Carbonite stock plummets after decision to abandon Limbaugh Update: Limbaugh clears up misinformation about his “lost” sponsors

posted at 3:05 pm on March 7, 2012 by Tina Korbe

Investors have fled Carbonite like Carbonite fled Rush Limbaugh, but, as they say, correlation is not causation, so it’s impossible to know for sure whether Carbonite’s stock has plummeted because the back-up company withdrew its support for the top talker — or just because. Nevertheless, the facts are what they are:

Since the market opened on Monday through its close [yesterday], Carbonite stock (NASDAQ: CARB) has plummeted nearly 12 percent, outpacing the drop of the NASDAQ index in that same time period by nine-and-a-half points. It was also one of the biggest decliners on the NASDAQ on Tuesday.

It’s hard to think Carbonite CEO David Friend’s smug retraction of support for Limbaugh had nothing to do with his stock’s downward trend, though. Consider, for example, that conservative pundits have made a point to call Friend out by name for his decision to pull advertising and to continue to criticize Limbaugh even after he apologized. Why single Friend out from among the dozens of advertisers to reject Rush? For one thing, Friend continues to support with his advertising dollars Ed Schultz and Howard Stern — two men who’ve been known to use their fair share of foul and derogatory language. That makes Friend’s reason to leave Limbaugh — which was, I remind you, to “contribute to a more civilized public discourse” — a little suspect.

Conservatives have also noted Friend’s ties to Obama:

Carbonite CEO David Friend, currently under fire from conservatives for pulling advertising from Rush Limbaugh, is an Obama donor according to records obtained by the Federal Elections Commission.

According to the FEC, Friend donated $2,000 to the Obama Victory Fund (a joint fund-raising committee with the DNC) on July 1 of 2008, and $2,000 directly to the campaign on July 31 of 2008.

Is the plunge in Carbonite’s stock a warning to the other 29 advertisers (some estimate it’s actually 35) who’ve halted commercials on The Rush Limbaugh Show? Perhaps. As I’m sure Rush’s advertisers know from their days reaping the benefits of their patronage, Limbaugh has a loyal listening audience.

As far as this half of the controversy goes, I’m really not outraged. Rush had the right to say what he said — however tasteless and stupid it was to say it — and advertisers have the right to take their dollars elsewhere. Trouble for those advertisers is that consumers have that right, too.

Update: On his program today, Rush explained that he didn’t actually lose 28 or 32 or 35 or whatever number of national sponsors. The “lost sponsors” are actually local advertisers who simply requested that their commercials not run during Rush’s show.


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The concept of giving your data to anyone is nuts. Do your own backups.

Schadenfreude on March 7, 2012 at 4:04 PM

Ding! Ding! Ding!

I cringe everytime some youngin’ at work says “the cloud”. Ugh.

SouthernGent on March 7, 2012 at 6:29 PM

RULE 12: Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

They set the rules.

TitularHead on March 7, 2012 at 6:30 PM

It appears that Limbaughs primary advertiser is Gingrich ads which are more tiring that Limbaugh’s bile!

lhuffman34 on March 7, 2012 at 6:32 PM

After today’s performance it’s time to Breitbart all future Korbe posts…no comments, let them wither on the page!

dmann on March 7, 2012 at 6:34 PM

Can someone explain why –out of all the dozens of advertisers who are now shunning the Limbaugh show– Carbonite has been singled out for particular approbation by the righty blogosphere? What is it about this one ex-sponsor that is drawing all the fire, threats of revenge and stock-price schadenfreude from you folks? Drew Lowell on March 7, 2012 at 6:05 PM

You are reading to much into things. It’s a weak company staced against increasing competitoon such as DropBox and Google Docs. There are a whole bunch of new cloud services that makes their business model a risk for long term investors. Perhaps its the extreme hypocricy of the CEO.

Egfrow on March 7, 2012 at 6:34 PM

I liked the old trolls better. At least they were interesting.

Roy Rogers on March 7, 2012 at 6:37 PM

“What is it about this one ex-sponsor that is drawing all the fire, threats of revenge and stock-price schadenfreude from you folks?

Drew Lowell on March 7, 2012 at 6:05 PM”

Threats, what threats??? More like promises to stop using their product. If the lefts tactics of attacking sponsors of those who give political opinions works then only left wing opinions will be heard. My question to you is, do you believe in a one sided conversation?

Shut up, just listen and take in what I am saying or I will get you fired from your job!

Africanus on March 7, 2012 at 6:38 PM

I know! They are sucking on Obama algae!

Roy Rogers on March 7, 2012 at 6:38 PM

You are reading to much into things. It’s a weak company staced against increasing competitoon such as DropBox and Google Docs. There are a whole bunch of new cloud services that makes their business model a risk for long term investors. Perhaps its the extreme hypocricy of the CEO.

Egfrow on March 7, 2012 at 6:34 PM

Wrong. If Carbonite is solid enough to seal a scruffy nerf-herder like Han Solo away in, it clearly must be better than the 7 GB of on-demand cloud storage that Dropbox offers me.

Because, you know, Han Solo.

mintycrys on March 7, 2012 at 6:43 PM

My Carbonite subscription is up on the 15th of this month. I think I’ll just Mozy on along.

NOMOBO on March 7, 2012 at 6:52 PM

Glad I have Mozy…now i don’t have to switch.

obsessedinga on March 7, 2012 at 6:58 PM

Im surprised that no one mentioned the time when Rush was reported to be interested in buying a share of the Miami dolphins

The effing dirtbag scum commies turned out in droves appealing that Rush should not be allowed to own an nfl team for whatever reason

I hate the leftists and I would be truly sate if their architects burned to death

They are vile to the umpteenth degree and truly want to enslave us

I can tell you for sure that their efforts will not succeed without a lot of bloodshed

Sonosam on March 7, 2012 at 7:02 PM

I suggest Friend rename his reorganized company CORPOLITE, as the will soon be extinct on the stock market…
Bruno Strozek on March 7, 2012 at 3:58 PM
I prefer COPROLITE

LegendHasIt on March 7, 2012 at 4:44 PM

I’m not new to this site, but this is the first time I’ve commented. May I suggest Cop’dUlate

skeeterbite on March 7, 2012 at 7:06 PM

Umm…. distinction without a difference much?

Drew Lowell on March 7, 2012 at 6:06 PM

Know much about media? The locals don’t figure into Limbaugh’s advertising revenue stream at all.

From the look of its plummeting stock price– which began, oh, about a day after it went public– Carbonite wasn’t going to figure into it much longer anyway, either. Especially with an idiotic CEO who substitutes craven political posturing and sanctimonious hypocrisy for sound business judgement and mistakes it for principle.

de rigueur on March 7, 2012 at 7:08 PM

Mozy has been good for me. I used it once and it worked perfectly. When it updates you never know it until after the fact when it tells you. Customer service was fine. I went through their online chat and they followed up with emails. Very satisfied.

JellyToast on March 7, 2012 at 7:13 PM

LegendHasIt on March 7, 2012 at 4:44 PM

I’m not new to this site, but this is the first time I’ve commented. May I suggest Cop’dUlate

skeeterbite on March 7, 2012 at 7:06 PM

Welcome.

hawkdriver on March 7, 2012 at 7:14 PM

Actually, it was the St. Louis Rams. The St. Louis Post Dispatch knowingly posted false statements attributed to Rush. Liberal Bryan Burwell was one of their sportswriter blinded by his hate for Limbaugh. It was a pathetic episode.

Some of us fought in that battle too and were banned by the Post Dispatch for shining a light on their lies in the comments section. It’ll serve them right if the Rams flee that city.

There’s a lot more to that story and Obama’s connection w/ NFL Players Union reps.

It’s a war people and men like Limbaugh and Breitbart have taken the point position. We’re all Breitbart now.

TitularHead on March 7, 2012 at 7:15 PM

Add JCP to the list. Yesterday on their FB page they posted this (quite unnecessarily and foolishly IMO):

“It has come to our attention that a handful of local radio stations may have played jcpenney radio spots adjacent to or during The Rush Limbaugh Show. To be clear, jcpenney is not a national advertiser of this show. We have a strict “No Run” policy in place specifically regarding The Rush Limbaugh Show. After jcpenney confirms the facts, we will contact any local radio station that is in violation of our radio advertising parameters to ensure that our “No Run” policy is adhered to regarding this program.”

Check out the comments. Plenty of lefties but also many long time customers implementing a “no buy” policy for JCP.

jrnlz on March 7, 2012 at 7:29 PM

Listened to Rush’s “Sorry to see them go and while they were sponsors they did pretty well speech on his program.” He was very classy. I don’t think we have to be. I hope Carbonite folds and every employee loses their job. Losing jobs are what libs are best at.

See President Obama.

hawkdriver on March 7, 2012 at 7:31 PM

Can someone explain why –out of all the dozens of advertisers who are now shunning the Limbaugh show– Carbonite has been singled out for particular approbation by the righty blogosphere?

What is it about this one ex-sponsor that is drawing all the fire, threats of revenge and stock-price schadenfreude from you folks?

Drew Lowell on March 7, 2012 at 6:05 PM

I’m guessing it was because the Carbonite CEO was quick to issue a statement saying Rush’s apologize wasn’t good enough. Carbonite was out in front of the “drop Rush” bandwagon.

http://www.carbonite.com/en/blog/A-Message-from-Carbonite-CEO-David-Friend-Regarding-Ads-on-Limbaugh

That and the fact that they continue to advertise on Ed Shultz and the CEO is a big time lefty.

SPCOlympics on March 7, 2012 at 7:45 PM

You know what you people could buy with your $100 spent on giving your personal data to someone else?

An external harddrive and a lesson in “cut and paste.”

Spliff Menendez on March 7, 2012 at 7:50 PM

I’m guessing it was because the Carbonite CEO was quick to issue a statement saying Rush’s apologize wasn’t good enough. Carbonite was out in front of the “drop Rush” bandwagon.

http://www.carbonite.com/en/blog/A-Message-from-Carbonite-CEO-David-Friend-Regarding-Ads-on-Limbaugh

That and the fact that they continue to advertise on Ed Shultz and the CEO is a big time lefty.

SPCOlympics on March 7, 2012 at 7:45 PM

Yes, and Shultz called Laura Ingraham a slut on the air. Not a peep from David Friend about it.

Friend is a two-faced lefty tool.

SagebrushPuppet on March 7, 2012 at 7:56 PM

Can someone explain why –out of all the dozens of advertisers who are now shunning the Limbaugh show– Carbonite has been singled out for particular approbation by the righty blogosphere?

Drew Lowell on March 7, 2012 at 6:05 PM

We don’t like all the hypocrisy coming from your side. Carbonite’s CEO, David Friend, is a known 0bama supporter who also sponsors Ed Schultz. Friend didn’t seem at all bothered when Schutlz referred to Laura Ingraham as a slut, but when Limbaugh uses the word he gets all high and mighty.

Does that help you?

Tomolena1 on March 7, 2012 at 7:59 PM

Listened to Rush’s “Sorry to see them go and while they were sponsors they did pretty well speech on his program.” He was very classy.I don’tthinkwehave to be. I hope Carbonite folds and every employee loses their job. Losing jobs are what libs are best at.

See President Obama.

hawkdriver on March 7, 2012 at 7:31 PM

I want to echo this sentiment. I hate for it to have come to this. But the truly stupid and evil have turned everything good upside down. We tried to reason with them and only got ridiculed. We tried to win the battle of ideas and only got called bigots and racists. They have divided and conquered.

Experience has taught me that stupid people only learn by experiencing pain. It’s time for the stupid leftists and ignorant rank and file to experience pain. The kind of pain you speak of hd.

tom daschle concerned on March 7, 2012 at 8:09 PM

In his explanation about how it works with the sponsors, Rush mentioned that one of them was practically begging to come back. I’m wondering which sponsor that might be.

Tomolena1 on March 7, 2012 at 8:11 PM

BRIETBART: Now, MORE POWERFUL than anyone can possibly imagine!A Hollywood producer and freelance journalist join battle against Obama culture Stormtroopers, based on Breitbart’s example. Big media types are very afraid, as they should be.

Mutnodjmet on March 7, 2012 at 5:58 PM

Excellent.

Just started reading Andrew’s first book- Hollywood, Interrupted Insanity Chic in Babylon-The Case Against Celebrity.

We all need to go after Hollywood and the MSM… this is WAR!

I AM BREITBART.

redridinghood on March 7, 2012 at 8:26 PM

After the smoke clears, Rush will gain more sponsors than what he lost.

Decoski on March 7, 2012 at 8:55 PM

“It has come to our attention that a handful of local radio stations may have played jcpenney radio spots adjacent to or during The Rush Limbaugh Show. To be clear, jcpenney is not a national advertiser of this show. We have a strict “No Run” policy in place specifically regarding The Rush Limbaugh Show. After jcpenney confirms the facts, we will contact any local radio station that is in violation of our radio advertising parameters to ensure that our “No Run” policy is adhered to regarding this program.”

So JCP already had

a strict “No Run” policy in place specifically regarding The Rush Limbaugh Show.

before any of this? Hmmm interesting.

Pole-Cat on March 7, 2012 at 8:59 PM

Ding! Ding! Ding!

I cringe everytime some youngin’ at work says “the cloud”. Ugh.

SouthernGent on March 7, 2012 at 6:29 PM

It does has it’s place, but when it comes right down to it, your grandparents had the best idea: store your stuff under your damn bed…or in this case, a hot swap drive and a halfway decent password protocols…

BlaxPac on March 7, 2012 at 9:07 PM

Listened to Rush’s “Sorry to see them go and while they were sponsors they did pretty well speech on his program.” He was very classy. I don’t think we have to be. I hope Carbonite folds and every employee loses their job. Losing jobs are what libs are best at.

See President Obama.

hawkdriver on March 7, 2012 at 7:31 PM

Good Post.

SparkPlug on March 7, 2012 at 9:11 PM

It’s hard to think Carbonite CEO David Friend’s smug retraction of support for Limbaugh had nothing to do with his stock’s downward trend, though. Consider, for example, that conservative pundits have made a point to call Friend out by name for his decision to pull advertising and to continue to criticize Limbaugh even after he apologized.

This is probably the silliest post that I’ve seen at HA in my time here. Carbonite’s stock has fallen about 50 percent since December, with most of the decline predating this episode with Rush. Yeah, Friend is a little two-faced creep, but his stock is taking a beating for reasons that have very little to do with Limbaugh.

ghostwriter on March 7, 2012 at 9:44 PM

THIS is the feel good story of the day!

captn2fat on March 7, 2012 at 9:50 PM

I travel back and forth SW of St. Louis so I have to split listening to Rush on KMOX out of St. Louis and KTTR out of Rolla. For as long as I can remember the Rolla station has one maybe two local spots during the commercial breaks so the rest of the time is filled in with vignettes produced by the Rush show obviously just for this purpose. They are short, simple, and some of the funniest spots you’ll ever hear. I know some of them go back ten years and it’s creepy how relevant they are still. One is a “commercial” for the CrapCo ‘Burger and Fries’ cell phone. “Why no officer. I not talking on the cell phone, I was just eating my burger and fries.” Then there’s ‘Lucky Butts’ tobacco suppositories so you can “sit on your cravings” Or ‘Safety Brew’ the beer with a condom in the bottle “you don’t want to catch ‘gungarea’ do ya?” I’ve heard some of them a hundred times and still laugh out loud. And there’s often a new one that’s current and on topic but destine to be timeless. On KMOX you never get to hear these because it’s filled with real local commercials. Maybe now you’ll finally get to hear some of them.

Pole-Cat on March 7, 2012 at 9:59 PM

Boicott all of them:

Service Magic home contractor

Hadeed Carpets

Accuquote Life Insurance

Vitacost vitamin supplier

Bonobos clothing company

Sensa weight- loss program

Thompson Creek Windows

AOL

Tax Resolution Services

ProFlowers

Legal Zoom online document creator

Carbonite web security firm

Citrix software maker

Sleep Train Mattresses

Sleep Number mattresses

Quicken Loans

Girl Scouts of Oregon and Southwest Washington

Cascades Dental

Consolidated Credit Counseling Services

Constant Contact email marketing firm

Philadelphia Orchestra

Reputation Rhino online reputation consulting firm

St. Vincent’s Medical Center

Cunningham Security

Regal Assets precious medal investment group

Freedom Debt Relief

Norway Savings Bank

Portland Ovations performing arts center

Stamps.com
These companies say their ads were mistakenly run during Limbaugh’s program and have contacted radio stations and media buyers to ensure their ads do not run during his program again.
JCPenney

Capital One

Goodwill

Geico

Sears

PolyCom web conferencing
The following companies said they did not intentionally have their ads run during Limbaugh’s show, but are also not specifically taking steps to remove the ads from his time slot.
John Deere

Bethesda Sedation Dentistry

Amberen menopause medication
Other news outlets have reported that the following companies have pulled their advertisements. ABC News is working to confirm.
Downeast Energy

Matrix Direct

Netflix

RSVP Discount Beverage (declined to comment to ABC whether they had pulled their ads)

Schadenfreude on March 7, 2012 at 10:01 PM

The left is doing to Rush what they did to Glenn Beck when he made his obama-racist comment. Rush better watch out, it took a year but Beck got run out of Fox.
We on the right need to learn to use the same tactics. Imagine if HBO received letters and lost subscribers to their network because of Bill Maher’s comments.

JeffVader on March 7, 2012 at 10:02 PM

Can someone explain why –out of all the dozens of advertisers who are now shunning the Limbaugh show– Carbonite has been singled out for particular approbation by the righty blogosphere?

What is it about this one ex-sponsor that is drawing all the fire, threats of revenge and stock-price schadenfreude from you folks?

Drew Lowell on March 7, 2012 at 6:05 PM

Duh, maybe because this post was inspired by Carbonite’s stock drop.

Is it coming to you now?

esnap on March 7, 2012 at 10:10 PM

You know what you people could buy with your $100 spent on giving your personal data to someone else?

An external harddrive and a lesson in “cut and paste.”

Spliff Menendez on March 7, 2012 at 7:50 PM

Nice condescension there, but your external hard drive only works when you remember to back up to it. Your external hard drive shares the same physical location as your primary hard drive, therefore in the event of theft or fire, you lose all of your data, just multiple copies of it.

A solution like Carbonite or Mozy, SpiderOak or others can be safe given that the data you provide is encrypted on their drives and only you possess the password. If you are dealing with someone who can recover your password for you, you are dealing with the wrong company. I know that SpiderOak specifically warns users that if you lose your password, you are plain out of luck they do not have the ability to provide you that password. Which is as it should be.

AZfederalist on March 7, 2012 at 10:11 PM

HA – thanks for this thread. Now I know which advertisers I can boycott for dropping their ad buys on Rush Limbaugh’s radio show.

Sears/ KMart, GEICO, AllState, Netflix, et al – you are all dead to me. I have bought your products or used your services in the past. NO LONGER!

Can someone also please list the advertisers who do national ad buys on Rush’s show? I’d like to ensure my patronage of them.

Rush, your apology was sincere. Your vilification by Korporate Amerika is merely opportunist Democrat-voting CEO’s using this kerfluffle as their chance to stick it to you for your righteous views.

CatchAll on March 7, 2012 at 10:11 PM

Can someone explain why –out of all the dozens of advertisers who are now shunning the Limbaugh show– Carbonite has been singled out for particular approbation by the righty blogosphere?

What is it about this one ex-sponsor that is drawing all the fire, threats of revenge and stock-price schadenfreude from you folks?

Drew Lowell on March 7, 2012 at 6:05 PM

It might have something to do with the disingenuous statement made by Friend.

ghostwriter on March 7, 2012 at 10:32 PM

Pole-Cat on March 7, 2012 at 9:59 PM

I hope Spatula City doesn’t pull their ad. :D Also Zell Miller’s PSA on the cathartic aspects of spanking. And the Restless Leg Institute. I used to hear them back in the early days, and now that Hoosierdaddy has 24/7, I’m hearing them again between segments.

hoosiermama on March 7, 2012 at 10:53 PM

You know what you people could buy with your $100 spent on giving your personal data to someone else?

An external harddrive and a lesson in “cut and paste.”

Spliff Menendez on March 7, 2012 at 7:50 PM

I’m in software development since 1977 and last thing I will ever do is place my personal and business data on someone else’s server. This idea is something a friend of mine and I discussed way before morons like Friend even understood the idea, back in 1994-1995, and to be honest, my decision against it back then was based on this same notion I still have today. I have no idea why anyone sane enough would trust anyone with their personal data. If companies like Google, Yahoo and others can’t protect their data what makes anyone believe some cloud service can?

Any local Costco has at least a couple of nice card deck size hard drives that will be more than enough to back up and hold all your personal data (bigger ones hold up to 3Tb, enormous). . I actually have two, one for non-stop daily connection and one that I do a complete backup just in case once every few monts. These drives come with great software that allows one to manage what is backed up and when. On Windows machines. Macs have Time Machine software already installed, just connect a hard drive.

All for less than $100. Less than one would pay for a cloud service for a year. I STILL have no idea why anyone would use cloud service for personal data backup, but in hind sight I could have been a really rich man had I listened to my friend back in ’94 and took his argument that there are plenty of novices out there who wouldn’t know better. Oh well…

riddick on March 7, 2012 at 10:53 PM

Nice condescension there, but your external hard drive only works when you remember to back up to it. Your external hard drive shares the same physical location as your primary hard drive, therefore in the event of theft or fire, you lose all of your data, just multiple copies of it.

AZfederalist on March 7, 2012 at 10:11 PM

Read my post above. My external backup drive is constantly connected, same as is my large monitor. Via a USB cord. As for theft, I can’t imagine anyone stupid enough to face a 12 gauge trying to steal my laptops, someone is always home.

I’m in IT and will be the last persone to ever trust anyone with my personal and business data. Simply stupid idea, to be blunt.

riddick on March 7, 2012 at 10:55 PM

Oh, to add to the above. Ever hear of encryption for your backup drive? Or main one as well if you’re really anal retentive.

Safest data protection is a local hard drive. And cheapest as well. Although I’ll be the first one to say you do with your data whatever you please so if you trust people like Friend, then sure, go for it.

riddick on March 7, 2012 at 11:00 PM

Hee, hee, hee. I had just enough to cover shorting a small chunk of Carbonite stock.

Thanks Mr. Friend! I wonder how those options are looking about now?

P.S. I wonder if Mr. Friend ever met Mr. Hand? Maybe Spicolli would find them boths to be d*cks.

I know I do.

Fatal on March 7, 2012 at 11:28 PM

I hope no conservative is dumb enough to store personal information with a service that is as closely tied to the Left and Obama as Carbonite is… Don’t trust them to not be sifting through your stuff and compromising you!

CCRWM on March 8, 2012 at 12:06 AM

DITCH CARBONITE!!!

Handel on March 8, 2012 at 12:33 AM

however tasteless and stupid it was to say it

Really Tina?

If you stole money from me to violate my religious freedom in the name of your sex life…well, I would call you a whore.

Outright theft is much more objectionable than salty language. And Obamacare is a socialist construct built on theft.

What people do in their private life is absolutely their own lookout and God Bless them. But theft – that’s personal.

CorporatePiggy on March 8, 2012 at 1:46 AM

Can someone explain why –out of all the dozens of advertisers who are now shunning the Limbaugh show– Carbonite has been singled out for particular approbation by the righty blogosphere?

What is it about this one ex-sponsor that is drawing all the fire, threats of revenge and stock-price schadenfreude from you folks?

Drew Lowell

Carbonite happens to be an entity that there are a lot of contracts that can be canceled immediately by us.

Proflowers’ “Day of Doom” will come this Mother’s Day, when we will place orders for flowers with everyone but them.

I had hubbie cancel our HBO package, including Showtime etc.
We had every channel.
Reduced our bill over $100!
Told them it was backlash against the Rush/Bill Mahr double standard.

We will not forget about them trying to destroy Rush.
We will not forgive them.
It’s war.

Hey, Proflowers. Happy Mother’s Day! Fluke you.

Typicalwhitewoman on March 8, 2012 at 2:06 AM

Really Tina?

If you stole money from me to violate my religious freedom in the name of your sex life…well, I would call you a whore.

Outright theft is much more objectionable than salty language. And Obamacare is a socialist construct built on theft.

What people do in their private life is absolutely their own lookout and God Bless them. But theft – that’s personal.

CorporatePiggy on March 8, 2012 at 1:46 AM

I agree with everything you said here, to the point that I said at HA a few days ago I believed that calling Fluke a “thief” and a “whore”, at least in the sense of ‘compromising oneself for recompensation of some sort’, were justifiable.

However, I do think Rush went off track with “slut” (Fluke never brought her own sex life into the conversation), and I wouldn’t dispute that it was stupid and tasteless (Rush did apologize, afterall), but, considering what I highlighted in your post, and Rush’s sense of humor, which is a component that’s an important factor in the differentiation of his usage of the term from Ed Schultz’s hateful usage of it towards Laura Ingraham (despite what the whiny, hypocritical Left would like us to believe), I wouldn’t say it was in bad taste.

Bizarro No. 1 on March 8, 2012 at 3:00 AM

Oh, to add to the above. Ever hear of encryption for your backup drive? Or main one as well if you’re really anal retentive.

Safest data protection is a local hard drive. And cheapest as well. Although I’ll be the first one to say you do with your data whatever you please so if you trust people like Friend, then sure, go for it.

riddick on March 7, 2012 at 11:00 PM

In general, I agree with your point, but what’s your advice to people who want/need off-site backup, and a free 10GB of online storage just won’t cut it for them?

Bizarro No. 1 on March 8, 2012 at 3:04 AM

Actually, it’s probably because Carbonite just sucks. Check out CrashPlan or BackBlaze instead.

Levinite on March 8, 2012 at 3:07 AM

Rush has been on the air nationally since 1988. Almost 25 years. I’m sure he will weather this just fine.

BTW: I looked at carbonite and found them to be overpriced. I use Crashplan (http://www.crashplan.com/) instead.

I paid $50/year for UNLIMITED storage. I uploaded over 2TB of data from my NAS to it. Great service.

NYCChris on March 8, 2012 at 9:31 AM

I’m sure that all the OWS crowd will stay loyal and spend their dough on Carbonite, JCPenney, Sears, Geico, et al.
chortle followed by a guffaw

justltl on March 8, 2012 at 9:42 AM

I’ve been looking for a list and appreciate ThinkProgress’s providing one. I’ve already contacted Pro-flowers (I’ve used them), Sleep Number (we WERE going to buy one of their beds–I’ll sleep on bean bags now before I buy their over-priced bed). We’re too smart to ever use a flea bag operation like Quicken Loans, but we can cancel our window order from Sears and I’ll never darken the local JC Penny’s again (their stuff is cheaply made and over priced anyway…go to Marshall’s or TJ Maxx). We’re also Allstate customers. Renewal comes up in a couple of months.

Here’s the list:

So far, Sleep Number, The Sleep Train, Quicken Loans, Legal Zoom, Citrix, Carbonite, ProFlowers, Tax Resolution, AOL, Bonobos, Sears, Allstate Insurance, Sensa, Bare Escentuals, Vitacost, Hadeed Carpet, Thompson Creek Windows, PolyCom, Service Magic, AccuQuote Life Insurance, Geico, John Deere, Stamps.com, St. Vincent’s Medical Center, Bethesda Sedation Dentistry, Cascades Dental, Philadelphia Orchestra, Goodwill Industries, Heart & Body Extract, Netflix, Downeast Energy, Capitol One, JCPenney, Matrix Direct, Reputation Rhino, Consolidated Credit, Constant Contact, RSVP Discount Beverage, Cunningham Security, Regal Assets, Freedom Debt Relief, Norway Savings Bank, Portland Ovations, The Girl Scouts of Oregon and Southwest Washington, O’Reilly Auto Parts, Aetna, TurboTax, New York Lottery, and American Heart Association have pulled ads from the program.

ThinkProgress is collecting reactions from social media sites like Twitter and Facebook on Storify. Here’s a look at some responses so far:

Portia46 on March 8, 2012 at 12:38 PM

Hey, Proflowers. Happy Mother’s Day! Fluke you.

Typicalwhitewoman on March 8, 2012 at 2:06 AM

I like the way you think. (how much money you think the occupy wallstreet crowd and the limosine liberals drop at JC Pennies and Sears?) Tell every bitter clinger you know who is on this list.

Portia46 on March 8, 2012 at 12:43 PM

NetFlix? NOOOO I like NetFlix. They let me watch my shows & movies on my laptop/TV setup without having to torrent/pirate files… or pay truly absurd prices for them.

I always go for a cost-effective/efficient legal method if one is available.

I’m not paying $230 for the Babylon 5 Complete Series when it was free on TV for anyone with Tivo… but I’ll pay $9/month to watch that and other shows & movies on my TV without legal risk.

Don’t make me drop them… it’ll make me cry.

gekkobear on March 8, 2012 at 1:58 PM

Don’t make me drop them… it’ll make me cry.

gekkobear on March 8, 2012 at 1:58 PM

I just got off the phone with them. Done. Canceled. Gone.

hawkdriver on March 8, 2012 at 2:23 PM

As you REAL Americans know, education isn’t everything!

KeninCT on March 8, 2012 at 5:35 PM

In your case, Ken it’s been nothing.

DevilsPrinciple on March 8, 2012 at 5:52 PM

“Rush rejects advertiser begging to come back”http://www.therightscoop.com

Sleep Number .. with the fishes.

It sure seems like the mattress folks and the bimbo could come up with an endorsement deal. Really begs for a ‘signature model’, ya know?
/.

CaveatEmpty on March 8, 2012 at 9:53 PM

Anyone remember Snapple and their smug rejection of Rush after he put them on the map?

Same thing here.

spmat on March 8, 2012 at 9:59 PM

Just sent the following email to Carbonite:

“Was getting ready to purchase a Carbonite subscription, but have cancelled that plan. My PC useage history would likely offend you. Will continue to listen to Limbaugh, however.”

Two…or…MORE…can play their “offended” game.

GGMac on March 9, 2012 at 9:39 AM

“Anyone remember Snapple and their smug rejection of Rush after he put them on the map?

Same thing here.

spmat on March 8, 2012 at 9:59 PM”

Exactly. It’s Rush’s listeners who put all those sponsors’ products on the map, – and it’s Rush’s listeners who can wipe them off of that map.

GGMac on March 9, 2012 at 9:43 AM

Just noticed this thread is 12 hours dead! Ah, well…

GGMac on March 9, 2012 at 9:45 AM

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