“Green police” ad: good marketing for Audi?
posted at 2:20 pm on February 8, 2010 by Ed Morrissey
Super Bowl ads have a reputation of pushing the envelope artistically and strategically. Last night’s extravaganza certainly lived up to that billing, as Madison Avenue presented the brilliant and the baffling to a nation of viewers. One ad in particular stood out in the latter category, with many wondering whether it meant to entice people to buy the product — or to fear the end result of an overreaching government on environmental issues:
The ad works for me far better as a warning of an overreaching government dictating choices — like incandescent lightbulbs, paper vs plastic in the grocery store, and choice of cars. Audi may convince some people to look into its clean-diesel offerings, but the ad itself is likely to elicit more concern over the direction of regulatory efforts, especially at the EPA, which declared carbon dioxide a dangerous pollutant last year and has started the effort to regulate manufacturing as a way to get around the legislative hurdles to cap-and-trade bills in Congress.
If the government really does intend on creating regulation over these kinds of choices, a “green police” will not be far behind, although not in the humorous style presented here. It will instead insert itself in home purchases, car choices, energy rationing, and in the use of private property. Government will pick the winners and losers rather than a free people making their own choices, and they will use the power of government to ensure that those winners prevail for the purposes of a governing elite.
I suspect, though, that Audi was aiming at a very narrow slice of the market — those people who can afford to buy an Audi and who want to achieve the sanctimony of the driver at the end. In that sense, it’s entirely successful. Bear in mind that it’s that narrow market that wants to impose the Green Police solution on the rest of us.
Update: The boss has background on Audi’s pandering to the enviros here.
Update II: Chad at Fraters Libertas had the same reaction to the Dodge Charger commercial as I did.
Blowback
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My God, I think I’d rather be dead, than live life that way. Or I’d rebell. That’s insane!!!
capejasmine on February 8, 2010 at 2:54 PM
In this, Cheap Trick disappoints me.
But if they did it strictly for the payday and publicity, why, that’s OKAY!
juanito on February 8, 2010 at 2:54 PM
Anteater.
http://www.youtube.com/watch?v=6YA03v8yRps&NR=1
the_nile on February 8, 2010 at 2:54 PM
I don’t think it’s appropriate to smile at the man’s passing, but I sure as hell ain’t gonna shed any tears.
Doughboy on February 8, 2010 at 2:54 PM
they weren’t kidding, they weren’t’ giving a warning, and they weren’t doing more than slight mockery at best.
What you see is what they actually want, and are hoping for.
Use your web browser and search for Audi Green Police; or
http://www.audiusa.com/us/brand/en/models/a3_tdi/green_police.html
(stop the video as the page loads)
They’re not kidding, the want, and hope for a lessening of freedom and control of your choices. That’s their goal (somehow I suspect their lobbyists will be working on that legislation as well…)
They’re not innocuous and they’re not kidding.
gekkobear on February 8, 2010 at 2:55 PM
Umm, it’s already happening across the pond, complete with Soviet/Stasi-style spying on your neighbor encouraged.
Any individual found importing incandescent bulbs into the EU will face a £5,000 fine and it could be an unlimited amount for big companies.
http://www.telegraph.co.uk/earth/earthnews/6076996/Public-told-to-snoop-on-lightbulb-law-breakers.html
Lou Budvis on February 8, 2010 at 2:55 PM
+101
BobOfTexas on February 8, 2010 at 2:55 PM
So now that
KennedyMurtha is dead surely we should pass ObamaCare to make his lifelong dream come true. What do you say gang?angryed on February 8, 2010 at 2:56 PM
They’re already there. You know how many hoops I had to jump through to buy my house? And heaven forbid I add a turnaround to my driveway. They even have people getting energy assessments on their homes in order to qualify for tax credits. They’re moving down the path as quickly as they can, which in most cases means using the executive branch to impose rules, regulations, requirements, licenses, and inspections.
We had a crane fall in at a local lake. None of the salvage crews would pull the crane out because of the EPA and OSHA requirements on the job. So the crane is being left in the lake to rust, spew oil and gas, and provide a hazard to swimmers and boaters. Welcome to the world of the Green Police.
hawksruleva on February 8, 2010 at 2:56 PM
Exactly.
Most people are just confused by all the bickering between the left and the right. The add shows a way to get past it all with a car that doesn’t suck.
It’s a very effective ad.
pedestrian on February 8, 2010 at 2:56 PM
All you have to do is move to liberal havens to see this. We had folks in Vermont whose job it was to go through trash and figure out who wasn’t recycling enough.
nerdbert on February 8, 2010 at 2:56 PM
If anything this has showed how unhinged you guys are, in that you think the events in the commercial might actually happen. Lighten up.
crr6 on February 8, 2010 at 2:33 PM
You really ought to pay attention to what is going on in the world around you before you beclown yourself even more.
Crazy to believe that any elected official in the US Congress would support fines and jail time for a citizen for failing to purchase a product. Never could happen, except it did.
hillbillyjim on February 8, 2010 at 2:57 PM
Whether these words are offensive or not is decided by who?
And which words, by who?
I say idiot should be one of these words.
Sorry, you’re busted!
donh525 on February 8, 2010 at 2:57 PM
The new green is actually red. See Mikhail Gorbachev’s Green Cross International (GCI)
Johan Klaus on February 8, 2010 at 2:57 PM
I knew he was ill, but I didn’t think it was that bad.
Condolences to his family.
When do we get to start talking about who might replace him?
MarkTheGreat on February 8, 2010 at 2:59 PM
I have been driving my e-320 for ten years and over the weekend i took a look at a A5 Audi before seeing that ad here and now i am so mad i am having a hard time typing this ..pissed.. fed-up..sorry I’ll try again later i need to cool off first.
Innovations on February 8, 2010 at 3:00 PM
Are idiot-itch and cavecreeps some of these words?
Johan Klaus on February 8, 2010 at 3:00 PM
I thought the ad could not decide what it wanted to say.
It made me decide I never want an Audi.
Branch Rickey on February 8, 2010 at 3:00 PM
Crazy eh? Like say being fined $5K for importing an incandescent light bulb? That is the current law in Europe right now.
You don’t get out much do you?
angryed on February 8, 2010 at 3:01 PM
As I watched that ad, I thought they were mocking the Greens – until the end. Then I was thinking, “WTF?!”
disa on February 8, 2010 at 3:01 PM
PA special election in the works? Dems can say goodbye to another state.
Ryan Anthony on February 8, 2010 at 3:01 PM
That’s why, to me, the ad is funny. They’re promoting conseration, and making fun of it, at the same time. In one web ad, they even say “I’m not sure about that part. But the rest of it is true.” Can you say IPCC?
hawksruleva on February 8, 2010 at 3:01 PM
My best guess is that Audi thought it was being cute, not realizing that the supposed goof they were making on environmental awareness was actually an accurate spirit of the age, as dictated by the collective media conscience. They’re in this to sell cars remember, and they’ll adapt in order to stay profitable.
It’s that tagline “Being Green Never Felt so Good” that I think clinches where they ultimately stand.
It’s like saying “yeah, eco-consciousness is a b!tch sometimes, and some people get carried away, but look at us. We’re ahead of that game. Give us a try!”
If Audi was truly mocking the green movement, they’d be sticking their thumbs in the noses of the eco-freaks by NOT making cars to appease them. They’re going along to get along, but they’re still doing it, a few laughs or not.
Personally, I thought it was funny, up til that last bit.
somewhatconcerned on February 8, 2010 at 3:02 PM
So, what happens if you use an illegal lightbulb? Don’t you have to pay a fine? What happens if you don’t pay a fine? Eventually, you’ll go to jail for contempt of court.
All laws rely on the government’s ability to use force to coerce compliance.
hawksruleva on February 8, 2010 at 3:04 PM
Never wear fur while beating your fighting dogs.
The Race Card on February 8, 2010 at 3:06 PM
I wonder if they aren’t doing that already. Audi has a pretty successful racing program, after all. Does the Paris-Dakar rally strike you as being eco-friendly? Despoiling the desert and all? My guess is that a good chunk of engineers tasked with making “clean cars” find the whole “science” of the Green movement to be laughable.
hawksruleva on February 8, 2010 at 3:07 PM
Well, I be sure to never buy anything from Audi.
Greg Q on February 8, 2010 at 3:07 PM
The tagline is “Being Green Never Felt so Right”.
Given the content of the commercial, this may be Audi’s attempt at a little subliminal messaging.
selias on February 8, 2010 at 3:09 PM
The bottom line is: does the ad pass the Palin Test?
If it pisses of the Left (causes fear & loathing or promotes dissembling of cherished Leftist constructs) it’s a winner.
Bruno Strozek on February 8, 2010 at 3:10 PM
I thought this ad was funny. It’s funny, and could be true someday. It may overreach a bit, but that’s what satire does. My kids hound me when I chuck a soda can in the waste basket and try to guilt trip me into changing my ways. we need more stuff like this. Exposing green wackos and showing how ludicrous they are.
ted c on February 8, 2010 at 3:11 PM
Try and keep up.
fossten on February 8, 2010 at 3:12 PM
I have owned both an Audi and a VW Jetta TDI (love them both for various reasons) and I took this ad to be mockery of environazis. They deserve it. And I do like the Detroit muscle car, cheeseburger idea. That would have made the ad even better. And I like Cheap Trick too.
RIP John Murtha.
Philly on February 8, 2010 at 3:12 PM
Well, it may be the most effective ad in the long run. It’s not entirely clear what that means when you parse it down to the last motive, and they got us all talking about the Audi brand.
so, Madison Ave: 1
somewhatconcerned on February 8, 2010 at 3:15 PM
I have to say…Audi hit the jack pot….they irritated both sides of the spectrum…….
hawkman on February 8, 2010 at 3:16 PM
My creepy experience when this ad ran:
http://hotair.com/archives/2010/02/07/quotes-of-the-day-265/comment-page-1/#comment-3236978
http://hotair.com/archives/2010/02/07/quotes-of-the-day-265/comment-page-1/#comment-3237018
Geochelone on February 8, 2010 at 3:17 PM
Are you daft? My original point was about Palin’s duplicity on “retard” and its derivatives. I get that you don’t have a reasonable answer. You’re trying to change the subject. Why?
Get a handle on your native language, then get back to me.
The Race Card on February 8, 2010 at 3:17 PM
As with so many of the ads produced, this one was so offensive that I now have a strong negative response against Audi that began with their ad last night.
The superbowl had far too many commercial breaks, none of which were really funny.
Who else recalls the old Budweiser bullfrog Superbowl ads that charmed everyone? Last night’s only attractive Budweiser ad featured the farm with the Clydesdale pony and Longhorn calf hat tip to storybook friendship. The other Bud ads like “survivor: LOST” were horrible–referencing really stupid idiots as those who drink their beer. I never liked Budweiser anyway, and given those ads, wonder who on earth wants to be associated as a blithering dumbbell who drinks that swill. I may have laughed had Budweiser spoofed ‘the most famous in the world’ Dos Equis spokesman for tongue in cheek humor.
maverick muse on February 8, 2010 at 3:20 PM
I am definitely unnerved by what that ad recognizes: an emerging “green” state intruding into our lives with its laws, fines, and insane public ostracisms for the even insignificant enviro-infractions.
All ads that aim for humor also aim for exaggeration, like this ad does — but it is no exaggeration that the “greens” want to claim the power to aggressively oppress all people, and the unaccountable institutional dukedoms from which they may sit in judgment and enforce that oppression.
Edouard on February 8, 2010 at 3:21 PM
Oh look, another presumed-conservative bashing capitalism. Appeasing customers is how you move product.
The Race Card on February 8, 2010 at 3:21 PM
Escondido a couple years ago?
selias on February 8, 2010 at 3:23 PM
I was confused as well. I thought they were mocking but no one else where I was thought so, they applauded the Green Police. Cheers rang out each time a perpetrator (incandescent bulb user, plastic bottle user) was arrested and cuffed.
So I couldn’t tell what the real message was; The Rashomon effect was in full force
Geochelone on February 8, 2010 at 3:24 PM
We “got it” while watching. But rubbing one’s nose in sh!t won’t make one like it. Rubbing Audi with the stench of legalized PC leaves a bad impression–bad advertising technique if you’re trying to sell Audi. Good advertising technique if you’re trying to smear Audi.
maverick muse on February 8, 2010 at 3:26 PM
No. Was ELF busy up there too?
Geochelone on February 8, 2010 at 3:27 PM
Don’t anyone kid yourself! It’s coming!!!!!!!!!!!
Dread Pirate Roberts VI on February 8, 2010 at 3:28 PM
And in some cases, it’s already here!
Dread Pirate Roberts VI on February 8, 2010 at 3:29 PM
I think the funniest part of this ad was lost on most people.
The electric car that the “green police” were using is a GEM Car. I owned one for 5 years. I sold it because I discovered that the set of 6 batteries had to be replaced every 18 months.
Six very heavy, deep cycle, marine batteries were required to propel the car up to a top speed of 25mph and a range of about 20 miles (when the batteries were new).
I often joked that the car would be more green if they used a damned internal combustion engine instead.
markfm on February 8, 2010 at 3:31 PM
Oddly, in light of the Cap and Trade bill still hanging around Congress, NOAA’s new Climate Change Office, the demand that the Pentagon conduct environmental assessments, threats of regulation from the EPA….. I think the Audi add may be one of those that becomes something quite different in the political narrative over the next campaign cycle. It now becomes a tool for pointing out how far the enviro-nazis can and will go if they are not reined in.
2nd Ammendment Mother on February 8, 2010 at 3:34 PM
Uhhh, ya think? California to outlaw black cars
Speakup on February 8, 2010 at 3:36 PM
Someone on another site today asked someone else how we were losing our freedoms under Obama.
This ad answers that question.
And the fact that Audi thinks this will sell their cars… I hear it’s a great car. That should sell itself.
Maybe subconsciously even the left is worried about this kind of thing. How else could they encapsulate everything evil and wrong about environmentalism so very well.
Or maybe they are just so much smarter than we are!
petunia on February 8, 2010 at 3:37 PM
Pretty sure this ad will not show in the former East Germany…The memory of Stasi secret police are still pretty fresh…Moreover, I would add that Germans are fundamentally out of step with Americans…This add is anathema to most and will only play well to the green fringe elements…As well, the germans had a large role in killing Chrysler with inept re-engineering of the Jeep line in particular.
Nozzle on February 8, 2010 at 3:37 PM
That ad could be sued to illustrate Obama’s Crap and Trade with absolutely no changes.
drjohn on February 8, 2010 at 3:37 PM
Yep they are just so much smarter than us…
What the heck is wrong with their brains!
petunia on February 8, 2010 at 3:38 PM
Yessir. Same M.O. you described, which sparked my memory. New condominium complex under construction in downtown Escondido…burnt to the ground by ELF. Media attention lasted about 10 minutes…then silence. Funny too for an area devastated by the SoCal wildfires that same year, the media was a little too aloof when blazes such as this were set intentionally.
Glad I moved back to Texas. My condolences to your current zip code status.
selias on February 8, 2010 at 3:38 PM
Hah! The Eco-statist green policewoman in the screen shot is a Fister!
Chip on February 8, 2010 at 3:39 PM
That ad campaign would’ve gone better if it involved a chase between an R8 and those green police Segways….
liquidflorian on February 8, 2010 at 3:41 PM
The ad would have been better suited to a truck than a ‘green’ car.
BadgerHawk on February 8, 2010 at 3:47 PM
Sage advice, TRC.
Mr. D on February 8, 2010 at 3:47 PM
I thought that Rove’s group tracked Audi as more frequently purchased by conservatives (like libs for Volvo).
Not anymore, I guess. The car market keeps getting slimmer.
TexasDan on February 8, 2010 at 3:52 PM
Excellent “take” on Audi’s underlying motives for their ad campaign, Michelle.
I’m wondering how long it will take Audi to wake up to the political realities of dealing with the far Left/Progressive movements here in the USA. Wall Street finally hit their brick was of Rude Awakenings, so I would imagine that it won’t take much longer for Audi to also hit that brick wall. Especially in light of the negative campaign being waged by Obama’s Government Motors against Toyota.
Anyone who gets in bed with with the greens-enviro-hucksters, expect to get dirty in the process, in my opinion.
KendraWilder on February 8, 2010 at 3:52 PM
Or a monster truck breaking out of the checkpoint.
TexasDan on February 8, 2010 at 3:53 PM
Audi is a German brand…Make no mistake about it, Germans are very large players in Green movements…Politically, Euros and Germans in particular use the green movement to club the dumb Americans for wasting so much energy…What they have lost in political and military stature in the world they are attempting to co-opt through the green movement. Not sure how this add works for them. As mentioned here, it manages to insult nearly everyone’s sensibiilities…Of course, the far left environazis are probably wet themselves with delight…
Nozzle on February 8, 2010 at 3:54 PM
Well if it were targeted at greenies, it’s an epic fail because greenies don’t watch football
John the Libertarian on February 8, 2010 at 4:05 PM
I’m thinking that those who enjoy the commercial aren’t the target audience.
Vashta.Nerada on February 8, 2010 at 4:08 PM
You know what else would be crazy? The government having power companies remotely control thermostats in people’s homes. Oh, wait.
Left Coast Right Mind on February 8, 2010 at 4:09 PM
George Carlin Flashback:
“Baby On Board … Child In Car …
Why don’t you buy a really accurate sign like:
A$$hole at the wheel !!!
They give THOSE signs out for free with Porshes and Audis!”
TimLenox on February 8, 2010 at 4:09 PM
So what happens in the future when people are mercury-poisoned by the disposal of squiggly lights?
I truly think our whole world has gone mad!
PrincipledPilgrim on February 8, 2010 at 4:10 PM
And they are using spy drones to monitor your heat and CO2 usage in your home.
barnone on February 8, 2010 at 4:12 PM
Do Greenies really look at this ad and think “yep, that’s the kind of power we will have someday?” I found the ad repulsive.
azkenreid on February 8, 2010 at 4:13 PM
So basically, it’s buy an Audi or else.
I’ll choose else.
Shy Guy on February 8, 2010 at 4:14 PM
We’re not so far from this kind of eco-police state. And that’s why the ad is so effecting, if not effective. Could we ever have predicted a few years back that kids would be getting marched out of schools in handcuffs for scribbling on desks with eraseable markers? (Or insert your own favorite zero-tolerance horror story. I have my own.) We see now that’s what you get when the control of the police apparatus was essentially turned over to the likes of middle school principals and vice-principals.
Put control of the police apparatus in the hands of Audi drivers and it’s pretty apparent this commercial shows what you’d get. Give Audi and its ad-people credit for knowing their customers.
curved space on February 8, 2010 at 4:14 PM
Seems to me this commercial has the makings of a great commercial! Take it as is up to where the Audi is mentioned. Have a car that passes the Green Police and once out of their grasp, the car sheds off its facade and there’s a Hummer underneath! Now that would be a great commercial. Hope to see it on YouTube.
Christian Conservative on February 8, 2010 at 4:15 PM
Strong reactions indeed – after I saw it I told my kids I would NEVER buy an Audi and I hoped they wouldn’t either. I doubt they would anyway. We currently drive older GMs, built before the communist take over.
MidWestFarmer on February 8, 2010 at 4:17 PM
Hmmm….
Totalitarian police state… as humor…
Audi?
Hey didn’t these guys bring us…
http://demotivationalblog.com/demotivational/2008/08/halt-hammerzeit.jpg
Doorgunner on February 8, 2010 at 4:20 PM
Piss on Audis.
Jaibones on February 8, 2010 at 4:25 PM
That reminds me of a green survey team member who accosted me at Lost Pines State Park a few years ago. She wanted me to sign a petition to ban development near the park. My response was: “Pine trees are a crop. When I see a stand of timber like this, what I see are hundreds of potential houses.” She let out a string of epithets that would have embarrased a sailor.
Vashta.Nerada on February 8, 2010 at 4:26 PM
I don’t get this conspiracy theory among my peeps. Since my extremely conservative husband works at Audi, I have a little inside info – namely, it was created in fun. One of my FB friends said he thought Audi corporate officers have decided to take a bold stance on a hot button issue — namely US energy consumption. I believe that is an issue that matters to Audi, not because they want government to be a big brother, but because they want to build on their clean diesel technology in the US. Gas prices and consumption matter to all of us, especially when prices start creeping up again (and they will as O keeps devaluing our dollar). Audi took the issue up last summer with that ad with the barrels (“A U.S. EPA analysis found that if one-third of Americans fueled their cars, pick-ups and SUVs with clean diesel instead of gasoline, the United States could send back 1.5 million barrels of foreign oil per day”) and right now, they’re saying their “green vehicle of the year” A3 TDI lets consumers make a positive change now instead of waiting 15 years for electric vehicles — it gets 42 mpg highway (as my husband likes to say, highest in the luxury market and better than the Lexus hybrid). Plus they have two electric e-tron models being aggressively pursued. So they’re working towards options but I don’t believe in any way that they were making a statement about forcing consumers into green ways, aka Nancy Pelosi. I heard Rush say today that he thinks they were goofing on the greenies … I think Audi was just making a fun commercial using a great song, in hopes of bringing greater attention to its clean diesel cars.
eucher on February 8, 2010 at 4:34 PM
You missed the point. I was not bashing capitalism. “Them”, as in the established green movement who do not constitute a significant share of the conscious consuming public. “Them” as in those who lobby public policy to molest supply and demand economics. “Them” as in the liars and crooks who make up the IPCC, et al.
I’d love to hear if anyone has a profit/loss analysis of green cars to car manufacturers. My guess is that presently there is no reason for a car manufacturer to make them other than to appear hip to the jive. The only people I know who buy these cars are folks making some sort of statement. Why else shell out all that dough? They don’t save money in the long run.
somewhatconcerned on February 8, 2010 at 4:41 PM
The ad makes me want to avoid Audi.
Bill C on February 8, 2010 at 4:45 PM
Shoot, I thought it was a tongue-in-cheek look at environmentalism in today’s society while pushing their product.
The man running away in his speedo after getting busted for his hot tub being to hot was hi-larious.
Rightwingguy on February 8, 2010 at 4:46 PM
In my community curbside recycling was well thought out. Incentives were explained and ease of compliance is the genius of simplicity. This ad works because of this contrast. USA is still pretty cool to live in.
obleo on February 8, 2010 at 4:47 PM
That was Volkswagen..I think. (“People’s car” auf Deutsch)
Rightwingguy on February 8, 2010 at 4:47 PM
In my community it is well thought out, too. They take the recycling bin items to the dump in a separate truck, since they can’t make recycling economically feasible.
Vashta.Nerada on February 8, 2010 at 4:55 PM
Saw the ad. Came away with the knowledge that metrosexuals drive Audis.
trapeze on February 8, 2010 at 5:00 PM
Don’t taze me bro! I wastes electricity!
ronsfi on February 8, 2010 at 5:05 PM
I guess Audis are powered by smug.
Cicero418 on February 8, 2010 at 5:22 PM
It is crazy to believe you may be arrested for using an incandescent light bulb. If you believe that, you are crazy. I’m sorry I need to be the one to tell you that.
crr6 on February 8, 2010 at 2:38 PM
Umm, it’s already happening across the pond, complete with Soviet/Stasi-style spying on your neighbor encouraged.
Any individual found importing incandescent bulbs into the EU will face a £5,000 fine and it could be an unlimited amount for big companies.
http://www.telegraph.co.uk/earth/earthnews/6076996/Public-told-to-snoop-on-lightbulb-law-breakers.html
Lou Budvis on February 8, 2010 at 2:55 PM
—–
Dull,unhappy fascists like crr6 depend on the ignorance of others to propound their jackboot thuggery.
Expose them for the diseased cockroaches that they are.
ebrown2 on February 8, 2010 at 5:24 PM
Is daft another word that should be banned? Meine Muttersprache ist Deutsch.
Johan Klaus on February 8, 2010 at 5:26 PM
My thoughts after this commercial ran? “This isn’t funny or cute. This is really creepy.”
The GREEN POLICE – brought to you by the folks who teach children to inform on their parents.
So Cal Jim on February 8, 2010 at 5:30 PM
When I first saw the ad, I thought it reflected badly on Audi. Then, I thought about it.
Creatures of the eco-left will smile, nod knowingly and start saving to buy an Audi.
People of the right will see (eventually) the satire dealing with a green movement gone wild, and smile, nod knowingly and start saving to buy an Audi.
I still don’t see that the ad provided any appeal for Audi to the middle.
applebutter on February 8, 2010 at 5:33 PM
Lighten up…
Hilarious ad. And I love my TDI
2005 Jetta TDI and I average 48 MPG.
Averaged 44MPG with 3 people full of luggage averaging 70 MPH on a 2500 mile round trip to Texas with the AC on.
AFSOC_Commando on February 8, 2010 at 5:38 PM
Say goodbye to secularism and say hello to the new state controlled by paganism.
Say goodbye to Christmas trees and say hello to the Irminsul.
shick on February 8, 2010 at 5:44 PM
You can say what you want about their Super Bowl ad, but Audi makes great cars. In fact, while the DC govt shut down today, Audi’s national headquarters in Herndon was fully staffed. Of course, they all drive Audis :) It’s a lot easier to maneuver in snow with quattro.
Audi has a relatively small market share in the US, but still chose to spend their profits to sponsor the US Olympic Ski Team … did you catch the documentary they created, which aired on NBC last week? Obama spent a couple million tax dollars on a Super Bowl ad for the census … that bothers me more than a German car company that creates a tongue in cheek ad to focus America’s attention on well made, beautiful automobiles and efficient clean diesel.
eucher on February 8, 2010 at 5:49 PM
You really need to get a clue. In Columbus Ohio they are seriously considering a ban on idling your car for more than 5 minutes. So please .
CWforFreedom on February 8, 2010 at 5:57 PM
But do you believe it has to do with Audi, or liberals gone wild in our government?
eucher on February 8, 2010 at 6:00 PM
I prefer Ferrel’s Green Team.
RobCon on February 8, 2010 at 6:01 PM
CRR why no posts since the link about Incandescent bulbs in Britain. Weird how quiet you are. Oh and see my last post a couple minutes ago and while you are at it take your head out of your arse. I know it appears that is a permanent condition with you but I suspect we can save you yet.
CWforFreedom on February 8, 2010 at 6:01 PM
And Palin uses her palm for a pad instead of wasting paper and she is mocked. I wish the libs would get their story straight.
RobCon on February 8, 2010 at 6:05 PM
When I was watching this ad I wondered where the heck it was going.
Then the elitist snob (read: Obama, Algore, et al.) was allowed to drive past all the other proletariat tripe.
Didn’t work for me. Of course, I drive a pickup truck so what do I know?
pain train on February 8, 2010 at 6:20 PM
Not so sure. As a person of the right, I thought it the most pervertedly anti-individualist ads I’d ever seen. The ad’s message: fascism is funny as long as one is elitist enough to avoid its inconveniences.
But I’m not sure Audi even realizes it. This is what a someone in a society such as ours, at this state of decay, would have to produce sooner or later.
There was little chance I’d ever get an Audi. There is now none.
rrpjr on February 8, 2010 at 6:22 PM
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