Pawlenty’s book sells fewer than 5,000 copies the first week

posted at 6:16 pm on January 20, 2011 by Allahpundit

Actually, that’s almost certainly not true: As noted at the link, the BookScan numbers listed here only account for 75 percent of all sales typically, so total sales should be somewhere in the ballpark of 6,000.

I know what you’re thinking because I know which yardstick you’re using to measure, but that comparison is absurd for a dozen different reasons. Honestly, are these numbers really that bad?

Former Minnesota Gov. Tim Pawlenty’s week-old book blitz got him plenty of face-time on national television, but he’s not in best-seller territory yet.

Nielsen BookScan, a national data provider for the book publishing industry, shows a total of 4,765 sales of Pawlenty’s Courage to Stand as of Wednesday, the vast majority since the beginning of his national book tour in New York on Jan. 11…

“We’re obviously very pleased with the early response to Governor Pawlenty’s new book,” said spokesman Alex Conant. “There’s a lot of excitement about the Governor’s message, which is helping drive strong turnout at our book signings and a lot of media interest in his story.”

Palin’s first book sold more than 100 times that amount in its first week, but then Palin was a former VP nominee with an obsessive media following. Plus, her book promised campaign dirt on backstage tensions with people like Steve Schmidt that made it a must-read even for political junkies who dislike her. And of course, T-Paw doesn’t have a loyal class of liberal detractors willing to pick up his book simply in the hope of discovering a spelling error and citing it as proof of how stupid he is. There was a lot of fuel in the rocket for the launch of “Going Rogue,” in other words. For most politicians, though? Nah. True, Romney’s latest book did end up on the bestseller list, but it took bulk orders from conservative groups to help make that happen. For a truer comparison, refresh your memory of how Pelosi’s book did in its first week out of the chute in 2008. She’d been Speaker for a year and a half by that point, had access to practically any media outlet she wanted to promote it, and had an adoring lefty base ready to plunk down some cash for a glimpse at the thoughts of the first woman in U.S. history to lead the House. First-week sales, per BookScan: 2,737 copies.

Besides, why does Pawlenty care how many books he sells? The TV appearances he’s been making this week aren’t a means to selling books; rather, writing a book was a means to getting on TV to help raise his profile before the primaries. If he somehow wins the nomination, sales on this one will take off next year. Just ask the guy in the White House, who’s now a millionaire several times over from the royalties. Exit question: Still — only #4,649 on Amazon’s list of bestsellers? Yeesh.


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Comment pages: 1 2

Well it will be 5001 if I ever remember to buy it…

CCRWM on January 20, 2011 at 8:27 PM

Sarah’s book sold 300,000 the first day released… 700,000 the first week.

Keemo on January 20, 2011 at 8:28 PM

LMAO. At least Ed knows how to tastefully say his opinion without offending everybody. Tim and John never know when to shut up….

Starlink on January 20, 2011 at 8:29 PM

Peas in a pod. Hinderaker should sleep well at night voting for T-Paw in the primaries since they have at least that much in common.

gryphon202 on January 20, 2011 at 8:31 PM

LMAO. At least Ed knows how to tastefully say his opinion without offending everybody. Tim and John never know when to shut up….

Starlink on January 20, 2011 at 8:29 PM

Amen to that comrade… The Powerline boys are almost as anti-Sarah as CNN…

Keemo on January 20, 2011 at 8:31 PM

Pawlenty is a typical spineless moderate Republican who is more worried about being part of the elite inner circle of the GOP than anything else.

He may end up with the nomination some day by playing the Republican party games but he will never be President.

I just feel like he is bit player in the game. Small potatoes. A back bencher. A wannabe. A RINO when it came down to it.

The best thing i can say about him is that he is, still, better than Huckabee in every way. I guess thats something.

alecj on January 20, 2011 at 8:33 PM

The GOP will make a huge (HUGE) mistake if they don’t read the mood of the base properly… Out with the McCains, and in with a Conservative who will stand on principle while displaying our values; all while standing up to the Liberal Progressive machinery.

Reagan boldly stated “tear down this wall.”
The new President must state “tear down the Liberal machinery.” Or something of that nature.

Keemo on January 20, 2011 at 8:40 PM

You can give him all the hip nicknames you wish, T-Paw is still lacking in charisma.

Disturb the Universe on January 20, 2011 at 8:43 PM

T-Paw wrote a book?

Goldenavatar on January 20, 2011 at 8:47 PM

You can give him all the hip nicknames you wish, T-Paw is still lacking in charisma.

Disturb the Universe on January 20, 2011 at 8:43 PM

Just don’t tell John Hinderaker that. You might make his head explode. :-P

gryphon202 on January 20, 2011 at 8:51 PM

I don’t know, AP. This sounds pretty lame for a Presidential wannabe. Now, if MY book sold that many copies, I’d be in clover. What? Y’all haven’t heard of it?

It’s called ‘How to Secede From the Union Without Really Trying: or Revolution for Dummies’. It’s only $19.99 + S&H. Call 1-800-DEM-OCRAT.

JimP on January 20, 2011 at 8:54 PM

If he had stood up strongly for Palin last week and against the blood libel media, it would have been 10X this many, so squishy gets what he deserves.

T-P3wned.

profitsbeard on January 20, 2011 at 9:02 PM

T-Paw wrote a book?

Goldenavatar on January 20, 2011 at 8:47 PM

You took the words right out of my mouth.

Kjeil on January 20, 2011 at 9:18 PM

Alternate headline:

Tim Pawlenty’s book sucks; Morrissey and Hinderaker hardest hit.

gryphon202 on January 20, 2011 at 6:35 PM

Bishop, are you going to let that stand?

Our frozen honor is at stake here, man…

Bruno Strozek on January 20, 2011 at 9:32 PM

When it comes to book sales by people who aren’t actually writers, the cart leads the horse. Fame is the only real factor. Quality for a politician’s book isn’t even a consideration.

If Pawlenty does makes headway in his Presidential bid, by the fall his sales will be taking off. Sort of like our President’s autobiography(ies).

HitNRun on January 20, 2011 at 10:14 PM

PAWLMENTUM!!!

BDavis on January 20, 2011 at 10:23 PM

ZZZzzzzzzzzzzzzzzzzzzzzzzzzzz.
Pawlenty has a book out?
ZZZzzzzzzzzzzzzzzzzzzzzzzzzzz.

HornetSting on January 20, 2011 at 10:27 PM

Somehow, the rest of the country could care less about the varying degrees of statists propped up by the half-wits in Minnesota; shocker.

Levinite on January 20, 2011 at 10:36 PM

Tom who?

Midas on January 20, 2011 at 11:12 PM

The charisma factor for Pawlenty is appr. 0000.0000.

This guy is going to beat Obama?

Really Right on January 20, 2011 at 11:16 PM

Our frozen honor is at stake here, man…

Bruno Strozek on January 20, 2011 at 9:32 PM

You’re from Minnesota? The state that elected Jesse Ventura to its governorship? The home of three of my dad’s crazy liberal sisters? The place where bloggers take untoward swipes at Sarah Palin from?

Some frozen honor, man.

gryphon202 on January 20, 2011 at 11:16 PM

IMHO…just too squishy…no charisma..blah…as the Hillbuzz would say…. soggy, cucumber sandwich..

Xango Annie on January 20, 2011 at 11:37 PM

You’re from Minnesota? The state that elected Jesse Ventura to its governorship? The home of three of my dad’s crazy liberal sisters? The place where bloggers take untoward swipes at Sarah Palin from?

Some frozen honor, man.

gryphon202 on January 20, 2011 at 11:16 PM

Don’t forget Al Franken and my esteemed congressman, Kieth Ellison.

It’s 24 below outside tonight, bro.

Brain freeze makes for a lot of DFL zombies.

(sorry about your aunties.)

Bruno Strozek on January 20, 2011 at 11:45 PM

OMG!!! Comparison with Pelosi….. Is that a kiss of death for any Presidential hopes?

But yes he is more electable. Gravitas. Policy. Courage. Conservative. Messaging. Acceptable to moderates. THAT WOMAN? Not so much.

Courage to Mush :-)

HA HA HA HA….

//// Apologies to his fans. I just could not resist.

antisocial on January 20, 2011 at 11:52 PM

Jeez Allah, what are you, his defense attorney? If it was a contest to cram the most excuses into a blog post, you take 1st.

Dongemaharu on January 21, 2011 at 12:37 AM

Minnesota makes Wisconsin look hip.

BDavis on January 21, 2011 at 2:46 AM

Was Ed out buying more tissues and thus unable to post this article?

Gohawgs on January 21, 2011 at 4:06 AM

Way to go Tim!

How about a gratuitous shot at Rush now, just to top it off.

Lonetown on January 21, 2011 at 4:31 AM

Here’s hoping this takes off like A Mormon in the White House!

Let’s all pitch in and clean out Hugh Hewitt’s garage!

victor82 on January 21, 2011 at 7:19 AM

Reason # 8,842 for “WHY THEY HATE SARAH.

REASON # 9,422 for “why THEY FEAR SARAH.

stenwin77 on January 21, 2011 at 8:07 AM

Nice guy…..but he just isn’t really able to really define himself publicly.

AnninCA on January 21, 2011 at 8:11 AM

Hey, from my perspective, 5,000 in sales sounds pretty good. But then, I’m trying to move some pretty meaty Social Security policy info:

At this point, I’d just settle for topping the “Social Security” books list. Unfortunately for me, amazon has categorized some book called “In the Realm of Hungry Ghosts” as a Social Security book, though it seems to have absolutely nothing to do with Soc Sec.

Hard to work up a whole lot of sympathy for Mr. Pawlenty’s book sales yet.

Chuckles3 on January 21, 2011 at 9:55 AM

How did the obscure-at-the-time Obama’s book do in its first week?

hawksruleva on January 21, 2011 at 10:18 AM

Nice guy…..but he just isn’t really able to really define himself publicly.

AnninCA on January 21, 2011 at 8:11 AM

Actually, I think nice guy might be his definition. And that’s probably not good for his WH bid.

hawksruleva on January 21, 2011 at 10:18 AM

I’m not voting for anybody in the primary that the MSM has not vilified repeatedly.

Slowburn on January 21, 2011 at 12:32 PM

BLAME Hinderaker, Pawlenty’s Sucker!

Hinderaker’s Powerline has already written an obituary for Sarah Palin.

Geesh!!!! Why would any like-minded conservative buy or read a book at the height of a wake for Palin’s political death?

To Hinderaker & Powerline: Your blog is bad for business. Bad for Pawlenty. Bad for every conservative.

TheAlamos on January 21, 2011 at 12:55 PM

To Hinderaker & Powerline: Your blog is bad for business. Bad for Pawlenty. Bad for every conservative.

TheAlamos on January 21, 2011 at 12:55 PM

Shut up. Only Palin supporters can be cultists.

/sarc

gryphon202 on January 21, 2011 at 1:14 PM

At his particular moment, the only way for Pawlenty to get numbers would be to put on a suicide belt and threaten not to pull the detonator

entagor on January 21, 2011 at 11:20 PM

sorry typo,

correction:

At this particular moment, the only way for Pawlenty to get numbers would be to put on a suicide belt and threaten not to pull the detonator

entagor on January 21, 2011 at 11:21 PM

Comment pages: 1 2