Video: The obligatory “fan-created Doritos Super Bowl ad mocks Christian rite” clip

posted at 7:54 pm on January 4, 2011 by Allahpundit

Note well: This isn’t an ad that Doritos is running in the Super Bowl, just one that they posted on their website (and refused to remove) after a fan submitted it for their contest with Pepsi. The bad news? Even to an ex-Catholic like me, it feels cheap. Blasphemy in defense of principle, like free speech, is welcome; blasphemy in the service of humor can be fun. Blasphemy to sell bags of Cool Ranch chips? Eh. They have every right, but aside from Richard Dawkins and maybe Hitch, who’s more likely to buy Doritos after watching this? And yes, needless to say, before we get 500 comments making this point, they wouldn’t have dared pull this with any other faith. Especially the one in which liberal crusaders against blasphemy laws occasionally end up murdered in cold blood by their own security.

The good news? We’re guaranteed some mighty entertaining Bill Donohue interviews on cable over the next few days. Two clips for you here, one of the spot and the other via Mediaite of Megyn Kelly desperately trying to fill six minutes of airtime with this. Oh, Megyn: If I have to be trapped in slow-news hell with anyone, I’m glad it’s you.

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Umm, I’m sorry, but this was clever. Well shot, nice editing, good actors. All around a quality spot.

If you’re offended by this, you’ve got much bigger problems than to worry about a doritos fan commercial.

TheBlueSite on January 5, 2011 at 10:11 AM

Since the Biblical definition of ‘offended’ means something that causes you to sin, I’m not offended in the least.

And if you do find this commercial upsetting, maybe it’ll cause you to take a good look at churches across this country (and maybe even your own) that are doing something similar – trying anything to boost membership at any cost, even if it’s not authorized by God.

lonesome_pine on January 5, 2011 at 10:31 AM

You’ve gotta be kidding. As blasphemy goes, this is small potatoes. Anybody who gets pissed about this is hypersensitive.

MadisonConservative on January 5, 2011 at 11:43 AM

Proof enough for me of its contrivance.

RightOFLeft on January 5, 2011 at 1:08 AM

That’s as illogical as you expecting me to believe that you want or need proof.

Esthier on January 5, 2011 at 11:47 AM

You’ve gotta be kidding. As blasphemy goes, this is small potatoes. Anybody who gets pissed about this is hypersensitive.

MadisonConservative on January 5, 2011 at 11:43 AM

Or looking for offense in some twisted desire to be treated like a Muslim.

Esthier on January 5, 2011 at 11:49 AM

Hmm.. Its says it’s been made private. Won’t play

GoodBoy on January 5, 2011 at 12:34 PM

I’m guessing all those who are saying this is no big deal must be ignorant of what the sacrament is.

IIRC, according to Catholics the wine actually becomes the blood of Christ and the bread actually becomes his flesh. So to joke around about Christ’s blood being Pepsi Max and his flesh being Doritos–it IS offensive.

In my church it is called the “sacrament”–it is a sacred rite. To use the sacrament as an advertisement for junk food IS offensive.

But I’m really not all that bent out of shape. America is a secular country abounding with people who have no interest in nor respect for God. It would be like breakfast without orange juice to go a day WITHOUT seeing at least one heathen embarrassing himself.

Polynath on January 5, 2011 at 12:47 PM

You’ve gotta be kidding. As blasphemy goes, this is small potatoes. Anybody who gets pissed about this is hypersensitive.

MadisonConservative on January 5, 2011 at 11:43 AM

Pissed, as in “Piss Christ”?

unclesmrgol on January 5, 2011 at 2:07 PM

You’ve gotta be kidding. As blasphemy goes, this is small potatoes. Anybody who gets pissed about this is hypersensitive.

MadisonConservative on January 5, 2011 at 11:43 AM

As blasphemey (of the God of Abraham, Iaac, and Jacob and davidk) there’s no such thing as small potatoes.

I’m not angry about this childish expression of someone’s frustration in life. I just wonder why someone feels compelled to demean something so precious to another.

AllahPundit had referred to MackDaddy as “the Lamb of God.” After some asked him to stop, he graciously did.

That’s what mature people do. Obviously the Dorito people lack some sensitivity.

davidk on January 5, 2011 at 4:01 PM

I don’t think it’s worth getting especially riled up about this one thing since so much it’s basically typical of modern culture–almost all modern culture being worthless junk.

But why shouldn’t one get offended/express displeasure/boycott the junk culture? It doesn’t stop anyone else from doing what they like. You can still eat your Doritos, watch South Park, masturbate etc.

I’m as much of a free speech absolutist as the next man but what the libertarians want people on this thread to do is to “lighten up”. To one which could reply: No.

aengus on January 5, 2011 at 6:17 PM

I know this is old news, so probably few still monitoring this thread, but I sent off a complaint to PepsiCo, and here’s the response for anyone interested:

Thank you for contacting us at PepsiCo to share your sincere thoughts.

We want to reassure you that the commercial you cited was not one conceived and produced by PepsiCo, and it never aired on television. Rather, it was a consumer submission in our web-based Crash the Super Bowl promotion, in which participants can upload their own 30-second spots for Doritos tortilla chips or Pepsi MAX to be considered for broadcast during Super Bowl XLV.

We announced the contest finalists on January 3rd and this consumer submission is not included in that selection. We hope you are further reassured to know that this consumer submission will not be aired during the Super Bowl, nor will it be included in any other Doritos or Pepsi MAX marketing programs in the future.

We apologize if you were upset or offended by this consumer submission, and we will share your feedback with our marketing teams so they can be aware of your concerns.

Thanks again for taking the time to write.

So basically, passing the buck like they had no role to play in it’s posting on their website. I basically replied asking if they would have done the same if this had been a white guys painted in black-face singing “Mammy”. I’m not expecting a response.

miConsevative on January 5, 2011 at 10:29 PM

According to Vatican II, a Dorito can certainly be the host.

Vincenzo on January 5, 2011 at 9:22 AM

Current (Vatican II era) canon law:

Can. 924
§1 The most holy Sacrifice of the Eucharist must be celebrated in bread, and in wine to which a small quantity of water is to be added.

§2 The bread must be wheaten only, and recently made, so that there is no danger of corruption.

§3 The wine must be natural, made from grapes of the vine, and not corrupt.

unclesmrgol on January 6, 2011 at 12:35 AM

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