JC Penney catches Hope and Change Fever

posted at 9:26 am on April 24, 2009 by Ed Morrissey

HA reader David L found himself a little stunned — and a little disgusted — by his latest JC Penney advertising insert.  It seems that the venerable retailer has decided to plunge in with both feet into the Cult of Personality.  Here’s the full page from the insert:

In case it’s not clear, here’s a close-up of most of the Obama-themed jewelry:

Hope — trademarked!  Did JC Penney check that out first with the White House?  Note that the prices don’t come down to the change level, either.

They have these pendants on their website, too.  It’s no hoax … unfortunately.

How long will it be before we start seeing these show up at entertainment-industry events, displacing the ubiquitous cause ribbons for prominent, garish, and unsettling placement?


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Holy.

F’ing.

Cr@p!

catmman on April 24, 2009 at 9:29 AM

Socialism for fun & profit.

JoeAvg on April 24, 2009 at 9:29 AM

I just threw up in my mouth.

When will this shameless merchandising of the Obama campaign end?!?!?!

Lance Murdock on April 24, 2009 at 9:29 AM

Do you “believe” in President Obama?

Do you “wish” for a brighter future for your children?

Keep “dreaming”…

catmman on April 24, 2009 at 9:30 AM

No one would actually buy those, right? They’re hideous.

amkun on April 24, 2009 at 9:30 AM

“An actor is a puppet, manipulated by a dozen
other people. Auto racing has dignity. But you
need the same absolute concentration.
You have to reach inside yourself
and bring forth a lot of broken glass.”

Steve McQueen.

He would be weeping in his grave, but he is not, because he is Steve McQueen. Just disappointed.

Mr. Joe on April 24, 2009 at 9:30 AM

Eh, I don’t have a problem with anyone in America legally trying to make a buck, and if they can sell some of these jeweled atrocities to the howler monkeys who comprise the liberal base, then at least it will help the economy in some small way.

Bishop on April 24, 2009 at 9:31 AM

While I admire any good idea to promote capitalism and can hardly criticize Penney’s for seizing the moment, I will not be donating to this enterprise.

Cindy Munford on April 24, 2009 at 9:31 AM

Have Sen. Klobuchar check these things for lead content!

Mr. D on April 24, 2009 at 9:31 AM

Hope-Bling

carbon_footprint on April 24, 2009 at 9:31 AM

JC Penney just lost a customer.

“change” my ASS!

JihadKiller1s1k on April 24, 2009 at 9:32 AM

Well since Obama’s army of ACORN fraudsters, er, supporters just got billions of “stimulus” dollars from taxpayers, I’m sure there will be some buyers for this garbage.

AZCoyote on April 24, 2009 at 9:32 AM

Lance Murdock on April 24, 2009 at 9:29 AM

Literally never.

rightside on April 24, 2009 at 9:32 AM

Hope
Dream
Wish
Believe

…. Puke

So much for the recession. Let’s all go out and buy a $5.00 trinket for a $100. It must have magical powers at that price, just like The One.

Note to JC Penney. Buh-Bye.

fogw on April 24, 2009 at 9:33 AM

Tacky, cheap, ugly. Should have called it the “Michelle O” collection.

TMK on April 24, 2009 at 9:33 AM

So Lame, and gay too.

Firebird on April 24, 2009 at 9:33 AM

Also be sure to check out their fine selection of Obama mood rings!

Mr. D on April 24, 2009 at 9:34 AM

If anyone pays attention to history, selling jewellery favoring a regime is garishly simular to Nazi Germany. Anyone for an eagle clutching a maltese cross?

Rode Werk on April 24, 2009 at 9:34 AM

*bangs head*

blatantblue on April 24, 2009 at 9:34 AM

Then again, choosing to spend your welfare check on smokes or Hopey Jewels will make for some tough choices for the chronically unemployed leftists.

Bishop on April 24, 2009 at 9:34 AM

Hope-Bling

carbon_footprint on April 24, 2009 at 9:31 AM

Change-Bling

Oblinga

Loxodonta on April 24, 2009 at 9:35 AM

How long until someone comes out with

“Che-nge” jewelry

blatantblue on April 24, 2009 at 9:35 AM

Robert Indiana should rise up out of his grave and haunt these folks for turning his LOVE sculpture into one of these trashy things. I hope they turn the buyers’ necks green. Come to think of it, that would probably make them eco-happy.

KyMouse on April 24, 2009 at 9:35 AM

Obama supporters like bright, shiny objects. So they are filling a market niche.

Mr. D on April 24, 2009 at 9:36 AM

Just the thing to wear with your Obama Flip Flops.

kingsjester on April 24, 2009 at 9:36 AM

Too bad they didn’t premiere these before Gordon Brown’s visit. I’m sure he’d love one of these as a gift.

txsurveyor on April 24, 2009 at 9:36 AM

There are never enough ways for people to demonstrate tacky.

shick on April 24, 2009 at 9:37 AM

Kudos to JC Penney for suckering the morons with $2 doller trash at $100. I really wish I could think of something like that. Lets just think of it as redistribution of wealth form morons to the wealthy.

jmarcure on April 24, 2009 at 9:37 AM

*bangs head*

blatantblue on April 24, 2009 at 9:34 AM

Got just the thing for you: Hot Air Head Gear™

Loxodonta on April 24, 2009 at 9:37 AM

I knew Pennys sucked, just not to this level.

Looks like we need another boycott.

izoneguy on April 24, 2009 at 9:38 AM

This chapter of the Socialist transition period brought to you once again by Capitalism. Buy your Socialist Paraphernalia at your local capitalist retail store before all your wealth is confiscated and redistributed to others who just don’t want to work.

theguardianii on April 24, 2009 at 9:38 AM

hmm…guess I wont be shopping there again. These are really ugly.

How long until Michelle will be wearing them?

becki51758 on April 24, 2009 at 9:39 AM

Loxodonta on April 24, 2009 at 9:37 AM

:P

They have awesome button shirts for so cheap. Now I will grimace when I buy them.

:c

blatantblue on April 24, 2009 at 9:40 AM

Kudos to JC Penney for suckering the morons with $2 doller trash at $100. I really wish I could think of something like that. Lets just think of it as redistribution of wealth form morons to the wealthy.
jmarcure on April 24, 2009 at 9:37 AM

Exactly. Someone at JCPenneys got themselves a raise and a corner office just for thinking up this scam; why can’t I ever have good ideas like this?

Bishop on April 24, 2009 at 9:40 AM

And this from a company headquartered in Plano, Texas.
If you would like to congratulate JCP on their contribution to the American Idol President, please do so.

Email Them!

Call Them!

Of course it is only fair since we got all that Bush merchandise for the last eight years.

carbon_footprint on April 24, 2009 at 9:40 AM

The liberal base, per Bishop:

http://tinyurl.com/czf4bn

Note the foaming at the mouth.

Mommypundit on April 24, 2009 at 9:40 AM

When will this shameless merchandising of the Obama campaign end?!?!?!

Lance Murdock on April 24, 2009 at 9:29 AM

Perhaps as good capitalists we could profit off of it ourselves.

shick on April 24, 2009 at 9:40 AM

You got hope, but you can’t have my change, JC Penney.

Coca-Cola was the American drink of choice but it became that so much more when rival Pepsi cut its new image to be like the Obama O. These will be examples in the history books of “outragous hype” and “wretched excess”

thebrokenrattle on April 24, 2009 at 9:40 AM

How long until Michelle will be wearing them?

becki51758 on April 24, 2009 at 9:39 AM

Ha! Same woman who said “you can’t buy a decent pair of earrings for $600″.

sherry on April 24, 2009 at 9:41 AM

Shove your crap “JC” I’ll shop elsewhere.

rplat on April 24, 2009 at 9:41 AM

Hope. Dream. Wish. Believe.

Not Act. Or Do. Or even Try.

No, just sit there like a slug and let the government Give it to you at everybody else’s expense.

Makes me sick.

MBuck on April 24, 2009 at 9:41 AM

Damn it, so department stores are lining up for bailouts, too?

reaganaut on April 24, 2009 at 9:42 AM

I don’t really know what I’d do if I saw it on someone.

I mean, it was already really disturbing to see O’s ugly mug on worship style tshirts (normally reserved for Hannah Montana, and such…) but this? ugh. Tacky doesn’t deserve to be in the same category as this tasteless crap.

Mommypundit on April 24, 2009 at 9:42 AM

hope
dream

…..pay your taxes.

do it, do it now, now now, do it, do it now

blatantblue on April 24, 2009 at 9:43 AM

sherry on April 24, 2009 at 9:41 AM

hhaha I guess they are too cheap for our first lady.

becki51758 on April 24, 2009 at 9:43 AM

I don’t really know what I’d do if I saw it on someone.

Mommypundit on April 24, 2009 at 9:42 AM

File a police report. It’s stolen merchandise. You paid for it.

sherry on April 24, 2009 at 9:44 AM

Perhaps as good capitalists we could profit off of it ourselves.

shick on April 24, 2009 at 9:40 AM

But wasn’t that one of the reasons why Wall Street collapsed this fall: senseless greed?

Lance Murdock on April 24, 2009 at 9:44 AM

Hope. Dream. Wish. Believe.

Not Act. Or Do. Or even Try.

No, just sit there like a slug and let the government Give it to you at everybody else’s expense.

Makes me sick.

MBuck on April 24, 2009 at 9:41 AM

Well, what is most disturbing is this was EXACTLY what they voted for…like it was so glorified American Idol contest or the NCAA basketball tournament. Like, there were no consequences for their utter lack of critical thinking. Thus, this colossal mistake will be carried on our shoulders…that is, those who are actually invested in our country and it’s future.

Mommypundit on April 24, 2009 at 9:45 AM

By the way, anyone have time to look up trends in baby names?

It’s going to be real tough on school kids 5 or 6 years from now when the teacher calls on Hope, and 15 girls raise their hands. Heck, a few boys might raise their hands, too.

If you want to get in on some action now, start hoarding personalized items (pens, pencils, cups, mugs, lockets, etc…) with the name Hope.

reaganaut on April 24, 2009 at 9:45 AM

A sad day for a business started by James Cash Penney, who was an incredibly generous devout conservative Christian.

jgapinoy on April 24, 2009 at 9:46 AM

Next up: The ‘O’ logo Tattoo around…
your anus!
Yes, you too can have Hope and Change displayed proudly around your intimate area.

carbon_footprint on April 24, 2009 at 9:46 AM

I have a feeling I’m going to see a lot on campus with the warm weather. The girls with their low cut shirts will have some of these diving in the cleave and it’s going to ruin the view.

blatantblue on April 24, 2009 at 9:46 AM

Something as classy as the filthy liar that inspired the cult.

Seriously, this is bound to be the must-have item among the hip hop culture and the drug gangs in inner cities throughout the once great nation of America.

highhopes on April 24, 2009 at 9:47 AM

Yet another good reason not to shop at JCP.

Babino on April 24, 2009 at 9:47 AM

Is this a joke? Am I being punk’d?

Chalk it up to another reason why I don’t shop at JC Penney’s.

Dr.Cwac.Cwac on April 24, 2009 at 9:47 AM

I won’t be shopping at JC Penney again. They’re free to sell whatever they want to. I’m free to take my business elsewhere.

themediansib on April 24, 2009 at 9:47 AM

The bloody diamond industry strikes at mother’s day to make it all about Obama.

So gross.

maverick muse on April 24, 2009 at 9:48 AM

Where are the $600 ear rings?

JC Penney has run into trouble a few times in the past five years or so over bad merchandising decisions — I think one was slutty attire for little girls or the “tween” segment and another was over something obscene or political.

Haven’t been to my local JCP in years, not even to steal dress shirts.

BigD on April 24, 2009 at 9:48 AM

Well, soon we will have to hope, dream, wish, and erroneously believe that we will have quality healthcare. Que up, fools.

bloggless on April 24, 2009 at 9:48 AM

Ed’s right- people will buy this junk, and it probably will become a big Hollywierd cult thing with all the rappers trying to one up each other with bigger “hope” bling.

BLECH.

anniekc on April 24, 2009 at 9:48 AM

semi-OT. I just got done watching “The Running Man”. I don’t think anything els needs to be said.

DethMetalCookieMonst on April 24, 2009 at 9:48 AM

If I’d seen this a few weeks ago, I never would’ve bought my new dresser from them. I’m already boycotting GE thanks to their deplorable behavior. And since I hate the taste of Pepsi, not supporting their product is easy.

Doughboy on April 24, 2009 at 9:48 AM

Next up: The ‘O’ logo Tattoo

That will come with the mandatory microchipping of all Americans so that the filthy liar’s administration will be able to identify those who are disgusted by the cult of the O (and I’m not talking Oprah who is only a minor prophet in the Obama subculture).

highhopes on April 24, 2009 at 9:49 AM

What are people going to do with that extra $13 stimulus money in their paychecks? Buy a hope & change necklace? — Michelle Obama

CookeyD on April 24, 2009 at 9:49 AM

Damn, I liked Penneys.

Boycotting requires no effort given the economy.

How long before they retract the merchandise?

maverick muse on April 24, 2009 at 9:49 AM

Tacky yes. Brilliant idea though. I too am trying to come up with something like this to free the libtards of thier green. The obee chia head was genius.

hogfat on April 24, 2009 at 9:49 AM

Great! Cannot shop at Kohls due to Senator Kohl and now JCPenney has this crap.

WashJeff on April 24, 2009 at 9:49 AM

Hey. Whatever sells.

Plus, it takes money from the Obama cult.

faraway on April 24, 2009 at 9:50 AM

not even to steal dress shirts.

BigD on April 24, 2009 at 9:48 AM

Was that Geithner in Penneys?

maverick muse on April 24, 2009 at 9:50 AM

He’s already being deeply discounted:

Barack Obama Historic Victory Collectable Plate/Stand
and Certificate of Authenticity

SAVE 73%
FREE BUDGET SHIPPING
Buy.com price: $7.99
List price: $29.99

TheBigOldDog on April 24, 2009 at 9:51 AM

We won’t see this trash on the “elite”, we will only see it on the poor as they wait in line for their rationed healthcare. After all, they will still be pathetically, hoping, wishing, dreaming and believing 4 years from now.

bloggless on April 24, 2009 at 9:51 AM

How about this for some bling:

STUDY,WORK, EARN, LIVE

bloggless on April 24, 2009 at 9:52 AM

This just in …..

Aunt Jemima introducing 12-Pack of frozen Obama Waffles for only $9.99, with a special President’s Surprise inside the box.

It’s empty.

Buy 10 get 1 free. The libtards will be lining up outside supermarkets for blocks on end.

fogw on April 24, 2009 at 9:52 AM

I just sent them an e-mail and added JCPenney to my list of boycotted companies

chromium on April 24, 2009 at 9:53 AM

So just how much does the perpetual Obama campaign collect in royalties from each sale? “Moychandising”

http://www.youtube.com/watch?v=xvmZ9SPcTzU

jbtripp on April 24, 2009 at 9:54 AM

Or how about this for some bling:

SOBER,MARRIED,RESPONSIBLE,PROVIDE

Why don’t we all send in our suggestions for the next round of J C Penney’s polito-bling.
I think I will email mine, right now.

bloggless on April 24, 2009 at 9:54 AM

Check out the plate reviews:

I ordered one of these a while back somewhere else but paid a lot more. Now I was looking for one for my mom and found the same one I got, here for an unbeatable price and free shipping! Ordered this morning and its already shipped. My mom is German and lives in Germany and all she does is talk about Obama every time she calls me. I know she will love and cherish this plate and show it to all her friends that love Obama too.
***
I’m so proud to see something so ordinary brought to such heights. The ability of this black, white man to b.s. so many people is truly a historic event I had to mark and commemorate. I love this President and hope this ridiculous plate will have a monetary value for generations to come. I proudly display it on the refrigerator in my kitchen for all to admire.

***
Like many others it was a gag gift. I had it shipped to my grandparents but they said our “hopey changey” message was no where to be found in the packaging. Included was my name. Safe to say there was a little angry debate on who sent it to them. Great price and I think it brought me a little closer to my grandparents. It did bring change.
***
Read em and enjoy!

TheBigOldDog on April 24, 2009 at 9:54 AM

JC Penney catches Hope and Change Fever

Better: JC Penney’s Hopes for catching any of my Change… must be a Fever.

Ever the optimist, I am planning to take off early and buy some Summer shirts this afternoon. The question of where to go for the best quality versus price just got a little simpler. Thanks for that help JCP!

drunyan8315 on April 24, 2009 at 9:54 AM

By the way, anyone have time to look up trends in baby names?

It’s going to be real tough on school kids 5 or 6 years from now when the teacher calls on Hope, and 15 girls raise their hands. Heck, a few boys might raise their hands, too.

If you want to get in on some action now, start hoarding personalized items (pens, pencils, cups, mugs, lockets, etc…) with the name Hope.

reaganaut on April 24, 2009 at 9:45 AM

.

My wife and I decided against naming our boy “Brock” for the simple fact that people may make the mistake that we were paying homage to our current Commander N Thief.

loudmouth883 on April 24, 2009 at 9:55 AM

Tacky doesn’t deserve to be in the same category as this tasteless crap.

Mommypundit on April 24, 2009 at 9:42 AM

But that is why this is so wonderful. JCP is suckering BO worshipers with tacky overpriced trash that is more suited to a carnival prize or the dress-up trash one finds at the dollar stores. I don’t understand the reaction here because this is not sucking up to BO. It is taking advantage of the idiot messiah’s rank and file. I guess from a moral perspective I should chastise JCP for taking advantaged of the feeble minded but I just can’t.
Simply put they are cashing in on the BO cult while they can. I guess in a way it is hope and change because they hope to change their bottom line buy taking money from morons.

jmarcure on April 24, 2009 at 9:55 AM

Next up: The ‘O’ logo Tattoo around…
your anus!
Yes, you too can have Hope and Change displayed proudly around your intimate area.
carbon_footprint on April 24, 2009 at 9:46 AM

Heh, there was a guy on one of my Navy ships who had an “M” tattooed on each butt-cheek, so that when he bent over it said “MoM”.

Presumably you could do the same with Obama: Just get “bama” inscribed on a single cheek. Think of the adulation you would get at the next Berkeley naked gay pride parade!

Bishop on April 24, 2009 at 9:56 AM

READ, RITE, RITHMATIC, RITEJOUS?

bloggless on April 24, 2009 at 9:56 AM

Also be sure to check out their fine selection of Obama mood rings!

Mr. D on April 24, 2009 at 9:34 AM

No, no, no. They’re not mood rings anymore. They’re teleprompter rings, telling the liberals how they should be feeling at any given point.

Enoxo on April 24, 2009 at 9:56 AM

This still isn’t as good a scam as the Obama stickers put on the Kennedy half dollars and then sold to the gullible for a 2000 percent mark-up.

jon1979 on April 24, 2009 at 9:56 AM

Bishop on April 24, 2009 at 9:56 AM

O
MG

Horrible imagery!

From you and carbon footprint

blatantblue on April 24, 2009 at 9:57 AM

How long until these start showing up in the mugshot photos on Smoking Gun?

besser tot als rot on April 24, 2009 at 9:57 AM

If I boycotted every company that ticked me off, I wouldn’t be shopping at all. I stopped drinking Pepsi, but I still shop at Kohl’s (they have wicked awesome deals on kids’ clothing, and they carry nice things in my size too), and I’ll probably still roam through Penney’s during their “buy one full price, get second for $.01″ sales.

Still, those are pretty tacky. I don’t think they’re as bad as the “Obama is My Homeboy” shirts I see at the mall, though. Those make me flinch.

Anna on April 24, 2009 at 9:57 AM

We should have thought of this earlier. Sell this Hope and Change crapmerchandise and donate all profits to conservative political action committees.

WashJeff on April 24, 2009 at 9:57 AM

“Obama is My Homeboy” shirts I see at the mall, though. Those make me flinch.

Anna on April 24, 2009 at 9:57 AM

hate those

hate em
hate em

blatantblue on April 24, 2009 at 9:58 AM

By the way, anyone have time to look up trends in baby names?
reaganaut on April 24, 2009 at 9:45 AM

Our neighbors have a 6-yr-old daughter named Malia. I was just saying to my wife the other day how sad that she’ll go thru life being asked, “Oh cool! Were you named after President Obama’s daughter?”

KS Rex on April 24, 2009 at 9:58 AM

Mommypundit on April 24, 2009 at 9:40 AM

Wow, good thing you found a picture of diverse specimens. The word monkey usually gets the instant RED ALERT.

Cindy Munford on April 24, 2009 at 9:59 AM

WashJeff on April 24, 2009 at 9:57 AM

Good idea. We should start with the healthcare reform

bloggless on April 24, 2009 at 9:59 AM

If I were the

LO
VE

artist, I’d sue over that “HOPE” bling.

KS Rex on April 24, 2009 at 9:59 AM

un-forking-believable!

mindhacker on April 24, 2009 at 10:00 AM

These things look exactly like the cheap pot-metal and plastic “bling” that kids get out of the gumball machines for a couple quarters.

JC Penny is right off my shopping list, however.

AW1 Tim on April 24, 2009 at 10:00 AM

It’s only a matter of time before we see “Obama Toe Nail Clippers”… don’t laugh, Elvis has them.

Which also makes me wonder; how long until we see Obama souvenir shops popping up near places he’s lived? I was in DC in February and couldn’t get over all the Obama crap I was seeing for sale in many stores.

behiker on April 24, 2009 at 10:00 AM

Lets see how well this pay’s off for the declining retailer – JC Penney.

Or, lets just look at other Hope/Change “business models”
NYT, Boston Globe, Air America, MSNBC, CNN… I suggest shorting this POS.

Odie1941 on April 24, 2009 at 10:00 AM

Better buy the bling, because JCP folds, we’ll end up bailing them out. They’re too big to fail, after all.

KS Rex on April 24, 2009 at 10:02 AM

The guy can’t speak three words together without a teleprompter but hey, you sure can find a whole lot of crap with his picture/image on it:

coins, plates, dolls, shirts, now this.

shows you where the priorities of the culture are at this moment…

catmman on April 24, 2009 at 10:02 AM

Comment pages: 1 2 3