She’s an above-average fundraiser (see the graph towards the bottom of the page here), an assiduously on-message interviewee, a rep from a crucial swing state, and of course a woman, which may help Democrats marginally with a key demographic. Oh, and she’s also a “heroine” to Planned Parenthood, natch.

Congrats, Debbie. Now for your first lesson on messaging. Repeat after me: “Republicans want to kill grandma.”

She would be the first woman to serve as the permanent head of the committee in a presidential election year, party officials said. At least two women have served short stints in the position, but were temporary chairwomen.

Ms. Wasserman Schultz, 44, is known for her strong fund-raising abilities, party officials said, and would become one of the few high-profile woman surrogates on television for the president. She first gained national attention during the Florida recount in 2000, when she was a state legislator, and has been a rising figure in the party over the last decade.

Former Governor Ted Strickland of Ohio was among the finalists for the position, party officials said, along with a handful of other former Democratic governors.

She’s replacing Tim Kaine, who’ll spend next year accusing George Allen of wanting to kill grandma. I was going to celebrate her appointment by reposting the video from February of her objecting on the House floor to the term “ObamaCare” for being disparaging, but in honor of Ryanpalooza, let’s go with this one instead from last September. The Democrats need people who are expert in scaring seniors, and they don’t come more expert than liberals from Florida. Good call, Barry.