New WH press strategy: More “change” blather, even cooler backdrops for speeches

posted at 4:54 pm on February 15, 2010 by Allahpundit

Karl dubs it the “more cowbell!” approach. The good news? Sounds like we might be looking at only six to eight hours of The One on TV every day going forward instead of the usual 10 to 12. (“The threshold for things he will go out and talk about is higher.”)

The bad news: He’s going to turn up as part of the Super Bowl halftime show sometime before 2012, isn’t he?

“It was clear that too often we didn’t have the ball — Congress had the ball in terms of driving the message,” communications director Dan Pfeiffer said. “In 2010, the president will constantly be doing high-profile things to be the person driving the narrative.”…

First, they said, is a return to the disciplined messaging that was a hallmark of the 2008 campaign, in which unhelpful themes were filtered out in favor of topics that advanced the candidate’s goals. In the White House, they said, that will mean a tighter focus on Obama’s commitment to the economy and jobs for average Americans. “The threshold for things he will go out and talk about is higher,” one senior aide said.

Second, White House advisers promise a quicker, more aggressive response to GOP attacks on the president and his policies. They noted that Obama and his top White House advisers have pushed back hard against Republican accusations that the FBI mishandled the interrogation of the man accused of trying to bomb an airliner on Christmas Day — and as Biden did on Sunday…

A third change is a return to the backdrops for Obama that aides considered so effective during the presidential bid. The image of Obama standing in the Diplomatic Room surrounded by men in dark suits will be replaced, as often as possible, by scenes of a more relaxed president in crowds. The goal is to have Obama travel outside of Washington — what they call “the bubble” — at least once a week, advisers said.

The fourth change planned? Talking more about Change. (Really.) This smells to me like Obama’s way of dealing cosmetically with the left’s more substantive critique that he hasn’t done enough to muscle Congress on health care. If he gets up on the podium and tries to sound presidential, maybe they’ll think he’s being presidential. In fairness, cosmetics may be all he has left: His political capital’s been sapped by Massachusetts et al., to the point where some Dems are now running away, so the best he can do to “lead” is to fire up the TOTUS and try to charisma his way back to some reasonable level of public support for his agenda. The perpetual campaign in action, like DrewM says. It worked like a charm for health care, didn’t it?

As for the “rapid response” to the GOP — which, per Tom Maguire, is at least the third time they’ve announced something like that — is Republican messaging really Obama’s problem? The GOP has done well lately with making an issue of Abdulmutallab’s handling, but apart from the occasional viral Palin soundbite, on most domestic issues they’re a non-factor. If a thousand speeches on ObamaCare wasn’t enough to kill the conservative message, a rapid response “truth squad” or whatever won’t matter a bit.


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Comments

Who in the Democratic Party wants to be seen with this tool? Who would invite him to come speak in their state?
Ben, this is a warning to you. Keep this dipshit out of Nebraska!!

PappaMac on February 15, 2010 at 5:38 PM

They can get Obama to star in an instructional video for school kids
co – starring Kevin Jennings
That would be cool
as for the backdrop..

macncheez on February 15, 2010 at 5:40 PM

Berri is determined to own America and bring her down so he can get on with his global presidency ambitions.

tigerlily on February 15, 2010 at 5:31 PM

What?! Why would he limit himself to the adoration of a mere planet when the entire cosmos is calling for him?

/

Maquis on February 15, 2010 at 5:40 PM

and try to charisma his way back to some reasonable level of public support for his agenda.

Charisma as a verb? Love it.

Welcome back Allahpundit.

hillbillyjim on February 15, 2010 at 5:42 PM

Pop yo colla’, dog President Obama! And if that doesn’t work, maybe a big clock on a necklace!
 
If neither of those work, try substance. You got the other guy voted off the island, but the ones who phoned in their votes for you have quit watching the show. And a friendly hint- The people who are still tuned in don’t care much about stage props.

rogerb on February 15, 2010 at 5:43 PM

!#$%

and try to charisma his way back to some reasonable level of public support for his agenda.

Charisma as a verb? Love it.

Welcome back Allahpundit.

hillbillyjim on February 15, 2010 at 5:43 PM

I have liberal friends who now say the very sight or sound of the Anointed One now turns them off so much they turn off the TV.

Keep it up, oh chosen one.

Dhuka on February 15, 2010 at 5:43 PM

Good strategy. The only fix for people who are sick of Obama is more Obama bleating about Bush and blaming everyone else.

darwin on February 15, 2010 at 5:44 PM

So they are going into high campaign mode, try to BS people again. Wanted to be open about their leftism and that didn’t work, So back to fooling the public. Isn’t that typical Democrat. Can’t really say how they feel.

Hummer53 on February 15, 2010 at 5:46 PM

A man of substance he is NOT. When substance is lacking they resort to image.

Ladies and gentlemen, I present you the perpetual

Piñata in Chief

Schadenfreude on February 15, 2010 at 5:50 PM

Maybe the wenches on “The View” can work Soetero into their programming schedule so that the Sun King can entertain the masses. DeGeneres might even offer him an opportunity to display more two-step style. Dancing around issues in front of a camera seems to be ObaMao’s forte.

onlineanalyst on February 15, 2010 at 5:50 PM

Is this idiot douchebag really our president? Did I somehow land in Bizarro world?

WarEagle01 on February 15, 2010 at 5:53 PM

You can change the wrapping paper on a turd and it’s still a turd.

RMOccidental on February 15, 2010 at 5:53 PM

More cow manure.

the_nile on February 15, 2010 at 5:54 PM

So the strategy is to feed us more hype … and to announce that it is more hype … I think he is probably paying his strategists way too much if that’s their best effort.

Done That on February 15, 2010 at 5:56 PM

Sooooo….

I guess Obowma is going to make it the Olympics after all.

… Watch him bring home a gold medal.

Seven Percent Solution on February 15, 2010 at 6:00 PM

He needs to get back to Berlin’s Victory Column for another speech.
Apparently hope and change have worn off in Europe as well.

http://hillbuzz.org/2010/02/15/question-what-does-this-german-parade-float-of-obama-mean/

Yea, I know I’m supposed to stand up for our idiot when foreigners make fun of him, but I can’t.

CTSherman on February 15, 2010 at 6:01 PM

Surely there is someone in the WH with enough brains to realize this won’t work? Are they all that out of touch with reality?

INC on February 15, 2010 at 6:02 PM

Go away, O’bama. Please.

Del Dolemonte on February 15, 2010 at 6:03 PM

If a thousand speeches on ObamaCare wasn’t enough to kill the conservative message, a rapid response “truth turd squad” or whatever won’t matter a bit.

chickasaw42 on February 15, 2010 at 6:04 PM

When was the last time Obama and Joe had a chance to step out and grab a burger for lunch?

PappaMac on February 15, 2010 at 5:14 PM

I can see it now… Barry and Joe hop onto Air Force One for a trip to Los Angeles to grab a double-double at In ‘N’ Out.

malclave on February 15, 2010 at 6:07 PM

Dear Liar doesn’t think we are booing, He thinks we have an accent and are saying “Obooma.”

rbj on February 15, 2010 at 6:11 PM

If a thousand speeches on ObamaCare wasn’t enough to kill the conservative message, a rapid response “truth squad” or whatever won’t matter a bit.

It’s not ‘killing the conservative message’ that Obama perceives to be the problem, nor is appealing to the American voters. It’s the progressive faction of the MSM that’s become a real problem for Obama. They’re outraged that he blew the chance-in-a-lifetime to enact even one major piece of legislation that would have advanced the progressive’s socialist agenda, and have gone all negative on him and his ‘inner circle’ of advisors.

By doing more quality face-time on TV, using writers to change the dialog to make him sound more presidential and more in possession of leadership skills, Barry’s hoping to provide some fodder for the next script of talking points the progressive MSM needs to return to providing cover for his actions. Plus manage the news better for him to try to convince the Indies that he’s moved back to the center.

Won’t work, because we who used to make up the “Silent Majority” now have the alternative media as sources for the truth: news and facts we need to stay informed. And because Obama doesn’t have a scintilla of a clue as to what’s going on with everyday Americans and their anger and frustration over his agenda, he hasn’t the faintest idea how to direct his communication efforts to get in touch with Americans more effectively.

KendraWilder on February 15, 2010 at 6:14 PM

Backdrop.

Madman Lance on February 15, 2010 at 6:15 PM

For maximum impact, Obama should deliver a HC speech from a luge.

JiangxiDad on February 15, 2010 at 6:15 PM

Sooooo….

I guess Obowma is going to make it the Olympics after all.

… Watch him bring home a gold medal.

Seven Percent Solution on February 15, 2010 at 6:00 PM

Put him on a luge!

Steve Z on February 15, 2010 at 6:18 PM

Away from the White House once a week?

How much is that gonna cost?

ladyingray on February 15, 2010 at 6:19 PM

Sounds like a plan…..we need more of President MassivedebtforourChildren not less!!!!!!!!

Put him on his own channel like another Oxygen. Heck Oprah would do it for him.

What programs might be on Obamoxygen?

PappyD61 on February 15, 2010 at 6:21 PM

For a guy who proudly proclaimed that the most significant attribute he had for being President is that he campaigned for President, this seems like a great plan.

OxyCon on February 15, 2010 at 6:22 PM

Historically speaking, isn’t it a tendency of tyrants to see enemies and traitors around every corner, imagining them even when they pose little threat?

I’m not sure if Obama simply imagines the Republican threat to be greater than it is, or if he is unable to delineate between popular conservatism and viable elected opponents. Either way, it’s evident he has very thin skin, since he feels the need to “push back” against real or imagined Republican smears.

I feel we’re seeing two extremes as far as image-handling goes: Bush didn’t defend himself often enough and thereby allowed his opponents to set the narrative and diminish his effectiveness; Obama defends himself so often that he appears weak and unpresidential, also diminishing his effectiveness.

Oh, well. If Obama’s planning on running to Mommy on national TV for the next year, I say Pass the Popcorn!

Animator Girl on February 15, 2010 at 6:22 PM

And as for the GOP?

Paaaaahleese they can barely pour piss out of a boot!!

PappyD61 on February 15, 2010 at 6:23 PM

The goal is to have Obama travel outside of Washington — what they call “the bubble” — at least once a week, advisers said.

The goal should be to get Obama to do some actual work. But our country probably is better off if he does nothing but speechify for the next 2 years, so I won’t complain.

LASue on February 15, 2010 at 6:23 PM

People are tired of this bum – he’s old news.

HondaV65 on February 15, 2010 at 6:24 PM

Coming soon to a town near you: TOTUS. Now with animated backdrops.

TN Mom on February 15, 2010 at 6:25 PM

No matter how much lipstick you put on a pig. . . . . . . .

Bubba Redneck on February 15, 2010 at 6:26 PM

This is the part where Barack Obama starts with his torture routine. I anticipate the “O Network” coming soon with 24/7 broadcasts of his bangthegong head.

Lourdes on February 15, 2010 at 6:29 PM

Who in the Democratic Party wants to be seen with this tool? Who would invite him to come speak in their state?
Ben, this is a warning to you. Keep this dipshit out of Nebraska!!

PappaMac on February 15, 2010 at 5:38 PM

What are ya threatening Ben for hes’ dead man walkin, history, toast, Ben Nelson TRAITOR D NE, is done, gone, kaput!

Perhaps Pinnochio should try tieing a porkchop around his neck and crawling around on the floor, at least the first dog might play with him for a minute or two!

dhunter on February 15, 2010 at 6:30 PM

It’s not really surprising that a man without substance would think the problem is the backdrops in his photo ops.

ProfessorMiao on February 15, 2010 at 6:31 PM

Coming soon to a town near you: TOTUS. Now with animated backdrops.

TN Mom on February 15, 2010 at 6:25 PM

Ooooooo! Work for me!

Animator Girl on February 15, 2010 at 6:33 PM

Really, if he were actually, you know, working would he have time to worry about this shiite? Maybe he should try working.

ORconservative on February 15, 2010 at 6:34 PM

Here’s my recently developed plan:

Whenever Barack Obama appears in that droning irritating speak of his, I tune to: PIT BOSS.

I’d rather watch a hero who is just barely 4′ tall who employs three others of similar stature than Barack Obama. Hopefully, PIT BOSS will have new episodes soon but even if he doesn’t, I’ll just watch the same three over and over again until this Obama Nightmare is over.

Lourdes on February 15, 2010 at 6:34 PM

“HOPE AND CHANGE THE CHANNEL!”

Lourdes on February 15, 2010 at 6:36 PM

Hasn’t that chicken had enough already ?

DeweyWins on February 15, 2010 at 6:48 PM

the high profile person driving the narrative…I’m confused, did they name the bus, narrative? More travel each week outside the bubble called DC…He’s already got enough frequent flyer miles to last 2 lifetimes. As long as it’s just to speechify, that’s ok.

Kissmygrits on February 15, 2010 at 6:53 PM

What’s the matter with you people!

Did you not get the memo?

If you oppose “The One,” the nation’s second black president, then you are all …..
RAAAAACCCIIIIISSSSTS!!!

and so is that dog who does not eat the crappy stuff fed to him or her.

It isn’t the color of the bowl (manner in which it is presented), or that the dog is just plain stupid (translated: voters are idiots if they don’t agree with me, but if they agree with me, then they are geniuses, tolerant, enlightened, and special).

It is ALL THREE!!!

The reasons the “dog” wont eat the crappy stuff are: the color of the bowl, the dog is stupid, and the dog is RAAAAAAAACCCCCCCCCCCCCIIIIIIIIIIISSSSSSSSSSTTTT!

If you don’g agree with me, then you, mister or misses, are a racist, homophobic, Islamophobic, flat earth believing, global warming denying, Christian Creationist ignorant of science, Evolution denying idiot!!!!!!

William2006 on February 15, 2010 at 6:55 PM

Cowbell, does that mean his wife responds?

tarpon on February 15, 2010 at 7:04 PM

C’mon trolls! I even mentioned Sarah Palin, and they didn’t show!

Then again, it is a federal holiday. And since most of them likely work for Axelrod….

CurtZHP on February 15, 2010 at 7:18 PM

Backdrop 2

Uh…doughnuts are…uh… sorta cake. Let them eat…uh…DOUGHNUTS.

Madman Lance on February 15, 2010 at 7:19 PM

William2006 on February 15, 2010 at 6:55 PM

Keith, is that you?

onlineanalyst on February 15, 2010 at 7:28 PM

I think Obama has jumped the shark and has become a caricature of a street hustler trying to act presidential; much like an Eddie Murphy movie! Now that the public sees what a fool he is, they should concentrate on cleaning out the Federal, State, and local governments. His Communist supporters must be swept out of office with the avalanche that is coming! The more he talks the worse it is going to get for Corruptocrats. The press CORPSE can’t save them.

Marco on February 15, 2010 at 7:29 PM

I think he should haul out those styrofoam columns and little American Flags from the campaign speechifyin!

Oh wait, I guess the falgs were rescued from the trash in black garbage bags by the Republicans!

Now thats’ my kind of “capture the flag”! I hope we play a similar game in Nov. 2010 and 2012 and call it “savin my country”!

dhunter on February 15, 2010 at 7:29 PM

Hey, wasn’t he the head of GM?

Madman Lance on February 15, 2010 at 7:32 PM

Sooooo….

I guess Obowma is going to make it the Olympics after all.

… Watch him bring home a gold medal.

Seven Percent Solution on February 15, 2010 at 6:00 PM

Best in Show?

BobMbx on February 15, 2010 at 7:36 PM

Sooooo….

I guess Obowma is going to make it the Olympics after all.

… Watch him bring home a gold medal.

Seven Percent Solution on February 15, 2010 at 6:00 PM
Best in Show?

BobMbx on February 15, 2010 at 7:36 PM

BIGGEST LOSER!

dhunter on February 15, 2010 at 7:41 PM

Obama’s handlers haven’t yet figured out that Presidents can’t make campaign promises, which is what this strategy appears to be.

“If you vote for me, I’ll close GITMO within one year of taking office” is a promise that can be made BEFORE you actually have the authority to order it.

But once you get into office, all you can say is “I’ll close GITMO in a year or less”. Guess what, nobody cares. Why don’t you just do it instead of promising to do it?

See how that works? If the Obama-ites try to re-kindle the campaign energy, they’re already doomed.

“Hey dude, we DID vote for you…just do something…”

BobMbx on February 15, 2010 at 7:52 PM

Cowbell, does that mean his wife responds?

tarpon on February 15, 2010 at 7:04 PM

Mooooohahahahahaaaa

macncheez on February 15, 2010 at 8:15 PM

Can a return visit to Fort Myers, FL be in the cards for a reunion with Ren and Stimpy? Or was it Henrietta and Squeaky? “Oh, goodness gracious Mr. President …!”

ya2daup on February 15, 2010 at 8:22 PM

Suggesting to White House. LESS Barry ALL the time.

GarandFan on February 15, 2010 at 8:24 PM

More campaigning. Brilliant! /

scalleywag on February 15, 2010 at 8:34 PM

No matter how much lipstick you put on a pig. . . . . . . .

Bubba Redneck on February 15, 2010 at 6:26 PM

Zing! +100

scalleywag on February 15, 2010 at 8:39 PM

Backdrops I humbly suggest are (1) become a contestant on Wheel of Fortune; (2) be a passenger in Cash Cab; (3) replace Mike Rowe as narrator for Deadliest Catch; (4) become a contestant on one of the “reality” shows on MTV or VH1Suggested backdrops; (5) elbow out whoever is serving as emcee for the Oscars telecast; (6) speak at one or more Tea Party rallies; (7) join Glen Beck for the 8/28 rally in DC; (8) stand post with INS agents along the southern border with Mexico; (9) stand in for Tiger Woods as the inspiring golfer of color on the PGA tour – but we insist that Biden be his caddy; (10) serve as Grand Marshal for sundry parades around the country; (11) campaign – often – for Deid, Pelosi, Boxer, Gillibrand, Lincoln, Landrieu and any other Dhim who needs an anchor in the politcal gales buffeting Washington; and (12) perform at a Renaissance Faire with Joe Biden. The opportunities are endless!

ya2daup on February 15, 2010 at 8:41 PM

ya2daup on February 15, 2010 at 8:41 PM

I really need to preview my posts more often …

ya2daup on February 15, 2010 at 8:44 PM

Suddenly Chavez Obama!

daesleeper on February 15, 2010 at 9:06 PM

Can’t somebody just convince him to wear earth colors or something?

Cindy Munford on February 15, 2010 at 9:32 PM

Dear FOX News,
Are you willing to provide me Obama Free TV? Else I might have to stop watching TV completely.

antisocial on February 15, 2010 at 9:43 PM

More backdrops? Is that like more TelePrompters?

Obowma: “I can’t help it if the American public is too stupid to understand my keen intellect. My 400 TV appearances last year just means I need to be out there more often to showcase my wonderful and unique only to me, talents to America”.

“I am the one I’ve been waiting for and I love me some me”.

dthorny on February 15, 2010 at 9:45 PM

Sooooo, forcing Obowma to be on TV more than ever is going to make things better for them?

That is like eating a turd and saying, well, you just need to eat more of it.

dthorny on February 15, 2010 at 9:55 PM

I like Michael Medved’s radio show, but sometimes the guy is impossibly dense. Lately he’s been on a rampage about conservatives who call Obama stupid. He couldn’t have timed it much worse, could he?

Obama seems deeply committed to making them both look like idiots. He’s halfway there.

Jaibones on February 15, 2010 at 10:04 PM

When does Obama have time to do his job rather than campaign?

Make that a big issue as it becomes ever more true.

{^_^}

herself on February 16, 2010 at 2:39 AM

The One should go on a long tour of the country – riding in Biden’s motorcade.

RustBelt on February 16, 2010 at 6:31 AM

The threshold for things he will go out and talk about is higher.)

Words slapped together bereft-of-meaning = heads bereft of thought. Mixing tenses is characteristic. They are in a constant present.

curved space on February 16, 2010 at 9:12 AM

“Barry, stop that! You’ll go blind!”

Akzed on February 16, 2010 at 9:24 AM

We’ve reached a sad point in out history when the White House confuses their innate political problems with publicity problems.

xax on February 16, 2010 at 10:10 AM

Need more lipstick on this pig!

bluegrass on February 16, 2010 at 10:14 AM

“But when the cloud of rhetoric has passed, when the roar of the crowd fades away, when the stadium lights go out and those styrofoam Greek columns are hauled back to some studio lot, what exactly is our opponents plan?”

–Sarah Palin

xax on February 16, 2010 at 10:15 AM

The goal is to have Obama travel outside of Washington — what they call “the bubble” — at least once a week, advisers said.

Me thinks Obama found a little something something on the side.

SmallGovtGuy on February 16, 2010 at 5:02 PM

First, they said, is a return to the disciplined messaging that was a hallmark of the 2008 campaign, in which unhelpful themes were filtered out in favor of topics that advanced the candidate’s goals.

Um, such as no tax hikes under $250k, gov’t transparency, bipartisanship, keep your doctor, and negiotiations on C-SPAN?

Me thinks Obama found a little something something on the side.

SmallGovtGuy on February 16, 2010 at 5:02 PM

What, “cheating on his country”? Good, maybe he can pass Dutch healthcare, or ruin the Belgian economy instead. /s

RD on February 16, 2010 at 5:44 PM