Via Guy Benson, note well: We’re not talking about a few seconds of the theme song to Fox’s pre-game show being piped in up against a commercial break. We’re talking about music during the game, between plays, to “set the mood” or whatever.
Alternate headline: “Blogger stops watching football.”
A new kind of NFL scoring: adding music to TV game coverage.
Don’t laugh. Fox will formally announce today that it will do that on its regional Arizona Cardinals-Carolina Panthers game Sunday (1 p.m. ET) after an unannounced test on last week’s Seattle Seahawks-San Francisco 49ers game. Fox Sports President Eric Shanks on whether such soundtracks will pop up on Fox’s upcoming Super Bowl: “It’s a possibility.”…
Fox’s Shanks says game playlists could include famous artists — “the rule is you use it just once and don’t edit it” — but will also draw on original medleys. For Sunday’s game, Fox has 15 new cuts from James Cardoni, who has composed music for the prime-time show CSI.
But having cuts you’d hear in movies, like spooky chords when babysitters find out the calls are coming from inside the house, is one thing. Knowing when to use them is another. “This is all in the execution,” Shanks says. “Just like music in movies, you have to use it at the right times. And imagine trying to score a movie the first time you’re seeing it.”
Picture it: Fourth quarter, Super Bowl XLV, Patriots and Eagles tied at 21 with 30 seconds left. Brady drops back to pass from Philadelphia’s 40-yard line, needing a first down to put the Pats in field-goal position — and gets sacked. And then, as the Eagles defense celebrates over him, almost as in a dream, this starts bubbling up through your TV’s speakers. Imagine it. Dude, I think I’d have to turn the game off.
Here’s a bit of footage from last week’s Niners/Seahawks “experiment.” Are you ready for magic?