New American Crossroads ad: Cool

posted at 2:41 pm on April 26, 2012 by Morgen Richmond

What exactly has “cool” gotten you?, asks the latest ad from American Crossroads of young Americans. Watch:

I don’t think efforts like these are completely wasted, but it’s an uphill battle to be sure. If there was ever any doubt that the media has the ability to conjure up an image for someone out of thin air, then the reinvention of Barack Obama should put this to rest. From mediocre law professor and unknown state senator, to pop culture phenom, to being elected “Preezy of the United Steezy” in a span of little more than 5 years. (I don’t know what’s more ridiculous, Fallon’s label for the President itself or the fact that apparently a lot of people thought this was funny.)

The only other Democratic president in the last 40 30 (corrected) years was a slick horndog from Arkansas, but he could play a few notes on the saxophone, and so he was cool too. Meanwhile we’ve had a genuine Hollywood icon and a WWII hero as Republican presidents, but the media found few opportunities to suggest, or even hint that there might be anything cool about them. Even George W. Bush was cool in his own way, as a rancher and skilled mountain biker well into his 50′s. (He may still be tearing up the trails.)

But even with the increasing power of new media this is a messaging battle we are unlikely to win. Fortunately, however, the underlying message of this video could very well impact this election given the particular challenge that millions of young adults are facing in this economy. If for no other reason than that their long-suffering parents are likely to drag them out of bed on November 6 and march them down to the local polling booth to vote for real change.


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Rove just helped Obama, in a huuuuuge way.

Schadenfreude on April 26, 2012 at 2:46 PM

$5 Trillion in new debt in less than four years…?
Over 8% unemployment?
Sinking the Keystone pipeline?
No budget in over three years?

#NotCool.

NeoKong on April 26, 2012 at 2:47 PM

But even with the increasing power of new media this is a messaging battle we are unlikely to win.

So… can we say that “eating dog” is cool, or uncool, yet?

de rigueur on April 26, 2012 at 2:47 PM

If for no other reason that their long-suffering parents are likely to drag them out of bed on November 6 and march them down to the local polling booth to vote for real change.

Can I get an Amen?

Happy Nomad on April 26, 2012 at 2:48 PM

Obama will buy the young, at the tune of 1.3 Trillion of your tax dough.

He’s already got the stupid Fluke votes.

Schadenfreude on April 26, 2012 at 2:50 PM

If Obama is cool then we must be having fun now. /

DanMan on April 26, 2012 at 2:51 PM

#NotCool.

NeoKong on April 26, 2012 at 2:47 PM

Nevermind unemployment is at 15% we got to see Obama dancing with Ellen.

Nevermind the national debt, the Obamas throw cool concerts for their friends, indulge in posh vacations every couple months, play countless rounds of golf, and put up 32 Christmas trees- all so we poor and unemployed people can live vicariously through their lives.

Nevermind the rampant corruption and abuse within the government, Obama is a celeb.

Good times.

Happy Nomad on April 26, 2012 at 2:52 PM

If for no other reason that their long-suffering parents are likely to drag them out of bed on November 6 and march them down to the local polling booth to vote for real change.

You guys are on fire today! That would make a great ad that would sell.

lexhamfox on April 26, 2012 at 2:52 PM

Here’s what’s so “cool” young ones.

Schadenfreude on April 26, 2012 at 2:52 PM

There are many more things that could have been on this other than student loans and I am hoping it won’t backfire.

I am thinking that the young college students will say that they will vote for the whiner-in-chief because he mentioned student loans and will do something about them.

DuctTapeMyBrain on April 26, 2012 at 2:52 PM

The only other Democratic president in the last 40 years was a slick horndog from Arkansas, but he could play a few notes on the saxophone, and so he was cool too.

I think you forgot about Jimmy Carter. Yes, we would all like to forget about Jimmy Carter, but we can’t revise history (at least, not like Dems try to do).

Bitter Clinger on April 26, 2012 at 2:54 PM

Rove just helped Obama, in a huuuuuge way.

Schadenfreude on April 26, 2012 at 2:46 PM

If there was a mistake here, it’s calling direct attention to it. But it’s smart to attack it. It’s all O’s got, and it’s entirely a matter of (obviously manipulable) popular perception. Change the perception and you’ve turned the election. I mean, if that’s what you want to do.

de rigueur on April 26, 2012 at 2:56 PM

The new permanent American underclass – the youth vote.

Go ahead suckas, vote for the cool guy.

MichaelGabriel on April 26, 2012 at 2:57 PM

“Cool” obviously is no longer a Presidential quality.

I think that ship has sailed.

Marcus Traianus on April 26, 2012 at 2:58 PM

The only other Democratic president in the last 40 years

who is this dimwit writing for HA and why does he fail so bad, so early and so often?

sesquipedalian on April 26, 2012 at 3:00 PM

Commander in Cheese.

onomo on April 26, 2012 at 3:01 PM

Cool is so 2008. So passe.

BHO Jonestown on April 26, 2012 at 3:03 PM

If for no other reason that their long-suffering parents are likely to drag them out of bed on November 6 and march them down to the local polling booth to vote for real change.

Like they can be trusted. Their parents are better off chaining them to the bed on voting day.

Daemonocracy on April 26, 2012 at 3:04 PM

How about we show “cool” guy fist pumping, playing golf and crap as people in the Midwest lose their homes to tornadoes, people get kicked out of their homes, lose their jobs, get fleeced by the IRS, get saddled with $5 trillion in new debt we can’t afford, we lose our countries credit rating, we lose our health care insureance and the standard of care plummets, seniors get kicked out of medicaid, brave men die in Afghanistan, the price of gas reaches- what? $5, $6 bucks and the idiots thinking he’s cool pay off massive student loans due to Obama supporting college administrators that are drunk on government funds.

Cool? Where I come people would be yelling YOU SUCK every time this idiot was in earshot.

Marcus Traianus on April 26, 2012 at 3:05 PM

I am thinking that the young college students will say that they will vote for the whiner-in-chief because he mentioned student loans and will do something about them.

DuctTapeMyBrain on April 26, 2012 at 2:52 PM

Ohhhhhhhhhhhh yeah! (unfortunately)

KS Rex on April 26, 2012 at 3:07 PM

“medicare” I was ranting…and why not? It’s so easy with this President.

Marcus Traianus on April 26, 2012 at 3:07 PM

If for no other reason that their long-suffering parents are likely to drag them out of bed on November 6 and march them down to the local polling booth to vote for real change.

..can’t you just see something like this as an ultimatum? “You wanna vote for that cretin, go ahead! Bu8t be prepared to move out, forget any tuition support I’ll be providing, and — oh yes — trot your fanny over to the student loan office and get your own college assistance.”

The War Planner on April 26, 2012 at 3:07 PM

Let me condense this post to a sentence (no offense intended): A decent portion of the population are idiots who only react to shiny objects.

kim roy on April 26, 2012 at 3:07 PM

Like they can be trusted. Their parents are better off chaining them to the bed on voting day.

Daemonocracy on April 26, 2012 at 3:04 PM

THIS!!!!

My son got his first chance to vote in 2008. Despite knowing how much his Mom and I loathed Obama, he voted for him anyway. NOW he wishes he could take that back. I told him he gets a chance to correct that wrong come November 6th.

Bitter Clinger on April 26, 2012 at 3:09 PM

From mediocre law professor

Could we please drop this lazy, incorrect labeling of the Dunce at the Helm? He was never a professor

The new permanent American underclass – the youth vote.

Go ahead suckas, vote for the cool guy.

MichaelGabriel on April 26, 2012 at 2:57 PM

Because you suckas will be paying for it as indentured slaves to Big Government for the rest of your working days…if you manage to get a job.

onlineanalyst on April 26, 2012 at 3:11 PM

Another possible ending could have been;
“After 4 Years Of A Celebrity President Is Your Life Any Better? Because His Is.

multiuseless on April 26, 2012 at 3:12 PM

who is this dimwit writing for HA and why does he fail so bad, so early and so often?

Yeah, who is this moron anyway? Um…corrected. I suppose my only defense is that most of us would like to forget Carter. Or that I recently turned 40 and have the number on my brain.

Morgen Richmond on April 26, 2012 at 3:12 PM

I remember back in the day when the young people of America were, if they intended to vote, assumed to be able to follow the issues of the day like rational adults.

Good times. Good times.

If I were a young person today I would be outraged at the assumption that this kind of thing would sway my vote.

Lily on April 26, 2012 at 3:14 PM

But even with the increasing power of new media this is a messaging battle we are unlikely to win

We won’t win it outright, but we need to lose it by less. I expect the youth vote to go back to it’s low turnout and for Obama to win it by a less broad margin. Ads like this will help. If nothing else maybe talk some people out of bothering to vote for BO.

forest on April 26, 2012 at 3:14 PM

who is this dimwit writing for HA and why does he fail so bad, so early and so often?

sesquipedalian on April 26, 2012 at 3:00 PM

Right on. You would never make a mistake such as…oh I don’t know…failing to capitalize at the start of a sentence.

I want to live in your perfect world. May I, please?

Bishop on April 26, 2012 at 3:17 PM

He’s… a… s l u t…with…no…butt!

KOOLAID2 on April 26, 2012 at 3:20 PM

You would never make a mistake such as…oh I don’t know…failing to capitalize at the start of a sentence.

Bishop on April 26, 2012 at 3:17 PM

alas, it’s not a mistake, i’m being deliberately obnoxious.

sesquipedalian on April 26, 2012 at 3:20 PM

If this is the best of what you’ve got, good luck in November.

lostmotherland on April 26, 2012 at 3:21 PM

Four years ago, my kid’s middle school had a vote and barry won overwhelmingly. The kids all thought he was so cool and history making. Today, they are in high school and almost every kid hates him. Too bad these kids can’t vote instead of the college ones.

lonestar1 on April 26, 2012 at 3:22 PM

What exactly has “cool” gotten you?

1) Higher unemployment
2) Deficit spending that is more than triple what it was under Bush and the Republicans
3) Higher fuel prices
4) Lower home values (not that recent college grads care about that)

ITguy on April 26, 2012 at 3:22 PM

We’ve had nearly four years of a “cool” and “charismatic” president who was also clueless and corrupt.

Why don’t we forget “cool” and go for “competent” instead?

AZCoyote on April 26, 2012 at 3:23 PM

Obama wins 2012 Election
Seems rather solid to me.

Mitt would have a huge gap to make up to possibly win.

If he truly became conservative he possibly could.

But there seems to not be a conservative bone in his body.

Better to know now.

Mitt is a huge loser.

Steveangell on April 26, 2012 at 3:23 PM

alas, it’s not a mistake, i’m being deliberately obnoxious.

sesquipedalian on April 26, 2012 at 3:20 PM

And failing miserably at it.

JPeterman on April 26, 2012 at 3:23 PM

who is this dimwit writing for HA and why does he fail so bad, so early and so often?

sesquipedalian on April 26, 2012 at 3:00 PM

Right on. You would never make a mistake such as…oh I don’t know…failing to capitalize at the start of a sentence.

I want to live in your perfect world. May I, please?

Bishop on April 26, 2012 at 3:17 PM

He also meant: “fail so badly…” Had he known.

de rigueur on April 26, 2012 at 3:24 PM

Like they can be trusted. Their parents are better off chaining them to the bed on voting day.

Daemonocracy on April 26, 2012 at 3:04 PM

It may not be necessary. November 6 is the release date for the next Halo game. They’ll be tethered to their Xboxes.

wolfsDad on April 26, 2012 at 3:24 PM

Steveangell on April 26, 2012 at 3:23 PM

Thanks for posting HuffPoo propaganda.

Obama thanks you for your service and your vote.

JPeterman on April 26, 2012 at 3:26 PM

If this is the best of what you’ve got, good luck in November.

lostmotherland on April 26, 2012 at 3:21 PM

LOL. Thanks to Barry’s incompetence and corruption, our electoral quiver is over stuffed.

But thanks so much for your concern. ;)

AZCoyote on April 26, 2012 at 3:27 PM

Pretty stupid – as in it’s only gonna appeal as they intend to folks who will already not be voting for the guy.
For everyone else…makes him look pretty good.
Hope they keep spending their money this way.
Maybe they can make a ‘this is the guy who killed Bin Laden’ video next…

verbaluce on April 26, 2012 at 3:28 PM

From Fiscal Year 1996 – 2007, the Republicans added a total of $4 Trillion to the national debt, raising it from $5 Trillion to $9 Trillion.

Pelosi, Reid, and Obama promied “Pay-go” and “no more deficit spending”. They lied. They are deficit spending at more than three times the rate of the last Republican-majority budget (FY 2007, $501 Billion deficit). This year, the Democrats are on tract ot add $1.583 Trillion to the deficit.

Things were much better before the Democrats won the 2006 and 2008 elections.

2010 was a step back in the right direction, but we’re going to need similar gains in 2012 and 2014, by true TEA party conservatives, to really start putting things back on the right track.

ITguy on April 26, 2012 at 3:28 PM

We’ve had nearly four years of a “cool” and “charismatic” president who was also clueless and corrupt.

Why don’t we forget “cool” and go for “competent” instead?

AZCoyote on April 26, 2012 at 3:23 PM

Sorry but Mitt is just as corrupt.

He “saved” the Olympics by feeding on the government teat. He got tons of grants that saved them even a million from the Dept of Education.

He got more earmarks for Mass than the previous three governors combined. He vetoed any bill that he felt could get government money and almost all did. He even got money from the Feds for the bill forcing Catholics out of the Adoption business when the had 50% of it.

He made his Union buddies filthy rich. Paying them for jobs 24/7 365. They got paid anytime a buddy of theirs were working. He has no problem enriching one Corp while taking from another. Like the grab to give Colleges more money by taxing S Corps Romney is so far in favor. Definitively in favor of enriching the colleges.

Have not seen him yet come out against Obama on any active policy. Just BS speeches that no one takes serious.

Steveangell on April 26, 2012 at 3:31 PM

He also meant: “fail so badly…”

de rigueur on April 26, 2012 at 3:24 PM

no, i didn’t, espèce d’idiot.

sesquipedalian on April 26, 2012 at 3:34 PM

alas, it’s not a mistake, i’m being deliberately obnoxious.

sesquipedalian on April 26, 2012 at 3:20 PM

Mmmm hmmmm. Sure.

Bishop on April 26, 2012 at 3:38 PM

A cool attack on cool. My idea for crossroads et all:

Many of shots in the ad of Obama being cool show O as likeable, a likeable cool. But he’s just too cool when it calls for serious. For an even more devastating effect, intersperse more “disturbing cool” with the “cool cool.” For example, a more defined / longer outtake of his disturbing (for many) dancing would be good.

anotherJoe on April 26, 2012 at 3:39 PM

.can’t you just see something like this as an ultimatum? “You wanna vote for that cretin, go ahead! Bu8t be prepared to move out, forget any tuition support I’ll be providing, and — oh yes — trot your fanny over to the student loan office and get your own college assistance.”

The War Planner on April 26, 2012 at 3:07 PM

I like the way you think. . ..

totherightofthem on April 26, 2012 at 3:42 PM

He also meant: “fail so badly…”

de rigueur on April 26, 2012 at 3:24 PM

no, i didn’t, espèce d’idiot.

sesquipedalian on April 26, 2012 at 3:34 PM

Yes, you did, hypocrite lecteur. Or else, you’re defining “obnoxiousness” down, like The Dog-Eater-in-Chief’s done with “cool.”

de rigueur on April 26, 2012 at 3:42 PM

sesquipedalian on April 26, 2012 at 3:20 PM

Points for honesty, at least.

totherightofthem on April 26, 2012 at 3:43 PM

Ridiculing Barack is ALWAYS a good idea. The ad is too soft, though. It should hit him much, much harder for being unserious, a joker-in-chief. Make his “coolness” a liability. It can be done.

Rational Thought on April 26, 2012 at 3:50 PM

He “saved” the Olympics by feeding on the government teat. He got tons of grants that saved them even a million from the Dept of Education.

I actually give Mitt a pass on this one. He asked for Federal Assistnace in providing security. I believe this is the norm since it is an international event. I am unaware of the DoEd grant and can’t find anything on it. Can you link something?

weaselyone on April 26, 2012 at 3:52 PM

Young people might find the Obama minstrel show “cool”, but I find this kind of behavior for a sitting prersident to be fundamentally unserious. The free world is looking for the POTUS to deal with the global troubles we’re all facing, and he’s busy “slow jamming the news” on a crummy comedy show.

RebeccaH on April 26, 2012 at 3:52 PM

I like Dorks.

Buttercup on April 26, 2012 at 3:54 PM

I think we are at the point where there is just far too much ammunition to go after Obama with. It seems like we are taking a shotgun approach and hitting him with everything.

Romney or the Right is going to need to focus the message and bundle all these things together into neat messages that all Americans can understand, not just those who follow politics. Reagan was able to do this. I hope for the nation that Romney and his surrogates can as well.

weaselyone on April 26, 2012 at 3:55 PM

Steveangell on April 26, 2012 at 3:23 PM
Right, Mitt’s a loser. You’re a rockstar In comparison. Your fame is beyond our comprehension.

Rusty Allen on April 26, 2012 at 4:00 PM

It’s a start. Task will be to lower the enthusiasm vote, get independents to shift right and bingo! He gracefully (after the outgoing staff trashes the White House) moves onto book deals and speaking tours. He will become rich beyond rich getting millions of kool-aiders to fork over their money to hear him. Both daughters will go into politics within the decade. Michelle will leave him.

sdbatboy on April 26, 2012 at 4:02 PM

He IS a jackass. All he needs is a surfboard.

flataffect on April 26, 2012 at 4:13 PM

alas, it’s not a mistake, i’m being deliberately obnoxious.

sesquipedalian on April 26, 2012 at 3:20 PM

Nah. You’re just lazy. A complement to your rudeness.

Vince on April 26, 2012 at 4:18 PM

…this video could very well impact this election given the particular challenge that millions of young adults are facing in this economy. If for no other reason than that their long-suffering parents are likely to drag them out of bed on November 6 and march them down to the local polling booth to vote for real change.

Man I could use a few extra dependents on my tax returns. If you can’t get any rent at least that’d pay for the PS3/computer usage.

OkieDoc on April 26, 2012 at 4:35 PM

Schadenfreude on April 26, 2012 at 2:46 PM

Its an ok commercial, but I agree with you I personally would have went in a different direction. I hope AC reads the comments here. It could have went a little like sure he gets to be cool, but do you? Cool job? Cool clothes? Cool house? Cool car? Cool vacation? Is four more years worth waiting for you to get yours?

canditaylor68 on April 26, 2012 at 4:45 PM

Rove just helped Obama, in a huuuuuge way.

Schadenfreude on April 26, 2012 at 2:46 PM

I respectfully disagree. One of the best political ads I’ve ever seen was the Moses one from the McCain campaign. The messiah bubble could have been popped with more ads using Obama’s own rhetoric and lies. Then Wallstreet happened and John McCain left the campaign trail to fix it all. And the money on the $199.99, pre-paid VISA cards flowed in and the Hope ‘n Change commercials were on the radio and TV non-stop.

His Achilles heel is also his most dangerous character flaw. He’s a narcissist and you rattle those little dears by laughing at them.

Portia46 on April 26, 2012 at 4:48 PM

Just to let you know Morgen, Bush is hosting and riding in the 2nd Annual W100 Wounded Warrior Bike Tour 3 in Palo Duro Canyon near my home town of Amarillo, TX – beginning today. I think that’s cool.

Speechlesstx on April 26, 2012 at 5:00 PM

Even George W. Bush was cool in his own way, as a rancher and skilled mountain biker well into his 50′s. (He may still be tearing up the trails.)

yep, he’s out at northshore in grapevine about once every couple of months. and for all i know he’s hitting the other trails in dfw area, just thats the one i go to. i’ve never ran into him out, he apparently rides early. i’ve shown up and had people talking about him riding earlier and showing off pix taken w/ him.

chasdal on April 26, 2012 at 5:04 PM

and to further expound, i bet W could at least hang w/ 0bama on a b-ball court but i doubt 0bama could even get half way thru the trail at northshore much less a quarter of the ride Speechlesstx mentioned. but the media acts as if 0bama is some great athlete.

chasdal on April 26, 2012 at 5:06 PM

I actually give Mitt a pass on this one. He asked for Federal Assistnace in providing security. I believe this is the norm since it is an international event. I am unaware of the DoEd grant and can’t find anything on it. Can you link something?

weaselyone on April 26, 2012 at 3:52 PM

You are only aware of his lie.

This was in the debate for Governor of Mass if I remember he said he got money from eight agencies including the Million from the DoEd. But in the debate when challenged on that lied and said he only got money from two agencies. I know about the Dept of Ed. I remember the schools were excited about the tickets for children it paid for to help fund the Olympics.

In this debate he also made it clear he was a “Liberal Moderate Democrat” not a Republican. That was just a technicality caused by his late entry into the race. He said I do not know a single Republican and have never supported a single Republican to reinforce this. Later his wife repeated this statement.

Steveangell on April 26, 2012 at 5:35 PM

So… can we say that “eating dog” is cool, or uncool, yet?

de rigueur on April 26, 2012 at 2:47 PM

\

the Dem ad: ‘he can put ‘cool’ back in dog eating’…

jimver on April 26, 2012 at 6:46 PM

Like they can be trusted. Their parents are better off chaining them to the bed on voting day.

Daemonocracy on April 26, 2012 at 3:04 PM

As parents it is our responsibility to see they do the right thing on November 3.

roy_batty on April 26, 2012 at 7:16 PM

The only other Democratic president in the last 40 30 (corrected) years was a slick horndog from Arkansas, but he could play a few notes on the saxophone, and so he was cool too.

Nope, ‘fraid not. After the ’92 election, that paradigm of cool Rolling Stone sent PJ O’Rourke, Hunter Thompson and two other writers down to Arkansas to answer the question “Is Bill Clinton cool?”. After spending time with him, the quartet concluded “No, not cool, not hardly”. (According to O’Rourke, Clinton sent Thompson into a paranoid fugue with his talk about putting 100,000 new cops on the street.)

SukieTawdry on April 26, 2012 at 9:59 PM

President Bush is, indeed, still tearing up the trails- in fact he’s just done another charity ride, the W100.

http://www.facebook.com/media/set/?set=a.388784977832748.92414.142236929154222&type=1

Jay Mac on April 27, 2012 at 4:58 AM

Well done, Morgen Richmond.
As I was reading, I assumed it was Allahpundit.
I hope we’ll be seeing a lot more of your posts in HotGas.

itsnotaboutme on April 27, 2012 at 6:51 AM

Steveangell on April 26, 2012 at 3:23 PM

Steveangell on April 26, 2012 at 3:31 PM

Steveangell on April 26, 2012 at 5:35 PM

Awww . . . poor ‘lil fella didn’t get his way, so now he’s going to try to post his flatulence here. That way, after November he figures he’ll be able to say, “Waaaaaaaa! I told you so!”

Take a deep breath, whiner!

Trochilus on April 27, 2012 at 9:30 AM

“preezy of the sleazzy” sounds more like it.

dahni on April 27, 2012 at 11:39 AM

I am embarrassed for the nation…

Colony14 on April 27, 2012 at 5:17 PM

Romney’s “hard-line immigration stance” is nothing more than lies he told to win the nomination. Now that he’s got it, he’s making a hard pivot to a softer, pro-Amnesty position. He’s a shameless liar and any promise he makes is inoperable once it leaves his lips.

Just look at the infinite amount of times he robotically stated “I will repeal Obamacare” when in his own words he’s stated he intends to “repeal the worst parts and fix the best parts” of that monstrosity.

This is one of the greatest lies in American political history and it’s playing out right before our eyes.

sartana on April 27, 2012 at 7:22 PM

lips.

Just look at the infinite amount of times he robotically stated “I will repeal Obamacare” when in his own words he’s stated he intends to “repeal the worst parts and fix the best parts” of that monstrosity.

This is one of the greatest lies in American political history and it’s playing out right before our eyes.

Romney has pledged not to repeal the individual mandate.

You’re just a bigot, crosspatch. You just can’t stand to see a black man in the White House.

sartana on April 27, 2012 at 7:26 PM