NBC: Apprentice finale taped in November, no presidential announcement

posted at 10:55 am on May 11, 2011 by Ed Morrissey

Donald Trump promised to make an announcement on the final episode of Celebrity Apprentice about whether or not he would seek the Republican presidential nomination.  According to National Journal, he’s already well on his way to becoming a real politician by breaking his first campaign promise:

The ratings-deflating news was delivered to National Journal on Tuesday by Sharon Pannozzo, publicity director for NBC Entertainment, who sounded a little miffed with The Donald’s false advertising.

“The show this weekend [part one of the finale] was taped back in November, and next week’s episode is also taped,” Pannozzo said. “So there will be no opportunity for him to do something like that.”

What? Didn’t Trump himself suggest to TheNew York Times that he’d be delivering the news—or at least news of when and where he’d deliver the news—of his presidential plans on the show?

“I am thinking of saying on the live finale of The Apprentice on May 22 that in a few days I will be making an announcement about my decision,” Trump told the Times. ”I might ask the two finalists if I should run for president. Of course, if they’re intelligent they’ll have to say yes, since I’m about to fire one of them.”

Not exactly, according to the show’s publicist. “There will be no announcement,” Pannozzo said. “It’s just misinformation on his part.” Pannozzo insists there will be no live segments of the show. Asked about Pannozzo’s comments, Trump spokesman Michael Cohen confirmed to National Journal: “Mr. Trump will not be making any announcement during the finale of The Apprentice.”

Maybe Trump just figured that a canned “tune in next season” statement at the end of the final show would suffice.  If that’s the case, though, why bother campaigning at all?  This statement strongly suggests that the entire effort was nothing but a public-relations stunt, a conclusion many of us reached at the very beginning of Trump’s entry into presidential politics.

The other explanation is that Trump may have thought that NBC would allow him to add a live segment to the end of his last show.  He apparently didn’t bother to check whether NBC wanted to use its prime-time real estate for self-serving political announcements.  Obviously, the network is less than enthusiastic about the idea in either case, and Trump winds up with egg on his face.

Andrew Malcolm says it’s a fitting finale for a carnival barker:

Here’s the interesting part: The Apprentice’s two-part season finale isn’t going to be live. It never was.

In fact, the season finale was taped back around last Thanksgiving. It’s all been in the can for six months. Everybody on the inside knew that — the winner, the losers and the guy named Trump. Only the duped dummies watching may have been fooled.

So in the end, Trump was actually running two reality con shows — one on NBC and another one everywhere else.

Now, that’s a finale!

Well, let’s hope.


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Meh…Iowa would have fired him anyway.

Limerick on May 11, 2011 at 10:58 AM

But but but but he takes it to Obama!

Vyce on May 11, 2011 at 10:59 AM

C ya donny

cmsinaz on May 11, 2011 at 11:01 AM

Now, that’s a finale!
Well, let’s hope.

+ 10..Let’s hope!..:)

Dire Straits on May 11, 2011 at 11:01 AM

But but but but he takes it to Obama!

Vyce on May 11, 2011 at 10:59 AM

lol!..:)

Dire Straits on May 11, 2011 at 11:03 AM

The other explanation is that Trump may have thought that NBC would allow him to add a live segment to the end of his last show.

That’s what I figured he was thinking. Even if NBC doesn’t allow him to do that, it’s not like dude can’t appear on a multitude of TV shows broadcast later that evening(Leno, Letterman, Nightline, etc.) and make an announcement then. I wouldn’t call that a broken promise. Just a necessary workaround.

That being said, if Trump fails to make any announcement whatsoever within the next couple weeks, then he’s not only not running, but was jerking everyone around the entire time. In fact, I’d start to question how sincere he really was in his criticism of Obama all along.

Doughboy on May 11, 2011 at 11:04 AM

NBC: Apprentice finale taped in November, no presidential announcement

I watched the first season (when it was actually somewhat interesting) and this is how it actually works, if my memory serves me correctly. Yes, the final episode is ‘taped,’ but Trump announcing who the winner is live though. So the NJ is spreading half-truths.

Lance Murdock on May 11, 2011 at 11:04 AM

Will the real liberal douchebag with a rat on your head please stand up…

Western_Civ on May 11, 2011 at 11:06 AM

But but but but he takes it to Obama!

Vyce on May 11, 2011 at 10:59 AM

Pretty interesting that a guy who didn’t intend to run managed to lead the primary polls for a while. Says a lot about our milquetoast array of stars.

fossten on May 11, 2011 at 11:07 AM

The last show is always live, that is when he says, You’re hired…

reshas1 on May 11, 2011 at 11:16 AM

He apparently didn’t bother to check whether NBC wanted to use its prime-time real estate for self-serving political announcements.

That never stopped them from airing an Obama speech.

Kelligan on May 11, 2011 at 11:17 AM

Good Lord will this circus nightmare never end…….

Brian1972 on May 11, 2011 at 11:18 AM

This is how it actually works, if my memory serves me correctly. Yes, the final episode is ‘taped,’ but Trump announcing who the winner is live though. So the NJ is spreading half-truths.

Lance Murdock on May 11, 2011 at 11:04 AM

Perhaps you missed…this part?

Sharon Pannozzo, publicity director for NBC Entertainment, who sounded a little miffed with The Donald’s false advertising.

or more important …this

Trump spokesman Michael Cohen confirmed to National Journal: “Mr. Trump will not be making any announcement during the finale of The Apprentice.”

And finally this really makes the “Trumpsters” look like fools…and a reminder of the true carnival barker the backed..

“I am thinking of saying on the live finale of The Apprentice on May 22 that in a few days I will be making an announcement about my decision,” Trump told the Times. ”I might ask the two finalists if I should run for president. Of course, if they’re intelligent they’ll have to say yes, since I’m about to fire one of them.”

Kinda hard for a show taped 5 months ago, no?

NextGen on May 11, 2011 at 11:20 AM

That never stopped them from airing an Obama speech.

Kelligan on May 11, 2011 at 11:17 AM

Or Law and Order, or ER, or SNL, or NBC Nightly News, or the Today Show, or Sunday Night Football Green Week with the lights off by candlelight, ect….

Brian1972 on May 11, 2011 at 11:20 AM

Pretty interesting that a guy who didn’t intend to run managed to lead the primary polls for a while. Says a lot about our milquetoast array of stars.

fossten on May 11, 2011 at 11:07 AM

Not interesting, frustratingly depressing.

Brian1972 on May 11, 2011 at 11:21 AM

I kinda think he planned on playing with the media the entire way. Just say whatever…like most politicians do.

search4truth on May 11, 2011 at 11:23 AM

The last show is always live, that is when he says, You’re hired…

reshas1 on May 11, 2011 at 11:16 AM

Really?

The show this weekend [part one of the finale] was taped back in November, and next week’s episode is also taped,” Pannozzo said. “So there will be no opportunity for him to do something like that.

In fact, the season finale was taped back around last Thanksgiving. It’s all been in the can for six months. Everybody on the inside knew that — the winner, the losers and the guy named Trump

NextGen on May 11, 2011 at 11:25 AM

For a non-candidate he sure got under the One’s skin. Made Obama jump. Cred to Trump for that.

kringeesmom on May 11, 2011 at 11:26 AM

NextGen on May 11, 2011 at 11:20 AM

Please, I’m not a ‘Trumpster’ I was just pointing out Ed’s misleading headline.

Have you ever watched the show? Like I said, I watched the first season. Trump had a big hoopla at Radio City Music Hall to announce the winner, and that’s where I would assume he is going to disappoint his 10 fans that he is not going to run.

Anyway, have you ever watched one of these ‘reality’ shows. They are all same. They tape the season finale months in advance, but they announce the winner live on TV. You know, to keep the suspense going.

Lance Murdock on May 11, 2011 at 11:29 AM

There has always been a live segment on the finale episode. He had no reason to assume there wouldn’t be one this time around, unless you’re saying he knew ahead of time that there wouldn’t be one.

Pilgrimsarbour on May 11, 2011 at 11:32 AM

The love affair is over.

katy the mean old lady on May 11, 2011 at 11:33 AM

For a non-candidate he sure got under the One’s skin. Made Obama jump. Cred to Trump for that.

kringeesmom on May 11, 2011 at 11:26 AM

Totally agree …. took a major weapon outta Obozo’s hands and put the birther issue to bed …… now go find some animal control officer and get that weasel removed from your head.

Jerome Horwitz on May 11, 2011 at 11:36 AM

He’s Donald Trump!

He’ll just jump into his secret Trump Time Machine and go back to last November so as to film the annoucement that he then go go back to the present and show it now.

What, you thought he made his fortune the old fashioned way?

pilamaye on May 11, 2011 at 11:40 AM

I guess now we know why Lawrence O’Donnell felt so confident going after NBC saying they knew the truth.

NextGen on May 11, 2011 at 11:43 AM

Lance Murdock on May 11, 2011 at 11:29 AM

According to NBC its all taped including the announcement…

Pannozzo said. “It’s just misinformation on his part.” Pannozzo insists there will be no live segments of the show. Asked about Pannozzo’s comments, Trump spokesman Michael Cohen confirmed to National Journal: “Mr. Trump will not be making any announcement during the finale of The Apprentice.”

NextGen on May 11, 2011 at 11:46 AM

Maybe the 8% Candidate should think about another season as the sorcerer’s apprentice. But will NBC bump Trump?

Steve Z on May 11, 2011 at 12:17 PM

Jay Mac on May 11, 2011 at 10:46 AM

Yep, got inside little Bammie’s head and set up residency right next to you-know-who.

slickwillie2001 on May 11, 2011 at 12:24 PM

Pretty interesting that a guy who didn’t intend to run managed to lead the primary polls for a while. Says a lot about our milquetoast array of stars.

fossten on May 11, 2011 at 11:07 AM

Nope….It say a lot more about the fringes that supported him.

Falz on May 11, 2011 at 12:27 PM

“Ya foiyud.”

Akzed on May 11, 2011 at 12:36 PM

Meh…Iowa would have fired him anyway.

Limerick on May 11, 2011 at 10:58 AM

^This is why I never worried about Trump^
I was much more relieved when he announced he would not run as a Independent.

IowaWoman on May 11, 2011 at 1:03 PM

Interesting that NBC’s Entertainment PR person made the comment – and not in a positive light… I think ya’ll forgot the so-called “hub bub” between news and entertainment at NBC – a devoit Obama company.

I see the Obama machine is in full drive, I mean clearly an F dropping Birther who has dropped 50% in polls is worthy of their ire… right???

This is payback for Trump opening his mouth in the first place – starting with an hour and a half “OBL Killed” preempt 2 weeks ago – and now their token mouthpiece is “setting the record straight”…

Glad NBC s complying with that Chinese Wall between “news” and “entertainment” , they ironically accused Trump of violating.

Odie1941 on May 11, 2011 at 1:06 PM

He can’t afford to buy 15 seconds of commercial time to announce after the show concludes?

profitsbeard on May 11, 2011 at 1:17 PM

As a small note, Trump is rich enough to purchase commercial time during his show in order to make a live announcement announcing a presidential run during his finale (a la Perot’s purchase of air time back in 1992).

Theophile on May 11, 2011 at 1:23 PM

Pretty interesting that a guy who didn’t intend to run managed to lead the primary polls for a while. Says a lot about our milquetoast array of stars.
fossten on May 11, 2011 at 11:07 AM

Actually, it doesn’t. Ace has written quite a bit about this, but it’s utter BS that the current crop of GOP contenders, either officially announced or expected to jump in, are not good enough, or are “boring”, or not qualified, etc. That’s a narrative that so many conservatives are pushing, and the media is only to happy to help you out. And the problem is that you all seem to keep demanding the next Reagan, and since he hasn’t magically appeared yet, you cast aside everyone else from consideration.

Now, I love Reagan, he’s probably my favorite president of the last 100 years or so, but politicians like Reagan come along every few DECADES. You demand one appear every presidential election cycle. And it just kills your chances. So much lamenting on this site: “God, how did we wind up with McCain as the nominee?!”. Because you pulled this same crap in 2008. You kept waiting for the next Reagan (some of you expected it to be Thompson, before he disappointed everyone), and couldn’t decide who you considered that to be, and meanwhile McCain quietly plugged along until he had enough delegates to secure the nomination.

You actually DO have a good field of candidates. There are several of them who are likely skilled and qualified enough to beat Obama. But because they aren’t “exciting” enough for you, you toss them aside.

Also, quit throwing everyone under the bus because if one mistake (or perceived mistake). Allen West, for example, makes one remark about obamacare, and suddenly you’re hammering him with the “RINO” label. But then again, you know the old cliche, when all you have is a hammer…..and some of you looooooove your RINO hammer.

Vyce on May 11, 2011 at 1:28 PM

Odie1941 on May 11, 2011 at 1:06 PM

Interesting theory…but wait…production was complete in November. Are you suggesting NBC shot the entire final episode in November knowing he would go bonkers in March/April?

“Johnny, activate the time machine!”

NextGen on May 11, 2011 at 1:32 PM

The season finale when Brett Michaels won was aired live. In fact they were not sure if he would be able to make it after his health issues after the season had ended.

Conservalicious on May 11, 2011 at 1:40 PM

Odie1941 on May 11, 2011 at 1:06 PM
Interesting theory…but wait…production was complete in November. Are you suggesting NBC shot the entire final episode in November knowing he would go bonkers in March/April?

“Johnny, activate the time machine!”

NextGen on May 11, 2011 at 1:32 PM

Ahhh no – I am suggesting NBS Entertainment knew this 3 weeks ago when Trump made the statement and said nothing… until post birther news cycle came around.

May I suggest doing a little research into the GE/NBC/Dem relationship for over 50+ years now…

Odie1941 on May 11, 2011 at 1:46 PM

Bwahaha. Are you kidding me?

I genuinely thought he was running until I read this.

nickj116 on May 11, 2011 at 2:01 PM

Anyone who has watched Apprentice (which I have every season, I believe) knows that the final episode is a mix of the recorded final challenge and the live boardroom, where Trump “hires” the winner. I don’t see why this season would be any different. The pre-recorded content from November is the last challenge, not the live boardroom segment.

As someone already pointed out, Bret Michaels had a stroke a few days before the airing of last season’s finale. Why would there have been any worry that he couldn’t make the live finale if it had been taped six months prior?

swenocha on May 11, 2011 at 9:22 PM

Link (note “live finale”)

(note: please don’t take these comments as an indication in any way, shape, or form that I am supporting Trump for the nomination for President… That would be a disaster…)

swenocha on May 11, 2011 at 9:25 PM