Video: Are you ready for the Chevy Volt Super Bowl commercial?

posted at 7:10 pm on February 2, 2012 by Allahpundit

Here’s my problem. As much fun as it is to make fun of GM for the Volt, I … feel a little sorry for them. Really. Wouldn’t it be sweet if this thing was the middle-class green dream they want it to be? Imagine a sticker price of, say, 15 grand — without the taxpayer-subsidized rebate. Imagine the drop in U.S. oil demand as sales exploded and, er, rickety power grids struggled to cope with skyrocketing electricity use. Imagine they weren’t reduced to gimmicky FX-heavy Super Bowl ads to sell a car that’s supposed to sell itself via its mileage but can’t because it can’t beat hybrids on price. This is the future I dream of, my friends. A RINO candy-ass future.

Six hundred three units sold last month. No typo. Nationwide.

GM sold just 603 Volts – above its sales in January 2011, but far below GM’s best-ever sales month in December, when GM sold 1,529 Volts.

Last week, GM North America President Mark Reuss said sales of the Volt have been hurt by bad publicity.

Reuss said bad publicity from the government’s investigation into fire risks of post-crash Volts is “definitely a component” of the decline in sales.

GM sold about 7,700 in 2011, below GM’s target of 10,000. GM abandoned its sales target of 45,000 for 2012 last month, saying it would match “supply to demand.”

Here’s the ad that’s going to turn it all around. Picture the look of surprise on the faces of blue-collar football fans when they swing by the dealership and find out how much it costs. Obligatory snarky exit question: Why do the aliens seem so amazed here? Because they finally managed to find someone who actually bought one of these things? Or because it’s not on fire?

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Irie Mon 201.

Bmore on February 1, 2013 at 5:43 PM

It’s an outrageously, outrageous outrage! /

TarheelBen on February 1, 2013 at 6:05 PM

I don’t know if anyone else pointed out the historically interlaced vibe of VWs to the drug scene of the 60s, and the ganja ding of the Jamaaican man.

That aside, people are too hung up on being insulted.

RalphyBoy on February 1, 2013 at 7:23 PM

“Political correctness is communist propaganda writ small. In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, nor to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is to co-operate with evil, and in some small way to become evil oneself. One’s standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control. I think if you examine political correctness, it has the same effect and is intended to.” – Theodore Dalrymple

Django on February 1, 2013 at 3:33 PM

That was kinda interesting. Thanks for posting that.

Axe on February 1, 2013 at 9:22 PM

Rascism is in the eye of the beholder.

fenryys on February 1, 2013 at 10:36 PM

And racism.

fenryys on February 1, 2013 at 10:39 PM

ras clot!!!

driguana on February 1, 2013 at 11:06 PM

This PC crap is the result of too many Sociology degrees and not enough real jobs.

gator70 on February 2, 2013 at 8:25 AM

Maybe someone already pointed this out but has anyone noticed that the three quoted offendees are female? Why are women so damned uptight?

princetrumpet on February 2, 2013 at 8:30 AM

If I made a list of the 500 most offensive or insulting ads on TV today, this would not be among them. It wouldn’t make me buy a VW, but it wouldn’t make me wish never to buy one, either. A great many TV ads are so stupid and intelligence-insulting that I simply decide their product is not one I could agree to support.

Freelancer on February 3, 2013 at 11:04 AM

Comment pages: 1 2 3