Video: Ferris Bueller Super Bowl ad not actually about Ferris Bueller

posted at 6:01 pm on January 30, 2012 by Allahpundit

I blogged the teaser so I guess I’m obliged to blog this. Question for intellectual property lawyers: Why did they go out of their way here to make sure the viewer knows it’s Matthew Broderick the actor rather than Ferris Bueller the character? If it’s a simple matter of them not being able to license the “Ferris” trademark from Paramount (or not being willing to spend the money), wouldn’t they have been on safe-ish ground if they omitted any references to names altogether? I.e. Matthew/Ferris calls into work, tells his generic boss-in-a-suit that he’s sick, and then the ad takes off from there without any name being uttered. Everyone knows who this is supposed to be, after all. If they can go this far with a commercial parody without paying any licensing fee, why not go an inch further and leave the identity of the main character ambiguous?

I’m not crazy about the spot. Lots of references to the movie, yeah, but it’s rote and joyless. No surprise that the guy responsible for “The Hangover” was in charge of it. And what’s with Broderick’s clothes? If they thought dressing him in Ferris’s hallmark jacket and vest was too much, at least put him in something with flair befitting the character. He looks even shlubbier here than he did as Mr. McAllister in “Election.” Exit question: No Alan Ruck cameo? How much extra could that have cost, a hundred bucks?


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Weak ad.

Bmore on January 30, 2012 at 6:01 PM

Alan Ruck= several thousands for a cameo.

Bmore on January 30, 2012 at 6:04 PM

Oh Gawd! Nancy Pelosi has the red phone!

KOOLAID2 on January 30, 2012 at 6:04 PM

Usage.

Bmore on January 30, 2012 at 6:05 PM

He’s old.

MadisonConservative on January 30, 2012 at 6:05 PM

KOOLAID2 on January 30, 2012 at 6:04 PM

Thanks for screwing up my three in a row to Allah. KOOLAID2 Good thing you’re a friend.

Bmore on January 30, 2012 at 6:06 PM

Why did they go out of their way here to make sure the viewer knows it’s Matthew Broderick the actor rather than Ferris Bueller the character? If it’s a simple matter of them not being able to license the “Ferris” trademark from Paramount (or not being willing to spend the money), wouldn’t they have been on safe-ish ground if they omitted any references to names altogether? I.e. Matthew/Ferris calls into work, tells his generic boss-in-a-suit that he’s sick, and then the ad takes off from there without any name being uttered.

Wow. You’re over-thinking this, AP.

rogaineguy on January 30, 2012 at 6:07 PM

I liked the panda in the front seat. But, really? the dude was like in San Diego, San Francisco, and I swear that that roller coaster is in Primm, NV……and the museum? where the hell was that? ah well.

ted c on January 30, 2012 at 6:08 PM

Whatever…

I liked it.

HotAirian on January 30, 2012 at 6:09 PM

errp, my bad, that roller coaster is near the coast.

ted c on January 30, 2012 at 6:09 PM

What a let down. I thought the premise was a great idea, but the ad itself was just weak. Yeah, they try and recreate the modern version of the movie’s hit points but it just comes across so flat.

The original Ferris wore a cool outfit the whole time, the one with the snappy vest. This one looks like they woke Matthew up from a nap to film his scenes.

I hope they don’t waste a bunch with ad time at the Super Bowl because I can’t see this being much more of a flop than anything.

Tman on January 30, 2012 at 6:11 PM

I like this ad better…

Seven Percent Solution on January 30, 2012 at 6:11 PM

and then the ad takes off from there without any name being uttered.

35 seconds: Valet says “broderick. broderick.” a la Ben Stein

lorien1973 on January 30, 2012 at 6:11 PM

I felt like this was more like one of those “Come to California” commercials than a car commercial. LA sure looks fun!

Oh, and:

And what’s with Broderick’s clothes? … He looks even shlubbier here than he did as Mr. McAllister in “Election.”

That’s a low blow. Nearly true, but low.

Nessuno on January 30, 2012 at 6:12 PM

I don’t care what everyone else says: if Honda or Toyota or whoever made this spot is willing to take the time to pander to my 80′s nostaligia, by golly I’ll watch it and I’ll like it.

cynccook on January 30, 2012 at 6:12 PM

Depressing. He drove a Ferrari 250GT California in the original.

That’s like us mere mortals getting excited about our family hauler when we tooled around in a Corvette in high school.

Not to mention Honda’s last shot of the CR-V shows it bottoming out in a shower of sparks. Classy.

Spannerhead on January 30, 2012 at 6:13 PM

Lame.

portlandon on January 30, 2012 at 6:14 PM

What a let down. I thought the premise was a great idea, but the ad itself was just weak. Yeah, they try and recreate the modern version of the movie’s hit points but it just comes across so flat.

The original Ferris wore a cool outfit the whole time, the one with the snappy vest. This one looks like they woke Matthew up from a nap to film his scenes.

I hope they don’t waste a bunch with ad time at the Super Bowl because I can’t see this being much more of a flop than anything.

Tman on January 30, 2012 at 6:11 PM

I don’t know all that many men whose wardrobe is characterized by the “snappy vest,” (well, except for that old ‘confirmed bachelor’ with all the cats who collects the Star Trek memorabilia. Nevertheless, I’m sure that decision was gravely weighed and the producers of the commercial decided to go with a less gay Matthew for the sake of broader appeal.

cynccook on January 30, 2012 at 6:15 PM

Um – there is an Alan ruck complaint, but no note about the lame Ben Stein rip off instead of getting the actual Ben Stein?

He loves acting too…

alexwest on January 30, 2012 at 6:16 PM

Not to mention Honda’s last shot of the CR-V shows it bottoming out in a shower of sparks. Classy.

Spannerhead on January 30, 2012 at 6:13 PM

LOL I noticed that too.

cynccook on January 30, 2012 at 6:16 PM

I liked it.

1nolibgal on January 30, 2012 at 6:17 PM

Oh, it wasn’t that bad. I think the Newt Gingrich rap song is a worse waste of our time! LOL

Warner Todd Huston on January 30, 2012 at 6:17 PM

but it’s rote and joyless

but the ad itself was just weak [...] but it just comes across so flat.

Tman on January 30, 2012 at 6:11 PM

1:30 worth of content stretched into 2:30. Short stories turned novels are always strangely, vaguely empty.

Axe on January 30, 2012 at 6:18 PM

Wow. I’m really enjoying thinking about this instead of the primary for a change. Allah, I propose a moratorium on the discussion of political matters for the rest of the evening! Surely you have some thoughts on the recent Seal/Heidi Klum break-up? Do you think a reconciliation could be possible? Discuss.

cynccook on January 30, 2012 at 6:19 PM

Weak indeed. So weak that I’m inclined to think it’s a decoy, and the real ad will be more worthy of the buildup.

tomwinfl on January 30, 2012 at 6:20 PM

I liked the ad but thought it was odd he was pimping for a Honda CRV. Just to large of a drop down from the Ferrari. And I have 2 Hondas and an Acura sitting in my garage.

AndrewsDad on January 30, 2012 at 6:20 PM

obama, redistributionist and sausage king of chicago.

t8stlikchkn on January 30, 2012 at 6:22 PM

Question for intellectual property lawyers: Why did they go out of their way here to make sure the viewer knows it’s Matthew Broderick the actor rather than Ferris Bueller the character?

Because no amount of plastic surgery and CGI could make the pathetic creature that is Matthew Broderick look like he did 25 years ago. They figured if he can’t look like him, don’t bother with the Ferris Bueller act at all. You’re overthinking it.

MadisonConservative on January 30, 2012 at 6:22 PM

It was funny. I’m not rolling on the floor laughing my arse off but it was still funny.

princetrumpet on January 30, 2012 at 6:23 PM

I enjoyed it, but I’m sure the Super Bowl version will be much shorter. 2.5 minutes for a Super Bowl commercial?

Selkirk on January 30, 2012 at 6:24 PM

Surely you have some thoughts on the recent Seal/Heidi Klum break-up?

cynccook on January 30, 2012 at 6:19 PM

Whaaaa? Seal and Heidi Klum broke up? Noooooooooooo!!!

Remind me. Who is Seal?

rogaineguy on January 30, 2012 at 6:30 PM

Over analyzing, just relax and enjoy it….or not. I like it.

tommer74 on January 30, 2012 at 6:32 PM

Ferris Bueller has been eating some Krsity Creams.

Oil Can on January 30, 2012 at 6:35 PM

Whaaaa? Seal and Heidi Klum broke up? Noooooooooooo!!!

Remind me. Who is Seal?

rogaineguy on January 30, 2012 at 6:30 PM

He was that guy who had the song in Batman about 40 years ago. Sorry to be the one to break the bad news to you, though. :-( We’re all pretty broken up about it here.

cynccook on January 30, 2012 at 6:36 PM

He looks even shlubbier here than he did as Mr. McAllister in “Election.”

Heh; harsh but true.

Just as an aside though, I always thought of Election’s Mr. McAllister as affable, popular, just-a-tad-narcissistic Ferris grown up. The characters were amazingly similar, accounting for age. Mr. McAllister just didn’t get away with it.

inviolet on January 30, 2012 at 6:36 PM

OMG, so totally makes me want to go out and buy a new Mitsubishi Pathfinder!

astonerii on January 30, 2012 at 6:37 PM

I don’t think it sucked, but it certainly could’ve been better. There was so much to work with. Ruck? Stein? SHEEN!!!!!
By and large, I thought it was OK, but the clown make up they had to use on Mr. Jessica Parker was frightening.

Kenz on January 30, 2012 at 6:39 PM

its probably a teaser still. the real deal will be funnier. You don’t spend that kind of dough to roll out a dud and leave it at that.

ted c on January 30, 2012 at 6:40 PM

Super Bowl ads get worse by the year, IMO. They used to be an added enjoyment to the whole thing, but now? Meh.

I would draw a comparison between the bits and the halftime show, but I never watch the halftime show.

predator on January 30, 2012 at 6:42 PM

Depressing. He drove a Ferrari 250GT California in the original.

Spannerhead on January 30, 2012 at 6:13 PM

I thought I read somewhere that it was a kit-car replica, based on a Fiat chassis; or at least the one in the scene where it got destroyed was.

But overall, what a boring and lame ad.

bofh on January 30, 2012 at 6:44 PM

Ferris Bueller has been eating some Krsity Creams.

Oil Can on January 30, 2012 at 6:35 PM

Are those any good?

cynccook on January 30, 2012 at 6:47 PM

Bmore on January 30, 2012 at 6:06 PM

sorry!
(:<)

KOOLAID2 on January 30, 2012 at 6:47 PM

sorry!
(:<)

KOOLAID2 on January 30, 2012 at 6:47 PM

That’s okay.

Bmore on January 30, 2012 at 6:49 PM

Not too exciting. I lost my enthusiasm for Broderick when I saw him in an interview years ago. He said Ferris was just another character to him. He didn’t want to be typecast. He didn’t have the joy of Ferris that we all loved … just another role. And I haven’t seen him with that Buehler spark since.

servative on January 30, 2012 at 6:49 PM

I thought I read somewhere that it was a kit-car replica, based on a Fiat chassis; or at least the one in the scene where it got destroyed was.

But overall, what a boring and lame ad.

bofh on January 30, 2012 at 6:44 PM

They made several replicas for the movie, built on an MGB chassis, IIRC. But the point is the fantasy. And there’s no more thrilling engine note than a six-Weber Ferrari V12.

To step down from that to a Honda 4-banger… I would hate my life; let’s just say that.

Spannerhead on January 30, 2012 at 6:51 PM

He’s old.

MadisonConservative on January 30, 2012 at 6:05 PM

Ferris Bueller has been eating some Krsity Creams.

Oil Can on January 30, 2012 at 6:35 PM

Oh for heaven’s sake. Let people age. Stop expecting perfection.

BTW ~ I bought my second CR-V last week. They are really great, dependable cars.

Fallon on January 30, 2012 at 6:51 PM

I thought the ad was really crappy.

ButterflyDragon on January 30, 2012 at 6:55 PM

Oh for heaven’s sake. Let people age. Stop expecting perfection.

Fallon on January 30, 2012 at 6:51 PM

I think that’s one of the points of the ad and it is, apparently, lost on some. Broderick turns 50 this year. If he still looked 25, people would be b*tching about that!

I liked it for what it says about the passing of time and how some things change while others stay the same.

Getting old is better than the alternative. /older than Broderick

baldilocks on January 30, 2012 at 7:02 PM

There goes my Part 2!!!! Gaaaahhh!!!! If 90% of the cast is available and alive, go for it!

ProudPalinFan on January 30, 2012 at 7:05 PM

I liked it. A nice ad. Pleasant. Someone (AP) needs to lighten up, IMO.

katieanne on January 30, 2012 at 7:06 PM

The Hangover is a great movie. Hate on Allah.

mythicknight on January 30, 2012 at 7:08 PM

The three construction workers on the rooftop made the ad for me.

hungrymongo on January 30, 2012 at 7:12 PM

alexwest on January 30, 2012 at 6:16 PM

If they coulda got him for that cameo…..

Maybe the parking attendant as Ben Stein should have said “Froman, Froman, Froman…” Just to throw another gratuitous reference in there.

I liked it, thought it was cute. It’s a commercial, sheesh. Although the 10 second teaser certainly promised more in this teenager-of-the-80′s mind.

JeffWeimer on January 30, 2012 at 7:18 PM

—Film School Geek Hat On—

Where’s the antagonist? The original ‘Ferris’ worked because Ed Rooney was hot on the trail, and we the audience knew that if Ferris got caught, he’d have to repeat his senior year which would screw up all his dreams and ambitions.

Here, even if the mid-level film exec (whose not even looking for him) catches Broderick, what’s the punishment going to be? 1/2 a percentage less on Inspector Gadget 3? Getting passed over in favor of Nathan Fillion in the new JJ Abrams pilot? There’s no jeopardy and thus no reason to care about any of the day’s misadventures. Congratulations Mr. Broderick: your consequences-free Hollywood lifestyle has rendered your passion project inert and without drama.

—Film School Geet Hat Off—

That said, had Jennifer Grey done a drive-by at the end saying “I still hate him”, the commercial would have worked.

SaveFarris on January 30, 2012 at 7:18 PM

Wow. I’m really enjoying thinking about this instead of the primary for a change. Allah, I propose a moratorium on the discussion of political matters for the rest of the evening! Surely you have some thoughts on the recent Seal/Heidi Klum break-up? Do you think a reconciliation could be possible? Discuss.

cynccook on January 30, 2012 at 6:19 PM

I have asked Ed for a Friday Night Open Thread or just a mere Open Thread to get off-script but he’s too chicken to do it (true, he’s afraid!) So keep barking up that tree maybe it will work out for ya.

ProudPalinFan on January 30, 2012 at 7:21 PM

Age aside, if Broderick could still pull off charm and cheer like he once could, this ad might have been charming. He looks like he’s phoning it in, here.

squint on January 30, 2012 at 7:21 PM

Not to mention Honda’s last shot of the CR-V shows it bottoming out in a shower of sparks. Classy.

Spannerhead on January 30, 2012 at 6:13 PM

Didn’t the parking garage guy crush a shower of sparks out of the car in the original?

I seem to remember groaning “that’s gonna leave a mark” (on that pristine whatever-it-was) that Dad’s gonna notice.

Who is John Galt on January 30, 2012 at 7:21 PM

That said, had Jennifer Grey done a drive-by at the end saying “I still hate him”, the commercial would have worked.

SaveFarris on January 30, 2012 at 7:18 PM

Heh. Have her nose made up since she fixed it-she doesn’t look like herself anymore.

ProudPalinFan on January 30, 2012 at 7:22 PM

No. This is the best car commercial ever. Click on the link, then make the video full screen and hang on tight! Oh, and screw the Honda CRV.
http://5x5m.com/lp/10024/sls.html

Deanna on January 30, 2012 at 7:23 PM

Age aside, if Broderick could still pull off charm and cheer like he once could, this ad might have been charming. He looks like he’s phoning it in, here.

squint on January 30, 2012 at 7:21 PM

Broderick can’t give the trademark Bueller expressions because of all the botox.

portlandon on January 30, 2012 at 7:32 PM

All of the original actors are still around. Wouldn’t have cost much to have any of his fellow cast members make a cameo.

Some other referenced I noticed…

* The woman at the valet had a dog that resembles the Bueller dog that chased Rooney.

* The computer system in the car is named “Grace.”

* A guy sitting behind them in the roller coaster wore a Philadelphia Flyers jersey.

aunursa on January 30, 2012 at 7:35 PM

Oops, Grace is the name of the person on the phone. It’s a Chicago area code.

aunursa on January 30, 2012 at 7:37 PM

My truck would use those Honda CRVs as roller skates. I wouldn’t get in one of those death traps, at gunpoint.

TXUS on January 30, 2012 at 7:47 PM

No. This is the best car commercial ever. Click on the link, then make the video full screen and hang on tight! Oh, and screw the Honda CRV.
http://5x5m.com/lp/10024/sls.html

Deanna on January 30, 2012 at 7:23 PM

Dayum! Gotta get me some o’ dat, though it won’t replace, ever, my truck. But a guy’s gotta step out every now and then.

TXUS on January 30, 2012 at 7:53 PM

I thought it was a good ad, they couldn’t really do it about Ferris because Broderick can’t really pass for a teenager anymore and having Ferris as a middle age guy wouldn’t be fun at all, better to do it this way with a wink and a nod, keeps Ferris young and keeps the fun.

clearbluesky on January 30, 2012 at 7:53 PM

Dayum! Gotta get me some o’ dat, though it won’t replace, ever, my truck. But a guy’s gotta step out every now and then.

TXUS on January 30, 2012 at 7:53 PM

Yep. And I’d have to win the lottery…sigh. But it is an awesome commercial, especially the way they build up the expectations and don’t disappoint you.

Deanna on January 30, 2012 at 7:56 PM

I know Honda likes to do the flash thing but why bother with the CRV? It’s an excellent car and is already very popular.

You know what car needs a ton of celebrities and artfully shot scenes? The Chevy Volt. Of course you’d need a top notch stunt man for that jump at the end because the volt would burst into flames.

Strap-line: “The Pinto – reimagined”.

CorporatePiggy on January 30, 2012 at 8:05 PM

Or even: “The all new Chevy Volt. Time to get your car-b-cue on”.

CorporatePiggy on January 30, 2012 at 8:07 PM

I liked it, maybe it helps to watch with a beer in hand, ya’ll give it a try.

Ellis on January 30, 2012 at 8:13 PM

Not only that…I have a beef with the new CR-V. We have the old one, and the best thing in it, the most thoughtful piece of the design, and the most useful thing about the whole &*@^ car was that there was a convenient place on the floor to put a purse. Amazing!! Ask any woman how cool that is/would be, and they’ll tell you. Every car designer should be forced to put their glasses, phone, etc. in a bag, and they ferry a car full of kids around…just to watch it end up on the floor in the back seat getting kicked around by the little tykes (day after day). The old CR-V solved that problem, and it was wonderful. Such a tiny piece of the design, but easily the best thing about the car.

The new one has more of a cock-pit design, which means the space on the floor is now given over to a massive piece of console which only serves as a cup holder.

Booooooo! Hiss!!!

HakerA on January 30, 2012 at 8:17 PM

Oh for heaven’s sake. Let people age. Stop expecting perfection.

Fallon on January 30, 2012 at 6:51 PM

I think that’s one of the points of the ad and it is, apparently, lost on some. Broderick turns 50 this year. If he still looked 25, people would be b*tching about that!

I liked it for what it says about the passing of time and how some things change while others stay the same.

Getting old is better than the alternative. /older than Broderick

baldilocks on January 30, 2012 at 7:02 PM

Amen. Three stars for the ad. Makes me want to watch FBDO again.

SomeCallMeJohn on January 30, 2012 at 8:19 PM

Fun ad. Didn’t analyse it for political correctness or artistic accuracy. My two teens who have seen the movie got it and liked it. Made no difference to them that “Ferris” was not actually mentioned (it was implied), or that other original actors didn’t appear in the ad. (They didn’t miss them-neither did I.) Broderick delivered the lines and facial expressions that made it “Ferris.”

As for the real business of selling the car . . . If we were in a financial position to afford a car, not sure this would convince me to give it a look.

underdog on January 30, 2012 at 8:27 PM

Wow, the talent pool in the advertising business must be at an all time low if this is the best they can think of with the initial idea.

What a waste of $$$ and time. Honda really needs to get a new marketing director and agency. That ad was bad. I mean like D- bad.

RedbonePro on January 30, 2012 at 8:27 PM

To quote another fun movie of that time, “Lighten up Francis.”

It was a fun little ad and didn’t take a nickle from me.

TiminPhx on January 30, 2012 at 8:32 PM

Exit question: No Alan Ruck cameo?

Alan Ruck? This commercial would’ve been much edgier if it had a Jeffrey Jones cameo!

Northside on January 30, 2012 at 8:44 PM

Wasn’t the guy who played Ed Rooney busted for some sort of child porn thing?

Probably was not available for a cameo.

AndrewsDad on January 30, 2012 at 8:58 PM

Wasn’t the guy who played Ed Rooney busted for some sort of child porn thing?

AndrewsDad on January 30, 2012 at 8:58 PM

Oh yeah, I remember that. Yikes.

squint on January 30, 2012 at 9:13 PM

I thought it was a good ad, and should appeal to it’s target audience. :)

c4 on January 30, 2012 at 9:24 PM

That said, had Jennifer Grey done a drive-by at the end saying “I still hate him”, the commercial would have worked.

SaveFarris on January 30, 2012 at 7:18 PM

Well, I was less hard on the ad than most, to the point of it being better than “Meh” but less than “+1″ …but if they incorporate your Jennifer Grey idea into the final, I’m all the way to “LOL” approve.

davisbr on January 30, 2012 at 9:25 PM

Oh Allahpundit you spoilsport purist! Matthew Broderick is a charming fellow who is always fun to hang out with–even in Torch Song Trilogy for cripe’s sake! “He’s a righteous dude”, so kick back & enjoy the ride.
:)

Ladysmith CulchaVulcha on January 30, 2012 at 9:34 PM

I hate the car.

Corporal Tunnel on January 30, 2012 at 9:43 PM

So what is up with the SOCHDIC license plate on the Honda CRV?

Did anyone else notice that?

litebeam1 on January 30, 2012 at 9:57 PM

Six seconds in and SJP makes a cameo – did that negate a Mia Sara appearance?

Plus, I know he doesn’t remember (with JG in the car) and the charges were lessened, but the two deaths probably still haunt the families involved.

smith1776 on January 30, 2012 at 10:28 PM

So bottom line this for me. You’re saying Heidi Klum is available? I see she’s open to the idea of a bald man.

rogaineguy on January 30, 2012 at 10:55 PM

I write about cars and when I put up a video on Cars In Depth of an ad that I criticize, I realize that I’m in the ironic position of helping them advertise the product.

Hiring Matthew Broderick got Honda mentioned on this thread something like 15 times already… and the ad hasn’t even run on the Super Bowl yet.

I kind of like Cadillac’s ad for the new ATS that tells their competition they can go to “green hell”. It’s a great double entendre, dissing hair shirt greens, while really a reference to the Nurburgring race track where the car was developed. Sir Jackie Stewart famously called the tree lined ‘Ring “the green hell”.

http://www.youtube.com/watch?v=yiah1fJ1MwM

rokemronnie on January 30, 2012 at 11:19 PM

So what is up with the SOCHDIC license plate on the Honda CRV?

Did anyone else notice that?

litebeam1 on January 30, 2012 at 9:57 PM

I noticed it. Looks like “SOCHOIC” to me.

Either way, I haven’t figured out what, if anything, it means.

Ira on January 31, 2012 at 1:25 AM

I scrolled through all these comments and it took until

smith1776 on January 30, 2012 at 10:28 PM

to bemoan the absence of Mia Sara/Sloane Peterson from this commercial??

What has happened to all the alpha males on this forum? Jeez.

Captain Scarlet on January 31, 2012 at 10:10 AM

Matthew Broderick looks like a corpse in this ad. Somewhere, a makeup artist needs to be fired.

kclibby on January 31, 2012 at 10:10 AM

bemoan the absence of Mia Sara/Sloane Peterson from this commercial??

What has happened to all the alpha males on this forum? Jeez.

Captain Scarlet on January 31, 2012 at 10:10 AM

+100. She’s still gorgeous, btw.

DrSteve on January 31, 2012 at 11:03 AM

Loved the stuffed bear. It is a righteous dude!
The kids were cute as well.

So bottom line this for me. You’re saying Heidi Klum is available? I see she’s open to the idea of a bald man.

rogaineguy on January 30, 2012 at 10:55 PM

That may have been Seal’s undoing. That or back hair so thick a weed wacker is required.
Frankly I’m surprised she stayed with him so long with a face like that . . . and what parents name their kid Seal anyways!?!?

Bubba Redneck on January 31, 2012 at 11:25 AM

Two minutes and twenty-five seconds of “meh”.

Tim_CA on January 31, 2012 at 11:54 AM

I noticed it. Looks like “SOCHOIC” to me.

Either way, I haven’t figured out what, if anything, it means.

Ira on January 31, 2012 at 1:25 AM

It’s a reference to a line in the movie, when Ferris is talking about Cameron’s dad’s car. From the IMDB Memorable Quotes section:

“Ferris: It is so choice. If you have the means, I highly recommend picking one up.”

SOCHOIC = So Choice

VekTor on January 31, 2012 at 4:11 PM

And here’s the original line as said in the movie.

VekTor on January 31, 2012 at 4:20 PM