Finally: Team Obama unveils its new slogan; Update: “Was Reply-All taken?”
posted at 12:41 pm on April 30, 2012 by Ed Morrissey
It took them a year to come up with … “Forward“? Haven’t they been watching MSNBC’s “Lean Forward” programming? OK, OK, to be fair, hardly anyone does that. Still, that makes “Forward” the most original concept from Obama since, um … “winning the future“:
It looks like the Obama campaign may have settled on its slogan for the 2012 election: “Forward.”
Four years ago Barack Obama ran on another one-word slogan, “Change.” Now, as President Obama prepares to hold the first public campaign rallies for his reelection, his team is giving a sense of what his pitch to votes will look like.
Of course, that’s not the direction this video takes. It takes over three minutes looking backward, including the first minute of what took place before Obama took office. After a brief shot at Republicans who “tried to tear this President down” — by, er, opposing his policies, which didn’t seem to bother Democrats while George W. Bush was in office — we get a couple of minutes of ball-spiking over the deaths of Osama bin Laden and Anwar al-Awlaki. When does the video get to the “Forward” part? Er … when there are 50 seconds left in the video, and even then, it doesn’t offer any specific policy goals — just platitudes:
You have to love the attack on the Tea Party, too. The entire point of the Tea Party was that the policies of the Obama administration — and some of the Bush administration’s too — was pushing America in the wrong direction, not that “our best days are behind us.”
Mitt Romney’s campaign has a new video out, too. Called “Broken Promises,” it only takes one minute to make its point, rather than the six-plus minutes it takes Team Obama to come somewhere near their theme:
President Obama’s budget projects that the deficit for the current year will total $1.33 trillion, the fourth straight year of deficits over $1 trillion. Under President Obama, the nation’s total public debt has reached a record $15.6 trillion.
Not to worry! Obama will just, uh, pay it forward. Or rather, we will.
Update: Plenty of reaction to Obama’s new slogan, most of it of the “huh?” variety. This one from the Washington Post’s Alexandra Petri is a keeper, though:
What happened?
Was “Reply-All” taken?
Maybe “Forward” makes sense, given that the theme of the reelection effort has been Vaguely Creepy E-mails You Don’t Want. (“David — Every night in the White House, I see Barack up late poring over briefings, reading your letters, and writing notes to people he’s met. He’s doing that for you — working hard every day to make sure we can finish what we all started together. This week, I need you to have his back.”)
Forward is also Berlusconi’s party, for whatever that’s worth (it sounds better in Italian, like most things.) It’s a basketball position Obama played briefly.
Forward, eh?
I guess it’s better than “tough slog,” but at least that would have been a better description.
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I’m waiting for the snarky anti-Obama “Forward”-themed bumper stickers that will appear.
Ward Cleaver on April 30, 2012 at 1:23 PM
Forward: Says the Titanic captain…
melle1228 on April 30, 2012 at 1:23 PM
BENDOVER…!!!
KOOLAID2 on April 30, 2012 at 1:23 PM
That press conference about Osama bin Laden was a gutsy call.
shick on April 30, 2012 at 1:24 PM
A more accurate slogan should say BACKWARDS.
Amazingoly on April 30, 2012 at 1:26 PM
I’ve written a lot about where “Forward” leads as I witnessed it growing up in the UK. Kyle Smith has a great article today that describes what it is like perfectly.
England: It Was Fun While It Lasted
I’ve Seen Obama’s America’s Future…And, It Does NOT Work.
Resist We Much on April 30, 2012 at 1:26 PM
FORWARD!
To the back of the bus.
Cinematicfilm on April 30, 2012 at 1:27 PM
Famous line of Pickett before the Gettysburg charge.
Charge Forward!
Some of the soldiers, standing there, right before they were to be mowed down en masse during their infamous charge, were undoubtedly thinking — nothing good could come of this. Same with an O reelection. Let’s not Pickett’s Charge this country.
anotherJoe on April 30, 2012 at 1:27 PM
#Forward has already been hijacked on Twitter.
22044 on April 30, 2012 at 1:27 PM
HAHA! They spelled froward wrong!
cjtony97 on April 30, 2012 at 1:28 PM
Full speed ahead. Because the US is unsinkable and cannot be brought down by a little thing like $15 trillion in national debt, with no plan for reduction in sight.
talkingpoints on April 30, 2012 at 1:29 PM
Thank goodness that Forward has an “O” in it. Gotta put that logo somewhere!
Brad on April 30, 2012 at 1:29 PM
Going into this election cycle, we’re going to hear a lot of these Stalinesque slogans that Obama is so comfortable with. Perhaps this is a good time to read the Communist Goals (1963) that were read into the Congressional Record. As you go down through the list, notice how many of the goals have already been accomplished or in process today.
http://www.freerepublic.com/focus/f-news/962461/posts
SpiderMike on April 30, 2012 at 1:30 PM
The new Secret Service slogan is “FORWARD HO!”
The Rogue Tomato on April 30, 2012 at 1:31 PM
Dang, why did they change it, I thought WTF totally exemplified their administration …….
angrymike on April 30, 2012 at 1:32 PM
Barackwards…
Seems like the obvious counterpoint. Or, Forward, with the letters at the end dropping off a cliff.
beatcanvas on April 30, 2012 at 1:35 PM
LOL. That would require ability, thought, effort- qualities that they do not possess and that their followers do not value. Obama-the Kardashian of politics.
talkingpoints on April 30, 2012 at 1:35 PM
Forward with the wallet!
C’mon, hand it over to the government… you won’t be needing it any more…
ajacksonian on April 30, 2012 at 1:37 PM
http://www.allworldwars.com/image/011/Poster131.jpg
For the Motherland, forward, warriors.
crosspatch on April 30, 2012 at 1:37 PM
As in Great Leap.
Stephen Macklin on April 30, 2012 at 1:37 PM
FOReWARneD
Ronnie on April 30, 2012 at 1:37 PM
FORWARD
Because Looking Back would be too painful!
jaydee_007 on April 30, 2012 at 1:37 PM
ExUrbanKevin on April 30, 2012 at 1:15 PM
Nice!
Harbingeing on April 30, 2012 at 1:37 PM
Mi one-liner es su one-liner.
Feel free. :)
Prufrock on April 30, 2012 at 1:38 PM
MORRISSEY YOU IGNORANT SLUT!
It isn’t just a silly slogan or a clumsy copy of MSNBC. ‘Forward!’ is the rally cry of the International Soviet. It is the rally cry of communism. ‘Forward to the barricades!’. It’s WTF ‘Progress’ is meant to intone while concealing. IT’S WHAT ‘PROGESSIVISM’ IS ABOUT, you clueless idiots.
Just look at the Soviet / COmmunist propaganda banners and slogans. FORWARD.
http://www.grouchyconservativepundits.org/index.php?topic=44660.0
http://www.ar15.com/forums/t_1_5/1317369_Obama_s_2012_campaign_pitch__Forward.html
Just really damned pathetic that the operators of Hot Air don’t see this blatant stuff for what it is. Just astonishing, really. Have to wonder if it’s gross ignorance, or just a weakness, an inability to confront the reality of what’s going on with the Obamunists.
rayra on April 30, 2012 at 1:38 PM
Team Obama: Put on the blinders, folks!
Fallon on April 30, 2012 at 1:39 PM
Replace this face with Obama’s. The theme of the poster is basically “together we march forward” and is meant to show solidarity between Stalin and “the workers”.
http://www.mtholyoke.edu/courses/rschwart/hist151/StalinPosters/11.JPG
crosspatch on April 30, 2012 at 1:39 PM
Ben?
Victor Hugo – nice to meet you…
Marine WX on April 30, 2012 at 1:40 PM
Looking at those photos of Ann & Mitt & family: Wow, what a family legacy. They have such solid values-love & leadership. I must admit, Mitt is growing on me. Such a contrast to the narcissist-in-chief. America needs a major course correction-someone who is competent with good values.
3dpuzzman on April 30, 2012 at 1:41 PM
He’s had four years
now he would like to move you forward into ?
shouldn’t forward have started January 2009
the United States can not continue going backward
any way to get our slogans out to the Romney campaign?
audiotom on April 30, 2012 at 1:41 PM
FORESKIN!!
TarheelBen on April 30, 2012 at 1:43 PM
Greek socialist and charismatic academic Andreas Papandreou was elected to power in 1981 with the one word slogan “Change!”.
crosspatch on April 30, 2012 at 1:46 PM
LOL
bettycooper on April 30, 2012 at 1:49 PM
Leaning Ever Leftward! is more appropo.
iamsaved on April 30, 2012 at 1:51 PM
Should be, FORWARNED.
Josiah on April 30, 2012 at 1:54 PM
Mao, anyone?
Great Leap Forward.
mankai on April 30, 2012 at 1:54 PM
This just begs for the Romney campaign slogan to be forward in the right direction.
paulsur on April 30, 2012 at 1:54 PM
Exactly.
tetriskid on April 30, 2012 at 1:54 PM
Obamas 2012 slogan: “Forward.”
RWM’s 2012 slogan: “FUND YOUR UTOPIA WITHOUT ME™”
Resist We Much on April 30, 2012 at 2:00 PM
How can they go “Forward” when they are still blaming Bush?
JMJ on April 30, 2012 at 2:00 PM
I don’t want any part of this guys idea of forward.
duff65 on April 30, 2012 at 2:00 PM
Picture of the Day: Success Is In The Eye Of The Beholder
Resist We Much on April 30, 2012 at 2:02 PM
Good, now for the responses, lots of responses.
Speakup on April 30, 2012 at 2:06 PM
Getting ready to forward these ideas to see if I can get on the campaign bus:
MOROFDASAME
EPOCHDISASTER
DOWNANDOUT
sdbatboy on April 30, 2012 at 2:07 PM
Me either. Especially since its such a nasty Soviet slogan and all. Hey maybe I can snag the video and put the appropriate logo and anthem on it.
dogsoldier on April 30, 2012 at 2:08 PM
FORETOLD: some of us saw this disaster coming 4 years ago!!
4Freedom on April 30, 2012 at 2:10 PM
All fans of the epic comic novel Confederacy of Dunces will recall this was also the slogan of Ignatius Reilly’s ill-fated Crusade for Moorish Dignity (see P119). Ignatius presents black factory workers at Levy Pants with a urine-soaked bedsheet emblazoned with the slogan “FORWARD.” The movement goes downhill from there …
BatonRogue on April 30, 2012 at 2:11 PM
there’s even an official song ( bad but nor graphic language warning): forward ( to death) by the dead kennedys:
http://youtu.be/kxg7kNC82oo
mittens on April 30, 2012 at 2:12 PM
LMAO!
If it weren’t so serious, we could offer the suggestion that his slogan be: “Hilarity Ensued.”
Resist We Much on April 30, 2012 at 2:24 PM
FORWARNED.
Man, sometimes I wish I was good at PhotoShop.
29Victor on April 30, 2012 at 2:24 PM
Have you noticed the comments on the youtube page? All sound remarkably similar. these aren’t comments, they’re ad copy.
I submitted a negative comment about the video, down the rabbit hole it went.
Jabez01 on April 30, 2012 at 2:27 PM
Was ‘Crucify’ taken?
faraway on April 30, 2012 at 2:28 PM
This could be the music to go along with it!
Squirrel!
Shogun144 on April 30, 2012 at 2:29 PM
Should be “BOHICA.”
Akzed on April 30, 2012 at 2:30 PM
If you focus on looking Forward, you get to ignore what has happened over the last three years.
Selkirk on April 30, 2012 at 2:31 PM
Isn’t Forward a bit like voting present?
I mean if you don’t want to deal with something in an e-mail you forward it to someone else?
Sounds perfect for Obama.
skatz51 on April 30, 2012 at 2:32 PM
Or, on the other hand, the O-men picked it because they knew it would drive you nuts.
So you’ve got that going for you…
chimney sweep on April 30, 2012 at 2:32 PM
screw off.
rayra on April 30, 2012 at 2:36 PM
JUMP!
juanito on April 30, 2012 at 2:37 PM
“Tally ho!”
Akzed on April 30, 2012 at 2:40 PM
“Excelsior!”
Akzed on April 30, 2012 at 2:40 PM
“Tippecanoe and Forward too!”
Akzed on April 30, 2012 at 2:41 PM
“Geronimo!”
Akzed on April 30, 2012 at 2:41 PM
Forward … with even greater flexibility.
crosspatch on April 30, 2012 at 2:42 PM
‘Crossing the Rubicon’
faraway on April 30, 2012 at 2:42 PM
FORWARD, finally……..maybe?
hpk1942 on April 30, 2012 at 2:44 PM
Little do the Dems really know: FORWARD is Wisconsin’s motto!
mkenorthshore on April 30, 2012 at 2:44 PM
FORWARD! was the British battle cry of the Somme, I believe.
Logic on April 30, 2012 at 2:45 PM
Can we Fast Forward to the November election? Please?
The sooner President Obama is voted out of office, the better!
wren on April 30, 2012 at 2:45 PM
Instead of Forward, please use Delete. Or press “anykey”
search4truth on April 30, 2012 at 2:53 PM
Obama Must Go, Now! #FourWords
ya2daup on April 30, 2012 at 2:55 PM
I thought it was, things are getting better just not as fast as we’d like. He’s already come out with WTF, which really doesn’t work too well, either.
Kissmygrits on April 30, 2012 at 2:58 PM
It’s going to be very difficult to drive safely given the inevitable hysterical laughter when one comes up on a Prius with one of these dumb stickers on it.
ConservativeLA on April 30, 2012 at 2:59 PM
Well they sure as sh!t don’t want voters looking backward…
UndeadBeav on April 30, 2012 at 3:00 PM
Forwardist is the new Progressive.
Stephen Macklin on April 30, 2012 at 3:01 PM
Barack Obama
1600 Pennsylvania Ave
Washington, DC 20500
FORWARD: No such person at this address.
Stephen Macklin on April 30, 2012 at 3:06 PM
Seems appropriate, since it was a confederacy of dunces (also known as the 52%ers) who elected the commie Obama in the first place.
But I also like the nod to Obama fave Mao (The Great Leap Forward).
Not that it will matter to Barry’s legions of Che-shirt-wearing moron fans. They probably think Mao is some type of energy drink.
AZCoyote on April 30, 2012 at 3:11 PM
Ha ha! Thank you! They better hold the presses on the campaign stickers and come up with a new slogan—one that doesn’t easily lend itself to Twitter snarking.
https://twitter.com/#!/search/realtime/%23forward
INC on April 30, 2012 at 3:16 PM
Since the Obama clan spends the publics money like a ghetto dweller who won the lotto on their last welfare dollar, I suggest he change his slogan to FORGET! Or For me!
ConcealedKerry on April 30, 2012 at 3:16 PM
Over 60% think the country is moving in the wrong direction and the Dems come up with “Forward”?
The word implies no change of course, just moving on the same path as the past 3 years. It kind of stuns me that they chose such a bad slogan. In a happy way.
I’ve come to the belief that O’s inability to understand and read American culture is a huge blessing. It causes stumble after stumble. He and his inner circle simply don’t get the American mindset. I’m also willing to bet O’s overconfidence in himself results in him overruling anyone around him who understands Americans better and tries to help him.
Mayday on April 30, 2012 at 3:17 PM
The full text of Barry’s campaign slogan
Falling forward, face down!!!
galtani on April 30, 2012 at 3:18 PM
“Reverse” seems more apropos.
Bitter Clinger on April 30, 2012 at 3:23 PM
The whole scene from “A Confederacy of Dunces” is appropriate, here. It ALL works. If you want the specific line for FORWARD, look at the italics.
********
Four of the male factory workers were embracing Ignatius around the Smithfield hams that were his thighs and, with considerable effort, were lifting him onto one of the cutting tables. Above the shoulders of his carriers Ignatius barked directions as if he were supervising the loading of the rarest and most precious of cargoes.
“Up and to the right, there!” he shouted down. “Up, up. Becareful. Slowly. Is your grip tight?” “Yeah,” one of the lifters answered.
“It feels rather loose. Please! I am deteriorating into a state of total anxiety.”
The workers watched with interest as the lifters tottered back and forth under their burden.
“Now backward,” Ignatius called nervously. “Backward until the table is directly beneath me.”
“Don’t you worry, Mr. R.,” a lifter panted. “We aimin you right at that table.”
“Apparently you are not,” Ignatius replied, his body slamming into a post. “Oh, my God! My shoulder is dislocated.”
A cry arose from the other workers.
“Hey, watch out with Mr. R.,” someone screamed. “You men gonna bust his haid wide open.”
“Please!” Ignatius cried. “Someone help! In another moment I shall probably be a broken heap.”
“Look, Mr. R.,” a lifter said breathlessly, “the table right behine us now.”
“I shall probably be dumped into one of the furnaces before this misadventure terminates. I suspect that it would have been much wiser to address the group from floor level.”
“Put your feets down, Mr. R. The table right under you.” “Slowly,” Ignatius said, extending his big toe downward with great caution. “Well, so it is. All right. When I have steadied myself, you may release your hold upon my body.”
Ignatius was at last vertically atop the long table, holding the bundled bed sheet over his pelvis to hide from his audience the fact that during the process of being lifted, he had become somewhat stimulated.
“Friends!” Ignatius said grandly and lifted the arm that was not holding the sheet. “At last the day is ours. I hope that you have all remembered to bring your engines of war.” From the group around the cutting table there issued neither confirmation nor denial. “I mean the sticks and chains and clubs and so forth.” Giggling in chorus, the workers waved some fence posts, broomsticks, bicycle chains, and bricks. “My God! You have really assembled a rather formidable and diffuse armory. The violence of our attack may surpass my expectations. However, the more definitive the blow, the more definitive the results. My cursory inspection of your arms, therefore, confirms my faith in the ltimate success of our crusade today. In our wake, we must leave a sacked and pillaged Levy Pants, we must fight fire with fire.”
“What he say?” one worker asked another.
“We shall storm the office very shortly, thereby surprising the foe when his senses are still subject to the psychic mists of early morning.”
“Hey, Mr. R., pardon me,” a man called out from the crowd. “Somebody tell me you in trouble with a po-lice. Is that right?”
A wave of anxiety and uneasiness broke over the workers. “What?” Ignatius screamed. “Where did you hear such slander? That is totally false. Some white supremacist, some upstate red- neck, perhaps even Gonzalez himself no doubt began that vile rumor. How dare you, sir. All of you must realize that our cause has many enemies.”
While the workers were applauding him soundly, Ignatius wondered how that worker had learned of the mongoloid Mancuso’s attempted arrest. Perhaps he had been standing in the crowd before the department store. That patrolman was the fly in everyone’s ointment. However, the moment seemed to have been saved.
“Now this we will carry with us in the vanguard!” Ignatius shouted over the last sprinkled applause. He dramatically whipped from his pelvis the sheet, flapping it open. Among the yellow stains the word FORWARD was printed in high block letters in red crayon. Below this Crusade for Moorish Dignity was written in an intricate blue script.
“I wonder who been sleepin on that old thing,” the intense woman with the spiritual bent, who was to be the leader of the choir, said. “Lord!”
Several other prospective rioters expressed the same curiosity in more explicitly physical terminology.
“Quiet now,” Ignatius said, stomping one foot thunderously on the table. “Please! Two of the more statuesque women here will carry this banner between them as we march into the office.”
“I ain puttin my hand on that,” one woman answered.
“Quiet! Everyone!” Ignatius said furiously. “I am beginning to suspect that you people are not actually deserving of this cause. Apparently you are not prepared to make any of the ultimate sacrifices.”
“How come we gotta take that old sheet with us?” someone asked. “I thought this suppose to be a demonstration dealin with wages.”
“Sheet? What sheet!” Ignatius replied. “I am holding before you the proudest of banners, an identification of our purpose, a visualization of all that we seek.” The workers studied the stains more intensely. “If you wish to simply rush into the office like cattle, you will have participated in nothing more than a riot. This banner alone gives form and credence to the agitation. There is a certain geometry involved in these things, a certain ritual which must be observed. Here, you two ladies standing there, take this between you and wave it thus with honor and pride, hands held high, et cetera.”
The two women whom Ignatius indicated ambled slowly to the cutting table, gingerly took the banner with their thumbs and index fingers, and held it between them as if it were a leper’s shroud.
“That looks even more impressive than I had imagined,” Ignatius said.
“Don wave that thing around me, gal,” someone said to the women, creating another ripple of giggles from the crowd.
Ignatius flipped his camera into action and aimed it at the banner and the workers. “Will all of you please wave your sticks and stones again?” The workers complied merrily. Myrna would choke on her espresso when she saw this. “A bit more violently now. Brandish these weapons fiercely. Make faces. Scream. Perhaps some of you could jump up and down, if you don’t mind.”
They laughingly followed his directions, everyone, that is, but the two women who were sullenly holding the banner.
********
Prufrock on April 30, 2012 at 3:24 PM
As in Mao Tse Tung’s “Great Leap Forward“?
So where have we gone since January 2009? Backward???
Steve Z on April 30, 2012 at 3:25 PM
After three years of senate obstruction and an OBama budget that got Zero votes I would say FOREWARNED!
ConcealedKerry on April 30, 2012 at 3:26 PM
What good is Forward if you have no idea what direction you are headed.
Windsweeping on April 30, 2012 at 3:28 PM
The Supreme Court wasn’t to thrilled with the Affordable Care Act.
shick on April 30, 2012 at 3:29 PM
Half a league, Half a league, Half a league forward
Into the Valley of Death rode the Obama.
vityas on April 30, 2012 at 3:29 PM
…or “tough dog”
beedubya on April 30, 2012 at 3:29 PM
FOR MER POTUS!
ConcealedKerry on April 30, 2012 at 3:32 PM
Picture a carton with Barry, one foot over the edge of a steep cliff, with clenched fist raised, yelling “Forward” !!
galtani on April 30, 2012 at 3:33 PM
…with a bunch of lemmings wearing Obama T-shirts following right behind him
beedubya on April 30, 2012 at 3:36 PM
Mussolini’s Party as well… Mussolini newspaper slogan was “Avanti! which is translated as either “Next!” or “Forward!”
Mussolini’s Wartime slogan: “Sempre Avanti Italia!” (Always forward Italy!)
2012 rendition: “Sempre Avanti America!” (Always Forward America!) Could also be translated as “Progressive America!”.
Liberals/Socialists/Communists never change, same old playbook.
Bulletchaser on April 30, 2012 at 3:36 PM
Give the Man a break. “To Infinity…and Beyond” was already taken.
UcantCme on April 30, 2012 at 3:37 PM
I like this one better:
Picture of the Day: Forward or Fourwords?
Resist We Much on April 30, 2012 at 3:39 PM
Forcing
Obstructive
Regulations,
Wanting
America’s
Recovery
Defeated
or
Flattering
Outrageous
Reverends
Who
Agitate
Racial
Discord
kooly on April 30, 2012 at 3:42 PM
The first three-fourths of it blames all our problems on what happened BEFORE Obama was elected, and the final fourth tells us how incredibly wonderful everything will be AFTER this term is over.
Anybody else notice the rather conspicuous four-year gap there?
logis on April 30, 2012 at 4:01 PM
democrats might be able to make a good argument that the GOP and Romney supporters in general will pick on the president over anything. While that might be true, you have to pick your battles, Dem’s, because the reverse is also true: You will defend anything he does, no matter what.
I think in this case, you’re better off just admitting to us and yourselves that yeah, this wasn’t a very good moment for the preezy. His “cool” is wearing a little thin. Maybe it’s time for Obama to bust out another pair of mom jeans? Either way…
The pit bull joke was more disturbing than it was funny. Seriously. A pit bull is delicious compared to a hockey mom? The inference is that you’ve eaten a hockey mom, idiot.
The smartest president ever has trouble playing that role more often than not.
Fish on April 30, 2012 at 4:07 PM
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