimensions, nevermind birthplace – then it gives them permission to abandon him without even doing the heavy lifting of examining their personal ideology.

It’s easy to forgive yourself for making a mistake when you conclude the guy making promises LIED to you.

Mitt will rightfully take the high road, but the grassroots should continue hammering at weak spots. Obama presenting himself as Kenyan born in his author bios is a good line of attack, for same reasons it’s killing Chief Liz Warren.

Uncledave on May 22, 2012 at 11:59 AM

Washington Nearsider on May 22, 2012 at 11:52 AM

You should have got your life back together without mommy and daddy – or the government – especially at the age of 30.

What would you do if you were to face the same situation again at 40 or 50? Go back to mommy and daddy? How old do you have to be before you no longer consider that an option? When your parents are dead and the government broke?

keep the change on May 22, 2012 at 12:00 PM

This election will be about the economy and job creation and Obama’s track record on both,

Obama’s law firm is desperately attempting to find a way to have that track record sealed like all the rest of Obama’s records…

SWalker on May 22, 2012 at 12:01 PM

As my brother-in-law would say “Meh.” The ad is fine until the payoff line which should say “Tell President Obama: Get the he!! out of the White House and let Mitt Romney have a chance.” Sorry, but this kind of soft pedal suggests that if we just tell Obama the right kinds of things, he’ll magically become a better President in his second term. We need to talk emphatically about not giving him a second term to louse things up even more.

College Prof on May 22, 2012 at 12:02 PM

Raaaaaacist….!

d1carter on May 22, 2012 at 12:02 PM

You should have got your life back together without mommy and daddy – or the government – especially at the age of 30.

What would you do if you were to face the same situation again at 40 or 50? Go back to mommy and daddy? How old do you have to be before you no longer consider that an option? When your parents are dead and the government broke?

keep the change on May 22, 2012 at 12:00 PM

So if someone offers help, I should – because I’m an adult – reject it? That makes sense.

I’ll keep the change, you can keep your advice.

Washington Nearsider on May 22, 2012 at 12:02 PM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

At work orientation–”Would you like your order super-sized?”…

hillsoftx on May 22, 2012 at 12:03 PM

Loved the spot. But, not to be pickey, Ed, but you do know that home economics is a redundancy. ‘Home’ and ‘econo’ are the same word. Of course college courses are offered to teach what moms and grandmamas already know.

Old Country Boy on May 22, 2012 at 12:03 PM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

From the look of the kids we can assume he’s white… so he must be out bankrupting companies so he can lay off workers while somehow simultaneously making a profit.

mankai on May 22, 2012 at 12:03 PM

Turns out, marriage really interfered with my wife’s dating life and I lost my job.

Washington Nearsider on May 22, 2012 at 11:51 AM

Yeah, that can be a problem.

The only thing that would have made that ad better would be that “mom” go from watching her adult kids playing basketball to a glance at the television where Obama is outlining his NCAA basketball choices.

Happy Nomad on May 22, 2012 at 12:04 PM

You do not understand Keep the change, that THERE IS NO JOBS for THEM TO RENT AN apartment. NO JOBS

Even for someone who is working for their master degree, there IS NO Jobs for them.

BroncosRock on May 22, 2012 at 11:49 AM

This is So True. My son is home from college for the summer and has been unable to find a summer job at all. Filled out lots of applications, done some interviews. Nobody wants to hire anyone for a couple of months. Not fast food, not retail. It is very frustrating and scary, since he graduates in a year.

txmomof6 on May 22, 2012 at 12:04 PM

I really don’t get this “likeability” thing with Obama, and I’m not really sure I believe it. I think there might be a lot of people who are saying they like Obama and don’t want to see negative political ads because that’s what they think they should say. But, really, what is there to like about him? He’s a creepy narcissistic weirdo. Physically he’s nothing to look at, with his emaciated frame and jug ears and constant back and forth head movements like he’s watching a tennis match. And then there’s that cringe-inducing voice with the annoying whistle sound whenever he pronounces an “s.” What am I missing here?

WarEagle01 on May 22, 2012 at 12:04 PM

Kids should never be allowed back into the nest. Parents who do that are not doing their kids any favors. They are acting like a progressive government shielding them from the realities of life – and often from the consequences of their own choices.

keep the change on May 22, 2012 at 11:46 AM

Maybe I should have just gone on welfare, food stamps, unemployment and various and sundry other government programs instead of clawing my life back together.

Washington Nearsider on May 22, 2012 at 11:52 AM

Something ironicly disgusting about avowed Marxist/Socialist’s (keep the change) mocking those suffering from their God-King’s intentional destruction of the American Economy.

SWalker on May 22, 2012 at 12:04 PM

I believe that what Crossroads is doing is addressing the fundamental issue if “role of government” that differentiates Republicans and Democrats that transcends individual candidate campaigning. It is the vision of what Democrats have for our federal government that is so different than the Republican vision of the role of federal government in our lives that should really be the focus. That allows people to look beyond an individual’s promises during their campaign and see the larger picture.

Democrats MUST be removed at ALL levels of government from county dog catcher all the way up to the federal level. They ultimately want to destroy our system of government in create a strong central government on which the people are dependent. Republicans are more open to self government by an independent population and a free market.

crosspatch on May 22, 2012 at 12:05 PM

I also like the tone of the ad, but think it is weak at the end. “Tell President Obama to cut the job-killing agenda and support the New Majority Agenda” . . . the entire spot basically leads up to making you feel that he’s incompetent, and then instructs you to write, call, or email the guy? I get that it’s “delicately worded” and that the underlying message is to oppose O’s policies (presumably at the ballot box in November), but the point that needs to be driven home more clearly at the end of an otherwise effective ad like this is “for the sake of our kids’ futures (and ours), O must go.”

pianomomma on May 22, 2012 at 12:07 PM

Not bad. But, where’s the Dad / Husband?

Mitoch55 on May 22, 2012 at 11:28 AM

..Ah Ha! You caught that! Who do you think the target of this ad is?

The War Planner on May 22, 2012 at 11:54 AM

Exactly! This add is designed to close the gender gap.

ardenenoch on May 22, 2012 at 12:07 PM

Oh! YOu make an add against Obama and call it “Basketball”. Why? Becuase you thikn all black people play basketball? RAAACCCIIISSTTT!!!

/lib

DethMetalCookieMonst on May 22, 2012 at 12:07 PM

From the look of the kids we can assume he’s white… so he must be out bankrupting companies so he can lay off workers while somehow simultaneously making a profit.

mankai

And he’s most likely Christian and owns a gun! Bitter too!

JAM on May 22, 2012 at 12:08 PM

Democrats MUST be removed at ALL levels of government from county dog catcher all the way up to the federal level. They ultimately want to destroy our system of government in create a strong central government on which the people are dependent. Republicans are more open to self government by an independent population and a free market.

crosspatch on May 22, 2012 at 12:05 PM

Quit using euphemisms, “a strong central government on which the people are dependent” means a Marxist Utopia, the sooner we get our fellow American’s to understand this, the sooner we can kill this Marxist/Socialist monster.

SWalker on May 22, 2012 at 12:08 PM

Washington Nearsider on May 22, 2012 at 12:02 PM

So what you just expressed is the view of Julia. You believe you should, if necessary, take whatever assistance the government, or some other benevolent caretaker – say, oh, mommy and daddy – offers and you believe that this option should last for as long as you are alive and that there is no shame in taking advantage of it. This is the socialist position.

So what you are saying is that, ultimately, you, as a young, healthy man, can’t guarantee that you won’t be somebody’s ward if circumstances dictate.

keep the change on May 22, 2012 at 12:11 PM

The only thing I didn’t like about the ad was the terrible aging makeup. Was that gray like a $30 acrylic wig?

eeyore on May 22, 2012 at 12:11 PM

Love the shot of Biden clapping like a trained seal. Obama points and Biden’s head snaps in that direction.

Brat on May 22, 2012 at 12:14 PM

Do not worry! The MSM will be 24/7 that the last 3-1/2 years of economic incompetence was all the republicans fault…or our fault because we let 0bama down in his quest for Utopia.

jukin3 on May 22, 2012 at 12:14 PM

Obama: “My first term was just practice. We’re talkin about Practice? Practice.”

faraway on May 22, 2012 at 11:28 AM

Do, or do not. There is no “try”.

Archivarix on May 22, 2012 at 12:17 PM

keep the change on May 22, 2012 at 12:11 PM

That’s actually not even close to what I’m saying, and you know it.

First, Julia wasn’t “if necessary” it was what she wanted and what the government wanted for her.
Second, “As long as [I'm] alive” is a blatant lie.
Third, “no shame” is also a lie. I’m an alpha male. I served honorably, I had a fantastic job, and had built a pretty fantastic life. To have that taken from me was horrible. To NEED help at all was humiliating.

What I’m saying, ultimately, is that accepting help from family/friends/loved ones is not even close to socialist. That’s FAMILY or FRIENDSHIP. If you can’t see the distinction, then you’re not worth talking to. It’s not charitable if it’s taken at gunpoint like taxes.

You got it right in the very last sentence though. It is perfectly true that sometimes life happens, and people need help. Why do you think we build families and networks of friends? We help each other. That’s HUMANITY, not socialism, you ignorant fool.

Washington Nearsider on May 22, 2012 at 12:18 PM

keep the change on May 22, 2012 at 12:11 PM

Way to misrepresent someone’s position. I hope nothing bad happens to you, because you wouldn’t be able to take your own advice.

22044 on May 22, 2012 at 12:18 PM

Each day as more of Obama’s less than “likeable” personality traits are exhibited, the more and more difficult it will be to sustain that meme even as an aside.

Correct. Obama’s “likeability” ratings will fall as soon as he goes hard negative on Romney.

This is what happened to Carter when he unloaded on Reagan. Carter had been seen by many as a devout Christian, nice guy, trying to do his best. After he went hard negative on Reagan, his personal approval dropped quickly, and people were ready to vote him out.

matthew8787 on May 22, 2012 at 12:19 PM

keep the change on May 22, 2012 at 12:11 PM

Have you tried finding a job in the past 4 years that will pay enough to cover rent, gas, car insurance, utilities, food, making payments on student loans?

If not – then you really have no idea what you’re talking about.

Flora Duh on May 22, 2012 at 12:20 PM

Has anybody else seen the new Subaru advertisment?

The son buys his first car. Shots cut back and forth between father and son, each in their Subarus, with similar personal manerisms.

Then, both arriving home from a day of work, pull into the same driveway, presumably the faher’s house.

The new norm. And they expect you to get used to it.

Ben Hur on May 22, 2012 at 12:21 PM

keep the change on May 22, 2012 at 12:11 PM

Your arguments also lend themselves nicely to an excuse for not giving to charity. That dependence thingy, y’know.

a capella on May 22, 2012 at 12:23 PM

The ad is fine until the payoff line

The PACs cannot endorse candidates directly without running afoul of FEC laws.

matthew8787 on May 22, 2012 at 12:23 PM

If you can’t see the distinction, then you’re not worth talking to.
<snip<not socialism, you ignorant fool.

Washington Nearsider on May 22, 2012 at 12:18 PM

Keep the Change is a self admitted ardent Marxist, keep that in mind when conversing with it.

SWalker on May 22, 2012 at 12:24 PM

Correct. Obama’s “likeability” ratings will fall as soon as he goes hard negative on Romney.

matthew8787 on May 22, 2012 at 12:19 PM

I agree with your outcome but not the reason. Obama’s likeability ratings will fall when he can’t do anything but smirk and talk about what he “inherited” and getting OBL without being able to cite one accomplishment with regard to jobs and the economy.

Happy Nomad on May 22, 2012 at 12:24 PM

I find this discussion very interesting as I have older teens who are looking at college right now. We purposefully bought a house that was a smidge bigger than we really need, in case they have to stick around longer than the old normal, and we are pushing them like mad to get marketable skills. My 16 year old could not find a job, so he started a business cleaning viruses and fixing computers in town. They are going to have a bumpy road, I think, but it’s our job to teach them to be conservatives and not let them get sucked into getting anthropology degrees.

Kristamatic on May 22, 2012 at 12:24 PM

Keep the Change is a self admitted ardent Marxist, keep that in mind when conversing with it.

SWalker on May 22, 2012 at 12:24 PM

Noted, thanks.

Washington Nearsider on May 22, 2012 at 12:26 PM

Parents use their own money to help.

The government uses yours.

Ben Hur on May 22, 2012 at 12:26 PM

Parents use their own money to help.

The government uses yours.

Ben Hur on May 22, 2012 at 12:26 PM

My 27 yr old son had to move back in with us about a yr ago. But he didn’t live here rent free. 2 weeks ago he moved into a place he’s sharing with a friend. We’re actually going to miss that money he contributed each month.

Flora Duh on May 22, 2012 at 12:32 PM

So what you are saying is that, ultimately, you, as a young, healthy man, can’t guarantee that you won’t be somebody’s ward if circumstances dictate.

keep the change on May 22, 2012 at 12:11 PM

Every family, every parent, and every child have their own norms, customs, circumstances, and arrangements, all of which are none of your business.

Life has no guarantees, except death.

matthew8787 on May 22, 2012 at 12:32 PM

“Here comes the Orator, with his flood of words and drop of reason.” – BF

kirkill on May 22, 2012 at 12:33 PM

I find this discussion very interesting as I have older teens who are looking at college right now. We purposefully bought a house that was a smidge bigger than we really need, in case they have to stick around longer than the old normal, and we are pushing them like mad to get marketable skills. My 16 year old could not find a job, so he started a business cleaning viruses and fixing computers in town. They are going to have a bumpy road, I think, but it’s our job to teach them to be conservatives and not let them get sucked into getting anthropology degrees.

Kristamatic on May 22, 2012 at 12:24 PM

That “OLD” norm, really is neither all that old, nor all that normal. For the most part it did not exist until the late 50 and early 60′s. Madison Avenue marketing agencies invented it during the late 50′s and 60′s in order to sell the concept of the “Upscale metropolitan based YUPPIE”. Why? Because YUPPIES are ravenous consumers, they buy buy buy, and they buy on credit.

SWalker on May 22, 2012 at 12:33 PM

I think I have “a foul to give”, I’d love to meet O in the paint.

kirkill on May 22, 2012 at 12:35 PM

More, please…

… Pile it on. Just use his own record and words. Pound him and the Democrats to dust!

Seven Percent Solution on May 22, 2012 at 12:50 PM

Hey, where is the husband/father? Is this the GOP version of Julia?

Teacher in Tejas on May 22, 2012 at 12:53 PM

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