One protester caught the irony: Time magazine is itself a part of a media conglomerate (a.k.a. a corporation, the 1 percent, the Man, the Machine). To be honored by them, then, the lone protester said, is actually a “slap in the face.”

The rest of the protesters? They were just elated — some to the level of profanity, others to the level of a meta-meta-meta moment, still others to the level of tears. It’s touching, really: These people who never knew what it was, exactly, that they set out to accomplish take validation from Time magazine as evidence that they did, in fact, accomplish it.