New Romney ad: Let Tom Brokaw tell you about Newt’s ethics

posted at 1:36 pm on January 28, 2012 by Allahpundit

Watch this one while you can because Brokaw and NBC are, apparently, “extremely uncomfortable” with it.

In a statement Saturday, former NBC “Nightly News” anchor Tom Brokaw, who is featured in the ad reporting on Gingrich’s 1997 ethics investigation, said, “I am extremely uncomfortable with the extended use of my personal image in this political ad. I do not want my role as a journalist compromised for political gain by any campaign.”…

The NBC legal department has written a letter to the campaign asking for the removal of all NBC News material from their campaign ads. Similar requests have gone out to other campaigns that NBC says have inappropriately used clips from “Nightly News,” “Meet the Press,” “Today” and MSNBC material.

Wouldn’t surprise me if Team Mitt used the Brokaw footage in the full expectation that NBC would raise a stink. They used the same strategy a few months ago, I suspect, in that ad taking Obama out of context on the economy. They knew the left would flip out and, in so doing, increase the ad’s exposure; it’s “earned media” in the most cynically earned way. This ad is doubly clever insofar as it uses an, ahem, impartial newsman to lay out the “facts” of Gingrich’s ethics reprimand in the House. That’s an effective counter to Newt’s complaints that Romney is distorting what happened in that ethics saga — after all, we’ve got fair-and-balanced Tom Brokaw reporting on it right here — but of course, there is some distortion happening: As Byron York explained in a post a few days ago, Gingrich was ultimately exonerated of any illegality after an investigation by Bill Clinton’s IRS. (See the second clip below.) Doesn’t change the fact of the House reprimand but it does call into question whether it was warranted.

Too bad there are no more debates before Tuesday. Newt could have packaged this spot plus Romney’s defense of John King into a fine little rant about cozying up to the “elite media.” Exit question via Johnny Dollar: Since when does NBC News or its subsidiaries object to promoting certain politicians?

Update: The NYT has an interesting piece today about Team Mitt’s use of Twitter to take the pulse of Republican reaction to developments in the campaign. Here’s their newest step, another aspect of their “Newt is totally unelectable” messaging: “Romney’s campaign also debuted a new Twitter hashtag to accompany the [Brokaw] television spot: #Newtorious.”

Related Posts:

Breaking on Hot Air



Trackback URL


Newt and Bill are the same animal that can both go to Hades.

JoeinTX on January 29, 2012 at 2:22 AM

Sadly, you may be right in one regard: both Clinton and Gingrich have more conservative records than Romney.

besser tot als rot on January 29, 2012 at 6:06 PM

“I do not want my role as a journalist compromised for political gain by any campaign.”…



Dr. ZhivBlago on January 29, 2012 at 9:10 PM

How much lower can Mitt get?
Using a Tom Brokaw report, which proved to be false (nothing unusual there) to diss Newt.
Good grief…Mitt has to be the most two faced person ever to run, at least people like LBJ was an @hole and was consistent.
This great man of faith, seems to lose his way when he is campaigning…Mitt can’t quite seem to be honest when looking of votes.
Somewhere in his past, he was taught, schooled on how to be deceptive…to say one thing, and mean another. You don’t learn these skills accidentally, where in his past would he have learned such devious practices?

right2bright on January 30, 2012 at 8:22 AM

Romney’s record of governance is about as far left as it could get in American politics. It is nearly as far left as Obama’s. Show me where a policy implemented by Romney is significantly to the right of a comparable policy implemented by Obama. To pretend that Romney’s biggest problem in this cycle isn’t that he has the free market instincts of Barack Obama is pure delusion.

besser tot als rot on January 29, 2012 at 5:54 PM

Well said, “better dead than red”.


Karl Magnus on January 30, 2012 at 11:50 AM

I do not want my role as a journalist compromised for political gain by any campaign.

This from a man who thinks nothing of going along with the same old party line as the leftist mediots. Worse yet, he didn’t think much of it while admitting on election night 2008 that he didn’t really know who Barack Obama was. What an indictment that he’s nothing but a shoddy journ-o-list!

stukinIL4now on January 30, 2012 at 4:26 PM

Nelson Rockefeller is rolling over in his grave, moaning “Romney, you damned liberal!”

TimeOnTarget on January 30, 2012 at 5:56 PM