Video: It’s going to be a long summer, isn’t it?

posted at 10:01 am on May 1, 2012 by Ed Morrissey

The Washington Post headlines its story about Team Obama’s new campaign ad with “Obama goes negative on Mitt Romney’s wealth with ‘Swiss Bank Account’.”  A better headline would have been, “Got desperation?”  The ad itself is not unexpected, and hits all of the class-warfare buttons one imagines:

Chris Cillizza gives this a straightforward look on the ad, which will air in Iowa, Ohio, and Virginia, three key battleground states this fall.  The attack is also straightforward, of course.  Romney is rich enough to have a Swiss bank account, a subject that came up briefly in the Republican primary, so we knew it would be the subject of an Obama attack in the general election, too.  The Obama campaign has to hope that it will resonate most in Ohio, a state Republicans desperately need to win back this cycle and where unemployment remains stubbornly high.  Obama wants to build resentment towards Romney as a means to distract people from his own failure to put Ohio voters back to work, and this is perhaps the best arrow in his quiver.

So … why shoot it now?  This is the kind of attack ad one drops on an opponent six days before the election, not six months before the election.  I’m sure they have other material to use to point out Romney’s richie-rich status, but the Swiss bank account would normally be golden.  Note too that the ad starts off defensively, answering an attack ad not from the Romney campaign but from an independent group over energy policy.  It shifts abruptly to an attack on Romney in the second half, making it all but incoherent, especially in a 30-second spot.  They manage to partially distract from their theme, while making it look like the incumbent is worried about what the third-party groups are saying — effectively elevating them to the same level as the President.

It’s a disaster.  The immediate turn to the negative by Obama when he should be highlighting his accomplishments and letting surrogates attack other surrogates shows that this campaign is already rattled, and perhaps unprepared to deal with a situation where Obama is no longer considered The Lightbringer.

Dana Milbank is less than impressed with what he’s seen so far, too:

The preezy of the United Steezy is making me queasy.

I’m not troubled by President Obama’s slow jam with Jimmy Fallon, who dubbed the commander in chief “preezy” during Obama’s appearance on late-night TV. No, preezy is making me queasy because his nonstop campaigning is looking, well, sleazy — and his ad suggesting that Mitt Romney wouldn’t have killed Osama bin Laden is just the beginning of it.

In a political culture that long ago surrendered to the permanent campaign, Obama has managed to take things to a whole new level. According to statistics compiled for a book to be published this summer, the president has already set a record for total first-term fundraisers — 191 — and that’s only through March 6. Measured in terms of events that benefit his reelection bid, Obama’s total (inflated in part by relaxed fundraising rules) exceeds the combined total of George W. Bush, Bill Clinton, George H.W. Bush, Ronald Reagan and Jimmy Carter.

It’s not just the gatherings officially categorized as campaign events. To a greater extent than his predecessors, Obama has used the trappings of his office to promote his reelection prospects even while handling taxpayer-funded business.

It’s gonna be a long summer, folks, but there is one bright spot.  If Obama is making Dana Milbank queasy with his over-the-top campaigning, he’s probably turning off a lot more independents and moderate Democrats to an even greater degree.


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Comment pages: 1 2

And they didn’t sit out in 2008 either.

Washington Nearsider on May 1, 2012 at 11:29 AM

Exactly.

BocaJuniors on May 1, 2012 at 11:49 AM

I thought they did for the longest time. I just accepted it as true. Then someone here (I can’t remember who) put some knowledge on me.

I haven’t left since.

Washington Nearsider on May 1, 2012 at 11:54 AM

Long dog days of summer. I wonder if it would be best for Romney to just be silent until the last month or so because most people are already sick of this.

Rancher on May 1, 2012 at 11:55 AM

and perhaps unprepared to deal with a situation where Obama is no longer considered The Lightbringer.

“You know there’s a term for guys like President Obama, probably not two terms” — Kimmel

Schadenfreude on May 1, 2012 at 11:59 AM

Maybe he exited Air Force One dressed like a SEAL.

farsighted on May 1, 2012 at 11:44 AM

Navy or Northern Elephant?

Happy Nomad on May 1, 2012 at 12:04 PM

Well, if you’ve lost Dana Milbank, you’ve lost middle left-wing America.

dissent555 on May 1, 2012 at 12:04 PM

Ya’ can’t highlight what ya’ don’t have.

Dopenstrange on May 1, 2012 at 10:12 AM

Not quite true. The problem Obama has is that he can’t highlight his accomplishments without calling attention to them… and reminding people WHY they don’t like Obama!

dominigan on May 1, 2012 at 12:07 PM

Northern Elephant?

Happy Nomad on May 1, 2012 at 12:04 PM

That’d be the missus, right?

coldwarrior on May 1, 2012 at 12:09 PM

Just read this. I have no idea who should get credit, as it was sourced as a “wise blogger,” but it’s genius.

Apparently, I’m supposed to be more angry about what Mitt Romney does with his own money than what Barack Obama does with mine

Washington Nearsider on May 1, 2012 at 12:14 PM

+1 WN

Excellent quote

cmsinaz on May 1, 2012 at 12:29 PM

In other news, the Fifth Column Treasonous Media is still hiding Operation “Fast and Furious” from the American public.

Meanwhile Erick Holder and Barack Obama literally get away with murder.

SWalker on May 1, 2012 at 10:17 AM

Best summation in the entire blog. It really doesn’t matter what we here think, on this blog and a number of other conservative leaning blogs. Our numbers are way too small when compared to the OQS/I want everything for free/public dole crowds and we better start realizing those crowds do not listen to “news, have no idea what Fast and Furious is, have no idea that GOP governors are righting their states in this bad economy. Hussein will take credit for any improvements, he will then once again tell those crowds that it is he who fights on their side to get them things for free.

That WalMart mom quoted above? Her husband is on disability, so who do you think she is against, Hussein who is saying he is fighting the filthy rich or the “filthy rich” who don’t care she shops at WalMart?

Reality is a harsh thing, laugh all you want, but Hussein’s camp know exactly what they are doing. They don’t need to list “accomplishments”, the reason they are not there is precisely why Hussein will ask to be re-elected, it is those evil 1%ers he is fighting that keep the country from “accomplishing”.

For each one of us who sees these lying ads there are 3 morons who have no idea what’s being said.

riddick on May 1, 2012 at 12:44 PM

OWS (above)

riddick on May 1, 2012 at 12:44 PM

It’s like an Italian election in the 1960s, with Team Obama as the Communists.

J.E. Dyer on May 1, 2012 at 12:50 PM

Just read this. I have no idea who should get credit, as it was sourced as a “wise blogger,” but it’s genius.

Apparently, I’m supposed to be more angry about what Mitt Romney does with his own money than what Barack Obama does with mine

Washington Nearsider on May 1, 2012 at 12:14 PM

Agreed. That needs to be quoted throughout all 4 corners of the internet (even the porn sites).

Dark Star on May 1, 2012 at 1:02 PM

The fact that Team Obama is bringing out their “biggest” guns now means they’re doing everything they can to stop the bleeding. This stuff will be a joke in the fall when it really counts.

The summer is not going to kind to Obama, global markets will likely result in a market sell off combined with weak domestic economic growth and a driving season that means higher gas prices.

BradTank on May 1, 2012 at 1:03 PM

The Bin Laden narrative will die next week, and we will move on to something else. It will probably move back to class warfare soon. They haven’t played the Bain card yet, and I expect them to push back hard on it. The issue was addressed in the republican primary, but it won’t die.

rubberneck on May 1, 2012 at 1:16 PM

Apparently, I’m supposed to be more angry about what Mitt Romney does with his own money than what Barack Obama does with mine.

Win.

Bit long, the Romney camp should use it somehow.

8thAirForce on May 1, 2012 at 1:17 PM

Bit long, the Romney camp should use it somehow.

8thAirForce on May 1, 2012 at 1:17 PM

Write it on a PostIt note, and stick it on the gas pump next time you fill up your tank. It’ll get around.

philwynk on May 1, 2012 at 2:44 PM

GOP should counter with “Wouldn’t you rather have a rich guy in the WH? He doesn’t need to plunder the treasury and hand a fortune to cronies (with lucrative future considerations in mind.) He’s got his.” Tell it like it is. Who would that bother? Not holding breath. This is the approach with my nearby fat-cat-hating, dyed-in-the-wool hereditary, habitual Democrat working stiffs. I’m sure I’m making headway — and I’ll hammer them and pepper them, pepper and hammer, in the run-up week to election day. But pry a few of them away and you’re in bonus territory. You never know, though, when someone is behind that curtain, reaching for that R lever or, more likely these days, about to punch that R chad…”I’ve never voted for a Republican in my LIFE! I can’t do it.” Doink.

curved space on May 1, 2012 at 4:14 PM

“Romney Failed to Disclose Swiss Bank Account Income,” whines Obi-Wrong Baracki’s ad headline. Meanwhile the Scuz Prez refuses to release his academic (& other?) records–& the Lamestreamers, refuse, as ever, to pursue this story.

Behold the Blightringer!

Olo_Burrows on May 1, 2012 at 5:39 PM

Maybe we need to raise the age requirement. He is obviously deficient in life experience and common sense. Although, I don’t know that he’d be any smarter if he were 80 years old.

flataffect on May 1, 2012 at 5:51 PM

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