Perry to launch massive Iowa push

posted at 12:45 pm on December 7, 2011 by Ed Morrissey

Can Rick Perry recapture the magic in Iowa?  His team will spend $1.2 million to find out next week, “saturating” the airwaves, according to National Journal:

Perry’s campaign has purchased $1.2 million in airtime over the next four weeks, a source familiar with the ad markets said Wednesday. And new details of the spots he’s purchased show his team will pour at least $653,000 into Iowa television and radio this week alone.

The major spending is a sign of life for a candidate whose poll numbers have dropped precipitously. After a series of debate flubs send his supporters fleeing, Perry’s early fundraising success is proving a pivotal chance for the candidate to reconnect before a critical contest. Perry’s campaign raised $17.2 million during the first month and a half of his bid, and by the end of September he had just over $15 million left in the bank.

Perry has purchased 7,762 gross ratings points in three Iowa broadcast markets for advertisements running through next Tuesday, December 13. A 2,000-point buy in a single media market is considered saturation-level; Perry has purchased more than 2,000 points in all three markets, according to data provided by a Republican watching the Iowa ad market and confirmed by other ad buyers.

Perry was a hit with Iowa voters when he first entered the race in August, but a series of disastrous debate performances derailed his campaign and allowed Herman Cain and then Newt Gingrich to steal his thunder.  However, the same qualities that first gave Perry a boost could still be enough to give some caucus-goers a reason to give him a second look — and may already be doing so. The most recent WaPo/ABC poll showed Perry rebounding back to double digits in Iowa, although still trailing in fourth place behind Gingrich, Romney, and Paul.  Perry’s long executive experience in Texas and his jobs record, as well as his ability to connect to mainly rural voters on a personal level, could position him for a bigger comeback.

As I wrote earlier, there may still be room for another boomlet in this race, although the time is growing very short for it.  The Tea Party’s support of Newt Gingrich seems more related to his debating abilities and the notion that voters have run out of legitimate not-Romneys than his track record on policy.  The best-positioned candidate on policy would be Michele Bachmann, but Perry might have the edge with his executive experience and job-creation record — if, and this is a mighty big if, voters could convince themselves that Perry has improved enough in a short period of time to avoid the kind of debate debacles Perry experienced this fall.

Perry has one advantage over Gingrich at the moment, which is his campaign war chest, and he’s putting that into play.  We’ll see whether Iowa voters are willing to risk supporting a candidate whose legendary flame-outs made him look like a bad bet just a few weeks ago.

Breaking on Hot Air



Trackback URL


Comment pages: 1 2

I was hoping that Perry would join the race since Mitch Daniels dropped out. i’m am still supporting him, with all his problems because i cant find anybody better. i don’t understand how anybody who is truly looking for a anti-Romney can start supporting Gingrich. is he less of a flip-flopper? are you more afraid of Perry Saying stupid things then Gingrich? he doesn’t think for 1 second before he answers a question that’s way he can give answers like he gave about Paul Ryan.
BTW his arrogance kills me, another reason why you should like Perry from the bunch.

TheIkrim on December 7, 2011 at 7:41 PM

Ed asks, “Too late?” Uh, no! Perry’s numbers are finally starting to go UP in IA and this race has been one of dramatic ups and downs, even recently. This primary is no where near settled. It’s still just abou anyone’s game.

Good for Perry doing a huge ad buy in IA. His numbers there are strong than in other states so this is the one to go “all in” for.


-Aslan’s Girl

Aslans Girl on December 7, 2011 at 8:00 PM

Perry: the Tea Party’s last redoubt?

AshleyTKing on December 7, 2011 at 8:57 PM

Welcome to HotAir!

Cold? You think so? I LOVE this weather! I saw a few baby flakes yesterday and was all excited!

herm2416 on December 7, 2011 at 3:13 PM

Thanks! Yes, it’s cold to me. I already have the fleece sheets out. Cozy… :)

Conservative Independent on December 7, 2011 at 9:05 PM

Looks like Iowa finally gets to shake down a wealthy candidate for money. Things were looking grim for their oddly voting state until this change of events.

scotash on December 7, 2011 at 9:16 PM

Glad he is spending his money as I think he needs at least a respectable showing in IA. Third place at worst..

He’s come back before and folks will start taking shots at Newt for the next month so maybe…


English Springer on December 7, 2011 at 9:30 PM

Yes, I signed up today, but I’ve been a reader since last year 2008. Thanks to you and Aslan’s Girl for holding down the Perry fort! :)

Conservative Independent on December 7, 2011 at 1:05 PM

Ditto :)
Sue Doenim on December 7, 2011 at 1:49 PM

Just saw this, thanks! SOOOOO glad to have you aboard!

-Aslan’s Girl

Aslans Girl on December 7, 2011 at 10:02 PM

Dear Perry supporters,

Eventually we have a choice to make. Fortunately, it isn’t until April 1st. After April 1st the primaries become winner take all and Romney could capture the nomination with 30% support if two or three conservatives are dividing the primary electorate. I like Perry but I will not waste my vote if he is under 20% of the delegate count. A Romney candidacy with 70% of Republicans supporting other candidates would be a disaster.

Bill C on December 7, 2011 at 1:59 PM

Newt and Romney are two peas in a pod, imo, and at least one does not have BAGGAGE. At this point, I prefer Mitt (barf) to Newt if I can’t have Perry. Thankfully, my state votes in March so your cut-off date of April 1 doesn’t affect me.

Aslans Girl on December 7, 2011 at 10:04 PM

And I prefer none of them. Especially Rick Perry. Just say no to Texas Toast.

UODuckMan on December 8, 2011 at 1:17 AM

stenwin77 on December 7, 2011 at 12:49 PM

He’s improving beautifully in debates, esp. since hiring George Will’s wife. He did brilliantly at Huck’s forum, Huck and the panel had nothing but good things to say about his performance there.

Aslans Girl on December 8, 2011 at 2:14 AM

What he needs to spend his money in is a debate coach. Sorry, I had enough of the “deer in the headlights” moments with Bush to want to go through all that cringing again!

Linden on December 7, 2011 at 1:50 PM

He already did. And he’s been much better since hiring George Will’s wife. Keep up with the news before critisizing a candidate.

Aslans Girl on December 8, 2011 at 2:22 AM

Also, Gingrich might be arrogant but he is a conservative, we don’t have to worry about whether he will support free markets or resist the call to compromise to the point of giving away everything to the Democrats.

Bill C on December 7, 2011 at 2:04 PM

Um, say what?! He’ll “resist the call to compromise to the point of giving away everything to the Democrats”, oh really?! What the heck was that couch-sitting with Nancy, then? Or when he was supposed to debate John Kerry and began by saying, “I agree with you”? Kerry was shocked. The vid’s on youtube. Or how about when he supported mandates, and not years ago, but the other day on Beck’s show? Or amnesty-in-everything-but-name at the last debate? Or gun-grabbing RINO Scozzafava? Or when he was recently on a Sunday morning show and said that FDR was one of the greatest POTUSes of the 20th century? I recently learned that he supported/supports embryonic stem cell research and voted for the Brady Bill (and one other gun-control bill I can’t remember the name of).

Aslans Girl on December 8, 2011 at 6:14 AM

The Texas governorship is rated as one of the weakest in the nation. That suggests that Perry’s contribution to the state’s success may be rather small based on his debating performance. Maybe he led the legislators into implementing his plans for Texan prosperity. It’s simpler to suspect it was the legislators themselves who did the majority of the job. Unless Perry took it to the voters VERY effectively he’s not POTUS material with his near perfect lack of foreign policy experience or knowledge. Perry as a speaker is a good rabble rouser. He’s not an explainer.

Gingrich is, well, Gingrich. Damning with faint praise declares him as better than Romney who in turn is better than Obama but hardly satisfactory. So far G is managing to pull in the independents. I am not sure Perry can do that. G has a history of flip-flop flops nearly as comprehensive as Romney. One of his big advantages to counter the flops is his ability to explain and educate voter level people. We need a LOT of education and explication before we’re really going to do what needs doing.

So what now, Champ? Huntsman is so far out of the running discussing him is silly. Ditto Santorum who for some reason leaves me feeling uneasy. And at this point the other candidates are also pretty much duds at this time. (Bachmann when she’s not on whatever it is she uses is fine. But she does ditzy entirely too well to suit me.)


herself on December 8, 2011 at 5:09 PM

We’ve been waiting to nominate a true conservative for years. Perry is not exactly it, especially when compared to what could have been: Jim DeMint, Mike Pence, pre-Appalachian Mark Sanford, etc. But voting for him would be a far smaller stretch for conservatives than voting for Newt Gingrich. Perry’s got the basics and is far less likely to be way off base on any major issue, as Newt is liable to be.

Unless such conservatives believe Bachmann and Ron Paul are seriously viable candidates, which is highly arguable, Perry’s the only logical choice.

Individual on December 9, 2011 at 4:41 PM

Comment pages: 1 2