New Christine O’Donnell ad: “I’m you”

posted at 8:15 pm on October 4, 2010 by Allahpundit

Very sharp, and it’s no surprise that it is. Late last month, O’Donnell signed GOP ad guru Fred Davis to handle her advertising for the campaign. Among his greatest hits are Carly Fiorina’s “Demon Sheep” spot and the now legendary “Celebrity” ad attacking Obama for McCain’s campaign two years ago. The strategy for this one is simple as can be: After weeks of “witchcraft” nonsense aimed at painting her as a kook, the goal is to humanize her as quickly and powerfully as possible. Not a syllable is breathed here about policy, party affiliation, or conservatism; it’s a straightforward “everyman versus the establishment” appeal which, thanks to O’Donnell’s poise and the direct, soft-spoken conversational appeal to the camera, ends up being quite arresting.

The latest old chestnut retrieved by the media is something she said in a debate four years ago about being privy to classified info regarding some sort of Chinese takeover of the U.S. I hope that doesn’t swamp the rollout of the “I’m you” message, but it bodes ill if the kook/everyman arm-wrestling between the campaigns goes on until election day since it means she’s on the defensive until the bitter end. Presumably this is her reintroduction to the electorate, and from here on out it’ll be attacks on Coons for being a rubber-stamp for Reid and Pelosi if he’s elected. Those spots from Davis should be fun.

Update: Yes, admittedly, most “everyman” appeals don’t include a, er, formal denial that one is a witch. But the situation is what it is. She’s got a big pile of lemons and now she needs to make lemonade. No sense pretending voters haven’t heard about what most of them have already heard about.


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Good ad. If she keeps the message on point, I think she has a chance.

blueknight99 on October 4, 2010 at 8:17 PM

Terrific first ad. She definitely does not come off as threatening or a flake.

technopeasant on October 4, 2010 at 8:18 PM

Wow
Love the new hair-do

blatantblue on October 4, 2010 at 8:19 PM

the ad is decent but it could have been better.

unseen on October 4, 2010 at 8:19 PM

P.S. I’m also not a bearded Marxist……..just sayin’.

Talon on October 4, 2010 at 8:20 PM

Explosive impact it will have on the race. Can see Coons high tailing it back to the country where he belongs.

Keep up the good fight Christine O’Donnell

hawkman on October 4, 2010 at 8:20 PM

Fluff. What’s her experience, her family life, her character, her agenda.

Paul-Cincy on October 4, 2010 at 8:20 PM

See what Rove money can do…/

d1carter on October 4, 2010 at 8:20 PM

She’s making the background move with her spell.

Samantha!!!

rickyricardo on October 4, 2010 at 8:21 PM

the ad is decent but it could have been better.

unseen on October 4, 2010 at 8:19 PM

elaborate

blatantblue on October 4, 2010 at 8:21 PM

I like it. Her direct eye contact definitely grabs the viewer’s attention.

knob on October 4, 2010 at 8:21 PM

Im more woried about George Soros than China.

William Amos on October 4, 2010 at 8:22 PM

I’d have dumped the witch thing entirely. It’s stupid.

lorien1973 on October 4, 2010 at 8:22 PM

to handle her advertising for the campaign

Also, AP you learning HTML from Ace these days?

lorien1973 on October 4, 2010 at 8:23 PM

Whoa, simple and direct.

“I’ll do what you would do” is very cool, though I doubt she would ride a bear into Congress while holding a steel broom in one hand and a whip in the other, screaming “Time to CLEAN HOUSE!”.

That’s what I would do.

Bishop on October 4, 2010 at 8:23 PM

I always liked Sally Field.

ronsfi on October 4, 2010 at 8:23 PM

excellent!!

ginaswo on October 4, 2010 at 8:23 PM

She’s me? Funny but my mirror would beg to differ.

MaxMBJ on October 4, 2010 at 8:24 PM

I like it. It hits the right first note. I also think you’re right, AP, the focus should move quickly to both policy and Coons. But instead of leaving the “I’m you” theme altogether, it may be a good idea to jump among all three angles continually. Call it a moving target.

Weight of Glory on October 4, 2010 at 8:26 PM

I’d have dumped the witch thing entirely. It’s stupid.

lorien1973 on October 4, 2010 at 8:22 PM

I agree. The ad would have been much better with everything else exactly the same… but drop the opening line.

acasilaco on October 4, 2010 at 8:29 PM

OD has two million in the bank, you can be sure there is a LOT more standing by for the sprint to the finish line.

Bishop on October 4, 2010 at 8:29 PM

I love it. Like Palin, she is going over the heads of the elites and looking directly into the camera to “us”.

SouthernGent on October 4, 2010 at 8:30 PM

Good start.

txmomof6 on October 4, 2010 at 8:30 PM

Simple, straight forward, non-threatening, everyman, nice re-intro/re-rollout.

The substance, and the obligatory DEMONSHEEP ad will come later, this is meant to be a “It’s MORNING again IN DELAWARE” ad (normal american raising the flag, appalled at Washingtons’ excesses, etc.).

Nice start COD.

PappyD61 on October 4, 2010 at 8:31 PM

I’d have dumped the witch thing entirely. It’s stupid.

lorien1973 on October 4, 2010 at 8:22 PM

I’m willing to bet she only mentions it because the internal polling is showing it’s hurting her with voters.

SouthernGent on October 4, 2010 at 8:32 PM

I liked it very much :)

IowaWoman on October 4, 2010 at 8:32 PM

I don’t mind the witch line, she dealt with it by using a nice smile and now she can officially call it dead. If Coons were stupid enough to bring it up, she would belt him across the face with his failure to talk about real issues.

Demorats talking about some goofball thing OD did eons ago while she talks policy, I’ll bet her campaign managers would love it.

Bishop on October 4, 2010 at 8:33 PM

Basically, she has all the charisma people wanted to think Obama had. I’m pretty sure that the more people see and hear her, the more likely they are to vote for her.

Count to 10 on October 4, 2010 at 8:33 PM

I wouldn’t have brought up the witch thing, and I’m not sure the spending angle is going to resonate with the deep blue electorate there, but otherwise I liked it.

changer1701 on October 4, 2010 at 8:34 PM

Hot!

Jim-Rose on October 4, 2010 at 8:35 PM

New Christine O’Donnell ad: “I’m you”

You know, Christine, you really aren’t. And I’m not even talking about my conservative credentials (or, as some people here will argue, my lack of them).

Vyce on October 4, 2010 at 8:35 PM

she is doing better…which is why YahooNews and the A/P have had THIS headline up all day:
Christine O’Donnell in 2006: China plotting to take over U.S.”

Why?” to make her sound like a kook. Of course, the Chinese said just last year that this was their intent…but that’s beside the point.

Her opponent once said “we should eliminate elections in this country” and embraced MARXISM…but let’s paint HER as a kook!

I’ve contributed to her campaign…time to do so again!

Justrand on October 4, 2010 at 8:36 PM

Excellent. Keep it up to win.

petefrt on October 4, 2010 at 8:37 PM

I’d have dumped the witch thing entirely. It’s stupid.

lorien1973 on October 4, 2010 at 8:22 PM

This is an introductory campaign ad. She dealt with the witch thing very briefly and moved forward. Now she doesn’t have to mention it again and can build on the positive “I’m you” meme.

Me likey.

Terrie on October 4, 2010 at 8:37 PM

I dunno, I think the witch thing is kinda cute. It is October afterall…

She can say she is not a turkey in November. She is one of us. Normal, weird, funny, smart, confident… whatevah!

Fallon on October 4, 2010 at 8:37 PM

I’m glad she brought the witch thing up.

Just get it out and done with

blatantblue on October 4, 2010 at 8:37 PM

My first thought was that she looks too young to be running for senator!

Rose on October 4, 2010 at 8:38 PM

Uh, no, she isn’t me. I’m not running for the Senate and there’s very little about her life that’s anything like mine’s been. Any candidate for office who has to start off her first major ad by announcing that she’s not a witch, there’s just no way to spin that as a positive. It means the other side has successfully defined her as something she has to announce that she’s not. For any Delaware voter who hasn’t heard the witch story, they’re going to wonder what that’s about and for those who have? Well she does look a little like Alyssa Milano in that ad. Or maybe it’s Shannon Doherty.

Bennett on October 4, 2010 at 8:38 PM

Fluff. What’s her experience, her family life, her character, her agenda.

Paul-Cincy on October 4, 2010 at 8:20 PM

Sounds suspiciously like liberal and/or RINO talk, mister.

Vyce on October 4, 2010 at 8:38 PM

“I’d do what you’d do.”

How does her opponent argue with THAT?

Labamigo on October 4, 2010 at 8:39 PM

You know, Christine, you really aren’t. And I’m not even talking about my conservative credentials (or, as some people here will argue, my lack of them).

Vyce on October 4, 2010 at 8:35 PM

True. O’Donnell is actually relevant.

Good Solid B-Plus on October 4, 2010 at 8:41 PM

I’ve watched it 3 times already. It’s a really fast 31 seconds, which means it connects (at least with me). Good lord, she’s looking directly at me when she’s talking. It feel genuine.

SouthernGent on October 4, 2010 at 8:41 PM

The bottom line is that she gets into office and legislates like the conservative Delaware voters expect her to be. Whatever it takes to make it happen, legal and moral, I am okay with it.

This ads certainly helps.

itzWicks on October 4, 2010 at 8:42 PM

OK, I am a fan, watched her funding numbers go ballistic, but the only part I liked about the ad, was the very end, the very last “I am you” I think video of her being us, would of been better, then end with “I am you”. Show her buying groceries, waving at her neighbor, mowing her lawn, turning the knob of a parking meter, getting her mail from the street, waving at her mailman as he drives away, writing a check to the IRS, paying her mortgage, putting a for-sale sign out as she cant afford the house she lives in, show her counting her change, then eating Macaroni and Cheese. OK, cant do all that, but I am sure some of them she has done, or does, so show her doing them, even if it is staged, as long as she has done them in real life.

WoosterOh on October 4, 2010 at 8:42 PM

My collie sings:


Only you
can make this world seem right
Only you
can make the darkness bright
Only you and you alone
can thrill me like you do
and fill my heart with love for only you

Only you
can make this change in me
For it’s true
you are my destiny
When you hold my hand, I understand
the magic that you do
You’re my dream come true
my one and only you, only you

Only you and you alone
can thrill me like you do
and fill my heart with love for only you

Only you
can make this change in me
For it’s true
you are my destiny
When you hold my hand, I understand
the magic that you do do
You’re my dream come true
my one my one my one and only you

CyberCipher on October 4, 2010 at 8:45 PM

I’m You (Sad But True)

Christien on October 4, 2010 at 8:46 PM

I’m you, except much hotter.

Anonymous Finch on October 4, 2010 at 8:46 PM

It has a hint of “I Am Spartacus”, which is what this movement is really all about.

TxAnn56 on October 4, 2010 at 8:47 PM

Castle’s ad would have been more effective:

“I’m you. But this seat belongs only to me.”

Bishop on October 4, 2010 at 8:48 PM

elaborate

blatantblue on October 4, 2010 at 8:21 PM

first of all she should not have used the word witch. And I think she could have connect how she was us a bit better. this may be an opening line of attack. I could see a couple more commercials with the same backdrop hairstyle saying how she is “us”.

Like i said a decent first try but after an hour I simply remember the words “witch” and “I’m you” nothing inbetwen sticks to the mind. It lacked a middle narrative….

unseen on October 4, 2010 at 8:52 PM

TxAnn56 on October 4, 2010 at 8:47 PM

Maybe . It doesn’t work for me. How the hell would “you” vote?

AshleyTKing on October 4, 2010 at 8:53 PM

WoosterOh on October 4, 2010 at 8:42 PM

yes thought the same thing needed a middle story line.

unseen on October 4, 2010 at 8:53 PM

Castle’s ad would have been more effective:

“I’m you. But this seat belongs only to me.”

Bishop on October 4, 2010 at 8:48 PM

..Why are you starting a food fight?..:)

Dire Straits on October 4, 2010 at 8:57 PM

William Shakespeare (1564-1616)
from Macbeth

A dark Cave. In the middle, a Caldron boiling. Thunder.

Enter the three Witches.

1 WITCH. Thrice the brinded cat hath mew’d.
2 WITCH. Thrice and once, the hedge-pig whin’d.
3 WITCH. Harpier cries:—’tis time! ’tis time!
1 WITCH. Round about the caldron go;
In the poison’d entrails throw.—
Toad, that under cold stone,
Days and nights has thirty-one;
Swelter’d venom sleeping got,
Boil thou first i’ the charmed pot!
ALL. Double, double toil and trouble;
Fire burn, and caldron bubble.
2 WITCH. Fillet of a fenny snake,
In the caldron boil and bake;
Eye of newt, and toe of frog,
Wool of bat, and tongue of dog,
Adder’s fork, and blind-worm’s sting,
Lizard’s leg, and owlet’s wing,—
For a charm of powerful trouble,
Like a hell-broth boil and bubble.
ALL. Double, double toil and trouble;
Fire burn, and caldron bubble.
3 WITCH. Scale of dragon; tooth of wolf;
Witches’ mummy; maw and gulf
Of the ravin’d salt-sea shark;
Root of hemlock digg’d i the dark;
Liver of blaspheming Jew;
Gall of goat, and slips of yew
Sliver’d in the moon’s eclipse;
Nose of Turk, and Tartar’s lips;
Finger of birth-strangled babe
Ditch-deliver’d by a drab,—
Make the gruel thick and slab:
Add thereto a tiger’s chaudron,
For the ingrediants of our caldron.
ALL. Double, double toil and trouble;
Fire burn, and caldron bubble.
2 WITCH. Cool it with a baboon’s blood,
Then the charm is firm and good.

bannedbyhuffpo on October 4, 2010 at 8:58 PM

..Why are you starting a food fight?..:)
Dire Straits on October 4, 2010 at 8:57 PM

I didn’t start it, I’m just lining up a few tater tots.

Bishop on October 4, 2010 at 9:00 PM

unseen on October 4, 2010 at 8:53 PM

Don’t forget Bristol “The Pistol” is Dancing tonight!..:)

Dire Straits on October 4, 2010 at 9:00 PM

I didn’t start it, I’m just lining up a few tater tots.

Bishop on October 4, 2010 at 9:00 PM

LOL!..:)

Dire Straits on October 4, 2010 at 9:01 PM

Christine, you’ve got my vote!!

bannedbyhuffpo on October 4, 2010 at 9:01 PM

Here comes Bristol..:)

Dire Straits on October 4, 2010 at 9:02 PM

In a word, brilliant.

GT on October 4, 2010 at 9:03 PM

She should have disabled comments on the youTube link.
The moonbats are having a field day commenting

ToddonCapeCod on October 4, 2010 at 9:06 PM

“I’m not a witch! I’m not a witch!”

“But you are dressed as one.”

“They dressed me up like this!”

“Well, did you?”

“Nooo! No! No! Well, a bit. A bit. Yeah, a bit. But she’s a witch!”

“How do you know she is a witch?”

“She turned me into a newt!”……”It got better.”

“She has got a wart!”

“Burn her! BUuuuuurrnrnnn her!”

Oddly enough, it sounds like what the media and her opponents are doing to CO’D.

Nethicus on October 4, 2010 at 9:09 PM

OK, I’ll link to the obvious tie-in.

Knott Buyinit on October 4, 2010 at 9:10 PM

I thought Bristol got hosed by the judges..

Dire Straits on October 4, 2010 at 9:10 PM

I must say that I am greatly amused. We as a nation just elected a coke-head president in the last election cycle, and apparently while that isn’t an issue, the fact that a senatorial candidate said silly things, mind you in the same time frame the President was snorting coke, is a big issue.

18-1 on October 4, 2010 at 9:12 PM

She is.

carbon_footprint on October 4, 2010 at 9:12 PM

Don’t forget Bristol “The Pistol” is Dancing tonight!..:)

Dire Straits on October 4, 2010 at 9:00 PM

yeap just watched it….thanks for the heads up…..I thought she did good. what’s with Mark? He kissed her on the temple about 6 times in 5 mins. Might be a romance starting there

unseen on October 4, 2010 at 9:12 PM

She should do a Halloween commercial where she answers the door in a Witch outfit, and someone is there in an Obama mask. Have her hand out candy but Obama gets mad and smacks the bowl and wants money instead. Have a donkey come up with a bunch of kids, have all the kids get scared of the witch who answered the door, then when the donkey snatches the witches candy bowl and takes all the candy, her witch mask accidentally falls off, the kids get mad at the donkey and kick it in the rear, Christine reappears with another bowl for the kids.

WoosterOh on October 4, 2010 at 9:14 PM

. Might be a romance starting there

unseen on October 4, 2010 at 9:12 PM

I don’t think that would be a bad thing..:)

Dire Straits on October 4, 2010 at 9:16 PM

If you’re going to DC and do what I’d do, you’d probably end up in jail.

But I would vote for the ad anyway.

ontherocks on October 4, 2010 at 9:19 PM

Did anyone else notice that her eyes follow you when you move?

Koa on October 4, 2010 at 9:19 PM

Sorry, but only a dummy starts an ad by saying “I’m not a witch.” But, Christine has sorta proven herself a dummy throughout this whole process. A Jew-exposing never liar weirdo dummy. Just saying.

TheBlueSite on October 4, 2010 at 9:20 PM

I would have tackled the witch hunt by implication: “It’s not magic . . . You can balance the budget if you don’t have to buy and sell favors like entrenched politicians” Or, something like that. Otherwise, I lked it very much. The camera loves her.

FalseProfit on October 4, 2010 at 9:20 PM

I love it. Like Palin, she is going over the heads of the elites…

Translation: like Palin she doesn’t have to courage to face the press and will only appear in “friendly” venues like Fox. I’d never vote for ANY candidate who ducks the press. Evasion is not a virtue, it’s a lack of testicular fortitude.

chumpThreads on October 4, 2010 at 9:21 PM

One of the best I’ve seen in a long time.

pjean on October 4, 2010 at 9:23 PM

I would’ve started off with, “I would totally tell the nazis where the Jews were hiding, but I’d only do so if I was tooooootally sure God would magically come in and save them.”

TheBlueSite on October 4, 2010 at 9:24 PM

TheBlueSite on October 4, 2010 at 9:20 PM

Subbing for Narutoboy tonight eh?

arnold ziffel on October 4, 2010 at 9:24 PM

chumpThreads on October 4, 2010 at 9:21 PM

She is not doing Fox, only local media.

Cindy Munford on October 4, 2010 at 9:25 PM

chumpThreads on October 4, 2010 at 9:21 PM

the press has been taken over by the marxists. why give them the ratings. I hope they fail.

unseen on October 4, 2010 at 9:26 PM

She should have disabled comments on the youTube link.
The moonbats are having a field day commenting

ToddonCapeCod on October 4, 2010 at 9:06 PM

Yep. By people with nicknames like “KremlinXking” and some such… un-fricken-believ-able.
I can’t believe there are people in this country – THIS country! who actually WANT to live in a Police State!! FRICKEN IDIOTS!

KMC1 on October 4, 2010 at 9:27 PM

I don’t think that would be a bad thing..:)

Dire Straits on October 4, 2010 at 9:16 PM

I don’t know. It depends. He seems like a good guy.

As far as the whole thing I might be just seeing thingds. Just got a vibe from Mark. Bristol was not returning it.

unseen on October 4, 2010 at 9:28 PM

Just how angry do you think Meghan McCain is about the fame Bristol Palin’s fame is enjoying with Dancing with the Stars?

bw222 on October 4, 2010 at 9:28 PM

She’s hot!

And now she can start hitting Harry Reid’s Pet Marxist with the out-of-control spending and high taxes hammer.

Ogabe on October 4, 2010 at 9:28 PM

Translation: like Palin she doesn’t have to courage to face the press and will only appear in “friendly” venues like Fox. I’d never vote for ANY candidate who ducks the press. Evasion is not a virtue, it’s a lack of testicular fortitude.

chumpThreads on October 4, 2010 at 9:21 PM</blockquote

She should only answer only to the press in her own state.

pjean on October 4, 2010 at 9:29 PM

it’s a lack of testicular fortitude.

chumpThreads on October 4, 2010 at 9:21 PM

Are you implying that O’Donnell is a crossdresser or did you just miss an important conversation with your daddy there chump?

ontherocks on October 4, 2010 at 9:30 PM

I can’t believe there are people in this country – THIS country! who actually WANT to live in a Police State!! FRICKEN IDIOTS!

KMC1 on October 4, 2010 at 9:27 PM

Yeap. seems like every year there are more of these zombies. It’s like Day of the Dead only real life.

unseen on October 4, 2010 at 9:30 PM

Time for the ban-hammer on this ‘TheBlueSite’ tool job.

Ogabe on October 4, 2010 at 9:31 PM

After running an ad of her doing things normal people do, and ending with her saying “I am you”, do a second ad with average Americans doing the same things she was filmed doing, and each one say “I am Christine O’Donnell”, or “I am you”, maybe even “I am her” at the end they all say, “We are Christine O’Donnell”.

WoosterOh on October 4, 2010 at 9:31 PM

unseen on October 4, 2010 at 9:28 PM

you may have a point..But Bristol is still very nervous IMHO..It could get interesting..:)

Dire Straits on October 4, 2010 at 9:32 PM

Am I the only one creeped out? Sheesh.

NoStoppingUs on October 4, 2010 at 9:32 PM

I like it..simple and straight forward

JKotthoff on October 4, 2010 at 9:32 PM

I’m just tuning into the whole O’Donnell thing….

How can anyone hate this woman?

YoungAmerican on October 4, 2010 at 9:33 PM

I pay my bills…so she’s not me.

JA on October 4, 2010 at 9:34 PM

It really is too bad Christine can’t take advantage of all the ‘proven’, professional ad writers who appear like magic on this site. If you have such superior “insights”, how come you’re not part of her campaign????

In the meantime, why not let the people she’s hired figure out the best way to quickly overcome the horrible negatives she has at least in part brought upon herself….and move on to a discussion of the real issues.

alwyr on October 4, 2010 at 9:35 PM

I’ve gotta say…she’s pretty yummy.

Kensington on October 4, 2010 at 9:35 PM

I’m underwhelmed by the ad. First of all, she’s a reasonably attractive woman, but the lighting and background mean she blends into it. It’s too hard to see her. The pearls are a nice touch. Second, the starting phrase is weak and the ending is weak. It sounds stronger in the middle part, but saying “I’m you” twice just fell flat with me. Fortunately, I’m not a Delaware voter.

Jill1066 on October 4, 2010 at 9:36 PM

Ogabe on October 4, 2010 at 9:31 PM

I agree. When I disagree with people, I want to silence them. My mind often explodes when I hear opposing views.

TheBlueSite on October 4, 2010 at 9:38 PM

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