New Romney ad hits Obama over NLRB in South Carolina

posted at 11:45 am on January 5, 2012 by Ed Morrissey

You have to hand it to Mitt Romney’s campaign for fortunate timing. Thanks to Barack Obama’s recess appointments to the National Labor Relations Board yesterday, the NLRB has become a hot topic again — especially in the Carolinas.  In his new campaign ad, “Free Enterprise,” Romney rips Obama for appointing “union stooges” to the NLRB and calls the NLRB attack on Boeing “simply un-American … political payback of the worst kind”:

National Journal calls this a “smart move” in the next big primary state:

Romney has consistently hammered the right-to-work issue during his campaign stops in South Carolina, often referring to Obama-allied labor leaders as “union stooges.” Romney’s new ad pounds that theme, and shows him telling Boeing workers, “You’re seeing a president adopt policies which affect our economy based not upon what’s right for the American worker but instead what’s right for their politics.”

It’s a smart tactical move in socially conservative South Carolina, where Romney is considered vulnerable because of his moderate reputation. (He only won 15 percent of the vote there in 2008, finishing a disappointing fourth.) The state suffers from an unemployment rate that is hovering around 10 percent, and Romney is hoping to win over moderate Republicans and independents — it’s an open primary — while the conservative vote is splintered between Newt Gingrich, Rick Santorum and Rick Perry (whose decision to keep running helps Romney immensely in a state like South Carolina).

To be sure, Romney’s won’t be running a one-note campaign in South Carolina; he’ll also likely talk at length about military and foreign policy issues in a state with a high proportion of veterans. But while his Republican rivals barnstorm the state next week professing their faith and support for the tea party, look for Romney to project a laser-like focus on restoring jobs to the state.

Yes, it’s a smart move, and it could help Romney raise his support in the state. The last polling showed Newt Gingrich still holding a double-digit lead, but that was in the middle of December when Gingrich rode a little higher in the polls than he does at the moment. Rick Santorum will almost certainly gain support with the social-conservative voters in the Palmetto State, but the economy will be the biggest issue — and especially Obama’s attempt to use the NLRB to punish right-to-work states for attracting business. I’d expect other Republicans in the race to make similar pitches in the next few days, but the timing of Romney’s ad will perhaps get him the most notice for it.


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Ever notice how GOP “conservatives” in general shriek about some big government entity’s evil actions but rarely want to get rid of the government entity, but rather put the “right” people in there? The NRLB was created by executive order so it should be easy to get rid of it. Plus it is an “independent” agency with executive AND judicial powers which shouldn’t sound very constitutional to a conservative.

cartooner on January 5, 2012 at 12:23 PM

Romney doesn’t want to cut govt. He wants to make it more “efficient”. Instead of spending $100B on food stamps for 50 million people, he wants to spend $100B for 60 million people. The idea of only spending $80B instead of $100B is an alien concept to him.

angryed on January 5, 2012 at 12:45 PM

That ad was Mittastic.

Little Boomer on January 5, 2012 at 12:45 PM

Dontcha know? The 70% that are in favor of another candidate will either sit out 2012 or vote for obambi.
/right

VegasRick on January 5, 2012 at 12:44 PM

Math is hard for liberals I see.

Not all 70% have to sit out. 2-3% sitting out or voting 3rd party will be enough to put Mittens’ dreams of redecorating the Lincoln bedroom on hold once again.

Ask President Gore how that works out if you don’t take my word for it.

angryed on January 5, 2012 at 12:47 PM

So let me get this straight…

We vilify Santorum because he did what he had to do to please the union members in his state in order to get re-elected.

But we give a pass to Romney because he did what he did to please the far left voters in his state.

That makes sense.

angryed on January 5, 2012 at 12:42 PM

What’s ok for my guy to do, is NOT ok for your guy to do. That’s all you need to get straight.

Norky on January 5, 2012 at 12:47 PM

What’s ok for my guy to do, is NOT ok for your guy to do. That’s all you need to get straight.

Norky on January 5, 2012 at 12:47 PM

-Or-

“Shut up”, he explained.

Snorkdoodle Whizbang on January 5, 2012 at 12:49 PM

He’ll probably break 30 after his slam dunk win in NH. The media and AM radio nut cases wants a longer fight, but i don’t think it happens.

rubberneck on January 5, 2012 at 12:49 PM

Don’t think I’d call an inability to break 30% “perfect shape to wrap this up”.

besser tot als rot on January 5, 2012 at 12:37 PM

Lets face it, it was hard for you to move this number up from 25%

Meanwhile Gingrich and Perry have not reached 14% anywhere so i guess as the states vote we will see how much Romney gets, And then we can slowly move it to 35%, 40% etc…

He only needs to get 50.1 against the one

OrthodoxJew on January 5, 2012 at 12:49 PM

We’ll gladly take a Mormon over a generational muslim steeped in Trinity United Methodist orthodoxy. We’re not suicidal over religion down here.

DanMan on January 5, 2012 at 12:30 PM

agreed. he will do OK in southern primaries, not great, but if he can get enough out of them to eventually win the nomination, evangelicals will happily pull the lever for him in November.

I have friends that are Mormon, and while there are certain things about their faith traditions that make me scratch my head, i would trust all of them with my life and the lives of my family.

I am, and always will be, a Cainiac. i can find fault with all of the remaining candidates, whether its electability, baggage, positions i dont agree with, etc. but, i think this is a very good ad, and more like it will help Romney in the south.

Coolidge_Conservative on January 5, 2012 at 12:49 PM

I’m not a Mittens fan, but that ad was crisp and clear and spot on.

Scoreboard44 on January 5, 2012 at 12:52 PM

Romney doesn’t want to cut govt. He wants to make it more “efficient”. Instead of spending $100B on food stamps for 50 million people, he wants to spend $100B for 60 million people. The idea of only spending $80B instead of $100B is an alien concept to him.

angryed on January 5, 2012 at 12:45 PM

I disagree. Romney is not afraid to cut the cord. You will be hearing that from Obama and the DNC for several months talking about his Bain record.

rubberneck on January 5, 2012 at 12:52 PM

So let me get this straight…

We vilify Santorum because he did what he had to do to please the union members in his state in order to get re-elected.

angryed on January 5, 2012 at 12:42 PM

No. The only think Santorum pleased were his socialist and pro-union instincts.

He lost his election by 17 points; union buster and economic conservative Pat Toomey was elected for the same position (and without being an incumbent).

Economic conservatives win in Pennsylvania all the time. Even the Dems are economic moderates. The only economic leftists in PA are the black Democrats from inner Philly and “compassionate pro-union conservative” Rick Santorum.

joana on January 5, 2012 at 12:52 PM

We’ll gladly take a Mormon over a generational muslim steeped in Trinity United Methodist orthodoxy. We’re not suicidal over religion down here.

DanMan on January 5, 2012 at 12:30 PM

So you’d be Episcopalian then?

:)

Scoreboard44 on January 5, 2012 at 12:53 PM

Only if he uses his religion as a backdrop for his policies.
Rational Thought on January 5, 2012 at 12:38 PM

Sounds like a pretty low bar, so I’ll take that as a “yes, let’ discuss lds dogma”. You start.

besser tot als rot on January 5, 2012 at 12:53 PM

Math is hard for liberals I see.

angryed on January 5, 2012 at 12:47 PM

I’m a liberal now? Because I want to get rid of obambi by any means? You are a joke, and a bad one at that.

VegasRick on January 5, 2012 at 12:53 PM

Mitt would do fine in the South in a general election. The power base in those states are the suburbs, and those folks are going to be okay voting for a Mormon.

Bluray on January 5, 2012 at 12:58 PM

Lets face it, it was hard for you to move this number up 25%

OrthodoxJew on January 5, 2012 at 12:49 PM

Let’s face it – you’re lying. Low-to-mid-to-high 20s is where he has been bouncing around the entire time.

besser tot als rot on January 5, 2012 at 12:59 PM

Romney was born in Mexico, which raised the issue if he was eligible to be President, which is constitutionally limited to a “natural born citizen” of the United States.

Both his parents were American citizens, and he returned to the U.S. before he turned 21. That was sufficient for him to be a U.S. citizen, but not necessarily to pass the “natural born” test (which only applies to presidents).

The issue was never tested in court and contrasts with the cases of Barry Goldwater, who was born in the Arizona Territory, and John McCain, who was born to American parents in the Panama Canal Zone at a time it was part of the U.S. and his father (a naval officer) was assigned to duty there. The Romneys had purposely left American legal jurisdiction.

Capt-Dax on January 5, 2012 at 1:00 PM

Dontcha know? The 70% that are in favor of another candidate will either sit out 2012 or vote for obambi.
/right

VegasRick on January 5, 2012 at 12:44 PM

I’d never vote for Obama or any other Democrat, but I seriously doubt I’ll vote for Romney. I don’t particularly care about the Republican Party’s fortunes except inasmuch as the only candidates I will vote for most likely comes from that party. I care about individual freedom, free markets and a government that exists within the confines of the Constitution. Romney comes nowhere close to that (neither does Newt, Santorum or Huntsman) so if we go down that big government Republican road again, it advances the progressive’s goals before they even take over again. No thanks.

cartooner on January 5, 2012 at 1:02 PM

I’m a liberal now? Because I want to get rid of obambi by any means? You are a joke, and a bad one at that.
VegasRick on January 5, 2012 at 12:53 PM

You do want to replace one statist with another. Either you are a status yourself, or you think that replacing one statist with another having a similar record will miraculously produce different results.

besser tot als rot on January 5, 2012 at 1:02 PM

So let me get this straight…

We vilify Santorum because he did what he had to do to please the union members in his state in order to get re-elected.

But we give a pass to Romney because he did what he did to please the far left voters in his state.

That makes sense.

angryed on January 5, 2012 at 12:42 PM

Ok. You’re getting there. Sloooowly. There is NO conservative in this race. Looks like you’ve got that. But they are all STILL better than Obama. Every single one of them has said he will sign a repeal of Obamacare if Congress passes it. Every. Single. One. That’s kind of important, yes? If Obama wins, Obamacare becomes the law of the land. Period. So, we can’t let Obama win, right? Since NONE of them are “true conservatives,” we should go with the most electable one, yes? That’s Romney. It just is. That’s not coming from a “Romneybot.” I am not a “RINO.” I am certainly not part of the “GOP elite.” I just want the guy who wins in 2012 to be the one who will sign a repeal of Obamacare. That guy isn’t Obama. Romney has said REPEATEDLY AND FORCEFULLY that he will do that. And he’s the most electable. There is no conspiracy here. No “sheeples” following the moderate wing of the party. There are NO conservatives running. They aren’t there. They do not exist. So let’s win this with the guy who CAN win and hope Congress does its job so he can sign it.

Rational Thought on January 5, 2012 at 1:04 PM

Every Republican ad should start with a particular ploy/stunt/illegal action that Obama (or his administration) has advanced/willed into fruition or executive order that has in effect shredded the Constitution, which is still the “political” document Americans cherish the most. Obama plans on winning this next election pointing his finger at Congress to blame for all of his failures. Conservatives MUST point out Obama’s abuse of power in every speech and every ad.

Rovin on January 5, 2012 at 1:11 PM

Rational Thought on January 5, 2012 at 1:04 PM

And that’s pretty much all there is to it. Well said.

BettyRuth on January 5, 2012 at 1:13 PM

Oh Romney supporter tears will taste so sweet. Shouldn’t you all be in a campaign office phone-banking?

Midwestprincesse on January 5, 2012 at 1:13 PM

Great ad. I was just saying yesterday that these candidates need to hammmer Obama over this. Romney gets it.

Roymunson on January 5, 2012 at 1:15 PM

Welcome to the USSRA United Soviet Socialist Republic of America

Obama just started ruling as a dictator blatantly bypassing the Senate to as Dictator put his people in place while the Senate was in session. All Romney does is criticize his picks. Well Chump Obama will win. As Dictator he can give Americans 4 Trillion to vote for him can you do that. Thought not.

Steveangell on January 5, 2012 at 1:15 PM

If Romney would continue to hit Obama over the head with a sledgehammer (this ad was almost too nice), I would be OK voting for him in the general.

I don’t look forward to the bloodbath Santorum would create with the whole gay police after him. Remember how vitriolic Prop 8 got in CA?

This lineup makes me want to poke my eyes out with a fork. I am very unhappy with our choices.

karenhasfreedom on January 5, 2012 at 1:16 PM

Rational Thought: And the GOP members elected in the ‘Tea Party’ wave of 2010 promised to rein in spending… and then did nothing against Obama.

Why should conservatives believe anything the GOP says?

The GOP has done nothing to stop the progressive agenda. Therefore, I find that your premise that the GOP will do something to stop the progressive agenda in the future is highly flawed.

The GOP can promise all they want. They won’t get my vote until they start delivering on promises that are, at this point, over a year overdue.

Scott H on January 5, 2012 at 1:17 PM

Scott H, we don’t have enough tea party types in Congress yet. We sent about 65+ freshmen there in 2010, maybe 80% were tea party types. That is a mere 50 of the 250 or so that we have in the House. The few Senators that got elected on the tea party platform have no say in the Senate as long as that horrible troll Reid controls the agenda.

We need to send reinforcements. I don’t think we will have the housecleaning done until 2014, perhaps even 2016. We need to clean out all of the progressive big government types there, in BOTH parties. Unfortunately, the ones there in the GOP put that wimp Boehner in charge. They also co-opted a lot of the incoming freshmen who got brainwashed their first week there. We need to get some of these old dinosaurs out of there in 2012.

karenhasfreedom on January 5, 2012 at 1:20 PM

In 1960 the argument was that the Pope would run America with a President Kennedy. Has there been no advancement on religious prejudice since then? really? Do you mean to tell me that if Romney becomes the GOP nominee a lot of Republicans, libertarians, and independent conservatives will either not vote or vote for Obama because Romney is a Mormon?

Obama just made appointments that are most likely unconstitutional. He is reducing the size of the military to save money. He is considering another illegal appointment that will take the housing sector even lower. And he wants to grow government and unions, especially public sector unions, even bigger so they can control your private lives even more.

So, you will give Obama a 2nd term if Romney is the GOP nominee? I’ll quote a phrase from Huntsman, if that is your attitude “America is screwed.”

SubDoc on January 5, 2012 at 1:20 PM

So, you will give Obama a 2nd term if Romney is the GOP nominee? I’ll quote a phrase from Huntsman, if that is your attitude “America is screwed.”

SubDoc on January 5, 2012 at 1:20 PM

Yes because Romney wants the same things but lies about it. Romney should have called for Obamas Impeachment for this action made it crystal clear Obama broke the constitution but not a word. Why???

Steveangell on January 5, 2012 at 1:26 PM

Wow, big decisions…who to vote for in the primary here in SC. I like Newt but he is a loose cannon. Santorum woudn’t have a chance in the General and Mitt is milktoast. Everyone says Mitt would have the best chance to win.

Last time I voted for Thompson I knew that he wouldnt get the nom and would end up voting for McCain. Might just cut to the chase and vote for Mitt.

ABO

Anyone But Obama

GunnyRet03 on January 5, 2012 at 1:37 PM

I’d never vote for Obama or any other Democrat, but I seriously doubt I’ll vote for Romney.

cartooner on January 5, 2012 at 1:02 PM

Then you are part of the problem. In fact, people who consider themselves Republicans in general or Conservatives in particular who adopt this defeatist attitude are a much bigger problem than Romney.

cicerone on January 5, 2012 at 1:44 PM

I’m a Newt supporter but that ad was excellent!

GunnyRet03 on January 5, 2012 at 1:37 PM

I would keep an open mind until you see how Mitt holds up to the attacks sure to come. I’m not just talking about Newt. Santorum can get pretty aggressive.

Vince on January 5, 2012 at 1:46 PM

<blockquote>”Might just cut to the chase and vote for Mitt. ABO. Anyone But Obama.” GunnyRet03 on January 5, 2012 at 1:37 PM

That is the most pathetic, weak-kneed comment I’ve read in a year.
You might as well vote for Obama. Express your strongest wishes in the Primary, mister!

Czar of Defenestration on January 5, 2012 at 1:47 PM

I guess McCain forgot about this ad of his:
http://www.youtube.com/watch?feature=player_embedded&v=IS33Hkgnls4

Czar of Defenestration on January 5, 2012 at 1:47 PM

What a song and dance act. Mittens should be on Broadway with this show, not in politics. His show kind of reminds me of one that’s been shown before, I believe it previewed in 2008, starring Barack Hussein Obama.

DDay on January 5, 2012 at 1:49 PM

The question is, does DeMint endorse Romney right before SC? If so, game set match.

Publius 2.0 on January 5, 2012 at 1:58 PM

Good ad, a real issue.

At I’m the point now where it’s simply “Go GOP Candidates!” Whatever it takes to get the Treasoner out of office.

Anyone But Obama

BruthaMan on January 5, 2012 at 2:08 PM

Great ad by Romney. The NLRB attempt to block the Boeing aircraft manufacturing plant is a HUGE issue in South Carolina, and this issue could help Romney in the general election in North Carolina, since the proposed Boeing plant is close to the SC-NC border.

Of course, this ad might hurt Romney in heavily-unionized Michigan (where his father was Governor) or Wisconsin or Ohio in the general election. But the country as a whole needs to be educated about the fact that union bosses confiscate their members’ dues to promote policies that enrich themselves, but deprive the members of sorely-needed jobs.

Is Romney stealing a page from the Chris Christie playbook here?

Steve Z on January 5, 2012 at 2:11 PM

America is in the deepest dungpile, if a presidential campaign selling point is, “I will end the practice of prohibiting businesses from relocating.”

Can we not see that we are at an existential crossroads, and that our nation is in the gravest danger? Can we not see – as a people united – that the federal government has become an enemy of the people, in the literal sense of the word “enemy”?

Our liberty will continue to be stripped, so long as a majority of people live in denial of the reality that this federal government is an enemy of the people and our liberty.

Without acknowledgment of who and what the enemy is, elections from this point forward are just play-acting in support of denial – going through the motions until liberty is finally lost.

IronDioPriest on January 5, 2012 at 2:15 PM

The House controls spending, so maybe they should freeze the pay for all the illegal appointments until the mess is decided in the courts.

Amazingoly on January 5, 2012 at 2:38 PM

Santorum can get pretty aggressive.

Vince on January 5, 2012 at 1:46 PM

Yeah, but Romney isn’t a homosexual…

E L Frederick (Sniper One) on January 5, 2012 at 2:39 PM

What’s so great about the ad is that it reinforces Romney’s general election brio and the strengthing narrative that he’s the only one who has all the elements of a candidate (message, background, organization, money, loyal base) that can beat Obama in November.

sheryl on January 5, 2012 at 4:38 PM

BuzzFeed headed this story as “Romney Wages Labor War In South Carolina.” That’s what the real fight is going to be about. Freedom and economic growth vs. big labor and socialism. Mitt Romney is not about socialism. He believes in freedom and capitalism and making things function profitably.

I’ve never believed that we could succeed reversing things overnight, because the economy can as easily thrown out of joint by dramatic cuts as much as it has by dramatic increases. That’s why this task will take a lot of skillful management and that’s why Mitt Romney deserves out support.

flataffect on January 6, 2012 at 12:25 AM

BuzzFeed headed this story as “Romney Wages Labor War In South Carolina.” That’s what the real fight is going to be about. Freedom and economic growth vs. big labor and socialism. Mitt Romney is not about socialism. He believes in freedom and capitalism and making things function profitably.

I’ve never believed that we could succeed reversing things overnight, because the economy can as easily thrown out of joint by dramatic cuts as much as it has by dramatic increases. That’s why this task will take a lot of skillful management and that’s why Mitt Romney deserves our support.

flataffect on January 6, 2012 at 12:26 AM

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