DNC’s bombshell “major announcement” revealed: They’ve … got a new logo

posted at 4:48 pm on September 15, 2010 by Allahpundit

Remember, this was billed yesterday as something that would “excite Democrats across the country.”

Welcome to the new Democrats.org. Today we’ve launched a new website and updated our look. We are focused on how Democrats can come together to win elections and move America forward. We are also proud of our party’s past. We’ve fought to make our country better—not for a select few, but for all Americans.

The new Democrats.org gives the Democratic Party a home for powerful tools that will empower Democrats across the country to connect with one another and with the party. It shows that we’re ready to use every single tool in our toolbox—from the tried and true to the best of the new—to help the President and Democratic leaders to keep moving our country forward…

I’m sure you’ll also notice our new look. Some may think: it’s just a logo—it’s just a brand. Well I don’t believe the Democratic Party is a logo or a brand—we are much more than that. We are Democrats. We create change that matters. Ours is a party of ideas and ideals, of policies and people, history and purpose.

Three things. One: The new slogan, at least, is spot on. They’ve generated much change, and in six weeks, they’ll see just how much it’s mattered. Two: The logo itself is simply terrible, and looks even more terrible on DNC merch. Say what you will about The One’s omnipresent emblem from 2008, but purely as a piece of graphic design, it was great work: Visually pleasing, patriotically colored, contoured to recall his initial and a rising sun — bravura stuff. The new one looks like something Tim Kaine did himself, half-drunk, after a single Photoshop tutorial, with a ten-minute deadline. In fact, click here and scroll down to view the two side by side; the stylistic degeneration from two years ago to today captures perfectly how America’s view of Democrats has deteriorated. Three: I’m frankly ashamed that I didn’t predict this yesterday. I figured the “major announcement” would have something to do with their online organization, but how could anyone not have guessed that it would involve a logo? Better “branding” and salesmanship are always, always their solutions to their political problems; the policies themselves are brilliant, so how could anything except poor “messaging” explain a decline in the polls? Consider this an absurd yet perfectly foreseeable extension of that logic. GOP tsunami coming in November? Time to go nuclear, then: New logo.

Speaking of trying to solve policy problems with superior messaging, who’s up for another round of “if you like your plan, you can keep your plan”? I hope you guys are, because here it comes.

Update: The DNC’s ad team is roughly as creative as an Ohio pizza joint’s. You know, maybe the left is right. Maybe they really are terrible at branding.


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OMG – I was laughing so hard I almost choked.

Fallon on September 15, 2010 at 4:49 PM

A blue sphincter with a D coming out of it?

Alinsky on September 15, 2010 at 4:50 PM

If I line up my compound bow just right I think the logo looks quite appropriate.

JonPrichard on September 15, 2010 at 4:50 PM

Well to be fair, it’s better than their economic plans.

A downward arrow might be more apropriate..

originalpechanga on September 15, 2010 at 4:50 PM

Hey everybody… forget we’re jackasses..

tetriskid on September 15, 2010 at 4:50 PM

a blue D in a blue O….

i’m no marketing expert, but aren’t those letters/colors, um, “limp wristed”???? and “D”? we all went to school. people associated a single “D” with…. suckage.

why not just make it cursive with flowers and set it on flames????

LOGO FAIL.

battleoflepanto1571 on September 15, 2010 at 4:50 PM

Lipstick on a pig.

Rae on September 15, 2010 at 4:51 PM

Probably paid a few hundred thou for that one to some marketing/PR firm (the logo alone).

…That’s a good solid “D”. A strict, but fair grade.

NickelAndDime on September 15, 2010 at 4:51 PM

LOL! Take their new “D” logo — add Obama’s “O” add an “H”

DOH!!!

skree on September 15, 2010 at 4:51 PM

Perfect: Baby Blue = symbol of the beta male.

WordsMatter on September 15, 2010 at 4:51 PM

Yuck. D for the party of DIMWITS. Appropriate.

NJ Red on September 15, 2010 at 4:51 PM

Fantastic move by a party whose members are increasingly trying to distance themselves from Obama.

MadisonConservative on September 15, 2010 at 4:52 PM

BTW…

here’s the same logo, already used for a western cowboy artist store

great research dems

http://www.circledwestern.com/

battleoflepanto1571 on September 15, 2010 at 4:52 PM

“Democrats are now New and Improved. Now with 30% more inanity!”

catmman on September 15, 2010 at 4:52 PM

Better “branding” and salesmanship are always, always their solutions to their political problems; the policies themselves are brilliant, so how could anything except poor “messaging” explain a decline in the polls?

To be fair, after what they have done in the past 2 years, and the anger over it, it would be nearly impossible for them to pretend to move back to the center with new and different policies. Plus, Pelosi, Reid, and Obama are never going to allow that.

So, this is all they can do.

Monkeytoe on September 15, 2010 at 4:52 PM

Game over, man, game over.

Vashta.Nerada on September 15, 2010 at 4:52 PM

Consider this an absurd yet perfectly foreseeable extension of that logic. GOP tsunami coming in November? Time to go nuclear, then: New logo.

Whoa. I’m shocked….anybody else here just. simply. shocked….

Yawwn.

Nice try Timmy K…AP has you nailed –10 min photoshop lesson …perfect.

ted c on September 15, 2010 at 4:52 PM

here’s the same logo for a texas nature organization

http://circledbastroptx.org/

battleoflepanto1571 on September 15, 2010 at 4:52 PM

D is for drive, to make the car go forward.

El_Terrible on September 15, 2010 at 4:52 PM

anyone else think it looks like a bull’s eye target?

fire at will and for effect

unseen on September 15, 2010 at 4:52 PM

The new logo is going off Obama’s great “car metaphor” about sticking it in D to go forward, and sticking it in R to go backwards, or something.

Enoxo on September 15, 2010 at 4:53 PM

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHAHA

*Pause*

*Deep Breath*

*Wipes away tears*

BWAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Cookies Mom on September 15, 2010 at 4:53 PM

LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL!

bernzright777 on September 15, 2010 at 4:53 PM

web site fail… today is probably the most traffic they will get in one day.

::yawn::

cannonball on September 15, 2010 at 4:53 PM

To me it looks like a target. And the whole nation will hit the bullseye in November.

jwolf on September 15, 2010 at 4:53 PM

OD. Perfect.

I think this is just another riff off of Obama’s stupid car metaphor/lame joke.

ddrintn on September 15, 2010 at 4:53 PM

Dems are so involved in ‘messaging” that they forget to listen.

skree on September 15, 2010 at 4:53 PM

Duncan Donut

fourdeucer on September 15, 2010 at 4:53 PM

Change that matters? WTF? We’re all aware that change matters.. most of us have been using change to put food on the table thanks to the Obama admin and Congress.

As for the D.. that should stand for “Duhhhhh… Nope, we ain’t got it yet…”

Mad Mad Monica on September 15, 2010 at 4:53 PM

It’s something that like belongs on the wing of a WWII airplane.

Like a Danish fighter jet. I do not get it. I see it and all I can think of is “Spitfire”.

Not hitting the mark for me.

Scoreboard44 on September 15, 2010 at 4:53 PM

like the Coke zero ads . . . duh duh duh duh duh duh

phillypolitics on September 15, 2010 at 4:53 PM

eh?

darwin on September 15, 2010 at 4:53 PM

Oh… a deformed tit.

Scribbler on September 15, 2010 at 4:53 PM

LOL!

FireFly on September 15, 2010 at 4:54 PM

Oh my, talk about incompetence. About 5 cute ideas popped into my head as to how to use that obvious bullseye target.

LOL*

AnninCA on September 15, 2010 at 4:54 PM

I design logos on a freelance basis. I could just cry like a 2 year old when I think how much the Dems paid some designer to put a big fat D in a circle. But if I were the designer I’d be laughing all the way to the bank.

scalleywag on September 15, 2010 at 4:54 PM

this little puppy has to go down in the annals of history as one of the lamest attempts at rebranding, evah.. Quick, look out the window, do you see Cousin Pookie streaking off the couch and going door to door raving about the new…..logo?

this is like Alvin Greene showing off his baby shoes.

ted c on September 15, 2010 at 4:54 PM

“Some may think: it’s just a logo—it’s just a brand. Well I don’t believe the Democratic Party is a logo or a brand—we are much more than that. We are Democrats.”

“By the way, did you need our new logo and re-branded website?”

catmman on September 15, 2010 at 4:54 PM

OMFG LOL LOL LOL

lansing quaker on September 15, 2010 at 4:54 PM

If I line up my compound bow just right I think the logo looks quite appropriate.

JonPrichard on September 15, 2010 at 4:50 PM

That was my first impression.

However, there is a certain truth in advertising to the Democrats portraying themselves as targets this year.

malclave on September 15, 2010 at 4:54 PM

OMG – I was laughing so hard I almost choked.

Fallon on September 15, 2010 at 4:49 PM

Me too. Laughing so hard my dog ran into the room to see what had happened.

petefrt on September 15, 2010 at 4:54 PM

in other news O’Donnell’s moneybomb just clear a cool $500,000 going for $750,000 now I would guess

unseen on September 15, 2010 at 4:54 PM

Why does it remind me slightly of the ACORN logo? Subliminal message?

Oink on September 15, 2010 at 4:54 PM

This is almost worse than that ridiculous presidential logo. Remember that one?

AnninCA on September 15, 2010 at 4:55 PM

Change! The logo isn’t that much different than the infamous O logo.

And the D establishment thought their base would be “excited” about this super-duper announcement? Shallow is too kind.

conservative pilgrim on September 15, 2010 at 4:55 PM

The new one looks like something Tim Kaine did himself, half-drunk, after a single Photoshop tutorial, with a ten-minute deadline.

I haven’t laughed this hard on Hotair for… well, since ever.

The logo looks like a bullseye to me. Rather fitting in the current political climate.

ButterflyDragon on September 15, 2010 at 4:55 PM

I’d have gone with an F, but then again I’m a pretty strict grader.

Good Solid B-Plus on September 15, 2010 at 4:55 PM

“a good solid D-”

Brat on September 15, 2010 at 4:55 PM

I guess it is supposed to be a target. And that is exactly what the voters are going after this year

ConservativePartyNow on September 15, 2010 at 4:55 PM

Does that logo remind anyone else of the red ring of death?

El_Terrible on September 15, 2010 at 4:55 PM

October Surprise! Early!!

JPlunket on September 15, 2010 at 4:55 PM

It’s awful. Just awful. Must be trying to get as far away from that Obama thing…

Mad Mad Monica on September 15, 2010 at 4:55 PM

Announcement fail and that logo blows.

myrenovations on September 15, 2010 at 4:55 PM

It kind of looks like one of those Health department ratings slapped on a restaurant window. Maybe Michelle er, cooked this up.

JonPrichard on September 15, 2010 at 4:55 PM

D-umb.

Goodness gracious. Did anyone at the DNC actually spend a lot of time on this?

Doodad Pro on September 15, 2010 at 4:55 PM

The big “D”—AP, you’ve gotta team up with sarjex and do some righteous comedy gold coupled with snarkfest all over that thing…She provides the art, you provide the snark…it’d be a hoot.

ted c on September 15, 2010 at 4:55 PM

Looks like a target to me….

conservnut on September 15, 2010 at 4:55 PM

BTW…

here’s the same logo, already used for a western cowboy artist store

great research dems

http://www.circledwestern.com/

battleoflepanto1571 on September 15, 2010 at 4:52 PM

Looks like copyright infringement to me. Could be mighty embarrassing.

davo on September 15, 2010 at 4:56 PM

The D reflects grade inflation, to be sure.

JPlunket on September 15, 2010 at 4:56 PM

The new one looks like something Tim Kaine did himself, half-drunk, after a single Photoshop tutorial

too much credit. more like “MARIO PAINT” for the SUper Nintendo….

battleoflepanto1571 on September 15, 2010 at 4:56 PM

A bulls eye with a big D in it…Did Sarah Palin design this for them?

CookeyD on September 15, 2010 at 4:56 PM

I used to brand cows with that logo.

rickyricardo on September 15, 2010 at 4:56 PM

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

*Pause*

*Deep Breath*

*Wipes away tears*

BWAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Cookies Mom on September 15, 2010 at 4:53 PM

My reaction exactly!!

This is all they got??? Really??? A new logo that looks like a bullseye?!?!?????

BWAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH
AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

…. more tears wiping away ….

HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

thirteen28 on September 15, 2010 at 4:56 PM

Tim Kaine had his tapdancing shoes on this morning at FnF promoting this one. He trotted it out and it went over like a fart in church to Gretchen Carlson and the boys….

ted c on September 15, 2010 at 4:56 PM

Obviously they had to distance themselves from the old logo.
They know they are now on the receiving end of “ass kicking”.

dont taze me bro on September 15, 2010 at 4:56 PM

D is for drive, to make the car go forward.

El_Terrible on September 15, 2010 at 4:52 PM

That’s what it means?

How many brainwashed democrat drones are gonna figure that out?

darwin on September 15, 2010 at 4:56 PM

catmman on September 15, 2010 at 4:54 PM

“need” = “see”

catmman on September 15, 2010 at 4:57 PM

I would give the effort a solid D-

But then I am an easy grader

KW64 on September 15, 2010 at 4:57 PM

Still, my beating heart – what excitement.

I thought that shade of blue was used exclusively for feminine hygeine products.

Actually, it looks a little similar to the UN logo.

molonlabe28 on September 15, 2010 at 4:57 PM

I – just – can’t – stop – laughing!!!!

karra on September 15, 2010 at 4:57 PM

Why does it remind me slightly of the ACORN logo? Subliminal message?

Oink on September 15, 2010 at 4:54 PM

God forgive me, but here’s the link.

http://www.acorn.org/

Oink on September 15, 2010 at 4:57 PM

(insert some knee-slapping sounds here) ….

HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

thirteen28 on September 15, 2010 at 4:57 PM

DEMOCRATS
Change that matters those diapers

glennbo on September 15, 2010 at 4:57 PM

IT’S A TARGET!!!!!!!!!!!! How appropriate!!!!!LOL!!!!!

bloggless on September 15, 2010 at 4:57 PM

I suppose whenever a brand name is tarnished it is best to change your trademark. Although in the case it won’t make a difference.

jeffn21 on September 15, 2010 at 4:57 PM

Also, after weeks of bitter squabbling inside the GOP, it’s very nice of the Dems to remind us why it’s going to be so damn easy and fun to annihilate them in November.

Good Solid B-Plus on September 15, 2010 at 4:57 PM

Dipshit

infidel4life on September 15, 2010 at 4:57 PM

The new one looks like something Tim Kaine did himself, half-drunk, after a single Photoshop tutorial, with a ten-minute deadline.

That’s the kind of awesome snark they deserve. Let’s try and keep it pointed in their direction as much as possible.

Next week they’ll unveil an earth-shattering new plan to change EVERYTHING…they’re going to put that new logo on platnum cufflinks…to show they’re men and women of the people.

DrAllecon on September 15, 2010 at 4:57 PM

Ahh…its good to have a good laugh after all the intra-party strife we went through the past couple of days.

JonPrichard on September 15, 2010 at 4:57 PM

It looks like a stop on the T.

SlimyBill on September 15, 2010 at 4:57 PM

That is the most pitiful logo I have ever seen. Good Grief…. an O and a D, with the D in the O. Oh let me think about this in the manner of NAMBLA. Yeah… NOT COOL!

upinak on September 15, 2010 at 4:57 PM

The new one looks like something Tim Kaine did himself, half-drunk, after a single Photoshop tutorial, with a ten-minute deadline

Hahahaha!

What happened to all that snazy 21st century, internet savvy, cutting edge, young, fresh and intuitive marketing staff at the DNC? I guess they threw the ‘jackass’ out?

Texas Gal on September 15, 2010 at 4:57 PM

does that stand for Dick?

Mr. Joe on September 15, 2010 at 4:58 PM

D is for Dumb.

dont taze me bro on September 15, 2010 at 4:58 PM

Maybe it’s a superhero emblem for Dorkman.

darwin on September 15, 2010 at 4:58 PM

It’s Obama’s “O” with a grade “D” in the middle! Yeah that’s how I’d grade them, too! lol!

Allahs vulva on September 15, 2010 at 4:58 PM

(insert some knee-slapping sounds here) ….

HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
HAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

thirteen28 on September 15, 2010 at 4:57 PM

http://www.youtube.com/watch?v=pfI9MxNmdR4&feature=related

Good Solid B-Plus on September 15, 2010 at 4:58 PM

If I line up my compound bow just right I think the logo looks quite appropriate.

JonPrichard on September 15, 2010 at 4:50 PM

Yes. It looks like a target.

zmdavid on September 15, 2010 at 4:58 PM

I could also be the helmet logo of a little league football team

rickyricardo on September 15, 2010 at 4:59 PM

Here’s what I wrote yesterday:

Probably. It’ll be some inside-baseball crap no one outside of Washington will really care about.

It’s like when a company sends out an email telling you there’s “Exciting News!” and it turns out to be a coupon for 20% off your next purchase of $100 or more.

And look! Coupon!

amerpundit on September 15, 2010 at 4:59 PM

batleofpanto nails them on copyright infringement day 1. The Circle D Western

there’s got to be a brokeback mountain joke in there somewhere?

ted c on September 15, 2010 at 4:59 PM

D is for Destruction

John the Libertarian on September 15, 2010 at 4:59 PM

D-

Abby Adams on September 15, 2010 at 4:59 PM

Oh wow, I just snorted coffee out of my nose. The new symbol is right on target. Wait, it is a target. I’m wondering if they spent as much coming up with a new logo as NBC did back in the 70′s, when they spent millions to get this disaster.

http://en.wikipedia.org/wiki/File:1975_NBC_logo.svg

simkeith on September 15, 2010 at 4:59 PM

Some may think: it’s just a logo—it’s just a brand. Well I don’t believe the Democratic Party is a logo or a brand—we are much more than that. We are Democrats.

Oooooh, profound. They’re SUCH whizzes at “messaging”.

Good grief, it looks like something from a parody.

ddrintn on September 15, 2010 at 4:59 PM

Hmmm… That logo looks familiar

Compare and contrast…

http://store.democrats.org/apparel/t-shirts/d-men-s-crew-neck-shirt.html

http://blog.sajakrocks.com/2008/08/20/aquabats-tour-dates-posted/

mmorgan21 on September 15, 2010 at 4:59 PM

D for DOH!

scalleywag on September 15, 2010 at 4:59 PM

I wonder how much of our tax dollars did we pay for this stupid logo. MY 4 YEAR OLD COULD HAVE COME UP WITH SOMETHING BETTER!! However, he is a strong conservative that hates obama for taking money away from me so that I can’t buy more toys for my boy

ConservativePartyNow on September 15, 2010 at 5:00 PM

D+ ?

lorien1973 on September 15, 2010 at 5:00 PM

and remember that Morning Joe was chiding O’Donnells font usage on her signage as being the “Dunkin Donuts” font type…Ed has a thread up about it today… and now the Dems roll out the Circle D Brand logo….Awwwwhahahahahahah perfect.

ted c on September 15, 2010 at 5:00 PM

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