BP: We’re taking full responsibility for the Gulf cleanup

posted at 2:55 pm on June 4, 2010 by Ed Morrissey

Right now, there isn’t another company with a worse public-relations profile than British Petroleum. After the blowout of their Deepwater Horizon rig, BP has attempted a series of increasingly desperate ad hoc solutions, none of which have yet to slow the flow of crude oil into the Gulf of Mexico. Seven weeks after the disaster began, BP has only just started making headway on potential solutions. Meanwhile, no one is doing much about getting rid of the existing spill other than attempting to contain it. At the same time, a series of investigative reports showed that BP and regulators from the federal government played footsie to keep the oil company from properly planning for just this eventuality.

BP has now started its efforts to make a fresh start with the American consumer by spending $50 million on an ad campaign that features BP CEO Tony Hayward offering his apologies in this 60-second spot:

Jake Tapper reports:

By now you’ve likely seen or heard BP’s new ad campaign — in newspapers, on radio, TV, and the internet — aimed at conveying to you that the company gets it. Independent analysts estimate the cost of the public relations and ad campaign as at least $50 million.

“The Gulf is home for thousands of BP employees and we all feel the impact,” BP CEO Tony Hayward says to the camera in the TV ad that launched Thursday. “To all the volunteers and for the strong support of the government, thank you. We know it is our responsibility to keep you informed and do everything we can so this never happens again. We will get this done. We will make this right.”

In the ad Hayward calls the oil spill “a tragedy that never should have happened.” He says the company “has taken full responsibility for cleaning up the spill in the Gulf,” says the company “will honor all legitimate claims, and our clean-up efforts will not come at any cost to taxpayers. To those affected and your families, I’m deeply sorry.”

I’m a bit conflicted on this ad. The $50 million might be better spent at this point on actual solutions rather than a public-relations rescue. It’s nice to see BP accepting responsibility and apologizing, but that and a buck will get you a fine cup of coffee that looks remarkably similar to the Gulf of Mexico at the moment. However, BP can certainly multitask, and the $50 million is a drop in the bucket to how much it will cost them to clean up their mess, and it should be noted that they need consumers to continue buying BP at the gas pump in order to have the cash to do all of that.

I know I already have a poll in an earlier thread, but this one’s worth surveying as well. Is the new ad campaign a good idea?

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Ah, the oil spill was caused by Romulans. That explains a lot.

fiatboomer on June 4, 2010 at 2:59 PM

Poor guy needs his life back.

Akzed on June 4, 2010 at 2:59 PM

Lovely words – just as Obama’s are – but the only thing that matters is the follow through.

Laura Curtis on June 4, 2010 at 3:00 PM

Looks like Tom Hanks with no eyebrows.

m0nkeyb0y on June 4, 2010 at 3:01 PM

Been checking in on Enterprise ROV II throughout the day…the flow is getting worse. Don’t know why?

WashJeff on June 4, 2010 at 3:01 PM

Very well done ad. They are in a dangerous business, and this ad puts a human face on the company, instead of the impersonal corporate evil that Obama has been posturing against.

pedestrian on June 4, 2010 at 3:01 PM

OT: Helen Thomas tells Jews “Go back to Germany!”

http://www.youtube.com/watch?v=RQcQdWBqt14&feature=player_embedded/

This is over the pale, even for that decrepit gargoyle.

teke184 on June 4, 2010 at 3:01 PM

I am here in Destin. The oil hits here any day now. It will not be pretty but thus far BP has stepped up with cash to fishermen and a good localized plan to protect the marshlands. It was a terrible accident with no end in sight. This is only the beginning.

Grunt on June 4, 2010 at 3:02 PM

The $50M is probably less than a week’s worth of what they’re spending. I last heard $17M/day in the cleanup efforts.

If I’m going to pick on them for anything, they’re still mostly using their internal experts, and they’re not looking for other solutions from acadamia or from other oil industry.

And no, I’m not upset that they blew off Cameron.

jdfister on June 4, 2010 at 3:03 PM

Meh. Seems like posturing to me. At the same time, I don’t agree that the 50 million would have helped with any solutions. They’ve been through how many methods now…seven? They’ve been doing them pretty much as quickly as they can. Lack of funds doesn’t seem to be the issue.

Now cleanup…that’s going to be costly.

MadisonConservative on June 4, 2010 at 3:04 PM

The $50 million might be better spent at this point on actual solutions rather than a public-relations rescue

As a stock holder I support this decision a 100%. If they don’t fix their image they will cease to be and no one will stop the leak.

sammypants on June 4, 2010 at 3:05 PM

Toyota Strategy?

Jorge Bonilla on June 4, 2010 at 3:06 PM

BP is a company in desperate need of some good PR…there’s stockholders to consider. I figure some will moan and groan about them spending $50 million for this ad, but then people would beetch about BP if they didn’t run one as well.

It’s not like they diverted the money from the cleanup and repair…they just added to it.

Not that I really want to defend BP, ya can’t fault them for an ad like this.

JetBoy on June 4, 2010 at 3:06 PM

Does anybody else think he looks like Wesley Snipes from 30 Rock? “Sorry our auto petrol extractor went t*ts up.”

cjtony97 on June 4, 2010 at 3:06 PM

Well get to it Limey. Dolphins and pelicans are dying.

Mr. Joe on June 4, 2010 at 3:06 PM

I would like to spread a little of the greasy blame around to the m*therf’ing ENVIRONMENTALIST WHACKOS who make it IMPOSSIBLE to drill in “safer” areas like shallow water, and go*d forbid, ON SHORE.

This mess is BPs fault.

The inability to clean it up is SQUARELY ON THE SHOULDERS OF THE TREE HUGGERS…

seejanemom on June 4, 2010 at 3:08 PM

GM
BP

Stay away from the 2 letter companies.

Abby Adams on June 4, 2010 at 3:08 PM

I don’t have a very good opinion of BP currently, but I feel like they are doing much more in a positive way than the fed govt. When they finally get that thing shut off there’s still going to be massive amounts of oil in the Gulf & on our beaches, marshes, bayous, etc., etc., and the govt is doing as much as possible to impede helping locals from keeping the oil away.

At least BP appears to get that this is a chatostrophic emergency, unlike the Obama admin.

lizzie beth on June 4, 2010 at 3:09 PM

Spike Lee wants Tony to ‘go off!’

BHO Jonestown on June 4, 2010 at 3:09 PM

Does anybody else think he looks like Wesley Snipes from 30 Rock?

Michael Sheen (the guy who plays Tony Blair a lot)? I was thinking the same thing.

YYZ on June 4, 2010 at 3:09 PM

BP has $300B/yr in revenue. $50M is a tiny start.

They are in the business of selling oil products, and the $50M is to help with that, not with the cleanup.

pedestrian on June 4, 2010 at 3:10 PM

I am here in Destin. The oil hits here any day now. It will not be pretty but thus far BP has stepped up with cash to fishermen and a good localized plan to protect the marshlands. It was a terrible accident with no end in sight. This is only the beginning.

Grunt on June 4, 2010 at 3:02 PM

Destin/Fort Walton have beatiful beaches and I love to visit, I hope the area makes it through this ruff spot as it has many times in the past.

whbates on June 4, 2010 at 3:10 PM

Hey, where’s the guy who comes here to tell us that this oil spill is no big deal, because oil is natural, and nature will take care of this … eventually?

I miss hearing that crap.

YYZ on June 4, 2010 at 3:11 PM

Not that I really want to defend BP, ya can’t fault them for an ad like this.

JetBoy on June 4, 2010 at 3:06 PM

Considering that many of the sentiments towards them stretch to the murderous, why not? BP made a mess, and has been doing its damnedest to try to take care of it. In any normal situation, the US would have offered all the assistance it could spare.

MadisonConservative on June 4, 2010 at 3:11 PM

We need BP to survive, not succumb to O’s war on business.

bhawknine on June 4, 2010 at 3:12 PM

Guess I’m a bit more inclined to cut them some slack regarding cleanup efforts. The responsibility for having equipment and manpower in place in case something like this happened is on our government. The costs should be borne by BP but the inefficiency, delays, and much of the resulting damage are due to federal blundering.

a capella on June 4, 2010 at 3:13 PM

If it came down to BP or Citgo, the Venezuelon oil company of Chavez, I would not hesitate to spend my money on BP. A little PR campaign could go a long way after the demonization of this administration of all things energy related.

fourdeucer on June 4, 2010 at 3:13 PM

I don’t mind BP spending money on PR. They had a couple of “want my life back” “you can get shrimp elsewhere” moments that need to be controlled.

Better PR and follow through on the clean up because really, the future of our offshore drilling is in their hands.

myrenovations on June 4, 2010 at 3:14 PM

Think of it this way guys and gals.

BP drops off the face of the earth, you all will be paying a hell of a lot more for your oil related products via a Middle East King Pin then you are now.

Stop complaining about it since it is the Federal Government who is suppose to be involved. Get anything out there to clean up the oil and maybe learn a little bit more about the situation. Little globs of goo isn’t as bad as it could be.

upinak on June 4, 2010 at 3:16 PM

Just blame it on Bush

Capitalist Infidel on June 4, 2010 at 3:17 PM

I want my sixty seconds back.

seejanemom on June 4, 2010 at 3:18 PM

Considering that many of the sentiments towards them stretch to the murderous, why not? BP made a mess, and has been doing its damnedest to try to take care of it. In any normal situation, the US would have offered all the assistance it could spare.

MadisonConservative on June 4, 2010 at 3:11 PM

Of course look who’s running the show in DC…

I’m not at all absolving BP of the absolute mess they made, they should be doing everything, and I mean everything no matter the costs, to make this right. And I fully understand the angry (to put it mildly) sentiment towards BP, as they’re my sentiments as well.

But for anyone to actually find fault with this bit of PR they’d have to have some misplaced, clouded judgment.

JetBoy on June 4, 2010 at 3:19 PM

Exactly, won’t this $50 million take away from the important task at hand?

Namely, responding to White House extortion by contributing even more money to Barack Obama and other worthless Democrats.

NoDonkey on June 4, 2010 at 3:21 PM

They could have put the spot on YouTube for nothing and saved the money spent on buying spots. And probably got the word out just as effectively.

beatcanvas on June 4, 2010 at 3:23 PM

I thought dear leader already accepted responsibility. Oh, well, glad I went to the beach last year.

Kissmygrits on June 4, 2010 at 3:24 PM

I’m a bit conflicted on this ad. The $50 million might be better spent at this point on actual solutions rather than a public-relations rescue.

Long-term, they’d probably be better off spending the $50 million on signs rebranding all their BP stations in the U.S. back to their original names, as “Amoco”, “Arco” and “Sohio”.

jon1979 on June 4, 2010 at 3:26 PM

Modern corporate thinking in a nutshell.

Instead of fixing the problem, let’s spend $50 mil on a patently insincere PR campaign!

tsj017 on June 4, 2010 at 3:26 PM

To Hell with accepting responsibility. Too many politicians, businesspeople, and celebrities mouth the words to defuse criticism, but they don’t really mean it. Think about it: BP knew weeks and months in advance that they had serious problems at that well, which was a risky venture in the first place. But they did nothing. Where was their sense of responsibility, then?

Tony Hayward can take his acceptance of responsibility and shove it.

irishspy on June 4, 2010 at 3:27 PM

Now, at what point does the Obama Administration take responsibility for contributing to the culture that facilitated this spill? Why weren’t the regulations that are intended to prevent this type of environmental accident being enforced?

I’m not a fan of BP because of it’s financial contribution to liberal politicians in general and to Obama specifically.

However, BP employes thousands of Americans. Perhaps millions of Americans are invested in BP’s stock.

The US government has no business bringing about the failure of BP anymore than the government has any business bailing out the auto industry etc, etc, etc.

MsDollie on June 4, 2010 at 3:27 PM



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Through a modular, flexible design construction, PetroAlgae enables a near-continuous growing and harvesting process of a wide variety of micro-crops suited to local climates, ensuring maximum growth rates.

Micro-crops are the world’s only truly scalable, sustainable and carbon-neutral petroleum alternative. Micro-crops produce yields 25x to 100x more productive than macro-crops such as corn, soy and sugar cane that are used to produce ethanol and biodiesel. Micro-crops can be grown on non-arable land, removing competition with the food supply, a significant issue facing macro-crops. Micro-crop fuels are carbon-neutral, consuming nearly double their own weight in CO2. The PetroAlgae system recycles 98 percent of the water used to grow micro-crops, a significant environmental benefit over both macro-crops and petroleum, which requires vast amounts of water in the drilling and extraction process.

Speaking of energy this little company is on the brink of making our food sources into fuel obsolete.

fourdeucer on June 4, 2010 at 3:30 PM

Remember all those sappy BP commercials asking random morons what they think of energy policy? They should have been spending that money to pay engineers to make sure their oil rigs don’t ‘splode. Enough commercials BP. Shut up and clean up. It kind of reminds me of BHO in perpetual campaign mode.

bitsy on June 4, 2010 at 3:31 PM

Apologies never help, they’re an admission of guilt.
Fix the problem, clean up the mess, then you can say you are sorry it happened.

At the same time, a series of investigative reports showed that BP and regulators from the federal government played footsie to keep the oil company from properly planning for just this eventuality.

There have been some vague hints that The Obama Administration, on top of things from day one, was ordering BP to do things that had little possibility of success when the government should have been focused on containment.

Skandia Recluse on June 4, 2010 at 3:31 PM

A no-win situation. But he has a responsibility to stop the leak and complete cleanup. He also has a responsibility to his shareholders and employees. Americans in both.

publiuspen on June 4, 2010 at 3:32 PM

Shep’s been doing his best to bury BP under complaints of lying to reporters. Not sure I’ve seen good evidence of that, but Shep’s gotta have something to chew on I guess.

It looks to me like BP’s doing what it can. I don’t know the reasons for the explosion…I’ve seen theories but don’t know if anything’s been substantiated yet. They’ve said they’d pay for it, though, and I’d like to see them stay in business long enough to do that.

Dee2008 on June 4, 2010 at 3:33 PM

Priotites, Tony. Fix the leak. Then grovel.

Wind Rider on June 4, 2010 at 3:34 PM

…the flow is getting worse. Don’t know why?

WashJeff on June 4, 2010 at 3:01 PM

Cutting the pipe to prepare it for their series of failed matings with it actually removed restrictions to the flow, making it, yes, worse.

Maquis on June 4, 2010 at 3:37 PM

There have been some vague hints that The Obama Administration, on top of things from day one, was ordering BP to do things that had little possibility of success when the government should have been focused on containment.

Skandia Recluse on June 4, 2010 at 3:31 PM

It’s comforting to know that BP can’t use the bathroom without permission from our government….isn’t it?
/

Dee2008 on June 4, 2010 at 3:40 PM

I am here in Destin. The oil hits here any day now. It will not be pretty but thus far BP has stepped up with cash to fishermen and a good localized plan to protect the marshlands. It was a terrible accident with no end in sight. This is only the beginning.

Grunt on June 4, 2010 at 3:02 PM

..a soft answer turneth away wrath. And if BP keeps up stuff like this, it’s sure gonna make The Pantload and his crowd of lawyers look bad in the public eye.

You know, one side saying they’re sorry and working their ass off trying to solve the problem and the gummint — especially ol’ hissing purple lips — incessantly flapping his/their gums blaming, blaming, blaming..

The War Planner on June 4, 2010 at 3:42 PM

At the same time, a series of investigative reports showed that BP and regulators from the federal government played footsie to keep the oil company from properly planning for just this eventuality.

BP “Beyond Petroleum” a greenie company happily making big contributions to liberal politicians, thus they didn’t need regulation.

Now the anti-energy luddites hate BP despite their greenie status and liberal political donations, and the pro energy folks aren’t likely to care much if a liberal greenie anti-energy energy company goes belly up in the Gulf.

RJL on June 4, 2010 at 3:42 PM

Once again, the environmentalists escape blame.

The ones who prohibited drilling closer to shore and force drilling a mile below the surface.

The ones who won’t allow us to drill in ANWR, because a few rare,exotic mosquitos may face harm.

Thanks Sierra Club, way to go Greenpeace, thanks EPA!

Because of you, we have a polluted Gulf and we have to import oil produced by vile, terrorist regimes the world over.

NoDonkey on June 4, 2010 at 3:43 PM

O.T.

Okay, HotAir now has talking advertisements. This has got to stop.

clark smith on June 4, 2010 at 3:47 PM

clark smith on June 4, 2010 at 3:47 PM

Ditto. Along with the ones that keep dropping down to interrupt your reading. Verrrry annoying.

Dee2008 on June 4, 2010 at 3:52 PM

BP has now started its efforts to make a fresh start with the American consumer by spending $50 million on an ad campaign

It’s too early to be spending money on an ad campaign. If they want to generate goodwill – but get credit for it with the public – they should shift that money to one of the reputable conservation groups for clean up efforts. The conservation group has their own PR apparatus that can take care of the media stuff.

Y-not on June 4, 2010 at 3:52 PM

Personally, I like the ad. Yes, the money could have and probably should have been better spent, but it’s not as though they’re aren’t already stuck with the bill. They’ll be paying for this mess regardless, and if this ad helps bring them customers, then it’ll end up being money well spent.

Esthier on June 4, 2010 at 3:53 PM

clark smith on June 4, 2010 at 3:47 PM

Welcome to **annoying** Capitalism!

seejanemom on June 4, 2010 at 3:54 PM

BP’s problem is as much the PR campaign after the Port Arthur refinery explosion as it is the PR campaign now.

The 2005 blast that killed 15 people combined with other safety violations to give the company’s U.S. division a bad image under the former managment, and the company decided not just to shuffle the head office deck chairs, but to roll out their eco-friendly ‘green’ campaign, as well as ingratiating itself into the hearts of liberals more than any other company save Hugogas (Citgo) down in Venezuela.

That may have made the left love them more than ExxonMobil (which other than Halliburton and maybe Walmart the left hates more than any other company), but the hypocracy cost them a lot of goodwill with others irked by the naked pandering to environmentalists, while in the end doing nothing to improve their standing among that group when Deepwater Horizon blew up and the spill began to grow.

The lone ironic/mitigating circumstance is that BP’s sucking up to liberals, combined with their campaign donations, turned the company literally into the Democratic Party’s own tar(ball) baby, catching them off-guard and ensnaring them in the blame for the spill (combined with their British ownership) by making it hard for Obama and others in the party to demonize BP in the same way they would have if the rig and oil spill had been done by ExxonMobil or any of the other U.S.-owned oil companies.

jon1979 on June 4, 2010 at 3:56 PM

Toyota Strategy?

Jorge Bonilla on June 4, 2010 at 3:06 PM

Toyota came to my mind too. In the court of public opinion however, BP is toast.

ThePrez on June 4, 2010 at 4:00 PM

You’re all taking the MSM narrative too seriously. In a year this will be seen as one of the most overblown stories in decades. The long-term impacts will be $6 gas and lots of pink slips in Houston.

MajorKong on June 4, 2010 at 4:03 PM

Usually Ed, your a sensible guy. But the idea that BP should have saved this money for clean up is STUPID.

It assumes that throwing more money at the problem will help. IF every reasonable idea is being funded and/or being tried, should they spend the money on unreasonable ideas? Maybe have employees call into the Psychic Help Networks and get advice?

AS you said, they are in a PR nightmare. IF they don’t start improving their image, they are going to face so much grief after the clean up from government that they may not survive.

WE know Congress is less interested in facts than fanning flames. BP needs to make sure that most of the ignition sources are OUT before Congress starts huffing and puffing with them tied to the pyre.

Now this DOES suppose that they are already spending all they can on any sensible solution possible. But I don’t have any reason to doubt that. They are legally on the hook for all damages and clean up. Why would they not be doing everything they could?

OBQuiet on June 4, 2010 at 4:05 PM

Every couple of years near Texas City, a BP plant seems to blow up. Honestly, I don’t think they have a good record, at least here in Texas.

madmonkphotog on June 4, 2010 at 4:09 PM

We live in interesting times. First, there was that housing bubble that allowed TARP to get pushed through. Then there was the H1N1 panic right before health care reform. With the weak economy and the bitter Obamacare battle, everyone figures that cap-n-tax is dead, but suddenly, you have a coal mine collapse and an oil rig disaster. And viola! All new drilling is suspended, and cap-and-tax is back on track in the Senate. Looks like Obama will deliver on his campaign promise to make energy prices skyrocket. I’m not sure what I’m trying to say, exactly. But I am sure glad I have my trusty tinfoil helmet to keep me safe from the commie mind control rays.

bitsy on June 4, 2010 at 4:13 PM

50 mil from a company that makes billions, and consequently will be spending billions for cleanup efforts, is a drop in the bucket. This is money very well spent.

pt on June 4, 2010 at 4:13 PM

As a side thought. Who things this all smacks of a Greenpeace or OPEC plot gone awry?

Sabotage the site, cause a few problems, a medium oil spill maybe, and give the Greens and Obama an excuse to hold of on Off-shore drilling another ten years and keep the US dependent on foreign energy sources. Russian Subs!

Things then go horribly wrong.

Sounds almost like a report on Olbermann or Maddow if they could tie the Bush admin into it.

I am starting the book version today. Fiction of course.

OBQuiet on June 4, 2010 at 4:16 PM

Obama is not bashing Anadarko who owns 25% of the venture. He’s not bashing Transocean, the contract operator. BP’s first response was correct – blame Transocean, run the clean-up and litigate. Two weeks into the spill BP started to lead with their chin and have been doing so since. And their payment for moving from their initial position was a visit from Eric Holder.

MajorKong on June 4, 2010 at 4:35 PM

“We’re taking full responsibility… unless it goes well, in which case Obama will take the credit for it.”

Daggett on June 4, 2010 at 4:49 PM

I am currently on the Discoverer Enterprise. Trust me, the people here are the best and are doing everything possible to contain and eventually stop this leak.

DAT60A3 on June 4, 2010 at 5:34 PM

I am currently on the Discoverer Enterprise. Trust me, the people here are the best and are doing everything possible to contain and eventually stop this leak.

DAT60A3 on June 4, 2010 at 5:34 PM

DAT, why can’t they jam an airbag or industrial-grade balloon in the pipe and inflate it? Such a device could allow a cement plug to be installed easily, or so it seems to me…

Maquis on June 4, 2010 at 5:44 PM

You’re all taking the MSM narrative too seriously. In a year this will be seen as one of the most overblown stories in decades. The long-term impacts will be $6 gas and lots of pink slips in Houston.

MajorKong on June 4, 2010 at 4:03 PM

$6 a gallon gas will be the good ole days. Im thinking around 9-10 a gallon from our own Govt run oil comany.

Koa on June 4, 2010 at 5:55 PM

It assumes that throwing more money at the problem will help. IF every reasonable idea is being funded and/or being tried, should they spend the money on unreasonable ideas?

I think you’re conflating stopping the leak with clean up efforts. Unlike plugging the leak, which is particularly tricky in this situation, there’s nothing special about the clean up efforts. They can apply techniques used at other spills. But from what I’ve seen, it’s clear that there are not enough resources in terms of personnel and materials at the shoreline to protect the marshes. Waiting until the leak is plugged means that damage is done to those areas in the meantime.

Give the money to Ducks Unlimited, the Nature Conservancy, and similar groups so they can mobilize the efforts more aggressively.

Y-not on June 4, 2010 at 6:56 PM

Tony Hayward, the argument, for acceptance of moderate performance.

Modest, with modest results.

What part of do everything, do everything now, is so hard for leaders to grasp.

Compare the cost of ready skimmers and tankers with sixty miles of booms to circle a burning platform with the certainty of bankruptcy.

A tremendous disaster for the gulf coast and every other oil producer and Americans, all for the lack of simple logistics.

Speakup on June 4, 2010 at 7:05 PM

DAT, why can’t they jam an airbag or industrial-grade balloon in the pipe and inflate it? Such a device could allow a cement plug to be installed easily, or so it seems to me…

Maquis on June 4, 2010 at 5:44 PM

These wells can have pressure up to 15,000 psi. I don’t know what this one has, but watching how it pushed the top hats around, it would be impossible to hold an inflated packer in place long enough cement it.

DAT60A3 on June 4, 2010 at 7:17 PM

By having more confidence in a foreign Company then my Government makes me…

Oh hell I don’t even know anymore.

I keep going back to the “crisis” comment.

Then I see volcanoes and bad polls. I still have Hope in the American People.

Testing…times…

seesalrun on June 4, 2010 at 7:52 PM

a fine cup of coffee that looks remarkably similar to the Gulf of Mexico at the moment.

Statements like this simply aren’t even close to being true and actually do harm to the people that live on the Gulf Coast and make their living from the coastal environment.

I would hope that at least Hot Air would keep some proper perspective.

The Mississippi puts 1.6 million gallons of new water into the area per second.

Jason Coleman on June 4, 2010 at 10:45 PM

spending one dime on fringes while the problem continues and people lose their pristine beaches and livelihood is irresponsible. It’s pure self promotion. PLUG the DAMN HOLE.

katablog.com on June 4, 2010 at 11:04 PM

TV ads are among the most execrable things about these large companies. From the greenie Kool-Aid they peddled, one might conclude they forgot how to drill for oil.

The time for the CEO to care was before they bought the waivers. Lefty wankers.

Feedie on June 5, 2010 at 1:06 AM

These wells can have pressure up to 15,000 psi. I don’t know what this one has, but watching how it pushed the top hats around, it would be impossible to hold an inflated packer in place long enough cement it.

DAT60A3 on June 4, 2010 at 7:17 PM

Okay, lets build a steel plug, suitably undersized to permit easy insertion, that has hydraulically deployed hardened steel spikes that ensure it cannot be blown out. It can have multiple reinforced rubber bags on the lower face that, once inserted and secured, can be filled via a pair of tubes with a fiber or metal reinforced fast-setting epoxy. THAT wouldn’t blow out, it’d seal it well enough to allow cementing and even subsequent welding, and surely would get us through August when relief wells are drilled (Inshallah).

The plug can be a single solid steel body. The piston/spike cylinders can be bored directly into the plug body all the way around, I’d say four placed every ninety degrees at a number of levels, I’d hope for four levels, and with the angle of the succeeding levels staggered by 45 degrees, you could get those four levels in a fairly short length. It wouldn’t hurt my feelings to see more than four per level, but four each should do and keeps the math easy.

The spike-pistons can be driven through a single central passage drilled vertically, with individual passages drilled from the back of the piston bore to the central passage. The spike-pistons would have retention rings near the outer lip of the bores, though the well pipe walls will be the ultimate limiter of the distance the pistons travel. Of course, the pistons will have O-ring seals and such, and can be retained in the retracted position awaiting deployment using a drop or two of mild thread locker.

The bags on the lower face will have to be sourced from industrial supply sources. Using vehicle suspension type bags, with a pair of steel discs between a rubber sleeve, would save the trouble of engineering and manufacturing them. If big-rig bags aren’t suitably sized, then one might look to see if there are any used on industrial equipment damping support or any for use in earthquake protection systems for buildings.

Passages for the epoxy filling system can be bored vertically through the plug, off-center and aligned to avoid the hydraulic passages and piston bores. The bag would need to be partially restrained in order to avoid interferring with the insertion of the plug, either by being held in a stretched lengthwise fashion, or restrained with straps that would stretch or break when the bag is deployed. If more than one bag was used, subsequent bags would have to be fed via steel reinforced hoses that would actually have to pass through the first bag. Vehicle hyd brake line type hoses would work.

The epoxy system should have a pair of passages for each bag, with a simple join and mixer device just before the epoxy enters the bag. I guarantee you that if you use JB-Weld as the bag filling medium that that fine company will devote their expertise and materials for the bragging rights alone! The epoxy can be deployed pneumatically, hydraulically, or mechanically, I prefer hydraulically.

The entire package can be engineered independent of the submersibles except for the considerations necessary for the ROVs to manipulate the device into place and to relay control signals. The hydraulic package can be driven by pre-filled accumulators though I’d want a backup pump and batteries for good luck.

The leading edge, or lower face, of the plug assembly can/should have a nose cone of sorts that makes it easy to insert the plug and protect the bag(s). Nose cone must be designed to not interfere with deployment of the bag(s).

I’m a retired military man, an inventor and back-yard engineer, and I’d do anything to help beat this problem. I’ll be back to this thread to see if you respond, I’m willing to collaborate as needed, I’m not adverse to an emergency deployment to our own Gulf if need be!!!!!!!!!!

Good luck, and God Bless.

Maquis on June 5, 2010 at 1:28 AM

The ad helps. BP is now on public record owning up to their responsibilities.

Dandapani on June 5, 2010 at 9:18 PM