Ummmmmmmmmm, no, it doesn’t.
Demographically, bloggers are extremely well educated: three out of every four are college graduates. Most are white males reporting above-average incomes. One out of three young people reports blogging, but bloggers who do it for a living successfully are 2% of bloggers overall. It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. Bloggers can get $75 to $200 for a good post, and some even serve as “spokesbloggers” — paid by advertisers to blog about products. As a job with zero commuting, blogging could be one of the most environmentally friendly jobs around — but it can also be quite profitable. For sites at the top, the returns can be substantial. At some point the value of the Huffington Post will no doubt pass the value of the Washington Post…
Pros who work for companies are typically paid $45,000 to $90,000 a year for their blogging. One percent make over $200,000. And they report long hours — 50 to 60 hours a week.
Last I heard from MM, we do about one million uniques a month and our income isn’t anywhere near $750,000, unless she’s skimming a boatload of cash off the top. Kaus is hearing the same thing. In fact, I told you this morning in the Headline item that these numbers were wrong. Do we have any professional bloggers among the readership, incidentally? These numbers are way, way off, right?
Update (Ed): I can tell you that I had more uniques at Captains Quarters per month for a couple of years than 100,000, and that I had a professional ad firm selling space on my site, and I never even got anywhere close to $75,000 — and that was when the economy was hot and web advertising was at its most lucrative. I was born at night, but it wasn’t last night.