Grassroots conservatives will love love love it, but grassroots conservatives are already firmly in the Anybody But Mitt camp. Santorum doesn’t need to convince them to vote against Romney, he needs to convince undecideds and tepid Gingrich supporters to break for him instead of Newt. How does this help him do that? And what will low-information voters in South Carolina make of this metaphor? If I followed politics sporadically I wouldn’t even know that a GOP “establishment” exists, let alone that I was some unwitting drone in their scheme of dystopian subsmission. All I’d know is that Romney seems to know his stuff and that political ads tend to be over the top.

The inspiration here should be obvious, but I’ve embedded it below so that you can compare and contrast. Exit question: Hasn’t this already been done? It worked out okay last time, actually!

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