NRSC hits Boxer in “Decades of Epic Fail” spot

The NRSC didn’t take long to start attacking Barbara Boxer after last night’s California primary nominated Carly Fiorina as the Republican challenger to “Senator Ma’am.” In fact, this 30-second spot kicks off what promises to be an entire series of “Decades of Epic Fail” at a new NRSC microsite, with the domain name CallMeMaam.com. The website features a “greatest hits” compilation of Boxer moments over the years, including the one in which she tells a general to call her Senator instead of “ma’am.” The NRSC wants to give her back that latter honorific:

It’s a great spot, especially for a web ad, although it’s brief enough to run on television. The site is even better. It includes a timeline of Boxer’s political career, a flipbook of the same, and many other tools to dissect her record. Under normal circumstances, a long resume might be seen as a bonus on the campaign trail, but not in a year where voters are looking for alternatives to hidebound incumbents. Boxer has been in Washington since 1983. Maybe it’s time to send her home.

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