Video: For once, a feel-good family commercial

posted at 6:40 pm on November 14, 2011 by Tina Korbe

Often, I wonder how disconnected advertisers must be to craft some of the commercials that appear on TV. I’ve been known to not buy products just because the commercials that advertise them annoy me so much. Call it reverse advertising. OK, so maybe I’m not the most rational consumer if I’ll willingly forgo a quality product at a low price, but, really, is it so hard to make a compelling commercial?

U.K. retailer John Lewis proves it can be done. This is my new gold standard for TV ads:

Not coincidentally, I also happen to completely buy into the principle this little gem espouses: Better by far to give than to receive.

(h/t The Aged P)


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Way too long and smarmy.

keep the change on November 14, 2011 at 6:44 PM

Adorable.

Fallon on November 14, 2011 at 6:51 PM

Okay, I’m crying. You happy?

Western_Civ on November 14, 2011 at 6:51 PM

Great little story, great advertisement for the company.

“Keep the change”, With all due respect I’m sorry for you holding such a view. Our world could do with more such ‘long and smarmy’ works that serve to remind us of some better aspects of human nature – even if it does require an attention span beyond that of a gnat…

DrDeano on November 14, 2011 at 6:57 PM

a bit Too mushy. Now THIS is a brilliant commercial. Love it. Enjoy:

http://www.youtube.com/watch?v=QUOqFV_v5po

maineconservative on November 14, 2011 at 6:57 PM

That’s what Christmas is all about Charlie Brown.

The Ugly American on November 14, 2011 at 6:59 PM

Great Commercial!

Thank you Tina for bringing it to us.

Chip on November 14, 2011 at 7:00 PM

keep the change
Smarmy?!? Really?

ulyses on November 14, 2011 at 7:02 PM

Our world could do with more such ‘long and smarmy’ works that serve to remind us of some better aspects of human nature

You do realize you’re talking about a commercial to sell you stuff, right? So, no, the world doesn’t need more of that, even if it makes you feel warm and fuzzy inside. There’s plenty of commercials as it is. I mute them.

There’s a sucker born every minute.

keep the change on November 14, 2011 at 7:02 PM

That was nice.

sharrukin on November 14, 2011 at 7:03 PM

a bit Too mushy. Now THIS is a brilliant commercial. Love it. Enjoy:

http://www.youtube.com/watch?v=QUOqFV_v5po

maineconservative on November 14, 2011 at 6:57 PM

You are wonderfully twisted :)

keep the change, I hope you like coal :P

This is beautiful and humbling.

thebrokenrattle on November 14, 2011 at 7:03 PM

They wouldn’t allow that here in America, there’s apparently a law saying any father figure in a commercial must be a complete idiot and/or a slob judging from all the commercials here.

clearbluesky on November 14, 2011 at 7:04 PM

Sweeeeeeeeet!

itsnotaboutme on November 14, 2011 at 7:04 PM

Very nice Tina…

… Thank You!

Seven Percent Solution on November 14, 2011 at 7:05 PM

/yawn

I’ll take the geico guys playing with their smart phones.

Pablo Honey on November 14, 2011 at 7:05 PM

keep the change, I hope you like coal :P

Coal is all I ever get. Bah Humbug!

Now, get back to work.

keep the change on November 14, 2011 at 7:05 PM

I don’t think there’s enough culture jamming in there for ‘keep the change’

r keller on November 14, 2011 at 7:08 PM

Not coincidentally, I also happen to completely buy into the principle this little gem espouses: Better by far to give than to receive.

Ayn Rand’s ghost is going to poltergeist you.

Pablo Honey on November 14, 2011 at 7:08 PM

I fast forward through just about all commercials but there are some I have to stop and watch. Current favorite:

http://www.youtube.com/watch?v=x0GsNhLt9Ds

ulyses on November 14, 2011 at 7:08 PM

“Keep the change”, With all due respect I’m sorry for you holding such a view. Our world could do with more such ‘long and smarmy’ works that serve to remind us of some better aspects of human nature – even if it does require an attention span beyond that of a gnat…

DrDeano on November 14, 2011 at 6:57 PM

Keep the Change thinks unborn humans deserve less respect than cows.no respect. I would not put too much stock in its view of the world.

CW on November 14, 2011 at 7:08 PM

Thank you Tina! Loved it and got me misty eyed. Now take into account that I’m a 6’4″, 280 lb latino man that is not supposed to show his emotions under penalty of having his machismo questioned. Merry CHRISTmas!!!

@Keep the change. Attention deficit syndrome much? Holy crap is 90 seconds!

TitleofLiberty on November 14, 2011 at 7:08 PM

Commercials for Women.

Should fit right in on the Hallmark Channel.

portlandon on November 14, 2011 at 7:10 PM

I like it.

RebeccaH on November 14, 2011 at 7:11 PM

CW on November 14, 2011 at 7:08 PM

And you’re a humorless troll who has an obsession with me. Do I owe you money for living in your head? Well, I’m not paying. The place is big, but empty, and there is a draft. And a funny smell.

keep the change on November 14, 2011 at 7:13 PM

They wouldn’t allow that here in America, there’s apparently a law saying any father figure in a commercial must be a complete idiot and/or a slob judging from all the commercials here.

clearbluesky on November 14, 2011 at 7:04 PM

RIGHT ON!!!

/yawn

I’ll take the geico guys playing with their smart phones.

Pablo Honey on November 14, 2011 at 7:05 PM

Really? I really like the Geico commercials but that one is the stupidest commercial ever made.

TitleofLiberty on November 14, 2011 at 7:14 PM

If you pay close attention to American tv commercials, count how many times that the husband/boyfriend/guy is portrayed as a complete neanderthal / idiot / boob. This yogurt commercial is a perfect example: http://www.youtube.com/watch?v=YdRLYqP7ZoM

maineconservative on November 14, 2011 at 7:15 PM

maineconservative on November 14, 2011 at 6:57 PM

I’m partial to this one for some odd reason.

hillbillyjim on November 14, 2011 at 7:15 PM

Something in my eye….

Less on November 14, 2011 at 7:15 PM

A 90 second commercial is not viable. Commercials should be 30 seconds for TV. If an advertiser can’t get their message across in 30 seconds, they have failed. Ninety seconds is a superbowl commercial and that gets aired once. It’s a fail on several levels.

keep the change on November 14, 2011 at 7:16 PM

It was nice but I think the best ones out there now are the “Mayhem” commercials by All State.

tommer74 on November 14, 2011 at 7:19 PM

I rather liked it.

One question: does anybody know where a fellow could lay his hands on an advent calendar like the one in this commercial? I’d love something like that, even though my youngest is only a couple of years now from heading off to a good, conservative Lutheran college.

Scribbler on November 14, 2011 at 7:21 PM

I really like the Geico commercials but that one is the stupidest commercial ever made.

It is stupid, but I like stupid humor (if done well).

Pablo Honey on November 14, 2011 at 7:21 PM

LOVE IT. Even though that song by The Smiths brings on darker memories for me, it was sweetly done. Yeah a little long, but I like it when they build to something that makes you smile inside and out.

flyfishingdad on November 14, 2011 at 7:25 PM

yes

reliapundit on November 14, 2011 at 7:28 PM

Lovely.

Rational Thought on November 14, 2011 at 7:29 PM

I rather liked it.

One question: does anybody know where a fellow could lay his hands on an advent calendar like the one in this commercial? I’d love something like that, even though my youngest is only a couple of years now from heading off to a good, conservative Lutheran college.

Scribbler on November 14, 2011 at 7:21 PM

Take yer pick: http://www.vermontchristmasco.com/category/wooden-advent-calendars

Nice commercial. Left me with moist eyes. I thought it was sweet.

theotherone on November 14, 2011 at 7:33 PM

I don’t watch TV so I rarely see commercials but this one is cute. Very Hallmarky.

Common Sense on November 14, 2011 at 7:33 PM

I fast forward through just about all commercials but there are some I have to stop and watch. Current favorite:

http://www.youtube.com/watch?v=x0GsNhLt9Ds

ulyses on November 14, 2011 at 7:08 PM

I was just doing a search for “The E-Trade Baby” links and there you go, you beat me to it. Best commercials ever.

Lourdes on November 14, 2011 at 7:36 PM

Take yer pick: http://www.vermontchristmasco.com/category/wooden-advent-calendars

Nice commercial. Left me with moist eyes. I thought it was sweet.

theotherone on November 14, 2011 at 7:33 PM

Thanks! Advent calendars of any kind are difficult to find here.

Scribbler on November 14, 2011 at 7:38 PM

It was nice but I think the best ones out there now are the “Mayhem” commercials by All State.

tommer74 on November 14, 2011 at 7:19 PM

Yes, they’re clever, no doubt about it, but also nearly creepy (but successful since that’s what Mayhem is about…).

The actor who plays Mayhem is indeed weirdly appealing.

Lourdes on November 14, 2011 at 7:39 PM

I agree with others here, though: I mute commercials. Especially the AARP and Health HMO commercials, which are about as irritating and badly done as possible, can’t stand them.

I don’t mute the E-Trade Baby ones or Mayhem, just sayin’.

Lourdes on November 14, 2011 at 7:40 PM

I like LOVED it!

Kini on November 14, 2011 at 7:44 PM

Tina’s commercial, though, it’s sweet, well produced, endearing but it’s way too long, should be at least one-half the length. They’re showing a dramatic episode rather than a commercial.

Lourdes on November 14, 2011 at 7:45 PM

This is by far my favorite commercial and unless you live near Publix you haven’t seen it.

http://www.youtube.com/watch?v=HtAwOpQBYPI

Cindy Munford on November 14, 2011 at 7:49 PM

That’s what Christmas is all about Charlie Brown.

The Ugly American on November 14, 2011 at 6:59 PM

You meant this, right?

manwithblackhat on November 14, 2011 at 7:52 PM

Wow. That got my tear glands revved up. Nicely done.

Of course, the goal of any advertising is to sell, so it’s not like John Lewis is doing this out of the goodness of their hearts. But it certainly shines in comparison to all the other crap commercials out there.

Splashman on November 14, 2011 at 7:58 PM

Commercials for Women.

Should fit right in on the Hallmark Channel.

portlandon on November 14, 2011 at 7:10 PM

http://www.youtube.com/watch?v=l46Aal3xsXs

crash72 on November 14, 2011 at 8:27 PM

Often, I wonder how disconnected advertisers must be to craft some of the commercials that appear on TV. I’ve been known to not buy products just because the commercials that advertise them annoy me so much.

Exactly!

I saw a commercial for chevy pick-up trucks on Sunday Night Football last night. I don’t care for GM in the first place because they took a government bailout. But the commercial last night will cause me to never buy a GM product.

jaime on November 14, 2011 at 8:33 PM

portlandon
jaime

Hate Christmas…check
Hate presents…check
Hate kids…check
Hate dogs…check
Hate trucks…check
Hate Hank Williams…check

Not sure if you are Maxine Waters or Barney Frank under two user names.

Going to watch the game.

Oh, yea.

Hate football…check

Good night.

crash72 on November 14, 2011 at 8:40 PM

Gorgeous!! Thanks Tina

fejj on November 14, 2011 at 8:49 PM

Adorable, brought back some great memories.

DrAllecon on November 14, 2011 at 9:11 PM

Great little story, great advertisement for the company.

“Keep the change”, With all due respect I’m sorry for you holding such a view. Our world could do with more such ‘long and smarmy’ works that serve to remind us of some better aspects of human nature – even if it does require an attention span beyond that of a gnat…

DrDeano on November 14, 2011 at 6:57 PM

THIS!

mizflame98 on November 14, 2011 at 9:46 PM

WOW! Finally the meaning of Christmas.

Mr. Pickles on November 14, 2011 at 9:59 PM

crash72 on November 14, 2011 at 8:40 PM

I’m not sure if you are retarded or just incapable of expressing your … thoughts, emotions, … don’t know what it is in your case because you cannot convey your meaning.

However, I’ll take a shot anyway.

I own a pickup truck. I was complaining of chevy’s portrayal of a rural white guy with a dog and the reaction of the people in the commercial to said rural white guy with a dog. When I saw the commercial I wondered – what would the reaction be if, instead of a white guy they had used a black guy.

I don’t know what you are talking about, crash72, but feel free to explain.

jaime on November 14, 2011 at 10:45 PM

Pleasantly surprising. And they even made it palatable for Wiccans, atheists, agnostics, Buddhists, Hindus, Muslims etc…

Rugged Individual on November 14, 2011 at 11:15 PM

They wouldn’t allow that here in America, there’s apparently a law saying any father figure in a commercial must be a complete idiot and/or a slob judging from all the commercials here.

clearbluesky on November 14, 2011 at 7:04 PM

It’s what feminists call “empowerment”. Emasculating men and killing their babies.

Extrafishy on November 15, 2011 at 5:24 AM

:) loved it. Wizard costume was the best!

He’s much sweeter than “Magnus” in “Goodbye to the Normals”:

http://www.youtube.com/watch?v=BFx755QeJME&feature=relmfu

c4 on November 15, 2011 at 9:23 AM

I embarrassed my self as I never saw that coming at the end until the last 15 seconds.
A lesson in an ad.

Amendment X on November 15, 2011 at 10:27 AM

Bravo!

Haiku Guy on November 15, 2011 at 1:27 PM