Video: New Starbucks commercial goofs on … townhall protesters

posted at 10:13 pm on September 29, 2009 by Allahpundit

Mediaite does its best to stoke some outrageous outrage but I’m not feeling it. What’s “risky” about this? If they had the guy carrying an AR-15 or an “Obama = Hitler” sign, that would be one thing, but only in Nancy Pelosi’s tender mind does shouting indicate McVeigh-ish radicalism. If the man’s so excited about Starbucks instant blend that he needs to sing out, then damn it, sing out. Frankly, the fact that townhall protests are now so thoroughly embedded in the national consciousness that a major company feels safe to parody them in paid ads is a testament to their effectiveness.

On the other hand, this is Starbucks we’re talking about. Hmmmmm.


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CWforFreedom on September 29, 2009 at 10:15 PM

what is a starbucks via

blatantblue on September 29, 2009 at 10:15 PM

The only thing I’ve ever ordered from Starbucks was a hot chocolate. It sucked.

Emily M. on September 29, 2009 at 10:16 PM

I’m not clicking but I’ll trust that it’s not bad.
THIS tea party-er would hate to have to give up her ‘Bucks.

annoyinglittletwerp on September 29, 2009 at 10:16 PM

Another day, another Starbucks product rollout. Will they ever stop?

Apologetic California on September 29, 2009 at 10:16 PM

I can not believe there going to run this ad!!

canopfor on September 29, 2009 at 10:17 PM

Well I hate Starbucks (mostly for their massive liberal bias) but the Ad doesn’t seem all that offensive to me.

On the other hand I do like me some outrageous outrage so I’m going to choose to be deeply hurt by this vile personal attack. I demand a Starbucks boycott.

Kronos on September 29, 2009 at 10:18 PM

BB
Via is their new instant line.
Folgers is cheaper and tastes the same.

annoyinglittletwerp on September 29, 2009 at 10:18 PM

Whatever.

RadClown on September 29, 2009 at 10:18 PM

Yawn.

perroviejo on September 29, 2009 at 10:18 PM

That’s actually an effective spot.

exdeadhead on September 29, 2009 at 10:19 PM

Someone actually got paid to come up with that…?

Seven Percent Solution on September 29, 2009 at 10:19 PM

Yeah, I’m with “the boss” on that…Dunkin’ Donuts blows Starbucks away.

JetBoy on September 29, 2009 at 10:19 PM

On the other hand I do like me some outrageous outrage so I’m going to choose to be deeply hurt by this vile personal attack. I demand a Starbucks boycott.

Kronos on September 29, 2009 at 10:18 PM

Kronos: I’m outraged that your not outraged,er sumpin like
dat!!hehe:)

canopfor on September 29, 2009 at 10:19 PM

They look like to respectable guys and there’s no indication that they’re being demonized. Frankly, I’m glad people are so aware of the town halls and the fact that there are regular people and consumers there that corporations use them in marketing.

amerpundit on September 29, 2009 at 10:20 PM

Instead of making crappy offensive adds they should figure out how not to over roast their coffee beans.

I can’t drink their coffee, they ruin it. It tastes like charcoal.

jhffmn on September 29, 2009 at 10:20 PM

Uh…hey, the taste of this power crap is indistinguishible from my very expensive “brewed” coffee!!

Great angle there, Starbucks.

And “people who shout out at townhall meetings” has only very recently meant conservatives.

Also also and, only lib would think this was an issue that the gov’t should address, so…

TexasDan on September 29, 2009 at 10:20 PM

Make mine a double latte filled with scorched beans and a shot of bullsh*t.
Starbucks sux.

HornetSting on September 29, 2009 at 10:20 PM

Dirk Benedict is the real Starbuck.

malclave on September 29, 2009 at 10:20 PM

Folgers is cheaper and tastes the same.

annoyinglittletwerp on September 29, 2009 at 10:18 PM

Yeah, I can buy a pound of good coffee for the price of one cup of Starbuck’s. Some people just have more money than sense, I guess.

ddrintn on September 29, 2009 at 10:20 PM

Weak and overpriced … just like their (fill in the blank).

Tony737 on September 29, 2009 at 10:20 PM

Er, I mean, I’m outraged!

amerpundit on September 29, 2009 at 10:20 PM

I used to work for Starbucks corporate in Atlanta.

The arrogance was astounding.

Looks like they’re still assholes.

Although it will cost me personally because of the stock I own…

I hope they fail.

Dorvillian on September 29, 2009 at 10:21 PM

Screw Starbucks! I am on a diet and don’t have one in my town anyway.

TXMomof3 on September 29, 2009 at 10:21 PM

s/b powder not power.

*sigh*

TexasDan on September 29, 2009 at 10:21 PM

Now, if they tied in the urine angle…

TexasDan on September 29, 2009 at 10:22 PM

Starbucks’ brew tastes like dirt soaked in hot motor oil but this commercial was actually a cool tribute IMO, intended or not (prolly totally not).

It’s not like anyone was violent, they were shouting, so what? Message: “Passionate is good.” What’s not to like?

inviolet on September 29, 2009 at 10:22 PM

We don’t even have that trendy Starbucks crap around here. Why? Because we have WaWa!

Tony737 on September 29, 2009 at 10:22 PM

The two guys look like they just came from work and the people surrounding them, supposedly similarly concerned about the issue, are of all different races.

Now, if they were painting them as Nazis or racists that would be one thing, but otherwise it’s not even really a good. Apparently Starbucks thinks people can relate to the two men in some way.

amerpundit on September 29, 2009 at 10:22 PM

Someone actually got paid to come up with that…?

Seven Percent Solution on September 29, 2009 at 10:19 PM

Seven Percent Solution:Yup,and thank gawd we have a Tim
Hortens on every corner!!:)

canopfor on September 29, 2009 at 10:22 PM

I prefer Dunkin’ Donuts coffee. Via is Starbucks’ new instant coffee. I think there’s a free promotion starting on October 2. So I guess I can collect about 20 of those things within a few blocks in Manhattan. Unless they make you drink the stuff in the store.

BCrago66 on September 29, 2009 at 10:23 PM

But where’s his noose?

exception on September 29, 2009 at 10:23 PM

All I saw was a stupid commercial.

Red Cloud on September 29, 2009 at 10:23 PM

Dirk Benedict is the real Starbuck. – Malclave

Ha! Best comment of the thread! (so far)

Tony737 on September 29, 2009 at 10:24 PM

What does starsucks sell?

SHARPTOOTH on September 29, 2009 at 10:24 PM

I have never gotten coffee from a Starbucks. I have gone in one to buy a gift certificate. I refuse to assimilate.

SouthernGent on September 29, 2009 at 10:24 PM

Townhall protesters are “in,” and liberals are “out”?

cubachi on September 29, 2009 at 10:24 PM

So I guess I can collect about 20 of those things within a few blocks in Manhattan. Unless they make you drink the stuff in the store.

BCrago66 on September 29, 2009 at 10:23 PM

You could still collect them, though you’d be bouncing off the walls and would probably end up in prison for something by the 20th store.

amerpundit on September 29, 2009 at 10:24 PM

Is there anything that is safe to patronize each day? Now Starbucks on my list of people never getting my business.

Mmm, mmm, mmm, buy coffee at McDonalds!

margategop517 on September 29, 2009 at 10:24 PM

Is this an Alinsky tactic of mocking townhall protesters?

cubachi on September 29, 2009 at 10:25 PM

McDonalds does a better latte, and that’s sad. I can’t believe McDonalds has those self cleaning espresso machines that auto grinds the beans.

I worked at a fine dinning Italian restaurant as an undergrad, we had one of those. They aren’t cheap, but they are unbelievably awesome.

jhffmn on September 29, 2009 at 10:25 PM

What does starsucks sell?

SHARPTOOTH on September 29, 2009 at 10:24 PM

Something that purports to be coffee.

amerpundit on September 29, 2009 at 10:25 PM

I’m not offended.

latinchic on September 29, 2009 at 10:25 PM

“I wouldn’t piss in your coffee. It would be a waste of urine.”

See? It writes itself.

TexasDan on September 29, 2009 at 10:25 PM

“Starbucks Instant Blend”…nuff said.

d1carter on September 29, 2009 at 10:25 PM

Uh… from what I can tell from the video, the people standing up in this commercial are the heroes of the commercial. They’re the ones you’re supposed to listen to. The ones that know how to spot a crock of crap from a mile away.

LibTired on September 29, 2009 at 10:25 PM

The day I pay those prices hell will look like my Dunkin D frozen cappuccino.

katy the mean old lady on September 29, 2009 at 10:25 PM

I’d rather have a Tricia Helfer’s coffee than a Starbuck’s.

Bishop on September 29, 2009 at 10:26 PM

Is this an Alinsky tactic of mocking townhall protesters?

cubachi on September 29, 2009 at 10:25 PM

If so, it failed miserably. The guys look like they just came from work and the rest of the town hall attendees are people of different races, just sitting around and listening. The only people who are going to take from that that town hall protesters are bad are people who already believed that.

amerpundit on September 29, 2009 at 10:26 PM

we have WaWa!

Tony737 on September 29, 2009 at 10:22 PM

Tony737:Barbara Walters coffee! WaWA light or WaWa dark
blend!!:)

canopfor on September 29, 2009 at 10:26 PM

Meh. If the worst they can say about town hall protesters is that some of them yell, I’m okay with it.

As for Starbuck’s liberal persuasions, they started in Seattle, for pete’s sake.

(Once upon a time, Washington State was more center right. They even elected a Republican governor three times in a row (Dan Evans). Then the Californians and New Yorkers started moving in…)

theotherone on September 29, 2009 at 10:27 PM

And by the way, the point of the commercial is that you should listen to the people standing up and yelling at the town hall. Like they yellers said, you can’t taste a difference. And Starbucks is claiming that, sure enough, you can’t taste a difference.

amerpundit on September 29, 2009 at 10:27 PM

I’m doing just fine with my kerig k-cups..

SHARPTOOTH on September 29, 2009 at 10:28 PM

Hey CanOp! I don’t even drink coffee myself, but the beautiful Mrs.737 likes WaWa coffee, with a whole lot of Irish Creme … IF ya know what I mean :-)

Tony737 on September 29, 2009 at 10:30 PM

Overpriced coffee drunk as a status symbol rather than as a drink.

Never liked them, ever.

MadisonConservative on September 29, 2009 at 10:30 PM

I’ve been to Starbucks once because someone asked to meet me there. I have never spent a cent in their establishment and never will, but it’s not because of their politics. I don’t drink coffee or tea and would never pay the price that they charge for their offerings. I agree with ddrintn. Some people have more $ than sense.

TruthToBeTold on September 29, 2009 at 10:31 PM

Frankly, the fact that townhall protests are now so thoroughly embedded in the national consciousness that a major company feels safe to parody them in paid ads is a testament to their effectiveness.

That was my thought. Protesters at townhall meetings is main stream now. But what about that example following the Civil war reenactment?

That can’t offend their Conservative customers, so they have to be careful. Stop the coffee hate!

conservative pilgrim on September 29, 2009 at 10:31 PM

After they started their Obamaite volunteer drive, I objected too. It’s coffee, darn it, not politics I pay them for. I also reminded them that most Obamabots hate Starbucks because they’re globalists which I guess is evil or something.

PattyJ on September 29, 2009 at 10:31 PM

Dunkin Doughnuts is better than Stirbricks.

The ad is innocuous, as is the product, instant coffee.

But at least Starbucks recognizes that the townhalls took place, unlike our congress and the president.

Dhuka on September 29, 2009 at 10:31 PM

And by the way, the point of the commercial is that you should listen to the people standing up and yelling at the town hall. Like they yellers said, you can’t taste a difference. And Starbucks is claiming that, sure enough, you can’t taste a difference.

amerpundit on September 29, 2009 at 10:27 PM

3rd time’s the charm….;)

You do have a point. They’re the ones making the valid observation about the coffee. Subliminal message? Listen to the yellers at townhalls…!

Second look at Starbucks? (I do like their frappacinos.)

theotherone on September 29, 2009 at 10:31 PM

America runs on Dunkin’.

Connie on September 29, 2009 at 10:31 PM

what is a starbucks via

blatantblue on September 29, 2009 at 10:15 PM

Cheap, instant coffee. In a Starbucks cup!

Key West Reader on September 29, 2009 at 10:32 PM

I’m a Starbucks fan-I mostly drink iced tea and the occasional chai tea frappacino-but since we’re going to be on the NW coast this weekend I’m looking forward to trying some authentic pacific coast java.

annoyinglittletwerp on September 29, 2009 at 10:33 PM

Hey CanOp! I don’t even drink coffee myself, but the beautiful Mrs.737 likes WaWa coffee, with a whole lot of Irish Creme … IF ya know what I mean :-)

Tony737 on September 29, 2009 at 10:30 PM

Tony737: U-betcha,thats what the wife drinks too,that and
Kalooha,er however its spelled!!:)

canopfor on September 29, 2009 at 10:33 PM

Stock has no dividend and a P/E of 62.5. Not exactly a strong position to start pi$$ing off 48% of the country.

Brian Mallard on September 29, 2009 at 10:33 PM

I don’t get it. Conservatives never go to Starbucks?

What’s next? Conservatives never watch PBS?

Or listen to George Winston?

Pilgrimsarbour on September 29, 2009 at 10:33 PM

America runs on Dunkin’.

Connie on September 29, 2009 at 10:31 PM

Oh yeah! Tried and true.

DunkinDark is the best at the supermarket. Only $5.00 per pound, not $5.00 a cup like at Star..whatever that place was.

Key West Reader on September 29, 2009 at 10:33 PM

Just playing to their target audience….. liberal “I don’t shave for a year… and I’m a woman” freaks.

txag92 on September 29, 2009 at 10:34 PM

i laugh at the pretentious libz who foolishly shell out 5 big ones for a cup of joe. Me? Wawa hazelnut – $1.50. mmm mmm good.

sbvft contributor on September 29, 2009 at 10:34 PM

Oh, lighten up, people. It’s funny.

Dunkin’ Donuts is better coffee, though.

Special K on September 29, 2009 at 10:35 PM

3 years and they’re history. If that.

Static on September 29, 2009 at 10:35 PM

this weekend I’m looking forward to trying some authentic pacific coast java.

annoyinglittletwerp on September 29, 2009 at 10:33 PM

If you’re a coffee person, you’ll love Washington State. Some of the best coffee in the land.

Key West Reader on September 29, 2009 at 10:35 PM

As Rush would say,the arts and croissants crowd!!

canopfor on September 29, 2009 at 10:35 PM

The commercial is confusing. Either normal Starbucks coffee sucks so bad that its instant version is indistinguishable to the barbaric tastes of town hall yellers or the instant Starbucks coffee is so great that its normal version is indistinguishable to the refined tastes of town hall yellers.

AaronGuzman on September 29, 2009 at 10:35 PM

Never liked them, ever.

MadisonConservative on September 29, 2009 at 10:30 PM

I don’t think they go for the geriatric market, MadCon. No place to park your walker?

HornetSting on September 29, 2009 at 10:35 PM

It takes a vivid imagination to call that a “goof” on townhall protesters.

Ronnie on September 29, 2009 at 10:35 PM

What I mean is, these businesses really think their clientele is of only one stripe so that they feel safe in parodying “the others” who don’t frequent their businesses?

Pilgrimsarbour on September 29, 2009 at 10:36 PM

I demand a Starbucks boycott.

Kronos on September 29, 2009 at 10:18 PM

OK! I’m with you. Let’s get ‘er done. I can help by… oh, wait a minute.

Actually I have really never seen a Starbucks. I don’t even know where the closest one might be, but I suspect it is probably a hard 6 or 7 hours drive away. So, I’ll just pretend I’m boycotting Starbucks in the morning when I’m drinking my ‘cowboy’ coffee. OK? Will that help?

Yoop on September 29, 2009 at 10:36 PM

Isn’t Dunkin a British company? If you’re ever in the Philly area, try the all-American WaWa. We don’t even have that girly Starbucks crap around here and if we did you better not get caught walking into one! haha

Tony737 on September 29, 2009 at 10:37 PM

Just playing to their target audience….. liberal “I don’t shave for a year… and I’m a woman” freaks.

txag92 on September 29, 2009 at 10:34 PM

Don’t forget your laptop and little black glasses! You have to look like you’re writing a book… or a screen play! And, remember… “speak the language”… Venti, Vinnie, Vito, Latte, Matte, blah blu bluh blah blah blah.

Bubbye, Star…whatever it was.

Key West Reader on September 29, 2009 at 10:37 PM

Key West Reader
I’ll be in Portland.
For some insane reason I registered to walk a marathon.

annoyinglittletwerp on September 29, 2009 at 10:37 PM

Meh. Not really outrageous. Not really likely to get me to drink that product, either.

So, good use of money, Starbucks.

BadgerHawk on September 29, 2009 at 10:37 PM

Yeah, I’m with “the boss” on that…Dunkin’ Donuts blows Starbucks away.

JetBoy on September 29, 2009 at 10:19 PM

Depends on my mood. Sometimes I want something with a little more kick and I go Starbucks.

As for the commercial, I’m a Tea Partier and I didn’t find it offensive in the least.

I think as AP suggests, it’s a testament to the effectiveness of the townhall goers and it’s a part of the culture.

powerpro on September 29, 2009 at 10:38 PM

It takes a vivid imagination to call that a “goof” on townhall protesters.

Ronnie on September 29, 2009 at 10:35 PM

We’re talking allah here….check out his ‘I heart’ line of women…some take a vivid imagination, some take a paper bag.

HornetSting on September 29, 2009 at 10:38 PM

Isn’t Dunkin a British company? If you’re ever in the Philly area, try the all-American WaWa. We don’t even have that girly Starbucks crap around here and if we did you better not get caught walking into one! haha

Tony737 on September 29, 2009 at 10:37 PM

Tony… how are the friendly skies these days?

Key West Reader on September 29, 2009 at 10:38 PM

You city folks sure have a lot of choices. Locally roasted Camp-4-Coffee, their motto:’It’ll make ya’ poop’.

thomasaur on September 29, 2009 at 10:38 PM

We don’t even have that trendy Starbucks crap around here. Why? Because we have WaWa!

Tony737 on September 29, 2009 at 10:22 PM

Love WaWa! Sadly, there are no WaWa’s where I live now:(

thevastlane on September 29, 2009 at 10:38 PM

Yeah, I’m with “the boss” on that…Dunkin’ Donuts blows Starbucks away.

JetBoy on September 29, 2009 at 10:19 PM

Oh yeah. Dunkin’ Donuts was the first hot coffee I tried that didn’t taste like garbage.

BadgerHawk on September 29, 2009 at 10:39 PM

I’ll be in Portland.
For some insane reason I registered to walk a marathon.

annoyinglittletwerp on September 29, 2009 at 10:37 PM

Well, best of luck to you! I’m sure you’ll have a great time :o)

Key West Reader on September 29, 2009 at 10:39 PM

Operation Latte Thunder GO!

CPL 310 on September 29, 2009 at 10:39 PM

Love WaWa, Tony! Get all my gas there. And occasionally, some fuel for my car.

Pilgrimsarbour on September 29, 2009 at 10:40 PM

I only drink coffee from my french press, just like Dexter.

sammypants on September 29, 2009 at 10:41 PM

KeyWest, it’s great, thanks! Tomorrow I go to the Pentagon for an insider’s tour because I met some Pentagon employees on my plane a few weeks ago. I can’t wait!

Tony737 on September 29, 2009 at 10:41 PM

For some insane reason I registered to walk a marathon.

annoyinglittletwerp on September 29, 2009 at 10:37 PM

You’re going to be a soreandtiredlittletwirp. *_*

thomasaur on September 29, 2009 at 10:41 PM

Have Starbucks here, too, but WaWa’s da bomb!

Pilgrimsarbour on September 29, 2009 at 10:42 PM

Sadly, there are no WaWa’s where I live now – Vast Lane

Where did ya move to?

Tony737 on September 29, 2009 at 10:42 PM

Starbucks is burnt swill. Buy your own beans. Trader Joe’s, Green Mountain, Whole Foods 365…there are so many good brands and you’ll save a lot of money.

Christien on September 29, 2009 at 10:43 PM

Anyone remember what Starbucks did on 9/11 to the firemen and police?

lavell12 on September 29, 2009 at 10:43 PM

Love WaWa, Tony! Get all my gas there. And occasionally, some fuel for my car. – Pilgrim

Ba-doom PISSSHHH

haha :-)

Tony737 on September 29, 2009 at 10:43 PM

I don’t care what anyone says there is nothing like the sweet aroma of a fresh bottle of hoppes#9 and I don’t even have an AR-15.

fourdeucer on September 29, 2009 at 10:44 PM

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