Quotes of the day

posted at 10:48 pm on October 4, 2010 by Allahpundit

“MSNBC, once the also-ran but now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity.

“The tagline, ‘Lean Forward,’ will be publicly announced Tuesday, opening a planned two-year advertising campaign intended to raise awareness of the channel among viewers, advertisers and distributors.

“The tagline ‘defines us and defines our competition,’ said Phil Griffin, the president of MSNBC, his implication being that the Fox News Channel, which is No. 1 in cable news and a home for conservatives, is leaning backward. Fox’s best-known tagline is ‘Fair and Balanced.’…

“The resulting ads are not day-and-date promotions for specific programs; rather, they are emotional set pieces about the national debate that moves America forward. The MSNBC brand ‘is about ideas and change and making the country a better place,’ Mr. Griffin said.”

***
“‘Fox figured it out that you have to stand for something in cable,’ MSNBC president Phil Griffin says. Since Griffin was appointed in 2008, the network has adopted much of the Fox News playbook. ‘What we’re doing is targeting an audience,’ Griffin says. ‘In television, and in particular cable television, brand is everything,’ NBC Universal CEO Jeff Zucker told me, before he announced his departure two weeks ago. ‘For a long time, MSNBC floundered with its identity.’

“The cable-news business is creating politics in its own cartoonish, desperate, loopy, egomaniacal image. While Zucker and Griffin are both liberals, they got in the politics business for the ratings, and MSNBC’s new identity has been a ratings boon. Its audience is less than half the size of Fox’s, partly because liberals tend to pride themselves on being part of the fact-based community and may prefer media products like the New York Times, or the PBS NewsHour, which make their points without shouting. Griffin, now that he’s found ratings religion, is doubling down. In April 2009, he hired the liberal radio host Ed Schultz for a 6 p.m. show. This past summer, MSNBC announced it was developing a 10 p.m. show for Lawrence O’Donnell to replace reruns of Olbermann. Recently, MSNBC tried to buy the Huffington Post (Huffington Post founder Ken Lerer rejected the offer). The network hired Spike Lee to shoot a multi-million-dollar advertising campaign and developed its own obtuse slogan: ‘Lean Forward.’…

“[W]ith liberals ascendant in Washington, there was a new appetite for programming that tapped the fervor on the left. Zucker saw a business opportunity. ‘We’re failing,’ he told Griffin. ‘We cannot fail. Have a sensibility. Put Keith out there.’”

***

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Comment pages: 1 2

When are they going to start doing this in USA?..

Dire Straits on October 5, 2010 at 12:41 AM

Doing fine as I hope you are..:)

Dire Straits on October 5, 2010 at 12:20 AM

Ready for November and watching all the liberal media activist’s heads explode.

Baxter Greene on October 5, 2010 at 12:43 AM

Ready for November and watching all the liberal media activist’s heads explode.

Baxter Greene on October 5, 2010 at 12:43 AM

I am looking foward to that myself..:)

Dire Straits on October 5, 2010 at 12:46 AM

When are they going to start doing this in USA?..

Dire Straits on October 5, 2010 at 12:41 AM

Uh…I’m sorry….buckle…life vest….exits…what exits…have no idea where are what they are….I was a little bit distracted.

Baxter Greene on October 5, 2010 at 12:47 AM

Guess MSNBC agrees with Obama that God has no place in our founding documents and must be removed.

Endowed by our Creator removed from first video as well.

Well of course it is the DNC network. But so much for the “it was an accident excuse.”

Steveangell on October 5, 2010 at 12:49 AM

Confucius say: Him who lean forward fall flat on face.

hillbillyjim on October 5, 2010 at 12:56 AM

Baxter Greene on October 5, 2010 at 12:47 AM

All they need is a stripper pole!..:)

Dire Straits on October 5, 2010 at 12:57 AM

For arses to be kissed one must lean forward.

Schadenfreude on October 5, 2010 at 1:01 AM

they are truncating this a bit….what they mean is:

Lean Forward, get in their faces, if they push back, push back twice as hard

r keller on October 5, 2010 at 1:06 AM

Lean Forward

Tighten Abdomen

Then, Plop Plop, Fizz Fizz,

Oh What a Relief it is…

Kini on October 5, 2010 at 1:07 AM

This is a good comparsion of the 08.28.10 rally (Beck) and the 10.02.10 rally (communist)

Dire Straits on October 5, 2010 at 1:07 AM

Alternate slogan:

We were the ones we were waiting for.

hillbillyjim on October 5, 2010 at 1:08 AM

For arses to be kissed one must lean forward.

Schadenfreude on October 5, 2010 at 1:01 AM

Morning exercise routine in D.C. contortionists.

hillbillyjim on October 5, 2010 at 1:10 AM

in = for

hillbillyjim on October 5, 2010 at 1:10 AM

MSNBC finally out of the communist closet.

hillbillyjim on October 5, 2010 at 1:12 AM

I’ve got a few promotional ideas for their line-up. Free of charge.

Lean Forward Dylan Ratigan Puts the Lotion on the Skin

Lean Forward Rachel Maddow Needs to Check You for Ticks

Lean Forward Ed Schultz is Coming Down the Hallway

Lean Forward Andrea Mitchell Doesn’t Look Any Younger

Lean Forward Chris Matthews is Here For Your Reach-around, Mr. President

Lean Forward Keith Olbermann, But Not Within 100 Yards of Contessa Brewer. And Stop Calling and Leaving the Notes. I Know it’s You.

David Combs on October 5, 2010 at 1:15 AM

Ready for November and watching all the liberal media activist’s heads explode.

Baxter Greene on October 5, 2010 at 12:43 AM

Funny that. Watching heads used to be such an abstract phrase, but thanks to 10:10, I now have the image to go with that cliche.

Bonus, coming so soon after Halloween, November 2 will be so gore-tastic. I’m stocking up on popcorn and drinks. Bwahaha

AH_C on October 5, 2010 at 1:17 AM

FNC – 1,102,000 viewers
CNN – 331,000 viewers
MSNBC – 390,000 viewers
CNBC – 178,000 viewers
HLN – 264,000 viewers

Numbers don’t lie folks

“[W]ith liberals ascendant in Washington, there was a new appetite for programming that tapped the fervor on the left.”

Ascendancy? With or against gravity?

Kini on October 5, 2010 at 1:22 AM

This is a good comparison of the 08.28.10 rally (Beck) and the 10.02.10 rally (communist)

Dire Straits on October 5, 2010 at 1:07 AM

Compare the amount of trash left behind by these people.

These people, call themselves the environmentalists.
These people, call themselves the Global Warming Experts.

These people, are children, off their meds, and off their leashes.

Kini on October 5, 2010 at 1:29 AM

The live babies at the beginning threw me……what were they doing there?

di butler on October 5, 2010 at 1:29 AM

“lean forward” is what Randi Rhodes did as she blacked out and pitched into the curb, busting some teeth.

Mallard T. Drake on October 5, 2010 at 1:33 AM

I would have thought their new motto would be ” MSNBC, Last place is still a place”

Rbastid on October 5, 2010 at 1:34 AM

Have a sensibility. Put Keith out there.

LOL

lorien1973 on October 4, 2010 at 10:50 PM

Sacrificial Lamb Goat

Kini on October 5, 2010 at 1:34 AM

Lean Forward…

Seven Percent Solution on October 5, 2010 at 1:56 AM

The Great Lean Forward?

Keep leaning, as I have a size 12 steel toed boot I’m going to kick your skinny hippie ass with.

NoDonkey on October 5, 2010 at 2:18 AM

I think they have ‘forward’ and ‘left’ confused.

trigon on October 5, 2010 at 3:25 AM

Heir America.

unclesmrgol on October 5, 2010 at 3:38 AM

Good luck with it, you stupid bastards.

thegreatbeast on October 5, 2010 at 3:58 AM

What’s with the NYT pimping on HotAir?? Stop sending me to that sign-up page– it ain’t happening.

leftnomore on October 5, 2010 at 3:59 AM

Yep – the Libbies copied Rush Limbaugh on radio too and gave us “AIR AMERICA” …

By the way – what happened to that? :P

They’ve got it all wrong … it’s not simply “standing for something” that makes conservative media popular …

It’s WHAT conservatives are standing FOR that makes them popular.

HondaV65 on October 5, 2010 at 4:52 AM

“MSNBC, once the also-ran but now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity.

Walter Mondale also came in second.

By the way – isn’t “lean forward” exactly the same as “bend over”?

Squiggy on October 5, 2010 at 5:49 AM

lean forward

and

grab your ankles

DSchoen on October 5, 2010 at 5:57 AM

not sustainable

rob verdi on October 5, 2010 at 6:20 AM

Lean Forward… then becomes ‘Bend Over, Grease Up’

The BOGU channel!

Soon, by using Air America’s methods it will have the audience of the mighty Air America!

Oh, wait…

Yes, Lean Forward and the road may soon rise up to greet you.

What were they thinking?

Do they think?

Opinions are earned? How come theirs are borrowed, stolen or leased from others? Can’t they do something original?

ajacksonian on October 5, 2010 at 6:26 AM

One has to lean forward to puke… so, yeah, I guess that fits MSNBC perfectly.

Logic on October 5, 2010 at 6:48 AM

Air America redux.

dogsoldier on October 5, 2010 at 6:51 AM

Its audience is less than half the size of Fox’s, partly because liberals tend to pride themselves on being part of the fact-based community

But yet they never do point out where Fox has been non-factual, while I can point out several instances of fabrication at MSNBC, CNN and the NYT.

ddrintn on October 5, 2010 at 7:14 AM

In the one clip it sounds like the narrorator says “The United States of the Commissar…” instead of Come-as-you-are…

mjbrooks3 on October 5, 2010 at 7:50 AM

Lean forward, scrape and bow.

Gee, who does that remind me of?

AZCoyote on October 5, 2010 at 7:55 AM

Its audience is less than half the size of Fox’s, partly because liberals tend to pride themselves on being part of the fact-based community and may prefer media products like the New York Times, or the PBS NewsHour, which make their points without shouting.

Now that’s hilarious!

Buy Danish on October 5, 2010 at 7:57 AM

The network hired Spike Lee to shoot a multi-million-dollar advertising campaign

So a connected member of a federally accredited minority victim group gets millions of dollars to edit stock footage. MSNBC practices what it preaches.

bgoldman on October 5, 2010 at 7:58 AM

Tilt

Chris of Rights on October 5, 2010 at 8:02 AM

“Lean Forward” as in bow?

Watch out HA, they might try to steal the “Obamateurism of the day” bowing Obama logo.

Fallon on October 5, 2010 at 8:08 AM

Interesting that they left “endowed by their creator” out of their mini-but-not-so-quite-right version of the Declaration of Independence, just like Obama in the “I am a fine Latino” speech.

ttime500 on October 5, 2010 at 8:09 AM

Opinions Should Be Earned!

OK, then MSNBC has earned my opinion that their entire lineup of talking newsheads from Matthews to O’Donnell, and especially Schultz, are all foaming at the mouth wackjobs recruited from the violent padded cell wards of various insane asylums in the area.

Does this mean I am leaning forward?

pilamaye on October 5, 2010 at 8:10 AM

Where have we heard this before? From Declaration of Forward:

We hold these truths to be self-evident, that all men (and women have)are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.

and from Hardwired:

“One Nation Under God In Progress.

Interesting.

ctmom on October 5, 2010 at 8:13 AM

“Lean Forward, Walk Backward”

N. O'Brain on October 5, 2010 at 8:15 AM

“Lean Forward”. Isn’t that what Obama does every time he stands in front of King Abdullah of Saudi Arabia and other heads of state?

Not exactly a position leadership, MSNBC.

GT on October 5, 2010 at 8:16 AM

“Lean Leftward, Crawl Toward Utopia”

N. O'Brain on October 5, 2010 at 8:17 AM

” ‘For a long time, MSNBC floundered with its identity.’ ”

They couldn’t make their minds up if they were a collection of reactionary leftist barking moonbats or if they were a collection of left-fascist asshats.

N. O'Brain on October 5, 2010 at 8:21 AM

Although progressives embrace the theory of evolution they ironically cling to the forward leaning, knuckle dragging position of their ancestors.

Disturb the Universe on October 5, 2010 at 8:23 AM

“The resulting ads are not day-and-date promotions for specific programs; rather, they are emotional set pieces about the national debate that moves America forward. The MSNBC brand ‘is about ideas and change and making the country a better place,’ Mr. Griffin said.”

…and this is accomplished by runing the country’s financial stability, racking up unprecedented national debt, stifling business, killing jobs, choking off innovation and hiring, increasing the power of an out-of-control federal government, slobbering over thuggish corrupticrat politicians, etc.

You GO, MSDNC!

Good Lt on October 5, 2010 at 8:44 AM

“[W]ith liberals ascendant in Washington, there was a new appetite for programming that tapped the fervor on the left.”

I’m wondering what universe these fools are living in.

I want to go there, because it appears that it makes one high.

Good Lt on October 5, 2010 at 8:47 AM

The MSNBC brand ‘is about ideas and change and making the country a better place,’ Mr. Griffin said.”

So a propaganda outfit…what does a news outlet, a supposed business operation, that is supposed to make profits, SEE sponsors and advertising, have to do with “Making the Country a Better Palace”? That’s the function of a news outlet? I hope Comcast has someone in mind to replace Griffin and Capus. I can’t believe they are letting Griffin, throw this much money away on an add campaign if you don’t have compelling programing and A List Talent.
Who is going to turn in when there is an alternative…many alternatives?

So Griffin is running the network as an alternative to say MTV’s programing of the Jersey Shore? Certainly not adding anything positive to the country. Griffin went to dinosaur media school so he could run a media outlet into extinction.

Griffin chasing a disappearing marginalized demographic – most of who are unemployed and don’t have access to cable.

Dr Evil on October 5, 2010 at 8:49 AM

“Lean Forward” makes sense.

After all, that’s the posture one must take when peeing into the wind…

TheCulturalist on October 5, 2010 at 8:50 AM

Lean Left…is more like it…

right2bright on October 5, 2010 at 9:07 AM

Its audience is less than half the size of Fox’s, partly because liberals tend to pride themselves on being part of the fact-based community and may prefer media products like the New York Times, or the PBS NewsHour, which make their points without shouting.

It wasn’t until I read this sentence that I realized this was supposed to be humorous. I mean, like sarcastic. Right? No?

Only a completely deluded, purblind lefty screwball could write something like that and expect anyone except another deluded, purblind lefty screwball to take him seriously.

novaculus on October 5, 2010 at 9:28 AM

USC went down, though. Kind of like WordPress tonight, it’s on the fritz for me.

John the Libertarian on October 4, 2010 at 11:24 PM

Your USC Trojans will bounce back..:)

PS..Sorry for late response..:)

Dire Straits on October 5, 2010 at 9:33 AM

Lean forward, put your head between your legs and kiss your ass goodbye.

RadClown on October 5, 2010 at 9:34 AM

Lean Forward

The polite way to say, Bend Over.

sarainitaly on October 5, 2010 at 9:53 AM

“our differences are what unite us?”

Um, NOOOO, that may be what unites the left, but what unites America is NOT our differences but our common values set forth in our founding documents…. you know, the ones that “progressives” loathe with every fiber of their being and are actively trying to undermine and sabotage.

Thats what unites Americans, which is why you hate this country.

American Elephant on October 5, 2010 at 9:56 AM

“Opinions should be earned”

Hilarious! MSNBC’s ratings have demonstrated that they have reaped what they sowed. Their opinions have earned them what they got.

Blinded by arrogance.

shick on October 5, 2010 at 10:10 AM

But the video makes nonsense of inalienable rights. “we hold these truths to be self-evident,” followed by a steeply redacted (mustn’t let the founders offend atheists) “that all men and women have certain unalienable rights.” The “self-evident” locution, in the original text, depends heartily on “endowed by their creator with.” Absent that, I’m not sure how the construction heard here is even at least as intelligible as the original language. But that’s what happens when PR folk run roughshod over philosophical territory.

“Our differences are what unite us.” OK, so now PR folk are counting on Americans to surf across flat contradictions — apparently as a bozo test. Those who pass this test will be great MSNBC consumers, we can only presume. Unity despite differences, I could understand. But unity and diversity are by definition opposed. One cannot be united and divided in the same ways, at the same time. One may be united in one way, and divided in another. But the assertion here is one of identity: that which differs between us is, itself, that which identifies us with each other. Good grief. Profound-sounding to the groundlings, must’ve been the PR thinking.

“Starting today” great ideas win? Wow! The power of PR! Obama couldn’t make it happen, despite MSNBC’s prophecies to that effect. So now the prophet’s going to just go out and . . .

This is some lame stuff. Emotive pap. Because, as MSNBC apparently thinks, people vulnerable to emotive subversion of reason are the best judges of whether MSNBC is doing justice to great ideas that move us forward, blah blah blah.

“The whole of humankind is gifted with an innate sense of direction.” Really? Even the tea party? Did the PR people really mean that? “When we understand what’s going on around us, we lose our fear?” That conditional doesn’t mean that if we have no fear, we understand what’s going on around us (there may be other reasons we lose fear), but it DOES mean that if we have fear, we don’t understand what’s going on around us. Is that what the PR folk really meant to say? Because if so, Ed Shultz doesn’t understand what’s going on around him, inasmuch as he shows such fear and loathing of the tea party.

Try listening to the videos without the images. Better yet, transcribe the content and just read it, absent the music.

There you go. Now you have an explanation for why the MSNBC commentary is so poorly written.

rasqual on October 5, 2010 at 10:11 AM

More like; lean over…and we will hold your hair.

Brian on October 5, 2010 at 11:00 AM

Yeah, every time I happen to watch MSLSD for a minute, I lean forward and scream at the inanities which escape the TV and rape my ears.

Jarhead68 on October 5, 2010 at 11:18 AM

I’m sure a thousand people have already mentioned it, but I’m in a hurry- lean forward immediately brings to mind being in prison and doing things you’d rather not.

Leave it to the network of Matthews and Olbermann to not get the euphemism.

TheBlueSite on October 5, 2010 at 11:53 AM

Maybe they’ll get Anderson Cooper to join them…

JeffH on October 5, 2010 at 12:02 PM

MSDNC: Bend Over And Smile

mojo on October 5, 2010 at 12:29 PM

Priceless. All this high-powered, high-priced help, sitting around in a boardroom, smoking dope in a bong, and this is the idea they come up with? This is going to instantly give this loony-bin of a network some shred of credibility? Idiots.

sgtstogie on October 5, 2010 at 1:23 PM

Gunny Hartman says: “Lean forward and choke yourself!” >:D

The Evil Doctor K on October 5, 2010 at 3:13 PM

I thought of having to lean forward when facing a stiff wind in order to keep one’s balance.

flataffect on October 5, 2010 at 3:50 PM

Comment pages: 1 2