The obligatory “Hot Air’s revenue stream goes up in smoke” post; Update: PJM speaks

posted at 1:18 pm on January 31, 2009 by Allahpundit

Starting tomorrow, you too can read HA for the low, low price of $99.95 per year.

No, just kidding. Or am I?

As you know, last September Pajamas Media began a new initiative in Internet television called Pajamas TV. When we started with our RNC coverage from Minneapolis, we noted that we would be in a Beta Phase through the first quarter of 2009. In the last few months we have strengthened the PJTV lineup with shows covering Media Bias, Education Bias, Middle East Update, Sharia and Jihad, Powerline Report, Ask Dr. Helen, Hugh News, Poliwood, Conservatism 2.0, Economy and Finance, National Security, and others.

As the end of the first quarter approaches and we near the production phase of Pajamas TV, we will continue to build our emphasis in this area. As a result we have decided to wind down the Pajamas Media Blogger and advertising network effective March 31, 2009. The PJM portal and the XPressBlogs will continue as is.

Thank god I have that pothole-filling job in the new Obama WPA to fall back on.

Seriously, we think we’ll be okay. I figured traffic would crater after the election, settling somewhere around 350-400K hits a day by the inauguration. Thanks to you, we’re considerably better positioned than that. Things will be tight after April, as they are for everyone, which is why we hope/expect we won’t have to come begging for donations. But, er, stay tuned. As for PJM, Ace said it best: It was a good deal, it kept a lot of righty bloggers going during the election, and now circumstances have changed. Business is business, red in tooth and claw. I just hope there’s a conservative entrepreneur out there willing to snap up some of the talent that’s now on the market. Are there any new sites around flush with cash and looking to establish a presence in the blogosphere that could use full-time bloggers and the built-in audiences that would come with them? Hmmm.

Exit question via Atlas Shrugs: That PJM-sponsored blogger’s row at CPAC is going to be a little awkward, huh?

Update: You’ll know we’re in dire straits financially when you notice that every last post is comment bait about Palin and atheism, instead of every other post the way it is now.

Update: Another idea. If the man of Steele is serious about expanding the party’s reach online, how about hiring someone to blog for the RNC?

Update: Roger Simon weighs in:

Actually that part of our business has been losing money from the beginning, so the people getting their quarterly checks from PJM were getting a form of stipend from us in the hopes that advertisers would start to cotton to blogs and we could possibly make a profit. Didn’t happen. No wonder those people are kicking and screaming now that they are off the dole. I might too. [What's their beef? I thought most of them were free marketeer libertarians or something.-ed. Go figure.]


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Maybe somebody already posted this but, Allah you may have to put that iphone on ebay.

boomer on January 31, 2009 at 9:35 PM

Here I thought the fairness doctrine would do in most of the conservatives on the internet.

boomer on January 31, 2009 at 9:39 PM

Well, I’m a cantankerous, tight-fisted old Englishman who, perhaps, should have been born a Scotsman, but I’ll gladly pay $100 per annum for membership privileges. However, not on-line!

Oh, did I forget to mention that I’m paranoid?

OldEnglish on January 31, 2009 at 10:06 PM

Allahpundit, your comment bait amuses this Christian Limbaugh-Palin-Thompson fan and (almost) never gets old, except on rare occasions (this week) when the cumulative effect might seem just a wee bit condescending. That said, I appreciate your long hours of hard work at Hot Air and couldn’t imagine the site without you. Your succinct snarkiness nicely balances Ed’s old school journalistic chops. That is why Hot Air has become my alpha and omega of political news sites and I would gladly donate as needed to keep you here.

The bandwidth beast fundraisers seem to work for Lucianne. Maybe you could test drive one before PJM pulls the plug.

Terrie on January 31, 2009 at 10:38 PM

Oh, by the way, I question the timing.

OldEnglish on January 31, 2009 at 10:47 PM

Well, AP, If you all have to cash in, I hope Ed restarts Captain’s Quarters. I would give to that.

Old Country Boy on January 31, 2009 at 1:33 PM

Ditto. HotAir has virtues, but is overwhelming for short visits, which is all I have time for. CQ was more manageable, Ed’s analysis worth the time, and the comments threads encouraged more discussion and fewer pages and pages of sarcastic one-liners.

As for charging, forget it. People forget that print newspapers never made money on subscriptions; it’s always been about advertising. They’re dying now because the advertising is moving to the Internet. The problem for websites is is that there are so many the pie is being cut up too small. I suggest capturing reader locations and targeting them with local ads.

MrLynn on January 31, 2009 at 11:38 PM

I would gladly donate to the cause. I find nothing wrong with compensating people for their good work. I got a fevah! And the only cure is more Hot air and MM .com!@

gator70 on January 31, 2009 at 11:56 PM

Dude, you couldn’t handle it. I’ve been working out regularly for months. I’m on the threshold of upper-level beta status.

Allahpundit on January 31, 2009 at 4:50 PM

I use to be an athlete too, but I quit bowling.

Maxx on February 1, 2009 at 12:05 AM

I would gladly pay for a subscription. You guys are not just a newspaper, you are a great research source.

I have forwarded your commentaries and video clips to tons of wavering Republicans who did not have the facts.

Huffington and Kos survive on contributions from Soros and Katzenberg. We, the people, have to pay to maintain resources like you or our voices will be further silenced.

Can anyone seriously argue that $320 a year is too much to pay to have a news and commentary source other than POLITICO and DRUDGE?

We have to be responsible, financially for our own and support this resource until the advertising or whatever kicks in.

Seriously, I hope Allahpundit, Captain Ed and MM look at what it would take for the community to help keep this going.

Thanks again for all of your great work.

JAZ on February 1, 2009 at 12:55 AM

I suppose that since both Collie and I post comments, you and Ed will insist that we pay twice as much as the others. I talked it over with Collie, and we agreed that we would be willing to pay twice the going rate, but ONLY if the following two conditions are met:

1) I receive an official title designating me the “HotAir blog line-backer” — with duties that include b*tch slapping, body slamming, and/or waterboarding any troll on all occasions when three or more of the commentors request for me to do so, and

My collie says:

2) I am permitted to tie you up and lick the bottom of your bare feet (until you pee in your pants) each and every time that you post one of those ANNOYING militant atheist threads.

So. Deal or no deal?

CyberCipher on February 1, 2009 at 1:01 AM

Maybe we will. I’m just thinking ahead to if we have to hold an emergency fundraiser. I don’t like the idea of asking people who have donated to donate again.

Allahpundit on January 31, 2009 at 2:13 PM

Ask and ask again. Your blog is worth it. (and if not.. that’s capitalism for you..)

Phoenician on February 1, 2009 at 1:09 AM

How much tax are you paying to troll here?

Jim Treacher on January 31, 2009 at 3:15 PM

Maybe HA should pay the trolls? Sometimes all you need is one such comment to bring in hundreds more.

Phoenician on February 1, 2009 at 1:14 AM

Not really. Conservative sites get F$#@ by Google due to content. I regularly get stuck with Muslim dating ads and PSA (which you don’t get paid for)because of content. Adsense works best on sites with high pay-out targeted content. Lovecraft sites would kill for traffic like Hot Air because they would be rich, but you just won’t get the same kinds of ads here.

Plus adsense works best when you have a site designed to make people want to move on. On a site like this where everyone stays for awhile you’ll get less curiosity clicks. Adsense being something you have to “tweak’ to make pay is what has lead to the whole Made for Adsense page phenomenon.

Rob Taylor on January 31, 2009 at 8:54 PM

you know you can remove any ads you don’t like and block them, and you can also choose relevant only ads.

Kaptain Amerika on February 1, 2009 at 1:41 AM

well I don’t know about Poptech being a troll, I haven’t seen any troll stuff from him, but I don’t pay a whole lot of attention to comments. but he’s dead on with the adsense and embedded ads thinking. HotAir should be able to clean house with Adsense.

Kaptain Amerika on January 31, 2009 at 8:40 PM

I’m not, I just don’t endorse the annointed one, the right-wing Messiah AKA Sarah Palin. The single issue abortion voters all have flocked to her and viciously attack anyone who does not back her as the new Christian Leader of the Republican Party. I’m a fiscal conservative Libertarian who has voted Republican most of my life, I’ve never voted Democrat but I have voted for Perot and Libertarian candidates yet because I dare question the holy savior I am now a troll and should be censored. The reality is what I have to say is damning to the nonsensical Palin movement and they need to silence all voices like mine. Thankfully Alah her and reasonable administrators at NBs don’t believe in censorship simply because I hold a conflicitng view. That has not stopped the non-stop attacks against me, lying that I hate women, an a liberal or a troll. It is sad to see it carry into this thread without me even posting. That just goes to show the power of my arguments are overwhelming to the zombie Palin supporters, the only way they can win an argument against me is to shut me up. Now this phenomemon is very disturbing as censorship is a liberal tactic via politically correctness. The Social-Cons who wish to silence me are no different. Which is why they resort to smears and slander, they don’t have the intellectual capacity to win an argument, mainly because the facts are against them. Flat out Palin is unqualified by every stretch of the imagination and chosen by McCain to play identity politics in the hopes to sway Hillary supporters, she also placates the drone social-cons and their single issue abortion or die movement. This sort of bulling tactics are very disturbing to anyone who values true liberty. Be warned of the wrath of questing the right-wing messiah as the anointed one. You will be labeled a troll, no matter how laughable that label really is.

Poptech on February 1, 2009 at 2:52 AM

Now is the time for some wealthy conservatives to step up. Michelle has great connections. She needs to put together a plan she can take around. At the very least she should hit up people like Rush and Hannity who rely on a healthy conservative blog network for their own success.

By the way AP, your, “comment bait” strategy is what’s been keeping me away so go figure. Ironically LGF seems to be following your lead which has kept me away from there too. I just wonder if I’m unique or represent a larger group.

TheBigOldDog on February 1, 2009 at 7:24 AM

Would pay too–but not by Pay Pal or such. Only will mail a check. Please keep this in mind when/if you need to do this.

jeanie on February 1, 2009 at 9:10 AM

The problem for websites is is that there are so many the pie is being cut up too small. I suggest capturing reader locations and targeting them with local ads.

MrLynn on January 31, 2009 at 11:38 PM

While that may be part of it, there is also THIS with THIS added in.

Click-through ads rarely work when people don’t see them.

Disclosure: I use this. Hot Air has no ads for me. while I feel a smidgen bad about not helping support HA, an internet sans-banner ads is the more important thing to me.

Frankly guys, you need to find other ways of making money beyond web-ads. People are finding ways to not see them, and that will only increase in the future. Web-based ads (banner, google words, etc.) are a dead end.

wearyman on February 1, 2009 at 9:35 AM

Good luck but a little intellectual honesty would be nice.

Something like this:

Heart-ache: Palin and GOP Guvs support President Obama’s stimulus plan.

getalife on February 1, 2009 at 10:54 AM

Rush could be the Republican Sugar Daddy. Protein Wisdom and the Anchoress need minor amounts to get by. Ace and his Ace of Spades LifestyleTM
is harder to keep up, but perhaps dumpster diving at Rush’s house could fill in that gap.

Mr. Joe on February 1, 2009 at 10:56 AM

I think this whole blog thing has lost the plot. The idea of a blog is to muse about the daily goings on in the world. Some let you comment, others do not. Why would anyone pay to visit a blog? If you to charge, give us porno. Political opinions, not so much.

keep the change on February 1, 2009 at 10:56 AM

I would pay 1/2 the sub rate and only read Ed’s posts. I do that now anyways.

redrock on February 1, 2009 at 11:04 AM

Without blogs, I can’t imagine what the “Pajamas” brand means.

Kralizec on February 1, 2009 at 11:08 AM

Hot Air is one of the best sites.

Pajamas Media takes itself too seriously and doesn’t show breaking news.

A lot of conservative sites would benefit by developing a sense of humor.

People are entertained by the country’s outrageious politics, not philosophy.

notagool on February 1, 2009 at 11:09 AM

I love Hot Air. I will gladly subscribe.

mimi1220 on February 1, 2009 at 11:11 AM

I think that you should do a poll..How many reader of HA come here because of PJM or because of the writers of HA?

When PJM launched, I made a comment about the pompous attitude..”the best bloggers” were chosen.. Well, best is subjective, and I saw no difference between PJM and the MSM.

Pam on February 1, 2009 at 11:17 AM

Would pay too–but not by Pay Pal or such. Only will mail a check. Please keep this in mind when/if you need to do this.

jeanie on February 1, 2009 at 9:10 AM

Same goes for me. Quite willing to donate to the blog that consumes the most of my reading time.

But, no PayPal, etc. A check or money order is doable to a land addy.

Yoop on February 1, 2009 at 11:30 AM

I guess Pajamas Media doesn’t “heart” HotAir as much as they claimed a couple of years ago.

I note that the Anchoress has her take on this.

By the way, I’m one of those bloggers, like the Anchoress says she might have been, who only posts once or twice a week, because I have a real day job. Sadly, this day job now involves working for someone (President Barack Obama) whom I don’t think appreciates me. Such is life.

Of course, PJM is abandoning a market where, apparently, there is enough money to keep people like “protein wisdom”, “ace”, “the anchoress”, “allahpundit”, “captain ed” and others gainfully employed doing something they love. Since PJM has chosen to abandon the marketplace, maybe you guys ought to for a “band of sibs” and put up a business to replace them. Everyone has sitemeter, and everyone can see just from the ads who the customers are. You just need a revenue model.

unclesmrgol on February 1, 2009 at 11:33 AM

Flat out Palin is unqualified by every stretch of the imagination and chosen by McCain to play identity politics in the hopes to sway Hillary supporters, she also placates the drone social-cons and their single issue abortion or die movement. This sort of bulling tactics are very disturbing to anyone who values true liberty. Be warned of the wrath of questing the right-wing messiah as the anointed one. You will be labeled a troll, no matter how laughable that label really is.

Poptech on February 1, 2009 at 2:52 AM

You are not alone, I strongly disagree with legislating any kind of social issues, and I have been attacked here as well, called a RINO, liberal, BO supporter. There are many others who no longer post here who went through the same.

I felt John McCain failed lost by choosing her. Interesting how she is now behind Obama’s package 100%. I am still trying to figure out why.

If you feel the GOP took a wrong turn by dealing in uteruses and sodomy (gay marriage) you will be put out to pasture verbally.

AprilOrit on February 1, 2009 at 11:35 AM

Why can’t Mr. Limbaugh step up to the plate and assume the George Soros role on this side of the aisle?

Let him really put his money were his mouth is.

AprilOrit on February 1, 2009 at 11:37 AM

PJM STOPPING ADS ON BLOGS

For the life of me, I cannot understand the beef with this. I first heard about on Ace’s site, then Hot Air, Protein Wisdom, Anchoress, Instapundit, and Confederate Yankee.

If I understand correctly, blog sites hosted the PJM advertising and got paid based on their readership rates. Now that PJM has decided that the advertising was not paying off for them and they want to devote to PJTV instead, the blog sites are upset they lost an advertiser.

Now perhaps they are upset because PJM has a conservative stable of writers and they feel that they should have been more loyal. They way I see it, the blog sites already proved that they have sufficient readership to host ads and they just need to get different advertisers.

I remember Hot Air ran Cadillac video ads for a while and that must have paid well. But most bloggers hosts their own sites out of their own pocket with no ad revenue at all. That is how blogging got started. Now some blogs wrote well enough that their talents have merited them getting offers to write at other blogs like regular columnists at newspapers. Some have transformed into “go to” people for cable news stations. Captain Ed did that very well. I like his Captain Quarters better than the thin dribble at Hot Air and Allah just annoys me, especially this last election season with his Eyore imitation.

So blogging has been a hobby that some had been able to turn into a living. I started reading forums like Free Republic and still do. They ask directly for money to cover costs and it does get donations to cover the costs. I used to read the Belmont Spot by Wretchard and he had some of the best analysis out there. Then he moved to PJM exclusively and I think may have lost new readers not being an independent blog that was linked to by other blogs and Free Republic. He has a devoted following at PJM, but I do not know if he is getting new readers anymore. It is harder to find his columns at PJM, rather just hit my favorite tab.

But back to the issue, Jeff at Protein Wisdom is upset that he was not told the business model was not making money. Well I do not know that most newspapers that sell advertising space require that the advertiser tell them if they are making money or not. I think that Roger Simon’s unfortunate wording saying that some are upset with being off the dole is the real issue. Those bloggers do not consider allowing their sites to post advertising to PJM to be on the dole. Advertisers need to sell space and they need readership. Blogs taking over magazines and newspapers role as information sources are an obvious market for advertisers to use to get to the intended audience.

So bloggers, if you want your blog to pay for itself and maybe more, then seek out advertisers like any other business does. Or pay for it yourself like when you started.

RAH on February 1, 2009 at 11:41 AM

What job did you think I had that would give me time to write 10-12 posts a day and 45 Headline items a day?

Allahpundit on January 31, 2009 at 1:52 PM

Louisiana Dept. of Transportation?

USPS?

DMV?

But seriously.
No more HotAir would give me way too much free time.

soundingboard on February 1, 2009 at 11:43 AM

RAH on February 1, 2009 at 11:41 AM

Gee thanks for stated the obvious – and the lecture.

AprilOrit on February 1, 2009 at 11:47 AM

Hot Air is one of the best sites.

Pajamas Media takes itself too seriously and doesn’t show breaking news.

A lot of conservative sites would benefit by developing a sense of humor.

People are entertained by the country’s outrageious politics, not philosophy.

notagool on February 1, 2009 at 11:09 AM

+1

And I also have to reiterate that I’m one of the people who would pay by mail or phone, but not over the ‘net.

I’d also like to send out a big Bronx cheer to the Allah bashers on here. You’re in his house, peeps, as a guest. Have a little class and show some respect. He may not echo what goes on in your one-track minds, but that’s not really the point of this whole exercise, is it?

califcon on February 1, 2009 at 11:53 AM

Something that never took off on the Internet was a way to easily pay “pennies” for things…say, 1 cent per day to visit HotAir and any of the other major blog players.

By the end of the month maybe someone has paid $20-$30 total via their “pennies,” something a lot (but not all) could/would live with.

Hope I’m making sense, which would be unusual. :)

ex-Democrat on February 1, 2009 at 11:55 AM

I’d also like to send out a big Bronx cheer to the Allah bashers on here. You’re in his house, peeps, as a guest. Have a little class and show some respect. He may not echo what goes on in your one-track minds, but that’s not really the point of this whole exercise, is it?

califcon on February 1, 2009 at 11:53 AM

Plus, Allah does not ban those who simply disagree with him, unlike Charles Johnson at LGF, which is pretty cool IMHO.

Disturb the Universe on February 1, 2009 at 12:05 PM

Test us.
Put up a donation button tomorrow. Get some money banked before it’s needed.

Localized ads as MrLynn suggested are also a good idea.

DarkCurrent on February 1, 2009 at 12:05 PM

PJMTV?? That’s the future business model they think is going to thrive? I read Hotair, Ace, MM, Insta, Red, Gateway, POD etc. etc. I’ve NEVER watched a nanosecond of PJMTV.

People want CONTENT, they don’t want presentation. You have to know why people come here in the first place. They come her and to Michelle et al to see news updates, with audio and video proof of the news item. The come to see the analysis with links for context. You spend all your time putting bloggers on tape or live analyzing news? No thanks. You could be spending that time finding more news.

PJM is spread too thin anyway. Too many voices, not enough content. Go to the Media Bias section on PJM….what you get are bloggers and very little “Media Bias” content. Boring. People want to HEAR the media bias.

I read Hot Air for news updates, clips and analysis by two very smart people. Little else.

AYNBLAND on February 1, 2009 at 12:13 PM

I have been attacked here as well, called a RINO, liberal, BO supporter.

AprilOrit on February 1, 2009 at 11:35 AM

lol I’ve seen your name used as an attack here.

Ars Moriendi on February 1, 2009 at 12:25 PM

There is NO WAY this site can end. Never. Ever.

I think putting up a Pay Pal button is good. Then we can donate when we have the money. A fundraiser once or twice a year would work. I really don’t want a subscription for the site. Then if we link here, others can’t read the post without a subscription.

You have to let us know of your needs so we can help you meet them. I will gladly donate and give money to maintain Hot Air.

conservative pilgrim on February 1, 2009 at 12:38 PM

Man, am I naive. With a demographic profile of the avg visitor here, I wouldn’t think they’d have any trouble finding sponsors. Where did my logic jump the tracks?

marklmail on February 1, 2009 at 12:45 PM

I’ll be quite frank. I also love Hot Air and MM but I can’t afford to pay my mortagage and my bills together…one slides for a month then then other gets to wait. I can’t afford to send money to a blog in order to remain a member. If that becomes the case I must be one of the first to sign off or get “kicked” off!

Vntnrse on February 1, 2009 at 1:09 PM

marklmail – I think they’ll be able to find advertisers based on the site’s traffic and demographics.

Unfortunately, they probably won’t be able to keep them based on those same things.

The folks here tend to be advertising savvy and fairly responsible with their money. They aren’t likely to click on the ads on the site (assuming they haven’t already used ad blockers to keep from having to see the ads at all).

With Internet advertising, people can see exactly what happens after someone clicks on their ads. If, on average, people either don’t click through from HA or people click but never convert into a sale, the advertisers will take their ad money elsewhere.

How many of us have ever clicked on one of HA’s ads because we were curious about the product advertised? Of those, how many bought something? I’m guessing not many.

I don’t see how HA can possibly support themselves through an ad model.

JadeNYU on February 1, 2009 at 1:19 PM

Why can’t Mr. Limbaugh step up to the plate and assume the George Soros role on this side of the aisle?

Let him really put his money were his mouth is.

AprilOrit on February 1, 2009 at 11:37 AM

Don’t hold your breath on that one.

toliver on February 1, 2009 at 1:21 PM

I just paid $100 for my two-year Rush subscription. I would certainly do the same here for the analysis you guys do.

beatcanvas on February 1, 2009 at 1:23 PM

Meh….You could tell Hot Air was in trouble a long time ago when they stopped producing “Vent” and MM all but abandoned the site. I’ll stop by the site a couple times a week just to see what’s happening, but I honestly wouldn’t pay for it.

Most of the posts can get pretty repetitive, and I’m not really sure I understand the constant Palin worship.

One of the big problems for Hot Air and a lot of other blogs is that there are more conservative blogs than the readership can support. The blogosphere expanded too quickly without any way of sustaining the growth. So like any other business or industry that does that, the professional bloggers are going through a big correction. (Think Starbucks).

That, and blog content isn’t especially advertiser friendly. You are never, ever going to get any reputable company with some serious cash to throw around to jump into the political blogosphere. It’s too risky, especially in light of the very limited positive exposure and potential ROI. No one in there right mind is going to put their brand equity and public trust on the line by associating with free-wheeling “reporters” and rogues commentors who can spew virtually anything with the click of a mouse.

As for Pajamas, that was a failure in the making from day one. Sure, the picked off some good writers, but that wasn’t enough. They never has a viable business model or competent leadership, and the overall tone of the whole operation was beyond condescending.

John on February 1, 2009 at 1:33 PM

A couple of other points, if Ed and Allah are paying attention to these comments…

1. HA should never be behind a privacy wall. But paying for the privilege to comment isn’t a bad idea.

2. Rush / Glenn Beck / etc have dedicated commercial sponsors. Seek some.

3. It would help if you had a premium section of the site, where more grassroots efforts can be coordinated. Go beyond letting people buy the brand; let them join the brand. The conservative movement would benefit greatly by having some of the larger sites, like this one, get involved in and helping to coordinate localized efforts.

4. PJM never had the intelligence and concise analysis this site has. At least for me. And the PJTV spots never grabbed me, because it’s just people talking and not something tangible I can take with me or link to. If I pay money like that, I expect charts and detail and not just opinions. Ed does a superb job of that here, and Allah’s humor here is priceless.

Be relentless in the pursuit of profit.

beatcanvas on February 1, 2009 at 1:35 PM

Meh….You could tell Hot Air was in trouble a long time ago when they stopped producing “Vent” and MM all but abandoned the site. I’ll stop by the site a couple times a week just to see what’s happening, but I honestly wouldn’t pay for it.

Most of the posts can get pretty repetitive, and I’m not really sure I understand the constant Palin worship.
One of the big problems for Hot Air and a lot of other blogs is that there are more conservative blogs than the readership can support. The blogosphere expanded too quickly without any way of sustaining the growth. So like any other business or industry that does that, the professional bloggers are going through a big correction. (Think Starbucks).

That, and blog content isn’t especially advertiser friendly. You are never, ever going to get any reputable company with some serious cash to throw around to jump into the political blogosphere. It’s too risky, especially in light of the very limited positive exposure and potential ROI. No one in their right mind is going to put their brand equity and public trust on the line by associating with free-wheeling “reporters” and rogue commenters who can spew virtually anything with the click of a mouse.

As for Pajamas, that was a failure in the making from day one. Sure, they picked off some good writers, but that wasn’t enough. They never had a viable business model or competent leadership, and the overall tone of the whole operation was beyond condescending. I hope Michelle sticks around for awhile and is able to keep it going. As for Allah Pundit and the rest…

John on February 1, 2009 at 1:39 PM

I`m sorry, but I`m barely making ends meet for my family. If HA goes to a pay-site, I have to leave. :(

ThePrez on February 1, 2009 at 1:43 PM

I think you pretty much nailed it John. I disagree regarding AP, however. He’s a clever and witty writer, and he generally calls it as he sees it. Unlike Malkin, he’s usually pretty unpredictable as well. Never entirely sure where’s he’s going to come out on a particular topic…I like that.

dakine on February 1, 2009 at 1:45 PM

On that note, I knew in the back of my mind that Sending Joe the Plumber to Israel was a cheap media act to try to get people to buy into PJTV.

They did what?

Thank God I work for a real company lead by competent people that makes actual products people want. Sheeesh.

John on February 1, 2009 at 1:48 PM

Joe the repoter caused PJM to look for a bailout too?

Perhaps lobbying for the stimulus bill like Palin would help.

getalife on February 1, 2009 at 1:53 PM

I have to go along with April Orit on this (words I never thought I’d type!).

HA — and a select few others — need a conservative Soros to help them out here, and Rash Limbaugh would be a good choice. I’m sure with his support and business acumen, they could get things in the black in a fairly short time.

That said, I’ve long questioned the whole “make a profit on the internet!” business model. In some ways, it works less well than the traditional model for print media. And the sort of instant analysis advertisers can do, along with various ad-blocking aids, tends to make them fickle.

PJMTV? Gimme a break. I gave up watching regular TV years ago, and am not going to bother with this effort. It, too, is based on what I consider a faulty business model, and I suspect that it will also be ash-canned after a fairly short time.

MrScribbler on February 1, 2009 at 2:20 PM

PJTV? Yawn. PJM? Unnecessary. Never go there. Roger can blame bloggers for being upset about losing revenue from PJM, but don’t be patting yourself on the back just yet, Rog. PJM is deadly dull, and seriously… Joe The Plumber? I can see exactly why Jeff at Protein Wisdom is unhappy with what PJM has become. JTP? If Roger had spent money on Jeff instead of JTP he might have had something worth watching. But if he wants to just be an internet copy of a cable channel. forget it.

George Orwell on February 1, 2009 at 2:40 PM

Bring back ‘Vent’. The CPM on videos are pretty decent, especially at well visited sites. If HA goes to a pay model, well I’m out because most of these stories here are posted in other places. (Although without the witty and sarcastic headlines).

flash044 on February 1, 2009 at 2:46 PM

McCain, Obama, Washington, Uncle Sam, and now HotAir…

Nope. I wouldn’t pay to see a blog. Never have, never will. (even if that means I’m totally shut off from good info, yes, even if)

bridgetown on February 1, 2009 at 3:45 PM

Since when are bloggers paid real money anyway?

hanzblinx on February 1, 2009 at 3:47 PM

Be warned of the wrath of questing the right-wing messiah as the anointed one. You will be labeled a troll, no matter how laughable that label really is.

Poptech on February 1, 2009 at 2:52 AM

Gee, with that kind of condescending attitude I can’t imagine why you would get negative kickback.

As for PJTV: I just have to point out that you can’t go on TV in your pajamas. I thought the whole PJM concept was blog-type media. Of course, I do prefer reading Hot Air, Ace, The Anchoress etc. to the actual PJM site.

evergreen on February 1, 2009 at 4:01 PM

I’d pay to play in a heartbeat.

silenced majority on February 1, 2009 at 4:05 PM

HotAir is an excellent sifter and analyzer of news, but it’s been hardly promoted. I’m not in to PJTV, I’m not going to bog myself down with a video library. I’m mostly scanning for info but I do love the occasional interaction with Ed on TEMS. So put on more blog ads and I will click on them, put on books and I will buy one, sell raffle tickets for a dinner with Ed, or Allah or Michelle and I will buy a stack.
.
And don’t stop there, do things to create buzz for HotAir: convince celebrities to let you auction off a dinner or golf with them (like Rush or Hugh or Mary Katherine Ham); create HotAir awards for the best diligence/creativeness/integrity/technology in blogging (of course Ed will have to remove himself as a nominee); publish books and go on book tours on issues of the day like global warming, immigration, post-racialism, the pitfalls of big government, swaying an electorate; use TEMS as a model to ustream live debates on hot topics [a Bill Kristol/Matt Damon debate would be great -- especially if you hired an actor to play the role of Matt Damon]; and if you do nothing else PLEEEEEEEEEASE hold a HotAir telethon to raise money to pay for President Obama’s tropical heating in the Oval Office.

Mark30339 on February 1, 2009 at 4:16 PM

Pay to read/post a blog? No. I would not. If Hot Air deflates, I think Pajama TV goes down soon after.

DrStock on February 1, 2009 at 4:36 PM

I time the questioning.

Doug on February 1, 2009 at 4:49 PM

No offense, but if the Pajamas Media people were as big of jerks as they were to a company I know wanted to advertise with them; it’s not hard to see why some of the advertisers “didn’t come through with the cash.”

Seriously, the person I know who tried to advertise was treated like crap so that person spent the companies monies on another advertiser and it has paid off handsomely.

IMAO!

Branch Rickey on February 1, 2009 at 5:36 PM

On that note, I knew in the back of my mind that Sending Joe the Plumber to Israel was a cheap media act to try to get people to buy into PJTV.

I curious – how much did JTP get paid for the media stunt?

AprilOrit on February 1, 2009 at 5:44 PM

lol I’ve seen your name used as an attack here.

Ars Moriendi on February 1, 2009 at 12:25 PM

Only in self defense as I am being brutalized by a cudaphile.

AprilOrit on February 1, 2009 at 5:46 PM

Why don’t ya’ll put up a amazon tip jar. At the very least, those of us who do feel HotAir is worth supporting financially could do so easily.

I probably wouldn’t do a $99.99 a year subscription, but I would be inclined to toss a $20 here and $20 there.

Jason Coleman on February 1, 2009 at 6:04 PM

I think it makes sense to make it a pay site for those who wish to comment. Of course, that will decrease traffic. It now becomes a cost/benefit analysis situation. Is it better to have 1/10 the traffic that pays, or all the traffic and rely on ads?

keep the change on February 1, 2009 at 6:12 PM

101. Terrye:

Joe:

I like Jeff at PW, but when was he not having a fit about something? It is his default. In fact he has been threatening to quit forever.

Feb 1, 2009 – 1:03 pm [Reader Comment at Roger Simon's PJM Explaination]

Roger Simon of Pajamas Media tells Hot Air, Protein Wisdom and Ace to go get jobs, ya bums!

“A society that gets rid of all its troublemakers goes downhill.” Robert Heinlein

Mr. Joe on February 1, 2009 at 6:33 PM

that’s funny…

I blog for free. All you need is a series of tubes, fingers, and a PC.

Opinionnation on February 1, 2009 at 8:22 PM

AYNBLAND on February 1, 2009 at 12:13 PM

+1

Al in St. Lou on February 1, 2009 at 8:28 PM

I also miss the daily Vent. Paying to play is something I would decide after seeing how much it would cost. I can’t read the site as often as I used to. They block HotAir and MM where I work, I’m surprised I can hit Drudge and Fox.

Mooseman on February 1, 2009 at 10:13 PM

Poptech on February 1, 2009 at 2:52 AM

I’m not going to quote this mostly illiterate drivel, as it was written at 3am, and probably under the influence, as are my 3am comments.

My first thoughts on this went to the Allah-Rush-Palin-commenters brawl du jour, and Allah’s acetone-clear logic eventually showed me that we’re on the opposite sides of the same coin. He gets slaughtered every time he disagrees with Rush or Palin because he puts it, they are conservative sacred cows and he doesn’t appreciate that much.

I do, and take great umbrage at my perception of his repeated nitpicking with these two especially, when he probably doesn’t find much to actually disagree with, except of course his fetish for homosexual marriage. It was almost certainly bad form on my part to bring up the likelihood of Rush’s audience increasing to an absurd 25 or 30 million daily listeners, in a post where Allah is announcing their possible demise.

Sorry, AP. I could have done better.

As for you, sir, your sanctimonious, melodramatic whine about thrifty libertarianism and “the power of [your] arguments overwhelming” your erstwhile opponents is very impressive, indeed. It would seem that the only one overwhelmed by your literary skill is you.

Jaibones on February 2, 2009 at 1:33 AM

HotAir is an excellent sifter and analyzer of news, but it’s been hardly promoted. I’m not in to PJTV, I’m not going to bog myself down with a video library. I’m mostly scanning for info but I do love the occasional interaction with Ed on TEMS. So put on more blog ads and I will click on them, put on books and I will buy one, sell raffle tickets for a dinner with Ed, or Allah or Michelle and I will buy a stack.
.
And don’t stop there, do things to create buzz for HotAir: convince celebrities to let you auction off a dinner or golf with them (like Rush or Hugh or Mary Katherine Ham); create HotAir awards for the best diligence/creativeness/integrity/technology in blogging (of course Ed will have to remove himself as a nominee); publish books and go on book tours on issues of the day like global warming, immigration, post-racialism, the pitfalls of big government, swaying an electorate; use TEMS as a model to ustream live debates on hot topics [a Bill Kristol/Matt Damon debate would be great -- especially if you hired an actor to play the role of Matt Damon]; and if you do nothing else PLEEEEEEEEEASE hold a HotAir telethon to raise money to pay for President Obama’s tropical heating in the Oval Office.

Mark30339 on February 1, 2009 at 4:16 PM

Now see, these are ALL good ideas, but if we have learned anything it’s that most bloggers are LAZY. The original idea of BLOGS was so that the common man could have a voice, be heard. Now we have stupid folks at PJM that think thier TV crap is gonna work… DEAD IN 3 MONYHS at best! Blogs shold NEVER be paid for, bloggers should be doing ti because they have something worth saying, convictions, values, core principals… That’s what people want, someone who is HONEST, not a smart-ass in a epeen contest! Here at HA it is my “thing” is bigger then your “thing”. It’s no longer values… principals… morals and core message… Some businesses need to go under, like the Auto industry, killing off the unions and thugs and getting lean and mean… Bloggers too, killing off the one who have zero message, no core, no purspose, no soul… The good will survive, the crappy will get wiped…

Mark Garnett on February 2, 2009 at 11:03 AM

ALl media is suffering from ad drop. Cable survives because they skin the hides right off the viewers who use cable for entertainment because it is cheaper and faster than leaving home

I dislike internet video news and entertainment. It takes too long and forces me to accept sequentially the whole package. I won’t do it, except for Youtube searches for video evidence or amazing shorts of plane crashes etc

I won’t subscribe to WSJ or NYT because I am paying for a lot of stuff I do not want to susidize.

I would pay Drudge a dollar a month if I had to for as long as he doesn’t change but I would resent it and probably end up a hermit

Not really, I would find a blog of people who like to converse and hang out sharing info

I had a gift subscription to the Rush site but never accessed it. Rush is better in voice where he is tops

Hottair is a great site because of the skilled editing and carefully commentary by the hosts who do not pretend to agree with me on everything unlike the RNCC type blogs which stink. The association with MM makes all the difference because she is a warrior I admire

The problem is money has dried up and money on ads is a combo of charity, propping up ideology, and wishful thinking. When money returns to the market, the market will be able to put ads on their ideologies again

Pajamas might as well merge with Obama radio because they are going into a dark deep lonely cave

entagor on February 2, 2009 at 1:12 PM

Hot Air I would miss if it were gone. PJTV is just a waste of electrons. They deliver nothing that isn’t available here or on other conservative blogs. There is no market for PJTV. Probably never will be as conservative activists post everything for free anyway.

kanda on February 2, 2009 at 3:27 PM

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