Stupid.

Even though Mr. Steele has called his Democratic adversaries “collectivists,” at least 16 state leaders say the term lacks the pejorative punch needed to sway public opinion and want all 168 members of the Republican National Committee to debate and vote on it.

It is the first time in memory that a sitting national leader of the Republican Party has faced a public challenge over his ideological leadership by conservative members of his own national committee…

“The threat to our country from the Obama administration cannot be underestimated,” Indiana RNC member James Bopp Jr. wrote Wednesday in an e-mail to the full RNC membership. “They are proceeding pell-mell to nationalize major industries, to exponentially increase the size, power and intrusiveness of the federal government, to undermine free enterprise and free markets, to raise taxes to a confiscatory level.”

Reminds me of the dopey George Lakoff vogue about “branding” that the left had a few years ago before Obama came along and taught them how to win. Doug Powers, blogging at the boss’s site, supports dropping the S-bomb — with reservations, lest The One’s popularity actually metamorphose into popularity for socialism. My chief concern is that it’ll blow up in our faces if Obama and Geithner follow through on their promises to make the government interventions into the financial sector temporary. The GOP’s credibility is already low, and alarmism about socialism/fascism/communism/Nazism that doesn’t pan out will only drive a stake through it. If you’re going to drop the S-bomb, I think, you should be very, very sure that that’s the way we’re headed. How lucky (or unlucky) do you feel?