Video: “Forward” means continually going backward

posted at 12:41 pm on May 4, 2012 by Ed Morrissey

Looks like Barack Obama’s new campaign slogan will be incredibly popular … with his opponents.  American Crossroads launched a new ad yesterday titled “Backward,”explaining that economic progress has moved in that direction rather than forward for the last three years.  More people end up on food stamps, more people drop out of the work force, and the only thing moving forward is … well, watch the clip:

One point struck me about this ad, which was the music.  Normally, you’d expect to hear either a dirge or dramatic, bombastic music.  Instead, this uses a wistful, major-key tune that gives it an almost surreal effect while using the reversed video.  It’s actually pretty effective.

So why did Team Obama pick “Forward” as its slogan?  Two-time Pulitzer winner Michael Ramirez explains it perfectly in his latest editorial cartoon for Investors Business Daily:

Also, be sure to check out Ramirez’ terrific collection of his works: Everyone Has the Right to My Opinion, which covers the entire breadth of Ramirez’ career, and it gives fascinating look at political history.  Read my review here, and watch my interviews with Ramirez here and here.  And don’t forget to check out the entire Investors.com site, which has now incorporated all of the former IBD Editorials, while individual investors still exist.


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Great Ad. Are these actually getting run anywhere?

search4truth on May 4, 2012 at 12:45 PM

This Michael Rameriz guy is reliably spot on in his observations isn’t he?

DanMan on May 4, 2012 at 12:46 PM

I can’t believe this race is even close.

BuckeyeSam on May 4, 2012 at 12:47 PM

Picks a communist slogan as a campaign. Then pretends that it is not. What a dolt.

pat on May 4, 2012 at 12:47 PM

Likey.

pambi on May 4, 2012 at 12:47 PM

Obama’s a lock for re-election though. Look at the polls and despair Wingnutz!

Mord on May 4, 2012 at 12:48 PM

Really hoping to see these running in Virginia. I live in Fairfax, and think this could do some serious damage up here. Even a few thousand votes in places like Arlington, Alexandria, Fairfax, or Vienna would be devastating to Obama.

Washington Nearsider on May 4, 2012 at 12:48 PM

Ramirez is a jewel! I love how he has bho’s ears down pat!

The video is also good, IMO.
L

letget on May 4, 2012 at 12:48 PM

We want you to continue to imagine that we will do exactly what you want and you will finally get what you always knew you deserved.

Lily on May 4, 2012 at 12:49 PM

Brilliant ad.

GOPRanknFile on May 4, 2012 at 12:49 PM

Obama’s a lock for re-election though. Look at the polls and despair Wingnutz!

Mord on May 4, 2012 at 12:48 PM

Only a moron would say in May that someone was a “lock” to win an election in November. But whatever helps you sleep at night, bud.

Dark Star on May 4, 2012 at 12:50 PM

Obama’s a lock for re-election though. Look at the polls and despair Wingnutz!

Mord on May 4, 2012 at 12:48 PM

He could rape a little boy on the White House steps and azzholes like you would still vote for him. That says a lot about you.

VegasRick on May 4, 2012 at 12:51 PM

A great ad. Maybe to be followed by another where planes turn to trains and cars become a horse-and-buggy, all moving backward.

Steve Z on May 4, 2012 at 12:53 PM

Damn I guess I should have put a /snark tag, lol! I figured I was being sufficiently over-the-top for everyone to catch on, my bad.

Mord on May 4, 2012 at 12:54 PM

Great Ad. Are these actually getting run anywhere?

search4truth on May 4, 2012 at 12:45 PM

Yes – Obama said they’d be on C-Span.

DOOF on May 4, 2012 at 12:56 PM

One point struck me about this ad, which was the music. Normally, you’d expect to hear either a dirge or dramatic, bombastic music. Instead, this uses a wistful, major-key tune that gives it an almost surreal effect while using the reversed video. It’s actually pretty effective.

Agreed. That dirge-like music has ruined many a good ad with too much drama.

Buy Danish on May 4, 2012 at 12:59 PM

I just assumed it was marching orders for the brainless Obamabots: Forward. Forward. Forward. To the polls. Don’t think. Just vote. Forward. Forward. Forward.

Rational Thought on May 4, 2012 at 12:59 PM

Great ad

cmsinaz on May 4, 2012 at 1:00 PM

Ramirez is awesome. Love the snobbish look on Obama’s face.

crazy_legs on May 4, 2012 at 1:02 PM

I figured I was being sufficiently over-the-top for everyone to catch on, my bad.

Mord on May 4, 2012 at 12:54 PM

Don’t feel bad. We’re all a bit edgy after 3 1/2 years of moving “forward” on Obama’s terms. For what it’s worth, I picked up on your sarcasm and recognized you as one of the good guys anyway. ;)

jwolf on May 4, 2012 at 1:02 PM

Backwards indeed.

Everything the Marxist a-hole touches, quickly turns to crap.

The only benefit? He’s young enough to be held up as an example of the failures of socialism for decades to come.

Nice legacy bammie….the only ex-president in modern history to make Carter look like a friggin’ genius.

Tim_CA on May 4, 2012 at 1:03 PM

I can’t believe this race is even close.

BuckeyeSam on May 4, 2012 at 12:47 PM

In reality, it probably isn’t. The Emperor Zero’s internal polls are probably cratering. His campaign efforts are going down in flames as quick as they come out.

dogsoldier on May 4, 2012 at 1:04 PM

Finally! This is the first Republican commercial in which I saw this – the debt counter says “Your family’s share”! This is the only way to drill the threat of the national debt into the heads of DWTS and Oprah voters.

You can say “Obama wasted $500 million bucks on Solyndra” or “How would you use the $600 that Obama wasted on Solyndra?” What message is more effective, you think?

Archivarix on May 4, 2012 at 1:04 PM

Obama’s a lock for re-election though. Look at the polls and despair Wingnutz!

Mord on May 4, 2012 at 12:48 PM
He could rape a little boy on the White House steps and azzholes like you would still vote for him. That says a lot about you.

VegasRick on May 4, 2012 at 12:51 PM

And the media would still hold him out as the saviour of the United States-no, the world.

talkingpoints on May 4, 2012 at 1:05 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

What Team Obama really means is Lean FORWARD and BEND OVER!

GarandFan on May 4, 2012 at 1:13 PM

jwolf on May 4, 2012 at 1:02 PM

haha! Thanks. You are right about being “on edge”, we’re in a deep hole and digging fast. I only hope most people realize it! I think they do.

Mord on May 4, 2012 at 1:14 PM

One point struck me about this ad, which was the music. Normally, you’d expect to hear either a dirge or dramatic, bombastic music. Instead, this uses a wistful, major-key tune that gives it an almost surreal effect while using the reversed video. It’s actually pretty effective.

Agreed. That dirge-like music has ruined many a good ad with too much drama.

Buy Danish on May 4, 2012 at 12:59 PM

Ditto. Anyone, left, right, or “center” can use thunderclouds and haunting music.

shick on May 4, 2012 at 1:16 PM

He could rape a little boy on the White House steps and azzholes like you would still vote for him. That says a lot about you.

VegasRick on May 4, 2012 at 12:51 PM

You are so wrong. If Obama raped a boy the azzholes like Mord would refuse to vote for him, out of hatred for not sharing.

Archivarix on May 4, 2012 at 1:17 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

That’s it! Forward Comrade!

shick on May 4, 2012 at 1:18 PM

Onward! Over the Cliff! Into the Past!

ProfShadow on May 4, 2012 at 1:18 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

Maybe, maybe not, but nobody does it better than NBC News. Woudn’t you say?

earlgrey133 on May 4, 2012 at 1:23 PM

I really like this.

Yes, the music added just the right tone of surreal. It fed itself right into the images you were seeing.

Nice job.

so-notbuyingit on May 4, 2012 at 1:24 PM

In reality, it probably isn’t. The Emperor Zero’s internal polls are probably cratering. His campaign efforts are going down in flames as quick as they come out.

dogsoldier on May 4, 2012 at 1:04 PM

yep, it’s getting to where I am enjoying the anticipation of the next exploding cigar almost as much as the avalanche of ridicule that follows.

When he lifts the permatorium, gets out of the way of keystone, doubles on the DREAM act you’ll know bad it really is

DanMan on May 4, 2012 at 1:24 PM

Forward, March! – Marching Through Avanti, Vorwärts, вперед, 进, Adelante, Forward, Voorwaarts

Tying the Obama campaign slogan to Lenin, Stalin, Hitler, Mussolini, Mao, Castro, etc., propaganda, photos, songs, etc.

Music by Nine Inch Nails and Paul McCartney.

Resist We Much on May 4, 2012 at 1:25 PM

Who else is seeing this ad? It’s really great and all, but if a tree falls…

Fallon on May 4, 2012 at 1:29 PM

Wonderful ad.

rockmom on May 4, 2012 at 1:30 PM

President Forward doesn’t like to take questions either.

http://www.whitehousedossier.com/2012/05/04/obama-abolishes-press-conference/

even from the whiny jilted-lover White House Press Corpse.

PappyD61 on May 4, 2012 at 1:32 PM

I just assumed it was marching orders for the brainless Obamabots: Forward. Forward. Forward. To the polls. Don’t think. Just vote. Forward. Forward. Forward.

Rational Thought on May 4, 2012 at 12:59 PM

“Forward”….

….to the trains or…..?

PappyD61 on May 4, 2012 at 1:34 PM

Ramirez is awesome. Love the snobbish look on Obama’s face.

I love the way his head is shaped like… well, let’s just say that if he tried viagra, it would make him taller.

Dirty Creature on May 4, 2012 at 1:54 PM

So why did Team Obama pick “Forward” as its slogan?

Must have been a strong wind on the course. What Obie actually said was, “fore.” (Which, upon reflection, would make for a pretty accurate slogan itself).

Barnestormer on May 4, 2012 at 2:05 PM

Julia marches Forward.

BHO Jonestown on May 4, 2012 at 2:06 PM

I can’t believe this race is even close.

BuckeyeSam on May 4, 2012 at 12:47 PM

You have to admit that the Democrats are excellent at rallying the dead voters.

Kingfisher on May 4, 2012 at 2:13 PM

If you’re facing the wrong direction and go forward, you’re still going the wrong direction.

moo on May 4, 2012 at 2:14 PM

So why did Team Obama pick “Forward” as its slogan?

Because that was the best slogan for Biden to say without f*cking it up.

Kingfisher on May 4, 2012 at 2:14 PM

So agree the ad(s) I have seen here today are great but where are they playing? I hope here is not the only place.

landowner on May 4, 2012 at 2:15 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

I’m curious, is kissing Obama’s ass a requirement for your monthly welfare check?

Kingfisher on May 4, 2012 at 2:17 PM

Instead of moving backward, aren’t we really moving “Barackward”?

TSUGambler on May 4, 2012 at 2:21 PM

Julia marches Forward.

BHO Jonestown on May 4, 2012 at 2:06 PM

Wasn’t Julia the name of Winston Smith’s girlfriend in 1984?

Resist We Much on May 4, 2012 at 2:25 PM

Actually, I don’t see much of a problem with this slogan. If you review Obama’s presidency selecting this slogan is Obama’s biggest accomplishment so far during his first term. At least he completed something that didn’t end up as a miserable failure.

Kingfisher on May 4, 2012 at 2:34 PM

So why did Team Obama pick “Forward” as its slogan?
Because that was the best slogan for Biden to say without f*cking it up.

Kingfisher on May 4, 2012 at 2:14 PM

I don’t know about that. I can hear him now:

“The election is going to be about one 3 letter word: F-O-R-W-A-R-D”

Bobbertsan on May 4, 2012 at 2:46 PM

I think the new Obama slogan should be “To oblivion, and beyond!”
Obviously, Tom Hanks would do the voice over for the commercials.

eyedoc on May 4, 2012 at 2:49 PM

It still makes me laugh that “progressives” think socialism is moving forward. How is adopting a discredited and failed economic system from the past, moving forward?

eyedoc on May 4, 2012 at 2:52 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

I’m curious, is kissing Obama’s ass a requirement for your monthly welfare check?

Kingfisher on May 4, 2012 at 2:17 PM

Nah.

If I remember correctly, DRywall is Canadian.

He still doesn’t understand economics; he’s always been envious of prosperity and thinks that American mediocrity might result in Canadian prosperity. To him, it’s a have-or-have-not world.

How do you build a house, climb a mountain, save enough for retirement? By watching someone else do it, becoming envious and praying for their downfall. Then when the prosperous one suffers a setback, you assume that Someone, Somewhere is realigning the stars so that it will soon be your (DRywall’s) turn to be prosperous–without having done anything to earn that success.

DRywall has watched this happen numerous times but never has received prosperity, but he firmly believes it will happen to him someday….

Sorry, Dave, that I got carried away with your childish view of life, but you’ve been posting here for years without ever growing up, so I couldn’t resist.

rwenger43 on May 4, 2012 at 3:02 PM

Nah.

If I remember correctly, DRywall is Canadian.

He still doesn’t understand economics; he’s always been envious of prosperity and thinks that American mediocrity might result in Canadian prosperity. To him, it’s a have-or-have-not world.

How do you build a house, climb a mountain, save enough for retirement? By watching someone else do it, becoming envious and praying for their downfall. Then when the prosperous one suffers a setback, you assume that Someone, Somewhere is realigning the stars so that it will soon be your (DRywall’s) turn to be prosperous–without having done anything to earn that success.

DRywall has watched this happen numerous times but never has received prosperity, but he firmly believes it will happen to him someday….

Sorry, Dave, that I got carried away with your childish view of life, but you’ve been posting here for years without ever growing up, so I couldn’t resist.

rwenger43 on May 4, 2012 at 3:02 PM
—–
Your poor ability to write is noted.

Dave Rywall on May 4, 2012 at 3:11 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

…Ahhhhhh…and Dave Dryrot does not have a long history of EVAH doing that… at Hot Air!

KOOLAID2 on May 4, 2012 at 3:17 PM

“If you go back 150 years you are a reactionary; but if you go back 1000 years, you are in the foremost ranks of progress.”
–Isabel Paterson (1886-1961)

Rae on May 4, 2012 at 3:18 PM

Ahhh Hotair loves to cherrypick and distort.

Dave Rywall on May 4, 2012 at 1:10 PM

Why didn’t you just write nothing?

Chuck Schick on May 4, 2012 at 3:18 PM

Good ad. Damning really. The numbers just speak for themselves if anyone will bother to listen.

Browncoatone on May 4, 2012 at 3:59 PM

Damn I guess I should have put a /snark tag, lol! I figured I was being sufficiently over-the-top for everyone to catch on, my bad.

Mord on May 4, 2012 at 12:54 PM

I apologize. But seriously, that was nowhere near over-the-top enough to make your intended sarcasm clear, IMO. I mean, have you read the posts by UpperEastSide, DBear, etc?

Dark Star on May 4, 2012 at 4:43 PM

I love the FOREWARD meme – as in too much golf. I’m having a hard time believing the best and brightest the DNC has to offer coming up with something this bad. It has to be intentional.

quiz1 on May 4, 2012 at 4:50 PM

Let’s turn these FORWARD bumper sticker’s to our advantage!

You can purchase 8 ½ X 11 inch sticky-back peel off sheets. Cut ‘em up into 8 ½ X 2 inch strips and write the following on them:

To Economic Collapse
To 10% Unemployment
To America’s Destruction
To More Lies & Bullshit

Then every time you see an Obamabot’s FORWARD bumper sticker in a parking lot, STICK IT TO EM‘!

MR. ARIZONA on May 4, 2012 at 5:47 PM

Remember the captured alien spacecraft in the movie “Independence Day”? Remember when Captain Hiller tries to make the spacecraft go forward but it goes backward instead?

Well, consider the “Forward” logo the moral equivalent of Hiller turning the paper arrow on the controls around.

Maybe Obama has figured it out. I doubt it.

unclesmrgol on May 4, 2012 at 8:49 PM