WaPo: This Rush Limbaugh boycott has pretty much fizzled, huh?

posted at 9:07 pm on March 28, 2012 by Allahpundit

Team Boycott had an impressive run, though, no? Sure, they didn’t get Clear Channel to pull him off the air. And only two radio stations nationwide dumped his show. And he lost “fewer than five” national sponsors by Media Matters’s own admission. But hey: It’s not easy to sustain politically calculated fake outrage for weeks on end, especially after an apology for the initial offense has been issued. Perseverance.

No, seriously, though. It’s over.

On Monday, the 600 or so radio stations that air Limbaugh’s program were told by his syndicator, Premiere Radio Networks, to resume running “barter” ads during his program. Stations are required to run these ads in exchange for paying discounted fees to Premiere to air Limbaugh’s show. Premiere, which is owned by radio giant Clear Channel Communications, had suspended the “barter” requirement for two weeks in a move widely seen as a way to give advertisers a chance to lie low while Limbaugh was in the news…

Limbaugh’s advertising losses may have been less than media accounts suggested. While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some of these companies weren’t regular Limbaugh sponsors in the first place.

Carusone said most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said. “Fewer than five” nationwide sponsors of the program actually pulled out, he said…

Limbaugh’s recovering fortunes may be best exemplified by what hasn’t happened. At the peak of the controversy in early March, two small stations — in western Massachusetts and Hilo, Hawaii — said that they would drop his program. Since then, no other station has said it will take him off the air, dashing the hopes of MoveOn.org, a liberal group whose ongoing petition drive seeks Limbaugh’s removal from 180 stations.

Radio-Info.com, which has been leading industry coverage of the boycott over the past month, noted the end of the “barter holiday” yesterday and declared that “the temperature of this controversy has finally fallen below the boiling point of 212 degrees Fahrenheit.” That was probably the inspiration for WaPo’s story today, although this piece published late last night by Politico surely contributed too. Quoth the CEO of Clear Channel: “Rush is the king. Rush is certainly the leader, and we’re delighted to have him.”

To wrap this up in a bow, go read Michelle’s new column on Wisconsin Lt. Gov. Rebecca Kleefisch and local lefty radio staple John Sylvester, who goofed on her on air a month before Limbaugh’s Sandra Fluke comments for supposedly having “pulled a train” and performed “fellatio on all the talk show hosts in Milwaukee.” Was there no boycott over that? Or was there one, and it simply ended up as lame as the one directed at Rush?



Related Posts:

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

Comment pages: 1 2 3

TuneIn Station Listings

TuneIn Mobile Apps

Flora Duh on March 29, 2012 at 6:43 AM

Thank you thank you….

mark81150 on March 29, 2012 at 1:14 PM

Never heard of him. Hack.

MadisonConservative on March 28, 2012 at 9:14 PM

hack,and rush isnt?

svs22422 on March 29, 2012 at 1:27 PM

Oh, and Rush has never been better than he is lately. Both he and Levin. Awesome.

beatcanvas on March 28, 2012 at 9:20 PM

i wouldnt know,stop listening to himm 2010,wised up!!

svs22422 on March 29, 2012 at 1:32 PM

Rush just said that after Fluke, his ratings at the local radio stations are up from 10-60%, depending on the station.

Heh.

petefrt on March 29, 2012 at 1:37 PM

I prefer Michael Savage over Rush Bimbo

come on …we know his 30 something wife married that pill popping, Viagra using, fatso for his $$$$$$$ like Nicole Brown Simpson did with OJ Simpson

Rush Bimbo is not a good looking man….like Sean Wallbanger and Groucho Marx Levin…all fat and slow-footed

nparga23 on March 28, 2012 at 9:47 PM

How old are you?…. from this unreasoned post it would seem 12 or so..

That YOU wouldn’t date Rush is hardly an effective take down of his positions, in fact it’s pretty pathetic.

slow footed?

WTF?…….

You grade an AM talker on appearance?, and their ability to run the 100?…..

OK,.. then explain why anyone would listen to Savage, who looks like a troll on a quest to locate another bridge to hide under and boil children in his cauldron with the rest of his herb collection.

Savage is repulsive,.. making your lame remarks about the others is not going to make us suddenly like Savage. You wanna Hate Rush because he’s not skinny, and Levin because Savage does,.. or any sorry reason you like.. it changes nothing..

and this Savage Nation theme you listeners love so much, is just more fodder for the left to paint us all as nutjobs, and all kill crazed maniacs.. so thanks alot for feeding their theme about us..

Rush, Levin, Hannity, all have their own strengths and weaknesses.. but they all get we’re in this together to beat Obama..

Savage seems to get the idea, only he is the real deal,.. when most of us can’t stand the clown.

mark81150 on March 29, 2012 at 1:40 PM

Never heard of him. Hack.

MadisonConservative on March 28, 2012 at 9:14 PM

hack,and rush isnt?

svs22422 on March 29, 2012 at 1:27 PM

I presume you are using the current definition of hack?.. That being, anyone who says something that you disagree with.. Rush has been careful to not endorse anyone in particular, and stress his allegiance is to the conservative movement, not the GOP… easily confirmed by the fact so many of the GOP’s leadership refuse to support Rush when rino’s liberals and the rabidly hateful progressives go all out assault on him..

Rush is fun for most of us, you wanna believe that somehow you’re smarter than the rest of us, go ahead.. it doesn’t cost us anything, and it’s your loss.

mark81150 on March 29, 2012 at 2:06 PM

Limbaugh’s advertising losses may have been less than media Media Matters accounts suggested. While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some the vast majority of these companies weren’t regular Limbaugh sponsors in the first place.

FIFY

Rush will always win because of his conservative message and his ability to make the lil libbie’s nuts. The latter is what we listeners enjoy the most.

DannoJyd on March 29, 2012 at 5:03 PM

Oh, and Rush has never been better than he is lately. Both he and Levin. Awesome.

beatcanvas on March 28, 2012 at 9:20 PM

i wouldnt know,stop listening to himm 2010,wised up!!

svs22422 on March 29, 2012 at 1:32 PM

.
What you call “wised up!!”, we call sour-grapes.

listens2glenn on March 29, 2012 at 10:18 PM

What you call “wised up!!”, we call sour-grapes.

listens2glenn on March 29, 2012 at 10:18 PM

sour grapes?

svs22422 on March 30, 2012 at 3:51 AM

and it’s your loss.

mark81150 on March 29, 2012 at 2:06 PM
my loss?exactly how is it my loss not listening to rush?

svs22422 on March 30, 2012 at 3:57 AM

And in other news, mud-wrestling with a hog has been decisively proven to be a unproductive pursuit.

MelonCollie on March 30, 2012 at 10:54 AM

TuneIn Station Listings

TuneIn Mobile Apps

Flora Duh on March 29, 2012 at 6:43 AM

Thank you thank you….

mark81150 on March 29, 2012 at 1:14 PM

THE best radio app evah!

Spring for the upgraded Tunein app for two bucks that includes a radio DVR (pause, playback, record, etc) to record up to 6 hrs at a time. You can record Rush or any show nationwide, also in different timezones and listen to thiese programs whenever you want later.

dthorny on March 30, 2012 at 1:14 PM

Oh, and Rush has never been better than he is lately. Both he and Levin. Awesome.

beatcanvas on March 28, 2012 at 9:20 PM

Mark Levin has shredded these liberal justices lately all while we get educated on the Supreme Court process and the law.

dthorny on March 30, 2012 at 1:16 PM

Comment pages: 1 2 3