Advertisers pull spots from “All American Muslim”

posted at 4:45 pm on December 10, 2011 by Jazz Shaw

Last month we previewed a new television series which, as we predicted, was bound to stir up some controversy. Called “All American Muslim,” it detailed the lives of a group of Muslim families living in the vicinity of Dearborn, Michigan. It’s been on the air for only a few weeks, but the brouhaha has begun as one group is protesting the show and demanding that advertisers pull their spots.

Lowe’s, the national hardware chain, has pulled commercials from future episodes of “All-American Muslim,” a TLC reality-TV show, after protests by Christian groups.

The Florida Family Association, a Tampa Bay group, has led a campaign urging companies to pull ads on “All-American Muslim.” The FFA contends that 65 of 67 companies it has targeted have pulled their ads, including Bank of America, the Campbell Soup Co., Dell, Estee Lauder, General Motors, Goodyear, Green Mountain Coffee, McDonalds, Sears, and Wal-Mart.

“’All-American Muslim’ is propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law,” the Florida group asserts in a letter it asks members to send to TLC advertisers.

It’s unclear whether the demands of the FFA have led to much direct action on the part of advertisers. As the article notes, at least two of the companies listed had only purchased one ad and simply didn’t buy any more. And Amway issued a flat denial of having pulled their advertising.

I’m still not clear exactly what the FFA is basing their complaint on, though. They’re saying that the show is “misleading” but how so? Because they are showing Muslim-Americans with jobs and families rather than showing people blowing up buildings? The stated description of the show seems to be fairly clear.

All-American Muslim takes a look at life in Dearborn, Michigan–home to the largest mosque in the United States–through the lens of five Muslim American families.

Each episode offers an intimate look at the customs and celebrations, misconceptions and conflicts these families face outside and within their own community.

Either way, protests like this generally produce the precise opposite effect than the one intended by groups like FFA. Companies advertise to make money and they want to sell to everyone as much as is possible. They don’t tend to want to get drawn into divisive controversies like this, and if they’re going to pull their advertising, they’ll generally do it quietly and simply stop making ad buys.

In the meantime, starting such a protest draws media attention, generates controversy, and pretty much acts as free advertising for the show on a broader scale than the network could ever afford through conventional marketing. It will be interesting over the next few weeks to see what happens with its ratings. It debuted with a modest 1.7M viewers (not a shockingly high or low number for a ten PM Sunday night slot) and in its third week had dropped nearly 50% to roughly one million.

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Wow, this is so great!

I can’t wait now for the TLC reality show on Christian families in Saudi Arabia, Iraq, and Egypt.

formerACLUmember on December 11, 2011 at 8:29 PM

They don’t need sponsors. The Saudis can underwrite them. And they can get loan guarantees from Obooba.

Akzed on December 11, 2011 at 8:41 PM

It is worth noting that Newt converted to Catholicism for Callista, and Ann converted to Mormonism for Mitt.

Ala Pundit on December 10, 2011 at 4:56 PM

But only if you are a liberal dickhead. So noted.

Jaibones on December 11, 2011 at 8:48 PM

Jazz, your naivete is showing. Just as in “norming homosexuality” with stuff like the show “Glee,” this Muslim schtick is intended to act as SOMA for islam over Americans’ minds. NO SALE.

Czar of Defenestration on December 10, 2011 at 5:20 PM


Dearbornistan, Michigan is no longer anywhere near a ‘slice of America’. It is an enclave of a massive migration of Muslims and their subsequent offspring who are in the process of ripping out the Americana and turning that city into what they want… a wholly Muslim city on American soil.

Ask anyone who lived there, or even within 20 miles of there, before the Muslims concertedly flocked there and took over the entire city and county and made it their own.

If they want to do a show on so-called ‘All-American Muslims’ they should follow some Muslim families in cities that haven’t been uprooted, turned upside down, and inside out by an Islamic agenda. That show is pure propaganda and not one iota more.

SD Tom on December 10, 2011 at 5:21 PM

Thread winner!

mom29js on December 11, 2011 at 10:13 PM

Wow, this is so great!

I can’t wait now for the TLC reality show on Christian families in Saudi Arabia, Iraq, and Egypt.

formerACLUmember on December 11, 2011 at 8:29 PM

THIS IS THE REAL THREAD WINNER! I have to say…I am one of the “Pandora’s Box” New guys…but I am so glad to be able to comment on this website. The reason is…while this is becoming my first/second website hit of the day…along with Drudge…THE COMMENTS are the wittiest on the web…by far…

WL on December 12, 2011 at 12:35 AM

Covering Islam with butter-cream frosting doesn’t change the simple fact that to be a “good” Muslim (per the Koran) you must kill or subjugate the infidel. OK, who wants to die last?

Extrafishy on December 12, 2011 at 5:48 AM

look at the bright side. they ought to be able to get advertising from the medical clinics removing the women’s genitals. that should be a lucrative business as they take over detroit.

acyl72 on December 12, 2011 at 7:58 AM

I think it is worth noting that before this protest, I’d venture to guess no one had ever heard of the Florida Family Association. More likely the media went desperately in search of anyone protesting against the show so that they could continue the “Christians are intolerant” meme.

Vitruvianman on December 12, 2011 at 8:01 AM

Mr. Obama recalled the opening lines of the Arabic call to prayer, reciting them with a first-rate accent.

Whether he believes it or not, he said it, and the Muslim world views Barack Hussein Obama as a Muslim because he recited the Shahada in Arabic.

Read “the opening lines of the Arabic call to prayer”.

That is what Obama recited in Arabic “with a first-rate accent”.

Jeff on that TLC show said those words to become a Muslim.

Obama said those same words.

It would be foolish to think that the Muslim world sees Obama as anything other than a Muslim.

And how do they interpret it when Obama says “I am a Christian”?


NCITTRP on December 12, 2011 at 8:16 AM

The “opening lines of the Arabic call to prayer” are the Shahada.

Speak those words in Arabic and, as Jazz Shaw said:

POOF! You’re a Muslim!

If that’s true for Jeff on the TLC show,
why wouldn’t it be true for Barack Hussein Obama?

NCITTRP on December 12, 2011 at 8:24 AM

Propaganda right from the start.

555chevy on December 12, 2011 at 9:16 AM

Here’s an idea… If you don’t like the show, don’t watch it.
Especially since apparently all Muslims are evil

Grindstone on December 12, 2011 at 9:24 AM

Seen a little of the show, but not enough to say more than that it appears to be kinda standard, stupid fare, like all the [un]reality shows. One thing it unwittingly shows (as does all info regarding so-called muslims) is that the only muslims anyone can stand, including themselves, are those that aren’t practicing Islam according to the Koran. If they were, they’d be so insufferable and overbearing (not to mention, violent), they’d be happy to kill themselves–oh, yeah, that happens. So that should tell everyone something worth knowing.

Re: <0bama being a muslim, clearly he is viewed by some in the muslim world as one. Otherwise, he is an apostate–a status that carries a death sentence. Now I'm hearing he's publicly prayed the Shehada–'nuff said.

Ay Uaxe on December 12, 2011 at 1:45 PM