Finally: Team Obama unveils its new slogan; Update: “Was Reply-All taken?”

posted at 12:41 pm on April 30, 2012 by Ed Morrissey

It took them a year to come up with … “Forward“? Haven’t they been watching MSNBC’s “Lean Forward” programming?  OK, OK, to be fair, hardly anyone does that.  Still, that makes “Forward” the most original concept from Obama since, um … “winning the future“:

It looks like the Obama campaign may have settled on its slogan for the 2012 election: “Forward.”

Four years ago Barack Obama ran on another one-word slogan, “Change.” Now, as President Obama prepares to hold the first public campaign rallies for his reelection, his team is giving a sense of what his pitch to votes will look like.

Of course, that’s not the direction this video takes.  It takes over three minutes looking backward, including the first minute of what took place before Obama took office.  After a brief shot at Republicans who “tried to tear this President down” — by, er, opposing his policies, which didn’t seem to bother Democrats while George W. Bush was in office — we get a couple of minutes of ball-spiking over the deaths of Osama bin Laden and Anwar al-Awlaki.  When does the video get to the “Forward” part?  Er … when there are 50 seconds left in the video, and even then, it doesn’t offer any specific policy goals — just platitudes:

You have to love the attack on the Tea Party, too.  The entire point of the Tea Party was that the policies of the Obama administration — and some of the Bush administration’s too — was pushing America in the wrong direction, not that “our best days are behind us.”

Mitt Romney’s campaign has a new video out, too.  Called “Broken Promises,” it only takes one minute to make its point, rather than the six-plus minutes it takes Team Obama to come somewhere near their theme:

President Obama’s budget projects that the deficit for the current year will total $1.33 trillion, the fourth straight year of deficits over $1 trillion. Under President Obama, the nation’s total public debt has reached a record $15.6 trillion.

Not to worry!  Obama will just, uh, pay it forward.  Or rather, we will.

Update: Plenty of reaction to Obama’s new slogan, most of it of the “huh?” variety.  This one from the Washington Post’s Alexandra Petri is a keeper, though:

What happened?

Was “Reply-All” taken?

Maybe “Forward” makes sense, given that the theme of the reelection effort has been Vaguely Creepy E-mails You Don’t Want. (“David — Every night in the White House, I see Barack up late poring over briefings, reading your letters, and writing notes to people he’s met. He’s doing that for you — working hard every day to make sure we can finish what we all started together. This week, I need you to have his back.”)

Forward is also Berlusconi’s party, for whatever that’s worth (it sounds better in Italian, like most things.) It’s a basketball position Obama played briefly.

Forward, eh?

I guess it’s better than “tough slog,” but at least that would have been a better description.


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Comment pages: 1 2 3

How original, they stole Wisconsins motto.

JimboHoffa on April 30, 2012 at 12:44 PM

Hard.

rogerb on April 30, 2012 at 12:44 PM

A political cartoon idea with thousands of people representing the population of the US in a long line snaking to the horizon with the lead rank standing at the edge of a cliff and Obama standing there on a podium shouting “FORWARD” comes to mind.

crosspatch on April 30, 2012 at 12:44 PM

The original version:


Вперёд, к победе коммунизма!

Forward to victory of communism!

Colbyjack on April 30, 2012 at 12:44 PM

Forward…Into The Abyss

BHO Jonestown on April 30, 2012 at 12:44 PM

Forewarned

:P

Ladysmith CulchaVulcha on April 30, 2012 at 12:44 PM

Ugh!

LeftCoastRight on April 30, 2012 at 12:45 PM

Foreskin.

JimboHoffa on April 30, 2012 at 12:45 PM

“Forward” – as in “leading from the rear”

I’m confused

/s

koaiko on April 30, 2012 at 12:45 PM

“Rewind”

dirtseller on April 30, 2012 at 12:46 PM

O/T
Fox has=
http://www.foxnews.com/politics/2012/04/30/top-epa-official-resigns-after-crucify-comment/

One gone, hundreds to go! I’m surprised this wasn’t a Friday dump?
L

letget on April 30, 2012 at 12:46 PM

Marred.

rogerb on April 30, 2012 at 12:47 PM

Forward into what – bankruptcy as little Timmy agreed was our future under their plan?

baseballguy on April 30, 2012 at 12:47 PM

Forward… Off the cliff together.

meci on April 30, 2012 at 12:47 PM

LOL that’s as obvious as if the GOP had chosen Fair and Balanced for their slogan.

Way to go MSDNC.

tdpwells on April 30, 2012 at 12:47 PM

Lemmings go “forward.”

Right over the cliff.

OhEssYouCowboys on April 30, 2012 at 12:47 PM

Bend Forward!

Harbingeing on April 30, 2012 at 12:47 PM

I think it was supposed to be “FORE!” and there was a typo.

Dark Star on April 30, 2012 at 12:48 PM

“Fore!!!”

dirtseller on April 30, 2012 at 12:48 PM

Obama has already squandered enough of my life. (In fact, I fully expect his policies to wipe out my retirement accounts via inflation — if the gov’t doesn’t just confiscate them first.) I’m not giving him another 7 minutes.

The Romney ad is boring. Needs pictures, a few graphs, perhaps showing the deficit ballooning out of control.

CJ on April 30, 2012 at 12:48 PM

Is it all slogans with them? No sober analysis?

Paul-Cincy on April 30, 2012 at 12:48 PM

Forward… Off the cliff together.

meci on April 30, 2012 at 12:47 PM

Now THAT would make a great counter ad.

CJ on April 30, 2012 at 12:49 PM

P.S.

I don’t allow MSNBC in my house, and on my televisions.

I get enough of what those Commies think, when I see the same kind of rejects shouting about Utopia on Fox News.

OhEssYouCowboys on April 30, 2012 at 12:49 PM

I think Hope and Change would be an entirely suitable slogan for the Mitt campaign. Why not?

a capella on April 30, 2012 at 12:49 PM

Obama Isn’t Working. Heh. Love the double entendre. Fore!

IrishEi on April 30, 2012 at 12:49 PM

Forward: Now with less dog meat.

Oil Can on April 30, 2012 at 12:50 PM

Seriously, can you imagine how hard it is for them to come up with something they weren’t terrified that Sarah Palin can’t mock and turn around on them? And this was the best they could come up with. LOL!

Harbingeing on April 30, 2012 at 12:51 PM

Forwhat??

:P

Ladysmith CulchaVulcha on April 30, 2012 at 12:51 PM

Forward the bill to the next generation.

Prufrock on April 30, 2012 at 12:52 PM

Beautifully done. Really, really beautiful.

It’s amazing what you can accomplish when you have a bold, charismatic leader. Especially when you ignore those pesky “deficits” and “ruinous debt” to make them so.

Reminds me of a beautifully-appointed, brand-new house. Finest materials. First-class workmanship. Built on a landfill. Disappears into a hole three months later.

No matter how shiny the outside, the foundation really counts.

Prufrock on April 30, 2012 at 12:53 PM

As I said in the headlines section earlier, “Forewarned” would be much more appropriate.

steebo77 on April 30, 2012 at 12:53 PM

How about a good ol’ “about face” first?

cartooner on April 30, 2012 at 12:53 PM

Suggested O slogan.

SQUIRREL!

CorporatePiggy on April 30, 2012 at 12:53 PM

Foreplay

The War Planner on April 30, 2012 at 12:54 PM

I smell desperation and it is sweet.

They are pathetic. This isn’t going to be like 2008 at all.

JAM on April 30, 2012 at 12:54 PM

There is not enough money in the world to make me watch a 7 minute video by King Obama.

JPeterman on April 30, 2012 at 12:55 PM

..how blindingly prosaic. you just cannot make this sh*t up.

The War Planner on April 30, 2012 at 12:55 PM

I like “charge it!” better.

forest on April 30, 2012 at 12:55 PM

Forward…Into The Abyss
BHO Jonestown on April 30, 2012 at 12:44 PM

Forward you non-thinking masses….Forward!!…don’t worry about where you are head…just keep moving forward to your DOOM !!

Moooooo Mooooo Mooooooooooooo!!

BaaaaaBaaaaaBaaaaa Baaaaaaaaaaaa !!

BigSven on April 30, 2012 at 12:55 PM

Forsooth!

:P

Ladysmith CulchaVulcha on April 30, 2012 at 12:56 PM

Bada bing, nice ending Ed

cmsinaz on April 30, 2012 at 12:56 PM

How about a picture of Obama putting a rubber glove on his hand while saying “lean forward, please”.

crosspatch on April 30, 2012 at 12:57 PM

Fast Forward to 2013.

By-by Barrack.

Electrongod on April 30, 2012 at 12:57 PM

Forward, forward,mmmmm, mmmmm, mmmm.

Nope. Not catchy enough

tomg51 on April 30, 2012 at 12:57 PM

Forward the bill to the next generation.

Prufrock on April 30, 2012 at 12:52 PM

This is very good. Mind if I use when talking to liberal acquaintances?

esr1951 on April 30, 2012 at 12:58 PM

Backward.

Logus on April 30, 2012 at 12:58 PM

It should be Forewarned…

sandee on April 30, 2012 at 12:58 PM

Forsooth!

:P

Ladysmith CulchaVulcha on April 30, 2012 at 12:56 PM

Four-legged friends!

steebo77 on April 30, 2012 at 12:59 PM

Forward you non-thinking masses….Forward!!…don’t worry about where you are head…just keep moving forward to your DOOM !!

BigSven on April 30, 2012 at 12:55 PM

It’s more like Stalingrad. If you were in the Russian line you moved forward or the professionals behind you shot you.

Pour encourager les autres
as the french said back when they could muster a pair of balls between them.

CorporatePiggy on April 30, 2012 at 12:59 PM

Ford?

rogerb on April 30, 2012 at 12:59 PM

Forehead?
:)

JimboHoffa on April 30, 2012 at 12:59 PM

Forshizzle

:P

Ladysmith CulchaVulcha on April 30, 2012 at 12:59 PM

Just heard it from el rushbo letget

cmsinaz on April 30, 2012 at 1:00 PM

Romney should pick a VP named Ward

tomg51 on April 30, 2012 at 1:01 PM

I like that one coprporate piggy

cmsinaz on April 30, 2012 at 1:01 PM

“Forward” is militaristic and peremptory, in a Maoist, Great Leap Forward (maybe RNC can riff on that) kind of way. It certainly seems like a misstep from the Obama people.

bobs1196 on April 30, 2012 at 1:01 PM

Four-legged friends!

steebo77 on April 30, 2012 at 12:59 PM

Heh.

:)

Ladysmith CulchaVulcha on April 30, 2012 at 1:01 PM

Apparently auto-correct got Obama’s creative team again. He meant for the new slogan to be “Fore!” not #Forward. :-)

Or, FORWARD = Failing Obama Rages War Against Rich Dudes.

Thank you, I’m here all week. Tip your waitress and bartenders. Try the veal.

TheLoudTalker on April 30, 2012 at 1:02 PM

Yes… forward… keep going… forward…

Right over that cliff.

Washington Fancy on April 30, 2012 at 1:02 PM

Forward the Light Brigade! . . .{snip}

Theirs not to reason why,
Theirs but to do and die. . .{snip}

Into the jaws of Death,
Into the mouth of hell . . .{snip}

When can their glory fade?
O the wild charge they made!

Change “Light Brigade” to “Brain Dead Left” and “do” to “vote” and it’s pretty apt. Obama is cribbing off of Tennyson instead of Deval Patrick this time — at least his original sources are getting better.

Dark Star on April 30, 2012 at 1:02 PM

Forward into the past! (obCredit to Firesign Theatre)

NeighborhoodCatLady on April 30, 2012 at 1:02 PM

THIS is really what they want to use as the campaign slogan:

Picture of the Day: Has The Obama Team Finally Found Its 2012 Campaign Slogan?

Resist We Much on April 30, 2012 at 1:02 PM

It took them a year to come up with … “Forward“?

The same slogan used for millenia by generations of lead lemmings as they approach the cliff’s edge.

MessesWithTexas on April 30, 2012 at 1:02 PM

I don’t allow MSNBC in my house, and on my televisions.

OhEssYouCowboys on April 30, 2012 at 12:49 PM

check out Moaning Joe, he floats their trial balloons everyday, no need for extended viewing either as no segment runs longer than about a minute unless the blond’s dad is one, then its a crazy trip back to Carter’s cabinet

DanMan on April 30, 2012 at 1:02 PM

Wasn’t that Custers motto?

right2bright on April 30, 2012 at 1:03 PM

Maybe they can get the plagiarist Shepard Fairly to make some more posters for them. He can steal these images from the last “Forward” themed campaign – The Great Leap Forward.

The Leap Forward into starvation and death. Great slogan Obama.

batterup on April 30, 2012 at 1:03 PM

Forward, Hell! I’m ready for Reverse.

TXUS on April 30, 2012 at 1:04 PM

How do you know you are moving forward when you don’t have a clue where you are going?

That being said, there is no way you could induce me to watch 7 minutes of Obama self-love.

Happy Nomad on April 30, 2012 at 1:04 PM

Forward to the past.

Socratease on April 30, 2012 at 1:05 PM

Bend over forward?

Marcus Traianus on April 30, 2012 at 1:05 PM

There is so much good material here!!!

Forward . . . into oblivion!
Forward . . . into debt!
Forward . . . into depression!
Forward . . . into more unemployment!
Forward . . . into hypocrisy!
Forward . . . into government waste!
Forward . . . into sex, lies, and videotape! [OK, maybe that's a little out there, but then again, maybe not.]

The Emperor still has no clothes, just sayin’

EdmundBurke247 on April 30, 2012 at 1:08 PM

“Forward, you leand and I’ll Fluke you and the land” — Obama 2012

Schadenfreude on April 30, 2012 at 1:08 PM

Mindnumbingly idiotic. Just like his followers.

D-fusit on April 30, 2012 at 1:09 PM

Forearmed!

:P

Ladysmith CulchaVulcha on April 30, 2012 at 1:09 PM

“Leading from Behind” scroomed the pooch.

Schadenfreude on April 30, 2012 at 1:09 PM

OT: Breaking, Top EPA Official Armendariz Resigns Over ‘Crucify’ Comment. – FOX news

Turtle317 on April 30, 2012 at 1:09 PM

Maybe they can use this old poster from the 20s. Replace “Progress” with “Forward.”

http://www.nzhistory.net.nz/files/images/communist-party-poster.jpg

Resist We Much on April 30, 2012 at 1:09 PM

Just forward, we dont even have the energy to lean anymore *puffandblow*

Valkyriepundit on April 30, 2012 at 1:10 PM

Oh, letget beat me to it… LOL!

Turtle317 on April 30, 2012 at 1:10 PM

OT: Breaking, Top EPA Official Armendariz Resigns Over ‘Crucify’ Comment. – FOX news

His resignation is not enough unless they undue all of the crucifictions he started. Without that, his resignation is just another meaningless symbolic act.

EdmundBurke247 on April 30, 2012 at 1:11 PM

FORWARD……

It seems like an innocuous fuzzy feeling little word… I just want to know what the hand signal that accompanies this word as Barack Husein Obama shouts it from the podium will be?

Barack Obama and the democrat controlled senate: OWN this economic disaster of an economy!

Forward….. Can someone please let this President know we’ve ran out of road and he is heading right for a cliff, no one on his administration can see the edge or doesn’t care or both.

President Obama is the best example of just how bad a president can be…. real time!

Forward….. Like nothing has to be explained from the last 3 1/2 years? Like you don’t have to take responsibility for the millions and trillions stolen and redistributed with such reckless abandonment my children will never ever pay off that Obama has currently spent on “Fixing” the economy? One example just one of something “FIXED”?

Once again, The Democrat argument wont be about what has been done with good results, it will be again to point the finger like three year old children and blame it all on some other kid in the sand box. THEY OWN THIS DISASTER… “STAND DOWN” Mr. President, just walk away and let the adults in the room fix your mess.

ActinUpinTexas on April 30, 2012 at 1:11 PM

FORWARD: INTO THE BATHROOM TO KNEEL AND PUKE!

GhoulAid on April 30, 2012 at 1:12 PM

Who’s this Ward guy, and what happened to him?

chimney sweep on April 30, 2012 at 1:12 PM

“There are going to be some Supreme Court appointments probably if you look actuarially for the next president,” Obama said at a fundraiser with former President Clinton. “There’s so much at stake here.”

Supreme Court Justice Eric Holder anyone?

Gunlock Bill on April 30, 2012 at 1:13 PM

Forthelasttimeyounglady…

Ladysmith CulchaVulcha on April 30, 2012 at 1:13 PM

Forward.

Because “forward” is always the right direction to go, no matter where it leads.

ExUrbanKevin on April 30, 2012 at 1:15 PM

sandee on April 30, 2012 at 12:58 PM

Exactly what I thought when I saw this, Romney should come out with a “Forewarned” ad.

WhoU4 on April 30, 2012 at 1:16 PM

FORWARD HOES !!!!!!!

ExpressoBold on April 30, 2012 at 1:16 PM

FOURward – Four years is more than enough!

underdog on April 30, 2012 at 1:17 PM

To insolvency and beyond!!!!

CDeb on April 30, 2012 at 1:17 PM

ObaMao: “Observe yonder Greece…FORWARD!!

cicerone on April 30, 2012 at 1:17 PM

FORWARD! To the kennels!

cicerone on April 30, 2012 at 1:18 PM

batterup on April 30, 2012 at 1:03 PM

Ah yes, The Great Leap Forward. I’d almost forgotten that one.

Figures the commie Obama would find a way to get his hero Mao into his “new” slogan.

ABO 2012: Because We Deserve Better!

AZCoyote on April 30, 2012 at 1:19 PM

2010: The Republicans drove us into a ditch !

2012: Forward !

ExUrbanKevin on April 30, 2012 at 1:19 PM

Love those American Recovery and Reinvestment Act signs. They were made to last until at least the next campaign.

shick on April 30, 2012 at 1:20 PM

“Forward” doesn’t have the zing and kick like “Hope and Change” had.
I will miss that slogan so.

Obama and crew: Stick with what works.

(I guess this suggestion is as dumb as some I read on this thread, so I don’t feel bad.)

timberline on April 30, 2012 at 1:22 PM

“Saved up to 4.2 million jobs”

How does one quantify that?

deuce on April 30, 2012 at 1:22 PM

Ho!

Fallon on April 30, 2012 at 1:23 PM

Comment pages: 1 2 3