Finally: Team Obama unveils its new slogan; Update: “Was Reply-All taken?”

posted at 12:41 pm on April 30, 2012 by Ed Morrissey

It took them a year to come up with … “Forward“? Haven’t they been watching MSNBC’s “Lean Forward” programming?  OK, OK, to be fair, hardly anyone does that.  Still, that makes “Forward” the most original concept from Obama since, um … “winning the future“:

It looks like the Obama campaign may have settled on its slogan for the 2012 election: “Forward.”

Four years ago Barack Obama ran on another one-word slogan, “Change.” Now, as President Obama prepares to hold the first public campaign rallies for his reelection, his team is giving a sense of what his pitch to votes will look like.

Of course, that’s not the direction this video takes.  It takes over three minutes looking backward, including the first minute of what took place before Obama took office.  After a brief shot at Republicans who “tried to tear this President down” — by, er, opposing his policies, which didn’t seem to bother Democrats while George W. Bush was in office — we get a couple of minutes of ball-spiking over the deaths of Osama bin Laden and Anwar al-Awlaki.  When does the video get to the “Forward” part?  Er … when there are 50 seconds left in the video, and even then, it doesn’t offer any specific policy goals — just platitudes:

You have to love the attack on the Tea Party, too.  The entire point of the Tea Party was that the policies of the Obama administration — and some of the Bush administration’s too — was pushing America in the wrong direction, not that “our best days are behind us.”

Mitt Romney’s campaign has a new video out, too.  Called “Broken Promises,” it only takes one minute to make its point, rather than the six-plus minutes it takes Team Obama to come somewhere near their theme:

President Obama’s budget projects that the deficit for the current year will total $1.33 trillion, the fourth straight year of deficits over $1 trillion. Under President Obama, the nation’s total public debt has reached a record $15.6 trillion.

Not to worry!  Obama will just, uh, pay it forward.  Or rather, we will.

Update: Plenty of reaction to Obama’s new slogan, most of it of the “huh?” variety.  This one from the Washington Post’s Alexandra Petri is a keeper, though:

What happened?

Was “Reply-All” taken?

Maybe “Forward” makes sense, given that the theme of the reelection effort has been Vaguely Creepy E-mails You Don’t Want. (“David — Every night in the White House, I see Barack up late poring over briefings, reading your letters, and writing notes to people he’s met. He’s doing that for you — working hard every day to make sure we can finish what we all started together. This week, I need you to have his back.”)

Forward is also Berlusconi’s party, for whatever that’s worth (it sounds better in Italian, like most things.) It’s a basketball position Obama played briefly.

Forward, eh?

I guess it’s better than “tough slog,” but at least that would have been a better description.


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Great (or not so great) Slogans in world History!

V. Lenin – Spring Forward!

Chairman Mao – Great Leap Forward!

MSNBC – Lean Forward!

Barack Obama – Forward!

GadsdenRattlers on April 30, 2012 at 4:07 PM

Here’s a new slogan for Team Obama… “Report As Spam”.

At the least, it will get the e-mails begging for money out of people’s inbox.

teke184 on April 30, 2012 at 4:23 PM

Oh! Forgot Stalin’s favorite: Bnepea!

“Forward!”

Bulletchaser on April 30, 2012 at 4:26 PM

“FORWARD the Presidency to Romney” bumper stickers in 5…4…3…2…

DethMetalCookieMonst on April 30, 2012 at 4:30 PM

Paid for by the Lemmings Society.

lonestarleeroy on April 30, 2012 at 4:30 PM

Barackwards…

Seems like the obvious counterpoint. Or, Forward, with the letters at the end dropping off a cliff.

beatcanvas on April 30, 2012 at 1:35 PM

Or even A$$-Barackwards (considering the mascot of the Democrats)!

dominigan on April 30, 2012 at 4:31 PM

BALANCE FORWARD: $5 Trillion…and counting!

dont taze me bro on April 30, 2012 at 4:34 PM

Yeah. Forward.

Kind of like progressive.

And tolerant.

And anti-bullying.

If they have to try and convince you of it, you can be sure it ain’t so.

kbTexan on April 30, 2012 at 4:34 PM

“Spend it now, send the bill forward.”

Akzed on April 30, 2012 at 4:36 PM

Played a word association game with myself, and the first word I thought of after “forward” was “march”. As in “forward, march!” Is this the image the Dems want associated with them? No denying it’s apt, but positive imagery? Methinks not.

Buy Danish on April 30, 2012 at 4:37 PM

“Towards a Soviet America” was taken, too.

Fortunately, Team 0bama can update Earl Browder’s “Communism
is Twentieth Century Americanism”.

[These are both actual slogans used by the Communist Party USA.]

MidniteRambler on April 30, 2012 at 4:38 PM

The Social Democratic Party of Germany apparently still publishes a monthly entitled Vorwarts, or “Forward”.

The German Social Democratic Party at one time supported Lenin, and subsequently supported Leon Trotsky, in the early twentieth century when Vorwarts was a daily paper.

So yeah, using “Forward” as a campaign slogan makes sense for Team 0bama.

MidniteRambler on April 30, 2012 at 4:44 PM

“Oblivion” didn’t focus group well.

RobertE on April 30, 2012 at 4:46 PM

Great (or not so great) Slogans in world History!

V. Lenin – Spring Forward!

Chairman Mao – Great Leap Forward!

MSNBC – Lean Forward!

Barack Obama – Forward!

GadsdenRattlers on April 30, 2012 at 4:07 PM

FORE!

Resist We Much on April 30, 2012 at 4:47 PM

Forward the Debt
Forward the Responsibility

Should be “Mulligan!”

ProfShadow on April 30, 2012 at 4:50 PM

FourWords: Elect a New President.

albill on April 30, 2012 at 4:55 PM

Goody, just in time for International Shirkers Day!

Western_Civ on April 30, 2012 at 5:02 PM

FourWords: Elect a New President.

albill on April 30, 2012 at 4:55 PM

Might have to borrow that one.

Western_Civ on April 30, 2012 at 5:03 PM

I guess BEND OVER would have been too obvious.

profitsbeard on April 30, 2012 at 5:08 PM

Paid for by the Lemmings Society.

lonestarleeroy on April 30, 2012 at 4:30 PM

More apt than you know. Remember that the Disney cameramen herded and threw the lemmings off the cliff to recreate the myth that lemmings commit mass suicide.

So, Obama and company just needs to herd the masses forward, towards the cliff. The press will finish them off.

Fallon on April 30, 2012 at 5:09 PM

Actually it’s LeanForwardAnd Bend Over!

Remember, KY is your friend!

GarandFan on April 30, 2012 at 5:18 PM

Obama prepares to hold the first public campaign rallies for his reelection

That’s a good one. He’s been holding public campaign rallies for months. He just doesn’t call them that. He can’t even be truthful about the reason he speaks.

scalleywag on April 30, 2012 at 5:29 PM

Heh. The dickeater Progressives can’t even hide their leftism when they’re really, really trying.

Jaibones on April 30, 2012 at 5:40 PM

Forward Ho!

And I ain’t talking Wagon Train, either

LegendHasIt on April 30, 2012 at 5:48 PM

FORWARD

Dominion on April 30, 2012 at 5:50 PM

http://i252.photobucket.com/albums/hh34/dave3240/306289_2723649589275_1798183858_162.jpg

garnkikaloid on April 30, 2012 at 4:20 PM

Praemonitus, praemunitus

VTWaldrup on April 30, 2012 at 5:52 PM

Vorwaerts lives on today as the house organ of Germany’s leftist SPD; you can read all about its illustrious history here (in German).

And if you don’t think David Axelrod doesn’t know this, you really ought to think again.

I guess their tired of hiding it any longer.
Come on, we have to get this travesty out of office.

Bambi on April 30, 2012 at 5:54 PM

Jim-Rose on April 30, 2012 at 4:34 PM

Good catch!

rogaineguy on April 30, 2012 at 5:55 PM

LegendHasIt on April 30, 2012 at 5:48 PM

Sorry… guess I wasn’t as original as I thought. People beat me to it on both Page 1 and 2. Wasn’t copying, Honest.

LegendHasIt on April 30, 2012 at 5:55 PM

From Wikipedia via https://twitter.com/#!/search/realtime/%23forward

Forward (generic name of socialist publications)

The name Forward carries a special meaning in socialist political terminology. It has been frequently used as a name for socialist, communist and other leftwing newspapers and publications. For example, Vpered (Russian language for ‘Forward’) was the name of the publication that Lenin started after having resigned from the Iskra editorial board in 1905 after a clash with Georgi Plekhanov and the Mensheviks.

Publications named Forward (in different languages)

Avante!, organ of the Portuguese Communist Party

Avanti!, organ of the Italian Socialist Party

Eteenpäin, Finnish-language newspaper in the United States

Forverts/The Forward, a Yiddish/English newspaper from New York

Új Előre (‘New Forward’), a Hungarian-language newspaper in the United States

Voorwaarts!, organ of the Communist Youth Movement (Netherlands)

Vorwärts, organ of the Social Democratic Party of Germany

Vorwärts!, published from Paris in 1844 and associated with the Communist League

INC on April 30, 2012 at 6:02 PM

The name Forward carries a special meaning in socialist political terminology. It has been frequently used as a name for socialist, communist and other leftwing newspapers and publications. For example, Vpered (Russian language for ‘Forward’) was the name of the publication that Lenin started after having resigned from the Iskra editorial board in 1905 after a clash with Georgi Plekhanov and the Mensheviks.

Publications named Forward (in different languages)

Avante!, organ of the Portuguese Communist Party

Avanti!, organ of the Italian Socialist Party

Eteenpäin, Finnish-language newspaper in the United States

Forverts/The Forward, a Yiddish/English newspaper from New York

Új Előre (‘New Forward’), a Hungarian-language newspaper in the United States

Voorwaarts!, organ of the Communist Youth Movement (Netherlands)

Vorwärts, organ of the Social Democratic Party of Germany

Vorwärts!, published from Paris in 1844 and associated with the Communist League

Not even hiding it anymore.

tetriskid on April 30, 2012 at 6:12 PM

Didn’t George Custer say “forward” on the way to the Little Big Horn?

William Teach on April 30, 2012 at 6:16 PM

Perhaps someone has pointed this out by now, but “Forward” is the state motto for Wisconsin. Since our state has nearly been taken over by the national unions and professional progressive activists in the past year, it makes sense that they’d try to continue the Vulcan mind-meld by taking our motto as well.

MrsFigg on April 30, 2012 at 6:18 PM

INC on April 30, 2012 at 6:02 PM

Excellent!

LegendHasIt on April 30, 2012 at 6:31 PM

Wouldn’t “CHARGE” be more appropriate considering what this country owes?

eforhan on April 30, 2012 at 6:42 PM

It’s also the state motto of Wisconsin, home of the progressive movement.

chewmeister on April 30, 2012 at 6:42 PM

Only a couple of notches up from BCC, you gotta love that link in the update.

But yeah, a slogan with Communist roots would be typical for a Maoist.

crosspatch on April 30, 2012 at 6:43 PM

How do you go forward when you’re stuck in a deep ditch?

stukinIL4now on April 30, 2012 at 6:44 PM

Might have to borrow that one.

Western_Civ on April 30, 2012 at 5:03 PM

.

Got to I own the World – they have it right.

FourWords- Get the EFF OUT !
Foreigner
Foreward
Forclosure
Downward

FlaMurph on April 30, 2012 at 6:49 PM

FlaMurph on April 30, 2012 at 6:49 PM

I love wordplay–can we add forewarned?

stukinIL4now on April 30, 2012 at 6:53 PM

WTForward ??

pambi on April 30, 2012 at 6:55 PM

OUT

sdbatboy on April 30, 2012 at 7:01 PM

WTFWD ???

pambi on April 30, 2012 at 7:03 PM

I know I’m late to the party but how about….FORGOTTON?

obsessedinga on April 30, 2012 at 7:15 PM

The name Forward carries a special meaning in socialist political terminology. It has been frequently used as a name for socialist, communist and other leftwing newspapers and publications. For example, Vpered (Russian language for ‘Forward’) was the name of the publication that Lenin started after having resigned from the Iskra editorial board in 1905 after a clash with Georgi Plekhanov and the Mensheviks.

Publications named Forward (in different languages)

Avante!, organ of the Portuguese Communist Party

Avanti!, organ of the Italian Socialist Party

Eteenpäin, Finnish-language newspaper in the United States

Forverts/The Forward, a Yiddish/English newspaper from New York

Új Előre (‘New Forward’), a Hungarian-language newspaper in the United States

Voorwaarts!, organ of the Communist Youth Movement (Netherlands)

Vorwärts, organ of the Social Democratic Party of Germany

Vorwärts!, published from Paris in 1844 and associated with the Communist League

Not even hiding it anymore.

tetriskid on April 30, 2012 at 6:12 PM

No kidding, why didn’t just make it Commie!

Kjeil on April 30, 2012 at 7:36 PM

This one just BEGS to be parodied with “DOWNWARD.”

Doug Piranha on April 30, 2012 at 7:44 PM

Forward – wasn’t that George Armstrong Custer’s slogan at the Little Big Horn?

bw222 on April 30, 2012 at 7:53 PM

I think they believe they can play their little word games with people.I have a feeling that games like “change” aren’t going to fly with the indies like they did last time.

CW on April 30, 2012 at 8:02 PM

I’ve been calling the Obama presidency a “fourletterword” since the beginning…

Oh, I must be losing my hearing a bit. It’s “forward”…my mistake!

moo on April 30, 2012 at 8:03 PM

Instead of “FORWARD,” I’d suggest:

“DRAWROF”

Think about it…

cinnabar on April 30, 2012 at 8:32 PM

Forward – wasn’t that George Armstrong Custer’s slogan at the Little Big Horn?

bw222 on April 30, 2012 at 7:53 PM

Actually, I believe it was “Holy cow, look at all the f@cking Indians”.

chewmeister on April 30, 2012 at 8:39 PM

Hard to be pithy when you have a pathetic record:

Obama,
Big
Ass
Mistake
America

AH_C on April 30, 2012 at 8:41 PM

It’s Floorward (geesh… cant anyonne speel nowl a daz?)

RalphyBoy on April 30, 2012 at 8:59 PM

Forward slash //

redridinghood on April 30, 2012 at 9:05 PM

Sorry, I haven’t read all the previous comments, so someone may have already commented on what I’m about to say. The Forward is a Jewish paper in NYC that was started by Socialists in the late 1890′s. Axelrod, who grew up in NYC, is aware of all this. This is a declaration of where Obama wants to go. It’s not an accident.

Gladtobehere on April 30, 2012 at 9:16 PM

INC on April 30, 2012 at 6:02 PM

Someone at Washington Times likes your post Unfortunately no attribution.

LegendHasIt on April 30, 2012 at 9:21 PM

Interesting

lovingmyUSA on April 30, 2012 at 9:27 PM

LegendHasIt on April 30, 2012 at 9:21 PM

Opps, sorry, didnt see your comment…

lovingmyUSA on April 30, 2012 at 9:28 PM

lovingmyUSA on April 30, 2012 at 9:28 PM

And Kjeil beat me to it too.

LegendHasIt on April 30, 2012 at 9:31 PM

I like “charge it!” better.

forest on April 30, 2012 at 12:55 PM

Since when has Obozo ever been that honest.

I think Obama’s motto should be “The best things in life are free from the government, for everything else there’s Obamacard.”

Gladtobehere on April 30, 2012 at 9:31 PM

Look I found the original logo style,
http://orbitalair.wikispaces.com/file/view/orig-forward-teamobama.JPG

orbitalair on April 30, 2012 at 9:46 PM

I thought the term sounded familiar. From the Washington Times:

The Obama campaign apparently didn’t look backwards into history when selecting its new campaign slogan, “Forward” — a word with a long and rich association with European Marxism.

Many Communist and radical publications and entities throughout the 19th and 20th centuries had the name “Forward!” or its foreign cognates. Wikipedia has an entire section called “Forward (generic name of socialist publications).”

“The name Forward carries a special meaning in socialist political terminology. It has been frequently used as a name for socialist, communist and other left-wing newspapers and publications,” the online encyclopedia explains.

The slogan “Forward!” reflected the conviction of European Marxists and radicals that their movements reflected the march of history, which would move forward past capitalism and into socialism and communism.

Yep, nice guys like Lenin loved it…

Buy Danish on April 30, 2012 at 10:03 PM

FOUR WORDS …. Leave White House Now !!!!!

aniladesai on April 30, 2012 at 10:16 PM

More like “PUNT”…

rightConcept on April 30, 2012 at 10:31 PM

Vorwaerts lives on today as the house organ of Germany’s leftist SPD; you can read all about its illustrious history here (in German).

And if you don’t think David Axelrod doesn’t know this, you really ought to think again.

I don’t know who said this above, but I wanted to add that NRO linked to this article on Axelrod at Discover the Networks.

http://www.discoverthenetworks.org/individualprofile.asp?indid=2466

Born in 1955, David Axelrod grew up in Manhattan and, from an early age, engaged passionately in politics. At age ten, he canvassed for New York mayoral candidate John Lindsay (Democrat) and, at age 13, sold campaign buttons and bumper stickers promoting Robert Kennedy for President. Axelrod’s mother was a writer for PM, a left-wing New York newspaper, which was alleged to have ties to the Communist Party.

In 1977, Axelrod completed his B.A. in political studies at the University of Chicago. That same year, he received an internship at the Chicago Tribune. In 1982 he was promoted to become the Tribune’s youngest chief political writer. Don Rose, founder of the pro-communist Hyde Park Voices and a 1960s member the Alliance to End Repression, which was a suspected Communist Party front, has claimed that he and another prominent Chicago communist, David Canter, mentored Axelrod and guided his early political development during this time. “I … wrote a reference letter for him,” Rose stated, “that helped him win an internship at the Tribune, which was the next step in his journalism career.”

INC on April 30, 2012 at 11:06 PM

WORD FAR(T).

minnesoter on May 1, 2012 at 1:53 AM

Abort, Retry, Fail?

Obama…….the “blue screen of death”………

punditbob on May 1, 2012 at 10:56 AM

‘Forward, the Light Brigade!’
Was there a man dismay’d ?
Not tho’ the soldier knew
Some one had blunder’d:
Theirs not to make reply,
Theirs not to reason why,
Theirs but to do & die,
Into the valley of Death
Rode the six hundred.

stillings on May 1, 2012 at 10:57 AM

the top comment at Obama’s forward has 599 thumbs up.

I’ve never seen that before. Not even on a “click thumbs up if you love ACDC” comment.
Also it’s a moderated comment section on youtube!
Youtube doesn’t do mods – EVER! But apparently heaven and Earth are moved so that O can keep up the appearance of adequacy. It’s Potemkin Youtube!

Apparently holds the world record for youtube thumbs up.

And here is the comment;

This great man has a lot of record to run on his plate I must say. If anyone ever denies these facts, then I must say that this country that I believe to be a model for the other world does not exist anymore. But if you and me begin to give credit to whom credit is due, this country will be a better place. What great achievement people! What a great achievement!… Reelect Obama and that is a fact.

It’s a cloying hosanna written by a Peewee Herman fan, devoid of fact, content, or even creativity.

This worries me more than any other sign I’ve seen from criminal politicians. Obama can take a third party platform, cleanse it of any semblance of truth or sanity, then impose rule changes favorable to himself, making decent illegal.

I fear this is what will happen in the next election. They are just going to reprogram the ballot machines so a vote for Romney is recorded as a vote for Obama.

papertiger on May 1, 2012 at 2:03 PM

I think the republicans need to lampoon this one with stickers and posters reading:

FOREWARNED!!!

(Remove the problem: vote Romney)

landlines on May 1, 2012 at 4:43 PM

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