Feminists have met the enemy … and the enemy is LEGO

posted at 4:51 pm on April 20, 2012 by Tina Korbe

The feminist outrage of the day is at a new LEGO product line — “LEGO Friends,” which features LadyFigs (cute and slightly curvy girl figurines) and construction sets for a hot tub, a splash pool, a beauty parlor, an outdoor bakery, a convertible and an inventor’s workshop.

Predictably, some feminists are upset at such “stereotyping of preferred pastimes for girls.” (Yes, I do seem to recall that girls have been encouraged to be inventors since at least the time of Edison.)

“What it’s doing is telling girls that this is what’s important to you,” Dana Edell, director of the SPARK movement, told Fox News. “Girls aren’t building space shuttles, they’re getting their nails done.”

The SPARK movement launched a petition against the product line and collected 55,000 signatures — enough to nab a meeting today with LEGO to voice their criticisms directly to the LEGO brand relations director. A LEGO spokesman says the company welcomes both complimentary and critical feedback and will take it into account.

The SPARK movement specifically objects to the sexualization of women in the media — and that’s a goal with which I’m sympathetic. When it comes to the little LEGO figurines, they’d be on somewhat solid ground if they were to complain about the LadyFigs’ attire. The figurines’ shirts and shorts are pretty skimpy! Instead, Edell objected to their “little breasts and fancy hair.” I’m assuming she didn’t mean to imply the LEGO Friends should have big breasts; she meant to imply they shouldn’t have girlish figures at all, but should be every bit as boxy as LEGO men. (What’s wrong with “fancy hair”? I’m sure I don’t know.)

As always, my concern is that feminists seem to want to obliterate gender difference entirely. Like the women of the SPARK movement, I want women to know they’re capable to construct space shuttles, but I don’t want us to think we’re like men — because we’re not. And yes, that fact is inscribed into our very bodies, so depictions of women should look different than depictions of men. Such depictions shouldn’t reduce women to their bodies — that’s the sexualization and objectification to which all women should object — but it shouldn’t deny the very real differences in the appearances of men and women.

At any rate, the entire SPARK movement campaign misses the broader point: LEGO wasn’t sexualizing girls by introducing LEGO Friends, nor was it trying to box girls into specific roles. LEGO didn’t bar parents from buying their daughters traditional LEGO toys and they didn’t bar parents from buying their sons LEGO Friends. They just gave parents an additional option — and the success rate of the line so far suggests some parents like it. If feminists don’t, they don’t have to buy the products.

But also — I fail to see how the feminist preoccupation with convincing girls and women that they don’t care about “traditional female pastimes” is any different than the preoccupation with convincing girls and women that they do. Shouldn’t feminists leave it up to girls themselves to decide what interests them and what they want to do with their lives?

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I’m sure these products, as well as the other Lego product lines–those that don’t explicitly cater to boys, but which are likely overwhelmingly bought for boys–are focus-group tested.

Lego should answer feminists by publishing the results of those focus group tests. They are a business, and as a business, should work to create product lines that will actually appeal to buyers.

We were fans of the old Lego imprint “Ello”, which were girl-oriented building toys. They were cute and complex…of course, our girl never wanted to play with those either.

Our boy, on the other hand, ate up the big Lego kits and completed the Collector’s Millennium Falcon (over 5,000 pieces) before his 7th birthday.

Lego has always seemed to have a problem catering to girls, but it might just be that such building kits really do appeal more to boys than girls.

HakerA on April 20, 2012 at 7:41 PM

I haven’t read all the posts, but Fox has a poll on this issue if you want to put your in-put in.


letget on April 20, 2012 at 7:45 PM

If the LadyFigs can pilot, drive, or operate anything a LegoMan can, and a LegoMan can pilot, drive, or operate anything a LadyFig can, what’s the problem.

The possibilities are endless. Now, if they can bring out a line of little boy and girl Legos, the family will be complete.

unclesmrgol on April 20, 2012 at 7:47 PM

“They have little breasts and fancy hair.”

… not seeing the problem here.

AZfederalist on April 20, 2012 at 7:47 PM

I had an epiphany when Hilary Rosen criticized Ann Romney and it turned out she is a lesbian.

Lesbian’s are more vocal and aggressive than the rest of us and they are calling all the shots for women’s issues! And they could care less about the traditional family. In fact they actually feel threatened by it.

With that sub-set of women speaking for all women it is no wonder our society is failing!

Lesbians have their life, their goals, etc. But they do not represent me. They have less in common with me than a heterosexual man!!!

Women’s issue’s need to be separated from lesbian issues and we should not be forced to live by the rules lesbians set for us.

That isn’t homophobic… I could care less about their lifestyle. But they don’t have the same goals and dreams as most women and they shouldn’t have anymore to say about how to raise girls, other than their own, than any man would have.

Lesbians are the opposite of experts on what women value in life.

petunia on April 20, 2012 at 7:53 PM

I like pink, by the way, and the new Legos are really cute. This makes me want to buy some girl Legos.

petunia on April 20, 2012 at 7:54 PM

They could lead by example and build their own dolls. Surely they have the skill set.

KyserS on April 20, 2012 at 8:06 PM

You’re right, Petunia.

Alana on April 20, 2012 at 8:23 PM

Noise from the left in vain attempt to rekindle that which never flared into a fire in the first place….the war on women.

Idiots. I’m fine with all that though, if that’s the best the left can do to try to to tilt this election we’ll be looking at a possible road to recovery if the dems are all tossed out on their asses.

Wolfmoon on April 20, 2012 at 8:28 PM

I have 2 daughters who love legos. You know what they like to make with the technic sets I bought them? A fully suspended baby carriage. A tractor for the garden. A horse corral and barn. At the Target when we first saw these new sets in the toy section you could not get to them because there were a dozen giggling girls crowding around the display ogling how cool it all was. Girls are girls without any encouragement from Daddy or Mommy. The great thing about legos is the hand/eye coordination, the building spirit, the imagination required and when you use the instructions, the ability to follow details. Whatever gets them playing with legos is okie dokie in my book. There is no down side to legos unless they are still on the floor when Daddy hits the potty at 2:00 am.

axshon on April 20, 2012 at 9:17 PM

Sorry gotta hand it to spark on this one. Lego has always been sexist. Imagine a whole person, building, society, CIVILIZATION built upon a round peg fitting into a round hole.

It’s disgusting really.

Next thing you know we’ll be stereotyping garden hoses and quick connect/disconnect systems.

It’s an Obomination!!!!!!

WryTrvllr on April 20, 2012 at 9:21 PM

I’m an engineer, I wore short shorts to class back in the day, I have small boobs and fancy hair. I get my toenails done, too.

You don’t get pedicures OR build space shuttles, you do both. One takes 30 minutes twice a month and one takes a lifetime career. Stupid fake dichotomy.

Besides it’s Legos! It’s almost impossible not to build cool stuff with Legos- which pretty much defeats the feminists entire argument that girls shouldn’t play with these.

Really wish these retards would stop trying to put everyone into tiny little categories.

Allahs vulva on April 20, 2012 at 9:32 PM

Really wish these retards would stop trying to put everyone into tiny little categories.

Allahs vulva on April 20, 2012 at 9:32 PM

especially with a moniker like that :-)

WryTrvllr on April 20, 2012 at 9:36 PM

The “feminists” can use the Lego man figures as themselves and fellow feminists, it’ll be a perfect fit!

RJL on April 20, 2012 at 9:42 PM

Who cares what a bunch of hairy chested women think?

madmonkphotog on April 20, 2012 at 9:53 PM

madmonkphotog on April 20, 2012 at 9:53 PM

ROFL! Oh man, I think I busted a rib. lol

S. D. on April 20, 2012 at 11:22 PM

Lego has made “girl” Legos for quite some time. My daughter, who’s now 20, loved the Belleville sets, which came in something like a dollhouse as well as a princess version. Yes, they were pink (and purple).

Lego also makes sets that appeal to both genders, like the Harry Potter sets.

Why shouldn’t Lego make toys that some of their customers want to buy?

Yes, some girls like regular Legos and boy-oriented toys, but most like pink (until they get to their blue phase), frills, princesses, and dolls (and boys like cars, dinosaurs, and things that go boom!). They are wired that way. My daughter never showed any interest in her older brother’s toys, not even to chew on them. She wanted girl toys from the moment she advanced beyond baby toys. The boys were both the same, guns (some made out of Legos), cars, dinosaurs and dirt were their favorites. My nieces and nephews were the same. At grandma’s house, the girls played with Barbies while the boys were playing video games.

This applies to adults too. I work in IT and most developers are men. Women just are not attracted to the work, although I have worked with some, usually from India. Yes, there are women in IT, but we’re usually project managers and quality assurance.

Men and women, girls and boys, are different and the feminazis need to get over it.

Common Sense on April 21, 2012 at 12:59 AM

I saw the product line at a Toys R Us a few months ago and had actually heard about it and the bruhaha stirring last fall leading up to Christmas.

I’m surprised the femynists are just now getting around to fussing about it.

Lego has always seemed a bit more of a masculine product, and while this particular line seems a bit absurd, if it sells then evidently there was a market. If it doesn’t, Lego will pull it.

Lego’s been having stiffer competition in the plastic building block market, what with Mega Bloc and other competitors. They’ve been doing some evident changes in the design of some of their products, the likes of which I haven’t seen in well over twenty years.

Maybe Romney can make a comment on it and it can be called Lego-gate as the left gets into yet another tizzy over nothing.

But, that’s the left, and that’s leftist feminists. The product line I looked at certainly looked very girly, but I didn’t see anything too inappropriate… then again, I’m a guy and have always liked Lego blocks – I have a footlocker half-full of them. And if the feminists are only now deciding to fuss about Lego, then they evidently haven’t paid attention to some of the female Lego people that’ve been around for various Lego lines. Working with a flat and painted surface, busty and buxom come to mind.

Logus on April 21, 2012 at 1:22 AM

Feminists thrive on outrage and anger. If they can’t find some outrage on a regular basis, they’ll quickly become irrelevant.

And yes, they really do want to obliterate gender differences.

Unfortunately, the left loves to hand all special interests off to the designated group. In the case of “women’s issues,” they believe those are defined by the radical feminists. Which is why the left is always assumed to own “women’s issues:” It’s not enough to be a woman, you must be a radical feminist woman. NOW decides what are women’s issues, to progressives.

Most women are more concerned with having good families than any other single issue in the world. They may still want a good career, but they don’t really want to settle for a career without a family.

But because NOW is assumed to speak for all women, Democrats assume that the very issues that are most destructive to families — sex without consequences, no-fault divorce, and abortion on demand — are what All Women Want.

Which is why they’re always surprised when a Republican candidate does well with women voters.

There Goes The Neighborhood on April 21, 2012 at 1:33 AM

OMG! These freaks of nature better never crack open a Japanese anime website. Their idea of female beauty usually involves rather large mammaries and rope.

The feminists would explode like Scanners.

platypus on April 21, 2012 at 3:36 AM

They’re upset about female Legos, but pseudo-prostitute Bratz are OK?

vcferlita on April 21, 2012 at 9:13 AM

Like Rush has always said: The feminist movement was created to allow unattractive women access to the mainstream.

Bitter Clinger on April 20, 2012 at 5:18 PM

And booze was created so they could always find a mate.

Southernblogger on April 20, 2012 at 5:21 PM

And all the Tequila in Mexico couldn’t get me that drunk.

SubmarineDoc on April 21, 2012 at 11:18 AM

….just to clarify…drunk enough for one of those feminist nutjobs.

SubmarineDoc on April 21, 2012 at 12:28 PM

They just need to make a construction set for a basement fight club and everything will be ok.

jhffmn on April 21, 2012 at 4:35 PM

“What it’s doing is telling girls that this is what’s important to you,” Dana Edell, director of the SPARK movement, told Fox News. “Girls aren’t building space shuttles, they’re getting their nails done.”

LOL! Nobody is building space shuttles anymore.

Theophile on April 21, 2012 at 5:09 PM

There’s pain, excruciating pain and stepping on Legos. (Stolen from fb)

txhsmom on April 20, 2012 at 6:39 PM

At least they weren’t playing Dungeons and Dragons. Try stepping on a d4.

malclave on April 20, 2012 at 6:43 PM

Checked to see if it had already been said… and it has.

Remember the 1st edition d4’s that didn’t have rounded corners?

Good times, real caltrops.

gekkobear on April 21, 2012 at 5:48 PM

Lego has always seemed a bit more of a masculine product, and while this particular line seems a bit absurd, if it sells then evidently there was a market. If it doesn’t, Lego will pull it.

Most sensible comment of them all.

flataffect on April 22, 2012 at 3:10 AM

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