Desperate times call for desperate measures, and with just eight days to go, I’d say we’re almost in the desperation zone. Even so — I kind of dig this spot. Or at least, I dig the part where she alludes to the “unhappy choice” before making the case why the choice really isn’t so unhappy. After months of cookie-cutter attack ads and drearily cheerful biographical clips, viewers are so saturated that virtually nothing short of Dale Peterson pointing a Winchester at their heads is apt to make them sit up and pay attention anymore. One thing that might, though: An arresting admission against interest like the one at the beginning here. Instantly it makes Whitman seem like a straight shooter who relates to voters. I liked her a little more after watching it. The one thing I don’t get, though, is why she framed the “unhappy choice” the way she did. In a year driven by populism and grinding unemployment and resentment about bailing out bankers, why oh why would you remind people that you’re a “billionaire”? For the love of Hitchens, call yourself a “business person” at least. Sheesh.

Exit question: Is this the “Domino’s pizza ad” of election 2010? It worked for them!

Tags: unemployment