Video: Holiday commercial sparks warm, fuzzy feelings about — not puppies — guns

posted at 7:10 pm on December 12, 2011 by Tina Korbe

Listen to this advertisement and you’ll reasonably assume that what’s for sale is something forlorn, lonely, cute and cuddly … a stray puppy, perhaps.

“They’ve been mistreated and misunderstood for generations,” the ad begins. “Abusive owners have done severe damage and given these beautiful creatures a bad reputation.”

That’s how it’s supposed to sound. The owner of PRK Arms in Fresno, Calif., brainstormed this brilliant way to sell guns — and, so far, it’s worked. According to a news report from Fresno’s CBS 47 news, the gun shop has seen more business this holiday season than ever before. Among the many new customers are a surprising number of women, who are buying guns in record numbers, according to gun store owners.

No surprise there, really. What woman could resist this pitch?

“You can make a difference by giving a gun a loving home,” the ad says. “These guns want nothing more than to adore and protect you. So, please, have a heart. … PRK Arms has the kinds of guns that need a loving home more than anything else — like AK-47s, Glocks and the biggest selection of AR-15s in Fresno.”

Not surprisingly, the ad has stirred controversy, with some anti-gun activists objecting to the ad’s supposedly misleading nature. But I’d argue that what the ad states is true: Guns are designed as much for defensive protection as for offensive harm. And I agree, too, with what one woman says in the video: Learn how to use one and the scary factor fades.

Obviously, the potential for mishap exists, and gun safety should always be the first priority of a gun owner. But that doesn’t mean guns have no place on a holiday shopping list. The “peace of mind” that comes from a security system — whether a motion-triggered alarm or a well-stocked gun cabinet — is surely a welcome present.


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I will be adopting a Glock 23 and a Compound Bow this Christmas, I also plan on giving a 12 gage shot gun and maybe a new rifle a wonderful home later this winter. My wife is in the process of adopting a crossbow for Christmas.

Beastdogs on December 13, 2011 at 8:41 PM

Beastdogs on December 13, 2011 at 8:41 PM

Can you use crossbows for hunting in your state?

listens2glenn on December 13, 2011 at 10:42 PM

Art on December 13, 2011 at 10:23 AM

You’ve raised a fine man. I applaud you, sir.
Dominion on December 13, 2011 at 5:29 PM

Dittos, Art.
Your entire post is one great story that should be passed around.

listens2glenn on December 13, 2011 at 10:54 PM

Absolutely freakin’ BRILLIANT!!!

I want to adopt a Colt Commander .45 ACP!

Jack Deth on December 14, 2011 at 2:23 AM

I am going to adopt a tactical 12 gage and it will not be neutered.

46blitz on December 14, 2011 at 9:43 AM

listens2glenn, yes the state I live in you can now starting this year the 2011 hunting season, you can hunt with cross bows, but only during shotgun season, the archery season is still reserved for long bows and compound bows only.

Beastdogs on December 14, 2011 at 9:56 AM

Last year my wife received a Mossberg 500 shotgun for Christmas plus 500 rounds of ammo. My hope is for a new 1911! Merry Christmas everyone!

sigsauer on December 14, 2011 at 2:41 PM

Comment pages: 1 2 3