MSNBC VP: “MSNBC does not have a political agenda.”

posted at 10:30 am on January 30, 2011 by John Sexton

An interesting story by Paul Bond in the Hollywood Reporter. It’s focused primarily on MSNBC’s role in driving Palin-mania:

Olbermann first mentioned Palin on his show July 1, 2008…Since then, he talked about the former governor of Alaska in a total of 320 separate segments during his former MSNBC show, according to data compiled by LexisNexis…

But if the attention Olbermann gave to the diminutive and perky hockey mom from Wasilla sounds excessive, think again. LexisNexis indicates that MSNBC’s Chris Matthews has reported on her during a whopping 420 segments of his Hardball show since she burst onto the scene as McCain’s running mate two months after Kristol’s Countdown appearance.

This unattributed quote from a Fox employee is priceless:

Says another Fox insider: “Detractors are more obsessed with her than supporters are. And they can’t even explain why they hate her. Ask them about it, and they mumble something about her being stupid. But I’d hook her up to an intelligence test against Joe Biden any day.”

But here’s the quote in the headline that will make you shoot milk out your nose:

MSNBC vp primetime programming Bill Wolff maintains that his network covers Palin because she’s newsworthy. Period. End of story.

“She’s powerful and important, even if all you measure her by is her ability to raise money,” he says. “She matters. Her blessing and her endorsement mean something.’

Wolff called it “nonsense” that MSNBC is driven by politics or even profits when it comes to how much airtime it devotes to Palin.

“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,” he says. “And if Sarah Palin is so good for business, why would we want to destroy her? We tell the truth. We hold up a mirror and say, ‘This is what’s going on.’ We’re not so crass to think that she’s good for business, therefore we’ll talk about her.”

Wolff is also executive producer of The Rachel Maddow Show, which ran 90 segments on Palin in 2009 and 99 in 2010, according to LexisNexis.

Yes, that’s the MSNBC we all know and love. Holding a mirror up to the truth. Offering unbiased reporting with no agenda. Yeah, that’s the ticket.

The article goes on to describe in detail MSNBC’s role in tying Palin to the Arizona shootings. In the context of this article it becomes clear that Palin is MSNBC’s Emmanuel Goldstein, the fictional villain from Orwell’s 1984. Their coverage (and that of much of the MSM) amounts to a daily two minute hate which serves their political and business interests even if–as in the case of the Arizona shootings–it has little to do with reality.

[Cross-posted at Verum Serum]

This post was promoted from GreenRoom to HotAir.com.
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Rhetorical question: Is Chris Matthews crazy?

http://www.powerlineblog.com/archives/2011/01/028243.php

onlineanalyst on January 30, 2011 at 10:32 AM

MSNBC’s two-minute Palin hate is matched by its former two-minute W. Bush hate.

onlineanalyst on January 30, 2011 at 10:35 AM

When you hold things up to a mirror, don’t they become reversed?

SouthernRoots on January 30, 2011 at 10:36 AM

He mispoke. He wanted to Say MSNBC doesnt have a clue.

William Amos on January 30, 2011 at 10:37 AM

And I’m the Queen of England.

Philly on January 30, 2011 at 10:38 AM

MSNBC has to keep airing anti-Palin stories to keep their spittle spewing audience perpetually enraged.

Tonite on MSNBC! How Sarah Palin is secrelty pumping gazillions of tons of hexavalent chromium into the atmosphere to kill off the blue crested Llama of the high Chilean plain.

darwin on January 30, 2011 at 10:38 AM

Holding a mirror up to the truth

Wouldn’t that you the REVERSE of truth, ie; untruth?

oldleprechaun on January 30, 2011 at 10:38 AM

Neither does the NYT!

The NY Times’ Bill Keller: “It is our aim to be impartial in our presentation of the news.”

artist on January 30, 2011 at 10:38 AM

Well if they don’t they’re doing a pretty good job of hiding it.

jeanie on January 30, 2011 at 10:39 AM

Philly on January 30, 2011 at 10:38 AM

Good morning, your Majesty.

oldleprechaun on January 30, 2011 at 10:39 AM

Holding a mirror up to the truth

Wouldn’t that you the REVERSE of truth, ie; untruth?

oldleprechaun on January 30, 2011 at 10:38 AM

It’s a fun house mirror at that.

pugwriter on January 30, 2011 at 10:45 AM

“We just hire people that do.”

/

CWforFreedom on January 30, 2011 at 10:46 AM

It’s a fun house mirror at that.

pugwriter on January 30, 2011 at 10:45 AM

Is that the mirror that can Michelle O. look skinny?

darwin-t on January 30, 2011 at 10:47 AM

At any given time you can go to MSNBC and hear one of the following statements:

- Republicans are evil

- Sarah Palin is stupid and/or evil

Yet MSNBC has no political agenda.

darwin on January 30, 2011 at 10:51 AM

Rhetorical question: Is Chris Matthews crazy?

http://www.powerlineblog.com/archives/2011/01/028243.php

onlineanalyst on January 30, 2011 at 10:32 AM

Is any liberal truly sane?

trigon on January 30, 2011 at 10:52 AM

MSNBC VP: “MSNBC does not have a political agenda.”

This reminds me of Victoria Jackson’s “I am Not a Bimbo” routine from the old Saturday Night Live. …and it’s just as convincing…

landlines on January 30, 2011 at 10:52 AM

Their coverage (and that of much of the MSM) amounts to a daily two minute hate which serves their political and business interests even if–as in the case of the Arizona shootings–it has little to do with reality.

Methinks they sneak quite a bit more than “two minute(s) hate” in each day.

Midas on January 30, 2011 at 10:54 AM

So if they cover Palin because she’s newsworthy, then the coverage is 50/50 positive/negative? No? 40/60? 30/70? 0/100?? Really! You don’t say! Yeah, she’s newsworthy all right. Two minute drill of hate newsworthy.

Paul-Cincy on January 30, 2011 at 10:55 AM

“She’s powerful and important, even if all you measure her by is her ability to raise money,” he says. “She matters. Her blessing and her endorsement mean something.’

That explains the hundreds of stories MSNBC does on George Soros.

pearson on January 30, 2011 at 10:57 AM

Their coverage (and that of much of the MSM) amounts to a daily two minute hate which serves their political and business interests even if–as in the case of the Arizona shootings–it has little to do with reality.

LOL, exactly – kinda like something that is the mirror-opposite of truth much of the time.

Midas on January 30, 2011 at 10:57 AM

Damn… just went outside and the next thing I knew, pig poop landed on me… from way up, high in the sky apparently.

princetrumpet on January 30, 2011 at 11:00 AM

“And if Sarah Palin is so good for business, why would we want to destroy her?

It’s the “destroying her” part that’s good for your business, net her, per se, but rather her head mounted over your fireplace. You need some trophies to attract the loonies to watch.

cartooner on January 30, 2011 at 11:01 AM

MSNBC has no political agenda, and Charlie Sheen was just appointed a Mormon bishop.

RBMN on January 30, 2011 at 11:01 AM

And how much time are they spending on Michele Bachmann now??

reshas1 on January 30, 2011 at 11:07 AM

“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,” he says.

(Beholden : adjective obligated; indebted)

Slanted then? Although he goes on immediately to state how much they do owe to her.

“And if Sarah Palin is so good for business, why would we want to destroy her?

Contradicting yourself in the very next sentence really doesn’t help folks put a lot of faith into your judgment.

ss396 on January 30, 2011 at 11:07 AM

Their coverage (and that of much of the MSM) amounts to a daily two minute hate

Hell I have been saying this for months now. The eaxct quote. It seems it took Joh a litt extra time to come to the same conclusion.

I don’t think that is the story here the real story is how the GOP establishment is affected by that two minute hate. they do not have the guts to stand up to the haters. Many simply hide away like Mitt instead of calling them on the hate. while others in the GOP like Chrisite and Mitt’s underlings join in on the pile on and add to the hate for their own politcal points.

a few like rudy stand up to the haters. I wish Rudy would have been better on the issues but he was brainwashed by the NYC mindset. He really is one of the few leaders I have seen from the GOP.and Palin

unseen on January 30, 2011 at 11:08 AM

MSM declared her a stupid failure. They think if they’re proven wrong, they might lose their credibility. But they’re doing that by senselessly attacking her. The MSM is dead; MSNBC is a zombie.

ROCnPhilly on January 30, 2011 at 11:09 AM

So why did Ed Schultz declare himself the counter balance to Fox News….?

NeoKong on January 30, 2011 at 11:10 AM

I think when MSNBC’s Wolff commented that the network doesn’t have a political agenda, he was slightly confused verbally — when he said “a political agenda” he actually meant to use the word “viewers”.

jon1979 on January 30, 2011 at 11:15 AM

“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,”

So Chrissy “Leg Tingle” Matthews was lying when he said “We (MSNBC) have a VESTED INTEREST in the success of this administration.”

GarandFan on January 30, 2011 at 11:16 AM

Truth to a liberal is not what the facts are, but what they want the truth to be. The definition of a bigot is one who is intolerant of other’s beliefs. MSNBC is based on hatemongering bigotry without any regards for the truth.He who denies this to be true, denies reality.

volsense on January 30, 2011 at 11:18 AM

Girly men and a manly girl – their version of fair and balanced,

50sGuy on January 30, 2011 at 11:19 AM

It’s a fun house mirror at that.

pugwriter on January 30, 2011 at 10:45 AM

Like this????

ladyingray on January 30, 2011 at 11:21 AM

50sGuy @ 11:19

THREADWINNAH !!!

teacherman on January 30, 2011 at 11:28 AM

“She’s powerful and important, even if all you measure her by is her ability to raise money,” he says. “She matters. Her blessing and her endorsement mean something.’

That explains the hundreds of stories MSNBC does on George Soros.

pearson on January 30, 2011 at 10:57 AM

Heh…

Drained Brain on January 30, 2011 at 11:30 AM

We hold up a mirror

He forgot to mention the smoke. You can’t create a good illusion without smoke and mirrors.

Maybe that’s why they’re not convincing people.

There Goes The Neighborhood on January 30, 2011 at 11:31 AM

“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,”

Yeah, impartiality is what that 6a teleconference call with the Whitehouse is all about.

Speakup on January 30, 2011 at 11:33 AM

Let’s just call it for what it is, and that is that the insane asylum known as MSNBC is the cable TV network that Air America strived desperately to be on the radiowaves and failed miserably to become.

MSNBC is a virtual showplace for All Things Progressive, Left Wing, and Liberal. It has a lineup of the most well-known faces in left wing mainstream media.

And contrary to the less than honest blatherings of its VP Bill Wolff, MSNBC INDEED HAS A POLITICAL AGENDA, AND HAS HAD THAT EXACT SAME POLITICAL AGENDA SINCE ITS INCEPTION!

And that agenda is, once again, All Things Progressive, Left Wing, and Liberal.

Bill Wolff, why don’t you just be honest with the rest of us and just call your station’s politics for what they really are?

pilamaye on January 30, 2011 at 11:33 AM

MSNBC is no more than 100% Liberal propaganda targeted at the Liberal sheeple. It’s always a good laugh when they deny it.

netdude5 on January 30, 2011 at 11:45 AM

Matthews said point-blank that he believed it was his job to help Obama be successful.

Every action of the network supports this ideal. The American people are not so stupid. That is why nobody watches this pathetic network.

IronDioPriest on January 30, 2011 at 11:48 AM

driving Palin-mania:

Palinphobia.

Call it what it is.

Palin will never be POTUS. But, there is a huge difference in having that opinion, and being obsessed with destroying Palin and her entire family.

Moesart on January 30, 2011 at 11:49 AM

Yo Chris, it’s the Suez Canal!

slickwillie2001 on January 30, 2011 at 11:50 AM

MSNBC is nothing more than a left wing propaganda machine and their VP is simply part of that machine. His baloney will only sell to the mindless sheep that regularly watch his network.

rplat on January 30, 2011 at 11:51 AM

But seriously, how can Comcast hold onto this dog of a network while trying to sell subscriptions to cable TV? Do you want to pay Comcast sixty to a hundred dollars a month to support MSNBC? Do you want to add internet service and phone service to that for even more money?

slickwillie2001 on January 30, 2011 at 11:52 AM

MSNBC as it is will be gone soon enough and turned into something else.

Moesart on January 30, 2011 at 11:58 AM

“MSNBC does not have a political agenda…”
Conclusion: He doesn’t watch MSNBC

Kjeil on January 30, 2011 at 11:58 AM

“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,” he says. “And if Sarah Palin is so good for business, why would we want to destroy her? We tell the truth. We hold up a mirror and say, ‘This is what’s going on.’. . .”

:o

(that’s shock-face, folks)

RedNewEnglander on January 30, 2011 at 12:01 PM

The only possible surprise this story could have ever provided would have been if this fellow told the truth:

“Yes, we’re progressive partisan hacks who use every moment of our programming to promote a progressive agenda and a progressive worldview. And we wish more of you would watch so we could make some damn money.”

But, sadly, there were no such surprises, were there?

martin.hale on January 30, 2011 at 12:04 PM

I blocked MSNBC from my TV so I wouldn’t accidentally contaminate my living room.

RFA on January 30, 2011 at 12:05 PM

At MSNBC, we’re just a bunch of baloon heads who lean forward.

TN Mom on January 30, 2011 at 12:09 PM

“She’s powerful and important, even if all you measure her by is her ability to raise money,” he says. “She matters. Her blessing and her endorsement mean something.’
That explains the hundreds of stories MSNBC does on George Soros.

pearson on January 30, 2011 at 10:57 AM

Great point!

PatMac on January 30, 2011 at 12:10 PM

slickwillie2001 on January 30, 2011 at 11:52 AM

I seriously doubt MSNBC will be allowed to continue in it’s present form for long. They already got rid of Oberman. Good riddance. Comcast doesn’t appear to care about ideology, they’ve always been about money and reach. Look for changes to gradually occur. Who knows, the station may even start to more closely resemble Fox at some point.

shmendrick on January 30, 2011 at 12:12 PM

Says another Fox insider: “Detractors are more obsessed with her than supporters are. And they can’t even explain why they hate her. Ask them about it, and they mumble something about her being stupid. But I’d hook her up to an intelligence test against Joe Biden any day.”

Exactly. I’ve asked some Far Left friends of mine why they “hate” her, and none have been able to give me an answer.

Del Dolemonte on January 30, 2011 at 12:15 PM

“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,” he says.

The Big Lie, in minor key. But pay attention. This is all that 2012 will be about. It’s now all about muscle, force, audacity, intimidation and repetition. Whatever subtlety or nuance you might have seen in 2008 – gone. It’s a tank war now, about sheet iron might. The Left has nothing else. They must convince is that reality is not reality, and will pound us with shells until we cower and concede. They think they can. They have the numbers, the desperation and the complete lack of conscience.

rrpjr on January 30, 2011 at 12:21 PM

This declaration reminds me of some lines from Stalag 17 when the soldier who had been held captive for well over a year received a letter from his wife telling him she was pregnant and he kept muttering to himself………
I believe it, I believe it…….I bel…

Herb on January 30, 2011 at 12:22 PM

Nothing to see here .. move along.
What a dufus.

faol on January 30, 2011 at 12:39 PM

The NY Times’ Bill Keller: “It is our aim to be impartial in our presentation of the news.”

Sir, your staff requires shooting lessons, because you have been missing your “aim” badly for decades.

Freelancer on January 30, 2011 at 12:44 PM

Girly men and a manly girl – their version of fair and balanced

50sGuy on January 30, 2011 at 11:19 AM

Whoa, boy, am I going to steal that.

Marcus on January 30, 2011 at 12:49 PM

MSNBC does not have a political agenda.

MSNBC has ALWAYS not had a political agenda.

drunyan8315 on January 30, 2011 at 1:18 PM

MSNBC agenda?……….destroy traditional America (incrementally or in whole) and ANYONE that stands in their way!

30 years ago it was Reagan.

20 years ago it was Limbaugh.

10 years ago it was Bush 43.

Now it’s Palin.

The hate is the same, the mission the same….They just pick a new Demon.

PappyD61 on January 30, 2011 at 2:25 PM

Palinphobia.

Call it what it is.

Palin will never be POTUS. But, there is a huge difference in having that opinion, and being obsessed with destroying Palin and her entire family.

Moesart on January 30, 2011 at 11:49 AM

Even when you are right you are wrong.

Palin will not only be President, she’ll be President starting on or about 12:01 pm January 20, 2013.

She’s the only one that can be.

With Obama playing the role of Jimmy Carter:

Obama will go down in history as the president who lost Egypt

Palin will be playing the part of Ronald Reagan. Thank God.

gary4205 on January 30, 2011 at 2:29 PM

One agenda that they obviously don’t have: ratings.

sgtstogie on January 30, 2011 at 3:33 PM

Compulsive Obsessive

Kini on January 30, 2011 at 3:42 PM

With Obama playing the role of Jimmy Carter:

Obama will go down in history as the president who lost Egypt
Or as some are calling it… New Iran.
-

Palin will be playing the part of Ronald Reagan. Thank God.

RalphyBoy on January 30, 2011 at 3:43 PM

And I’m the Queen of England.

Philly on January 30, 2011 at 10:38 AM

Hows the wedding planing going?

Mazztek on January 30, 2011 at 3:54 PM

Detractors are more obsessed with her than supporters are. And they can’t even explain why they hate her. Ask them about it, and they mumble something about her being stupid.

And unelectable.

/PrezHussein
/rickyricardo

John the Libertarian on January 30, 2011 at 4:04 PM

Ask Rush Limbaugh if he is conservative, and you’ll get a resounding “Yes.” Ask Glenn Beck if he has an agenda, and you’ll get a resounding, “Yes.”

Ask MSNBC, the NYT, or Dan Rather if they are biased, and you’ll get a resounding, “No.”

Now you know why your mommy told you not to lie. If you are known to lie, no one will believe anything you say and they’ll stop listening.

QED

Wino on January 30, 2011 at 4:34 PM

MSNBC doesn’t have a political agenda in the way that having something means it’s an addition to one’s basic naked foundation — “I have a dollar”, “I have common sense”.

In MSNBCs case, there is no ‘have’ — MSNBC IS the political agenda of the PRESSSSident.

drfredc on January 30, 2011 at 4:51 PM

I don’t think Dan Rather has bias. I think he was a pawn in an open act of sedition that went largely ignored and killed a respected newsman’s career.

I wonder how much botox that vp has because he cannot possibly be keeping a straight face while saying that without help.

Mazztek on January 30, 2011 at 5:05 PM

…he says. “And if Sarah Palin is so good for business, why would we want to destroy her?

…We’re not so crass to think that she’s good for business, therefore we’ll talk about her.”

WHAT?!?!?!

mizflame98 on January 30, 2011 at 5:38 PM

MSNBC VP: “MSNBC does not have a political agenda.”

Live from New York, It’s Saturday Night Live”

Wade on January 30, 2011 at 5:45 PM

One agenda that they obviously don’t have: ratings.

sgtstogie on January 30, 2011 at 3:33 P

M

Girly men and a manly girl – their version of fair and balanced

50sGuy on January 30, 2011 at 11:19 AM

Two of the reasons HA is always the first place I go, even if I don’t have the time to post anything.

+1000

Jvette on January 30, 2011 at 6:00 PM

These people are crazy…and their 3 viewers too…

CCRWM on January 30, 2011 at 6:14 PM

I guess how you look at it depends on which side of the mirror you are standing on.

At MSNBC there is only one side on which to stand. The other side is LAVA don’t step on it!!11!eleventy1!1!!

Lily on January 30, 2011 at 6:57 PM

I laughed so hard that I had to go change my shorts on that one…

CynicalOptimist on January 30, 2011 at 7:38 PM

“MSNBC does not have a political agenda.”

“Iran is developing nuclear technology only for peaceful purposes.”

MaiDee on January 30, 2011 at 8:29 PM

MSNBC VP: “MSNBC does not have a political agenda.”

Says the pathological liar from the insane asylum…

Rhetorical question: Is Chris Matthews crazy?

onlineanalyst on January 30, 2011 at 10:32 AM

Not a rhetorical question, and yes… yes he is.

dominigan on January 30, 2011 at 9:21 PM

…he says. “And if Sarah Palin is so good for business, why would we want to destroy her?

…We’re not so crass to think that she’s good for business, therefore we’ll talk about her.”

WHAT?!?!?!

mizflame98 on January 30, 2011 at 5:38 PM

The cognitive dissonance boggles the mind.

alwaysfiredup on January 31, 2011 at 1:44 AM

So, are we supposed to just Lean Forward and take that one up the wazoo?

The liberal media had a lock on the 2008 presidential election and they were comfortably coasting toward an easy victory. Then Palin walked out on that stage at the RNC and EVERY ONE’S jaw dropped. Suddenly, McCain’s numbers climbed up past The Chosen One’s for the first time, since McCain had locked in the primary victory.

From that moment on the liberal media has been on a seek & destroy mission and Palin has been their target.

joedoe on January 31, 2011 at 9:29 AM

Wolff called it “nonsense” that MSNBC is driven by politics or even profits when it comes to how much airtime it devotes to Palin.
“MSNBC does not have a political agenda. The idea that we’re beholden to one side or the other is ridiculous,” he says. “And if Sarah Palin is so good for business, why would we want to destroy her? We tell the truth. We hold up a mirror and say, ‘This is what’s going on.’ We’re not so crass to think that she’s good for business, therefore we’ll talk about her.”

Bagdad Bob must be spinning at the end of his noose.

olesparkie on January 31, 2011 at 10:42 AM