RNC ad shows the-car-that-is-our-country careening off a cliff

posted at 4:23 pm on July 6, 2011 by Tina Korbe

The Republican National Committee today released this ad to take aim at President Barack Obama’s disappointing economic policies, the first in a new campaign to “Change Direction“:

It’s a little less skillfully done — from a messaging standpoint, not a production standpoint — than the RNSC ad that used Obama’s own words against him or even than the Crossroads GPS ad that tackled Obama’s economic record with statistics provided by NBC, but, like both of those, this ad effectively calls attention to the facts. Video game visuals ratchet up the intensity of dry data and the test drive style none-so-subtly implies “We tried it and we didn’t like it.”

The ad is particularly notable for its central mention of $500 billion in higher taxes (it’s even the screen capture!), as the topic of tax increases takes center stage in deficit reduction talks this week. Always safe (and worthwhile!) to mention stimulus spending, unemployment figures, job destruction, etc., etc., but to make a point to stake a clear opposition to new taxes at a time when the MSM takes every opportunity to criticize Republicans for supposedly closing themselves off to compromise on raising “revenues” maybe qualifies as a bit braver. (New York Times columnist David Brooks’ Monday column is an excellent example of mainstream criticism, and, in case you missed it, Townhall.com’s Guy Benson provides a must-read review.)

Democratic National Committee Chairman Brad Woodhouse said the ad is evidence Republicans prefer to run “negative ads” than provide solutions. But that seems a bit rich, in light of (a) the negative nature of every DNC ad I’ve seen lately and (b) Democrats’ inaction on the budget, in the Senate especially. Woodhouse mentions the weak economy was “years in the making” — all too true. But that doesn’t erase the president’s record of the last four years (let’s not forget, Obama himself said he would be a one-term president if he didn’t turn the economy around!). Nor does it excuse the president’s procrastination on a debt ceiling deal.

What impact the RNC ad will have remains to be seen. The ad buy has been described as a “light national cable buy,” but it will also be supplemented with online and digital advertising that will change each week. The RNC also plans to tweak the spot to target voters in to-be-determined battleground states.

 


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They actually are going to run this on something other than youtube?

Heck yeah!

gophergirl on July 6, 2011 at 4:26 PM

Hey big spender!

faraway on July 6, 2011 at 4:30 PM

Um…huh…um…D for drive…um…huh…um…R for reverse out of the ditch…huh…um…huh…wait…um…huh…I mean…um…Rs in the back of…um…huh…the…um…Segway because they failed an…um…huh…um…huh…um…huh…inhalator…

Um…if a blue…huh…pill… huh…um…huh…kills the economy…um…more slowly…huh…um…huh…take…huh…a…um…red pill…

NotCoach on July 6, 2011 at 4:32 PM

This WSJ opinion piece urges the GOP to call ObaMao’s bluff:
http://online.wsj.com/article/SB10001424052702304803104576427852199681170.html?mod=WSJ_Opinion_LEADTop

onlineanalyst on July 6, 2011 at 4:32 PM

Democratic National Committee Chairman Brad Woodhouse said the ad is evidence Republicans prefer to run “negative ads” than provide solutions.

The Democrats have come up with a solution? Oh, I forgot, raise taxes and ridicule Paul Ryan.

cartooner on July 6, 2011 at 4:32 PM

I guess if if showed granny in the car going off the cliff that Democrat wouldn’t have thought it was a negative ad. Oh wait.

txmomof6 on July 6, 2011 at 4:35 PM

Um…huh…um…D for drive…um…huh…um…R for reverse out of the ditch

That might be a good idea for an ad. Quote Obama on saying that the D party put the car in Drive, show the car careening down into a ditch, then show someone shifting into R (reverse), backing out of the ditch onto the road.

Steve Z on July 6, 2011 at 4:39 PM

They should have used THIS one.

Mord on July 6, 2011 at 4:39 PM

Who in the heck are they targeting with an ad like that?

huckleberryfriend on July 6, 2011 at 4:40 PM

“Thelma and Louise have approved this ad . . .”.

BigAlSouth on July 6, 2011 at 4:43 PM

Mord on July 6, 2011 at 4:39 PM

If that motorcycle’s wheels printed hundred dollar bills as it rode long, do you think it would be fast enough to pay the interest on our debt in real time? I bet someone good with math could answer that.

Mord on July 6, 2011 at 4:43 PM

President Toonces.

Exurban Jon on July 6, 2011 at 4:44 PM

Democratic National Committee Chairman Brad Woodhouse said the ad is evidence Republicans prefer to run “negative ads” than provide solutions.

It’s because Republicans are terrorists….I know, because the DNC told me so.

BlueCollarAstronaut on July 6, 2011 at 4:46 PM

What a POS ad from the morons of the RNC, time for a donation pull again.

Bad imagery, horrid voice over, useless flashy graphics that aren’t clear, bumbled terminology and analogies… with zero net benefit to the American voter.

This is for the tired established GOP to get excited for fund raising maybe – but for Americans??? Yeah, I see why its limited.

I can only imagine what legacy ad agency stole money for this…

Odie1941 on July 6, 2011 at 4:47 PM

Was that a flying Pontiac?

Emperor Norton on July 6, 2011 at 4:48 PM

stupid… what a joke.. i can’t believe people are actually paid to create this crap

gatorboy on July 6, 2011 at 4:51 PM

keep using dear leader’s words against him…

mr thin skin will appear more often

cmsinaz on July 6, 2011 at 4:56 PM

Good ad, except…
“I inherited this mess!”
He made it worse, of course, but we ought to point out that liberalism caused the recession as well as prolonged it.

itsnotaboutme on July 6, 2011 at 5:01 PM

itsnotaboutme on July 6, 2011 at 5:01 PM

The fact that the government single handedly created the housing bubble will never be a widespread truth believed by most Americans. Besides, Americans are just about always more concerned with the here and now. Anyone running against Obama would be wise to beat him about the head with today’s economic mess and not give him an opportunity to blame Bush by trying to reargue the past.

NotCoach on July 6, 2011 at 5:06 PM

I like it. I think I would have had it with windows and doors gone, plus on fire to boot.

Southernblogger on July 6, 2011 at 5:15 PM

The problem with the ad is that the GOP has been complicit in the national train wreck.

Bugler on July 6, 2011 at 5:24 PM

The problem with the ad is that the GOP has been complicit in the national train wreck.

Bugler on July 6, 2011 at 5:24 PM

Shhh… we don’t need crazy talk like that getting out of the echo chamber

gatorboy on July 6, 2011 at 5:26 PM

Woodhouse mentions the weak economy was “years in the making” —

The Democrats took Congress in 2006 and have been setting the economic agenda ever sense. Obama’s 2012 should be compared to 2006, not 2008.

18-1 on July 6, 2011 at 5:27 PM

The parable about ‘The Car, the Ditch and Obama’. Calling the tow truck in November 2012.

JimP on July 6, 2011 at 5:30 PM

I like that they put some facts out with this, but I think the more simplified approach has more impact.

KMC1 on July 6, 2011 at 5:37 PM

What’s more negative? Is it the failure of the Senate Democrats to produce a budget in 800 days or the advertisement pointing out that fact? Is dumping nearly 1 Trillion dollars into stimulus without any resulting stimulus more, or less negative than pointing that fact out? Let’s get harry Reid to give us a sense of the Senate on those questions. We already know the sense of the Senate on President B. O.’s budget proposal: zero votes from Democrat senators, Socialist senator, and Republican senators. Does Obama get a B- on his budget proposal with the sense of the Senate being zero? The sense of the taxpayers is to throw the Obamacrats out of office.

stefano1 on July 6, 2011 at 5:38 PM

Um…huh…um…D for drive…um…huh…um…R for reverse out of the ditch

That might be a good idea for an ad. Quote Obama on saying that the D party put the car in Drive, show the car careening down into a ditch, then show someone shifting into R (reverse), backing out of the ditch onto the road.

Steve Z on July 6, 2011 at 4:39 PM

That’s a great idea!

bridgetown on July 6, 2011 at 5:39 PM

This looks like reaction to Obama’s line about Bush/Republicans driving the car into a ditch.

So choose between driving which is terribly reckless and driving which merely gets us stuck. We can do better.

exdeadhead on July 6, 2011 at 6:28 PM

If that motorcycle’s wheels printed hundred dollar bills as it rode long, do you think it would be fast enough to pay the interest on our debt in real time?

Mord on July 6, 2011 at 4:43 PM

OK… assuming no wheel slippage; and assuming the wheel can print two bills side by side; and assuming each bill is 4 in. long; and assuming a wheel with overall circumference of 60 in:

Then each revolution produces 2*(60/4)= 30 $100 bills ($3000), and generates 5 ft forward progress.

5280 ft/mile. 5280/5 ft = 1056 revolutions/mile. Each mile therefore generates $3,168,000.

Now, our national debt is currently around $14.5 trillion. The United States Treasury lists our 2010 interest payments at $414 billion dollars, which works out to our debt being financed at roughly 2.8% annually.

$414 billion in interest per year/365 in a year = $1,134,246,575/day = $47,260,274/hr.

At $3,168,000/mile, our rider would have to roll around 15 mph, 24 hours a day to cover our interest.

JohnGalt23 on July 6, 2011 at 6:30 PM

The video would’ve been better if the train leaving the tracks was full of deomocrats. The sad part though was it looked like a couple of empty seats were in it.

volsense on July 6, 2011 at 6:38 PM

The RNC has no creativity.

They need to go “Thelma and Louise”. Show “Obama” and “Ried” in a convertible. They’ve got angry voters closing in on them but they decide to go all the way and drive the car off the cliff. That’s comedy gold people.

(I donate locally.)

Mojave Mark on July 6, 2011 at 6:42 PM

NASCAR sues over “Left turn, after left turn” statement in 3.2.1…..

orbitalair on July 6, 2011 at 8:02 PM

President Toonces.

Exurban Jon on July 6, 2011 at 4:44 PM

HA!
http://www.youtube.com/watch?v=ywQEcv22Mdk&feature=related

mizflame98 on July 6, 2011 at 8:24 PM

The video would’ve been better if the train leaving the tracks was full of deomocrats. The sad part though was it looked like a couple of empty seats were in it.

volsense on July 6, 2011 at 6:38 PM

It should have been a high speed rail train.

mizflame98 on July 6, 2011 at 8:30 PM

If that motorcycle’s wheels printed hundred dollar bills as it rode long, do you think it would be fast enough to pay the interest on our debt in real time? I bet someone good with math could answer that.

Mord on July 6, 2011 at 4:43 PM

A bill is a little more than 6″ long, so that’s a bit less than $200/ft, times 5280 feet in a mile makes about a million bucks per mile. If they were printed 2 wide it’d be $2 million/mile. Other than that, the above analysis is right.

So, the answer is yes.

But would C-notes printed by motorcycle wheels cause inflation?

Pythagoras on July 6, 2011 at 9:34 PM

Obama riding down a nuke debt bomb AKA Dr. Strangelove would make the point quicker.

roy_batty on July 6, 2011 at 10:48 PM

Cheese.

The saddest thing about this ad was watching the Camaro hit the water at the end..

Reaps on July 6, 2011 at 11:44 PM

Better than what I’m used to from the DNC, but what we need is a line of adds.

Your welfare check not going as far as it used to. That’s because of quantum easing, or printing money to get out economic difficulties, an idea that failed every time it has been implemented.

OR.

Start inside of a Walmart poor mothers putting diapers, baby food and such into their carts as the clock ticks towards midnight. With them gathering at the registers with only seconds left, a voice comes over the intercom. “Ladies and gentlemen the welfare department regrets to announce that their cards will not be recharged because the government hasn’t been able to barrow the necessary funds.”
Show the panicking mothers, then fade.

Slowburn on July 7, 2011 at 8:34 AM