Video: The pro-life Super Bowl ad NBC rejected

posted at 2:45 pm on January 29, 2009 by Ed Morrissey

Well, PETA got their ad rejected, too, but not because it was political advocacy — the reason NBC gave Catholic Vote.  They couldn’t really object on taste, either, especially since it’s pretty Hopey-Changey and hails The One as the potential even for the unborn of broken homes:

NBC is coming under fire from pro-life advocates for rejecting a television commercial a pro-life group hoped to run during the Super Bowl. The ad shows a beautiful picture of an unborn child during an ultrasound and asks what would happen if President Barack Obama had been a victim of abortion.

The commercial, a popular one in recent weeks within the pro-life movement, is sponsored by the pro-life Catholic group Fidelis and its CatholicVote web site.

After several days of negotiations, an NBC representative in Chicago told the group late yesterday that NBC and the NFL are not interested in advertisements involving “political advocacy or issues.” …

“But that’s not what they told PETA,” he said about the network’s recent decision to reject an ad from the animal rights group. “There’s no doubt that PETA is an advocacy group. NBC rejected PETA’s ad for another reason altogether.”

According to an email posted on the PETA web site, Victoria Morgan, Vice President of Advertising Standards for Universal, said, “The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards.”

Allahpundit put the video up last week, but I’ll embed it again just to make the point that there is nothing at all objectionable about the ad. It puts forward a positive case to choose life without images of aborted children. In fact, other than unicorns and rainbows, it’s hard to see how this could possibly be less objectionable:

LifeNews claims that NBC is still working with PETA on how to edit their ad to make it air-worthy during the Super Bowl. If they don’t mind vegetable fetishes for political advocacy, I’d like to get an explanation of how an ultrasound offends their sensibilities.


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