What top-tier economists use to analyze success; Update: More data on Google searches; Update: The sky’s falling again!
posted at 4:00 pm on July 17, 2009 by Ed Morrissey
Some days I understand why Tom Lehrer gave up on political satire. It’s impossible to satirize politicians as effectively as they do themselves. Politico reports that Larry Summers, the chair of Barack Obama’s economic council, has a rather peculiar metric to measure the administration’s success on economic policy:
Of all the statistics pouring into the White House every day, top economic adviser Larry Summers highlighted one Friday to make his case that the economic free-fall has ended.
The number of people searching for the term “economic depression” on Google is down to normal levels, Summers said.
Search for the term were up four-fold when the recession deepened in the earlier part of the year, and the recent shift goes to show consumer confidence is higher, Summers told Peterson Institute for International Economics.
I wonder whether a Google search metric falls within the Keynesian or Friedman schools of economic thought. If I had to guess, which is apparently what Summers is doing when he’s not busy counting Google searches, I’d say it falls within the Marx school of economic thought …. Groucho Marx.
When asked for something more related to economics and fiscal policy than websurfing, Summers replied with a non sequitur:
“We pledged at the time the Recovery Act became law that some of the spending and tax effects would begin almost immediately.,” Summers said in prepared remarks. “We also noted that the impact of the Recovery Act would build up over time, peaking during 2010 with about 70 percent of the total stimulus provided in the first 18 months. Now, five months after the passage, we are on track to meet that timeline. “ …
“More than $43 billion in immediate tax relief has reached households and businesses. Another $64 billion has been channeled into the economy through aid to state and local governments, expansions in social programs, and spending on education, housing, and transportation projects. In addition to the amount that has already been paid out, another $120 billion in spending has been obligated by the federal government and is on track to begin working its way into the economy.”
Uh, Larry? We know the White House is spending money as though the apocalypse is nigh, but that wasn’t the question. The question was whether any of that has helped, or whether it has been a big bust and done nothing to stimulate the economy at all. Has it improved unemployment, resulted in economic growth, or done anything at all?
Larry?
Larry?
Hmmm. He must be Googling “desperation”.
Update: HA reader Paul notes that Google searches for “how to find a job” are up 50% over normal. What other trends can we see?
- Obama incompetent – That shows a recent spike.
- stimulus failure – Another recent spike!
- federal deficit – That’s gone up lately, too.
- economic disaster – Up considerably over normal.
- Obama support – For some reason, this is way down.
Update: Call Larry Summers — the trendline for “economic depression” has shot back upwards, according to Duane Patterson:
Just because of the amount of buzz Summers’ statements got on the web, especially over on Twitter, I did a search just now for the top trending searches on Google. Any guesses on what the number one search is? Anyone? Bueller? That’s right – economic depression.
This of course is Eastern Daylight Time, which means using Summers’ own logic, the stimulus money ran out at Noon on Friday. Hope you all got a piece of it.
Update IV: King Banaian notices a pattern in the trending for this topic:
[Y]ou’ll note searches drop every summer. (Graph idea from here.) My argument? It’s students researching papers for classes, which they don’t take in the summer. But that’s a SWAG, not something I would say at the White House.
In fact, take a look at the graph over at SCSU Scholars and you’ll also notice that the trending peaks in the winter months each year since 2004. The peak in winter 2009 is about the same level as in 2005 and slightly lower than in 2004, and in neither year did we have an economic meltdown.











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He must have fallen asleep again and thus was talking in his sleep… /sarc
Delaware Vol on July 17, 2009 at 4:02 PM
Try googling clusterf*ck, Larry. See where that gets ya.
Mr. D on July 17, 2009 at 4:03 PM
The feministas at Harvard really got to him.
BigD on July 17, 2009 at 4:04 PM
What a tool.
txag92 on July 17, 2009 at 4:04 PM
Facepalm to the 10th power. These are the people with the big degrees and are destined to save the economy?
portlandon on July 17, 2009 at 4:05 PM
And to think that BHO criticized Nancy Reagan. Well, at the least Summers has the inside track on the Google endowed chair of economics at Hahvad.
ICBM on July 17, 2009 at 4:06 PM
Googling “Obama is an idiot” is up over 200%…Obama is stupid, 214%…Obama is selling out the country, 287%…Obama doesn’t know what he is doing, 312%…F**k Obama, 812%.
right2bright on July 17, 2009 at 4:07 PM
Boy, these guys are geniuses, aren’t they.
Alana on July 17, 2009 at 4:08 PM
I knew O and his administration were going to be bad, but I had no idea they would be so bad, so quickly. They’re actually exceeding my expectations. Is that good or bad?
thevastlane on July 17, 2009 at 4:08 PM
Perhaps people no longer need to look up the term because WE ARE NOW LIVING IT!
txag92 on July 17, 2009 at 4:10 PM
Wow! And the demand siders “laughed” at the Laffer curve.
Caper29 on July 17, 2009 at 4:11 PM
Voodoo economics has given way to google economics. Thank god the adults are in charge, and Sarah Palin is nowhere near the White House.
ICBM on July 17, 2009 at 4:12 PM
A “class portrait” of the current administration.
Vic on July 17, 2009 at 4:14 PM
Why would fewer people be searching for “economic depression” maybe because it’s clear to everyone that we’re in one?
hawksruleva on July 17, 2009 at 4:14 PM
And why is that? Because when your unemployment benefits run out, you don’t have electricity to run a computer to do those searches.
ieplaya on July 17, 2009 at 4:14 PM
But, but…he is an Ivy Leaguer!! Smartest whore ever!!
guntotinglibertarian on July 17, 2009 at 4:15 PM
Well…. there was a STOOGE named LARRY…
Just sayin….
Romeo13 on July 17, 2009 at 4:15 PM
Hey I know, lets make Summers the new Fed chief!
elduende on July 17, 2009 at 4:16 PM
/breaks into song…
Hail, Hail Fredonia…
Land of the Brave and Freeeeee….
Romeo13 on July 17, 2009 at 4:16 PM
Now they’re just toying with us.
“Let’s see if we can get the MSM to report THIS!”
Orange jumpsuits, please.
Fallen Sparrow on July 17, 2009 at 4:18 PM
Guys don’t be mean he is just tired.
Joe Caps on July 17, 2009 at 4:18 PM
ok, where did he get the comparative statistics on this, anyway?
catlady on July 17, 2009 at 4:18 PM
Thank heaven Larry Summers has a gubbinit job. Otherwise, my drive-in-window fries might be too soggy.
guntotinglibertarian on July 17, 2009 at 4:18 PM
Uh, other substantive disagreements aside, that actually isn’t as dumb as you think.
A large part of an economic recovery depends on the mood of the consumers in that economy. The less they think recession/depression, the less likely it will turn into/stay one.
Aquateen Hungerforce on July 17, 2009 at 4:18 PM
ICBM on July 17, 2009 at 4:12 PM
“google economics.” Like it.
cs89 on July 17, 2009 at 4:19 PM
This is what an Ivy League education does to you. It rots your brain.
catlady on July 17, 2009 at 4:19 PM
Well I just googled it about 20 times. Let’s see if he’s singing a different tune next week.
Youngs98 on July 17, 2009 at 4:20 PM
Actualy, its quite dumb, because it was the GOVERNMENT that was calling it the “worst economy since the depression” which was then picked up by the media…
But no one uses that terminology anymore.
Searches were driven by the Governments own rhetoric.
Romeo13 on July 17, 2009 at 4:21 PM
Aquateen Hungerforce on July 17, 2009 at 4:18 PM
While market psychology is important, having Summers refer to Google for his economic arguments is every bit as dumb as it sounds. And then some.
cs89 on July 17, 2009 at 4:21 PM
What bothers me more is his belief that federal government spending on funding state and local government is the same as channelling money into the economy.
Government spending doesn’t put money into the economy, it simply redistributes it.
Hollowpoint on July 17, 2009 at 4:21 PM
Tom Lehrer? Really? Damn, I was half convinced I’m the only person alive who remembers his work. Dad had one of his records, and I grew up listening to that (and bought dad a new record years later).
Although I did my part to keep Lehrer’s work alive (sort of). Drinking with some friends they tried to convince me to do Karaoke… and I said “only if they have Tom Lehrer”.
Surprising what they have nowadays. I barely needed lyrics for the one song they had. I don’t think anyone expected “Poisoning Pigeons in the Park”.
And honestly, based on the looks I got; I might not have been doing Tom any favors.
gekkobear on July 17, 2009 at 4:21 PM
Good grief. If you get forclosed, you lose the pc. Cuts down on google
On a serious note. So many are sock puppets for the administration
My education from way back points me to Zandi. He offers a little retrospective and leaves out a lot of political speaking Krugman and others push.
http://www.ftpress.com/podcasts/episode.aspx?e=0ce45531-d2fb-4da1-bf26-193293ecf96c
Lot’s of economists are as bad as the MSM and just push liberal sloganeering like Oblahma.
seven on July 17, 2009 at 4:23 PM
A friend of mine just e-mailed this to me in response:
Heh.
Fallen Sparrow on July 17, 2009 at 4:24 PM
Aquateen Hungerforce on July 17, 2009 at 4:18 PM
Perception is everything is only partially true in this current economic situation. The other side is the availability of credit to fund new projects, which has been seriously impacted by the current regime’s legislation, and action. Why, as a venture capitalist would I want to invest in any new venture with the possibility of government intervention and losing my place in line should bankruptcy occur? Why take the risk that the federal laws meant to protect my capital infusion into a company might be superseded due to the current administration’s whim?
When rule of law goes, investors go away….
catlady on July 17, 2009 at 4:25 PM
I just Googled AND Yahoo’d it, so the economy is back in the toilet.
SouthernGent on July 17, 2009 at 4:26 PM
Why? It doesn’t sound dumb at all. Google is full of invaluable data. It would be dumb if that was the only thing they are doing, but it’s not. I hope they are tracking tons of keyword phrases–not only on Google but on things like Twitter.
jonknee on July 17, 2009 at 4:26 PM
Why? It’s just another metric, one we haven’t had for any other recession. A smart man will use all available information when making a decision/prognostication. This is just one more piece imo.
Aquateen Hungerforce on July 17, 2009 at 4:26 PM
If google searches are a leading economic indicator I am putting all my money into porn!
redshirt on July 17, 2009 at 4:27 PM
Those bastards in the White House are spinning this every which way trying to make shit sound like steak. Just more of that Hope and Change we were promised.
GarandFan on July 17, 2009 at 4:27 PM
Google “Larry Summers is an idiot”
Results 1 – 10 of about 42,800 for Larry Summers is an idiot. (0.22 seconds)
Check me on this if you would like, it is current as of now. And the links are not all new either.
DanMan on July 17, 2009 at 4:27 PM
I suggest that everyone search the term “economic depression” on Google to drive it back up so Summers will get the message that the economy is tanking under Obama.
Oh, and tell your friends to look up “economic depression” on Google.
Tip: Do your search of Google search trends here:
http://www.google.com/trends
albill on July 17, 2009 at 4:28 PM
This is almost as bad as those online post-debate polls that always showed Ron Paul winning, because his fans were spamming the poll.
All we need is for one techno-geek to write a robo-program to repetitively google “economic depression”, and Larry Summers will be convinced there is one.
But then he’ll tell Obama that we need a second Porkulus. On second thought, never mind.
Steve Z on July 17, 2009 at 4:29 PM
It’s dumb. Dumber than dumb; actually.
lorien1973 on July 17, 2009 at 4:31 PM
Except you know the credit markets froze during the previous administration. It’s obviously far from perfect, but Bush took measures to get the credit flowing again and those steps have been continued by Obama. You can argue Obama isn’t helping, but they most certainly “froze” last year.
jonknee on July 17, 2009 at 4:31 PM
Yes. And I didn’t mean to suggest that simply because people aren’t googling that phrase anymore means we’re in the free and clear. But deriding someone for pointing that metric out seems more silly than pointing that metric out.
Aquateen Hungerforce on July 17, 2009 at 4:32 PM
Google the S*** out of it for America.
Chubbs65 on July 17, 2009 at 4:32 PM
I see that Apollo Moon Landing Hoax is high on todays hot google searches. According to Larry Summers, I’m quite certain thats proof that the Apollo Moon landing was a hoax.
And Aqua Teen Hunger Force, please stop giving a bad reputation to ATHF fans.
torerodrizzle on July 17, 2009 at 4:32 PM
Credit was never “frozen” – it was a myth used to get TARP through.
lorien1973 on July 17, 2009 at 4:33 PM
It’s up to about 105,000 now. Good news spreads fast! The first two hits say that he’s a big fat idiot!
Google: an equal-opportunity spin engine.
Steve Z on July 17, 2009 at 4:33 PM
What a day! This inanity, $7 million for mustangs, and jobs for jokers at the Fed.
Buy Danish on July 17, 2009 at 4:33 PM
I remember the twinge of disappointment when I got my rejection letter from Harvard Law. Now I consider it a badge of honor.
patriette on July 17, 2009 at 4:34 PM
Why is it dumb? When Sarah Palin peaked on Google searches last year it was also valuable information. It’s a way to take a pulse of a large number of people.
The CDC doesn’t think it’s dumb, check out how they used Google to help combat H1N1.
jonknee on July 17, 2009 at 4:35 PM
9/11 inside job.
It’s real! Google it!
lorien1973 on July 17, 2009 at 4:35 PM
Hey Larry, Maybe they are using bing. Dumba$$!
ihasurnominashun on July 17, 2009 at 4:35 PM
CDC isn’t using google data on H1N1 to decide if it’s a pandemic or not.
lorien1973 on July 17, 2009 at 4:37 PM
Fire doesn’t melt steel.
Google it.
lorien1973 on July 17, 2009 at 4:37 PM
Ed, how dare you disparage Larry Summers. Like Tim Geithner, he’s brilliant, brilliant I say. Mere mortals like us are unfit to judge him.
So just leave the complicated business of government to Obama and his experts. They’ve done a great job so far.
Cicero43 on July 17, 2009 at 4:37 PM
Google to be announced the new Statistics Czar.
portlandon on July 17, 2009 at 4:38 PM
+1000
DarkCurrent on July 17, 2009 at 4:38 PM
Wonder if Larry Summers knows what “longtail” means and if that factors into his analysis at all or not.
lorien1973 on July 17, 2009 at 4:39 PM
Um, reason the credit markets are frozen is becaue of the Federal Reserve banks own Regulators.
They pushed a bunch of money into the banking system, but the regulators are STILL saying they are overleveraged… so it did not free any capital for investment.
And the Bush admin plan was supposed to buy up the Credit Default swaps and such, but literaly the DAY after it passed Congress, Treasury changed the plan to putting Capital directly into banks…
Bush was in WAY over his head, and listened to his Fed Chief and Treasury guys… they are the real culprits in the banking mess, along with Tim Geithner who did such a horrible job at the New York branch of the Fed Res Bank, that he got promoted… /head spins…
Romeo13 on July 17, 2009 at 4:40 PM
I just Googled “Larry Summers is smart”, two hits…both ridiculing him.
right2bright on July 17, 2009 at 4:40 PM
Correct because that’s easily defined by cases in the hospital, they use it to track the outbreak of the flu that hasn’t yet been reported anywhere. It’s quite sophisticated, read the paper (it’s math heavy, but I’m sure you’re well versed in mathematics).
http://www.google.org/flutrends/
jonknee on July 17, 2009 at 4:40 PM
searches “Swine flu” on Google are way down, does that mean swine flu has gone away?
albill on July 17, 2009 at 4:41 PM
We could do much worse, the data they have is a virtual gold mine. Search through Google Trends sometime, it’s fascinating.
jonknee on July 17, 2009 at 4:41 PM
Google hits are down because people can’t afford Internet service at home anymore. When we hit bottom, and nobody has any money, Ta-Da! no more Google searches for “Economic Depression.”
Ferris on July 17, 2009 at 4:42 PM
Ed, what are you talking about? These were prepared remarks. What you quoted was not in reply to any question, let alone the question that you asked.
In any case, he did in fact address the question of whether it has helped and pointed to specific measures of recovery — the fact that Politico chose to highlight the silly Google thing does not mean that was the substance of his remarks. And the fact that you disagree with him does not mean that you needed to write a sarcastic post about some question he didn’t answer.
tneloms on July 17, 2009 at 4:43 PM
Now, if you were to collect data on an ensemble of economic search terms, and track them over an extended period of time, you might just have something.
Count to 10 on July 17, 2009 at 4:44 PM
But that’s the whole point the way I see it for this administration. It’s all about the packaging, the superficial, the marketing..
It doesn’t matter if your American economy is tanking or not or fixing it, only how MANY people are googling about it. This is the MTV / MoveOn.org presidency, facts, reality, all out the door..
All that matters is how many google hits you may be getting or not getting, or how many suckers are on the email list to generate dough or outrage as needed. It’s Presidency 2.0
saus on July 17, 2009 at 4:46 PM
You are making my point for me. CDC uses actual data (hospitals, etc). Google trends following along is interesting, nothing more. Imagine the CDC citing google data on the Flu to try and predict anything. They’d be laughed at. Cuz, you know, there is actual real data that could be looked at.
Your whole ‘thought’ here is a causation problem.
lorien1973 on July 17, 2009 at 4:48 PM
Actually you raise a very intresting point.
If Google has lost part of the market to Microsoft since Bing debuted, the validity of the trends will be off, especially ones that show a decrease. I wonder if the people at Google have thought about this…
Joe Caps on July 17, 2009 at 4:49 PM
Not really.
lorien1973 on July 17, 2009 at 4:50 PM
For marketing, you can use google keyword tools. It works for most search engines. The searches are all done on the various engines. If someone googles “boobies”, you can guarantee that about that same % are bing’ing “boobies” as well.
But because “boobies” are being googled more or less, does not imply that boobies are better or worse than weeks before.
lorien1973 on July 17, 2009 at 4:52 PM
Just going by what I saw as a News Junky.
Early on Obama and his posse constantly used the term depresion… but lately? not so much…
Now, website research on search terms is interesting stuff. Problem is that its a short term metric. As a Term or concept or meme hits a certain Area, it will initialy be found all over the web… but then as people have learned all they need on that subject, the number of searches decreases.
Thus, as the Administration and news shows used that term months ago… people would initialy search on it… but the natural trend would be for those searches to DECREASE over time, as they had learned all they needed to know on that subject…
Did a bit of research on this a few years back when I was running web advertising for a company… to look for the proper metrics to see if we were using too much, or not enough, advertising.
Romeo13 on July 17, 2009 at 4:52 PM
(with variances). SE’s do have slightly different niche of users. But still.
lorien1973 on July 17, 2009 at 4:52 PM
Aquateen Hungerforce on July 17, 2009 at 4:26 PM
Why is it dumb? Because the metric is tracking something that is subjective, (googling a specific term) versus tracking something objective. Years ago we used a matrix in business to track both subjective and objective matrices, called an “Oregon Productivity Matrix”. There you could have your google search metric, but it was on of several and all were weighted so as to reflect what matrices being tracked were most noteworthy.
catlady on July 17, 2009 at 4:53 PM
Google’s able to beat the CDC to outbreaks and yet you think the data isn’t valuable? The search stream is a leading indicator and if it can be properly analyzed the sky is the limit as to what you can clean from it.
For what it’s worth the CDC is using Google’s data to help make predictions. They aren’t being laughed at, they are being lauded. Much work is still to be done, but it appears this will really help out the CDC. Why couldn’t it help out economists?
Again, go read about what they are doing. If you can’t understand the math I’m sure you can find an easier explanation somewhere.
jonknee on July 17, 2009 at 4:53 PM
The new motto for Ivy-League Schools is “All Bucks no Bang”
chemman on July 17, 2009 at 4:54 PM
But because “boobies” are being googled more or less, does not imply that boobies are better or worse than weeks before.
lorien1973 on July 17, 2009 at 4:52 PM
Depends on whose “boobies” we are talking about! Mine are better! :)
catlady on July 17, 2009 at 4:56 PM
True. The job losses are because wages are too high for the current price level, which had to come down because it was previously at an unsustainable high. There really wouldn’t be a problem if wage levels weren’t so locked in place by unions and the minimum wage. Basically, the economy got distorted, and wont really grow again until it can adjust to the new reality. The fact that the government keeps changing the rules only delays that adjustment, prolonging the bust, just as it did under Hoover and FDR.
Count to 10 on July 17, 2009 at 4:57 PM
My wife’s cousin is one of them. She’s now one of the Deans, and still chortles over the Charlie Foxtrot that resulted from his ill-timed statistics lesson.
Woe is me!
nukemhill on July 17, 2009 at 4:57 PM
That was the essence of Obama’s Presidential campaign. It was about marketing him as hip, cool, young. But anyone with half a brain(which rules out a lot of his voters) knew from his record, his rhetoric(especially when off of the prompter), and his radical associations that he was a closet Marxist.
Couple that with his complete lack of executive experience and the likelihood of huge majorties in the House and Senate and one would have to be insane to think this would end in any other way but disaster. The only consolation is that it’ll be damn near impossible to successfully run the same campaign in 2012. It would be like trying to market a sequel to Battlefield Earth. The public ain’t gonna buy it a second time.
Doughboy on July 17, 2009 at 4:58 PM
Nope. I’m saying that just because searches for “economic depression” or “h1n1″ are down or up, does not imply that “economic depression” or “h1n1″ are more or less probable.
Get me?
Big topics (h1n1, etc) are very much media driven. To attribute a cause to the high number of searches, is illogical.
You will have higher searches when it’s talked about more often. Especially on subjective things (economic depression). It was major talk during the campaign, so searches were high. Now, less talk of “depression” and searches go down. Does that imply it’s less likely? Nope.
As I said, you have a causation/correlation problem here. And are trying to latch it onto a different topic (flu) cuz there is no basis for your assertion.
lorien1973 on July 17, 2009 at 4:59 PM
Aquateen Hungerforce on July 17, 2009 at 4:26 PM
If Larry Summers wants to look at Google, go for it. But citing it as some kind of economic indicator? Totally unserious. That would be kind of like looking at Huffpo to figure out Obama’s foreign policy stance on Ir-
Oh crap.
We’re in deep now!
cs89 on July 17, 2009 at 5:00 PM
That’ll happen as unemployed people have their internet turned off.
Guardian on July 17, 2009 at 5:01 PM
Consumer confidence dipped in June, down 10 points or something. If memory serves.
lorien1973 on July 17, 2009 at 5:01 PM
Cuing off Flu search numbers is pretty strait forward, but economic terms, or, more specifically just the term “economic depression” are considerably more complicated. I think someone mentioned before, the numbers could easily go down just because people already figure we are in one, or, more likely, because government officials have stopped saying “worst economy since the Great Depression”.
Count to 10 on July 17, 2009 at 5:01 PM
Google doesn’t beat the CDC. CDC data is released 2 weeks after the fact. There’s a difference.
lorien1973 on July 17, 2009 at 5:03 PM
Epic Be-Clowning
Chainsaw56 on July 17, 2009 at 5:04 PM
You have failed to read how the technology works and if you can’t take the time I can’t help you. Google can certainly forecast things and it’s not “dumb”.
jonknee on July 17, 2009 at 5:04 PM
Heh.
Jaibones on July 17, 2009 at 5:07 PM
At least I’ll be able to tell my grandkids what it was like to witness the death of America…assuming my kids are allowed to procreate by Dear Leader’s science czar.
Wyznowski on July 17, 2009 at 5:12 PM
http://video1.washingtontimes.com/video/lsummers.jpg
diogenes on July 17, 2009 at 5:27 PM
Google hits on the phrase “Steelers win the Superbowl” are way down since February which proves … er …
PackerBronco on July 17, 2009 at 5:42 PM
C’mon people! Start Googling generation theft!
ironman on July 17, 2009 at 5:50 PM
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